Deviance refers to behavior that violates social norms or expectations. There are 5 types of deviance: innovation, conformity, ritualism, retreatism, and rebellion. Innovation involves engaging in acts like stealing or drug dealing due to cultural emphasis on wealth. Conformists accept social goals and means of achieving them. Ritualism involves embracing rules to the point of losing sight of larger goals. Retreatism rejects both social goals and means, amounting to dropping out. Rebellion rejects goals and means but supports an alternative counterculture. Deviance also includes odd, admired, and bad behaviors. Odd behaviors are strange but not criminal. Admired behaviors break norms through heroism. Bad behaviors are criminal. Deviance must be