The document discusses a proposed dance music magazine called Embrace that would be well-suited for distribution by Development Hell LTD, the publisher of Mixmag. Embrace would be similar to Mixmag in covering music genres but expand content to include dance and artist stories not seen in other magazines. This broader focus and promotion on social media would attract Embrace's target 16-19 year old audience as well as a wider market, benefiting Development Hell LTD through greater publicity. Embrace would initially be sold alongside Mixmag in music and magazine shops but could expand to newsagents and dance shops if successful.

2. With having such a huge interest in Mixmag, I decided to
have this as a correlation for my media products.
Development Hell LTD is the publishing company of
Mixmag and with my magazine showing a variety of links
to this magazine, I believe that this company would be
perfect for a distributor of my magazine products. In
addition, there’s a similarity between mixmag and
embrace, that being of similar music types as well as both
including personal stories of artists and new song
releases.

3. Why do you think Embrace would be good for
Development Hell LTD?
Embrace is a similar magazine to mixmag, which Development Hell LTD
publishes, but also my magazine would be different in the sense that it’s not
all about the music, it would be partially about dance – expressing yourself
which is previously not covered in any prior or current magazines. In
addition, my magazine would feature personal stories, that haven’t been
heard before, of dance music artists. Subsequently, this will provide more
marketing opportunities and attract not only mixmag consumers but also a
larger audience to those who love dance and gossip. In addition, Embrace
would be publicized on social networking sites such as Facebook, Twitter,
Tumblr and Instagram which will not only attract my 16 to 19 year old target
audience, it would also create a larger publicity market and therefore gain
more interest in the magazine. With having such a correlation between
embrace and mixmag but embrace attracting a wider audience due to more
features/element applied within it and being posted on social networking
sites, this would be beneficial for Development Hell LTD because they
would become more publicized.

4. Where would Embrace be sold?
Embrace is a dance music magazine so it would be sold in
music shops Like HMV as well as magazine shops such as
WHSmiths, in order for it to be on the shelf alongside
Mixmag. In addition, as my magazine becomes more
popular and succesful, it would then be sold in
newsagents and dance shops as well as sold online from
the Embrace website (www.embrace.net).