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Developing Your Vision
- 1. Developing Your Vision Using Robust Development processes A presentation by Jonathan Prince Developing Products to Deliver Value
- 2. What are wetalking about? • How good Development Processes add value • Design Process Overview • The ‘Great Unknown’ Front End • Other Major Contributors • Commercialisation • The Kiwi Advantage Developing Products to Deliver Value
- 3. So, what doesa good development process do for your idea?! Developing Products to Deliver Value
- 4. It’s all aboutValue – To you & your customer 1. Improves Innovation/ Design/ Engineering 2. Directs focus on the Customer Need 3. Reduces Development Cost 4. Reduces Time to Market Increase The Bottom Line Developing Products to Deliver Value
- 5. Time to Market-What Lifecycle?! Volumes/ Sales Lost revenue 1 2 3 4 5 Time Late to Market Developing Products to Deliver Value
- 6. Delivering Value –To you & your customer 1. Improves Innovation/ Design/ Engineering “Products that come to market six months late but on budget will earn 2. Directs focus on the Customer Need 33% less profit over five years. 3. Reduces Development Cost In contrast, coming out on time and 50% over 4. Reduces Time to Market budget cuts profits by only 4%.” - McKinsey and Company 5. Improves Product Quality Increase The Bottom Line Developing Products to Deliver Value
- 7. The Development Process: Getting it Wrong & Getting it Right Developing Products to Deliver Value
- 8. A Common LittleGem! Project identified – Needs based on perceptions Team jumps straight into design – Interprets needs Physical models created Review becomes a ‘That’s not what I meant’ scenario Project goes back through the Design loop Low & behold –We haven’t meet expected ROI! Developing Products to Deliver Value
- 9. Bugger! • Increased labour,material cost • Project gets axed • Increased time to market Significantly • Doesn’t address customer needs Reduced • Costly rework Returns • Lost opportunity cost Developing Products to Deliver Value
- 10. Robust Development Process Standard Stage Gate Process Clear design brief Stakeholder reviews Project Scope Common start point Feasibility Design Concept Detail Pre Production Production study brief design design Developing Products to Deliver Value
- 11. The ‘Great Unknown’: The Project’s Front End Developing Products to Deliver Value
- 12. Designing a RevolutionaryProduct • Requires investment in research • Roughly 1/3 of the project time should be spent on each phase Brief research and Tooling and Design development development productionisation This is where the real breakthroughs occur Developing Products to Deliver Value
- 13. Feasibility Stage- Weknow our Customer! • Customer Analysis – User Centred design approach • Competitor analysis – Key Differentiators • Market Direction • Technology Optimisation • Funding opportunities Outcome of stage is a Design Brief/ Project Spec Developing Products to Deliver Value
- 14. Design Brief –Why bother?! • All parties know exactly what’s being designed- And WHY! • Prevents project from going off track – Keeps team focused • Product features are clearly identified and agreed • Ensures project is: – Well researched – Well understood – Relevant to the market need Core Document – Absolutely key to project success Developing Products to Deliver Value
- 15. Concept Design Stage •Develop ways of meeting the Design brief criteria – Address that unmet need • Explore multiple options cheaply and quickly – Fail early & Fail fast • Create accurate costings/ price points early • Provide Key stakeholders early input and buy in – Ability to Visualise/ understand product Developing Products to Deliver Value
- 16. Embodiment / DetailDesign Stage • Modular design approach – Reuse of existing data and standard parts where possible • DFM - Design For Manufacture • DV&T Program - Design Validation & Testing – Design Analysis & Optimisation • Continued User Analysis / Usability Assessment • Risk Management – Identification & Mitigation document – IP Infringement searches Developing Products to Deliver Value
- 17. Pre-production / Production •Final checks before tooling/ cutting steel • Documentation – Comprehensive and accurate manufacturing/ assembly drawings – Quality docs/ Technical specs – Marketing material • Supply Chain Development and Management – Don’t just go for the cheapest source • Final Testing & Verification Developing Products to Deliver Value
- 18. Other Major Contributors DevelopingProducts to Deliver Value
- 19. Oi!, You two,Play Nice! • Collaboration is King – Cross functional teams – Industry experts – Hard & fair customers – Leverage Suppliers early • Creative culture – No Egos – Being open and honest is expected – Make it FUN! Developing Products to Deliver Value
- 20. It’s called acomputer - Leverage it! • 3D CAD systems – A wonderous beast! – Develop Assemblies • Check Fits & Tolerances – Create BOMs/ Cut lists – Take a Modular Design approach • Utilise existing components – Development of accurate Jigs & Fixtures – Create comprehensive documentation – Marketing renderings Embrace Technology! Developing Products to Deliver Value
- 21. Virtual Prototyping- Nah,I’ll just whip one up • Stress Analysis – Understand loads/ forces early – Remove unnecessary weight/ material • Flow Analysis – Can it be made?! • CAM – Machining – Complex geometries with ease • Rapid Prototyping – Visualisation – Check fits Get it right before you cut steel! Developing Products to Deliver Value
- 22. Sustainability- Simple BusinessSense! • Reduce – No. Components/ weight – Material families • Reuse – Previously loved materials – Quick refits • Snap fit parts • Modular design • Recycle – Recyclable materials – Natural finishes • Life Cycle Analysis • Cradle to Grave analyses Developing Products to Deliver Value
- 23. Show me theMoney!! • Protection of IP – Understand all options – Patents are only one – Something of value to sell • Route to Market – Distribution to mass markets – Leveraging a great Brand • Raising Capital – Look for aligned investors – Ensure your Business plan is ‘Investment Ready’ Developing Products to Deliver Value
- 24. The Kiwi Advantage-You bet we can Fly! Source of fresh ideas - Unencumbered thinkers Teamwork - collaborative, driven, dynamic Constrained resource, big ambitions Adventurous and pioneering Developing Products to Deliver Value
- 25. Summary • Implement aRobust Development Process • Develop a Design Brief template - Do your research! • Create a Culture of Innovation • Leverage Technology • Persevere - Design creates a unique profile for NZ companies Developing Products to Deliver Value
- 26. Innovate or Die! DevelopingProducts to Deliver Value