Nando Rodriguez and Celinda Appleby emphasize the importance of employer branding in attracting job seekers, noting that 75% consider a company's brand before applying. Strong talent branding can double applicant numbers, and companies must align their brand with their mission and values to resonate with candidates both externally and internally. Effective use of social media is critical for activating employer branding and engaging talent in today's fast-changing environment.

2. NANDO RODRIGUEZ
Twitter: @NandoRecruit
nrodriguez@horizonmedia.com
CELINDA APPLEBY
Twitter: @CelindaAppleby
celinda.appleby@oracle.com

3. NANDO RODRIGUEZ
Head of Employer Branding
& Candidate Experience for
Horizon Media
CELINDA APPLEBY
Global Head of Digital Recruitment
& Employer Brand for Oracle’s Global
Talent Acquisition Organization

4. STRATEGY
Your strategy is your north star guiding you through the
employment branding muck.
75% of job seekers
consider an employer’s
brand before even
applying for a job.
CAREERARC

5. Employers with a strong talent brand
drive 2x the amount of applicants per job
compared to other companies.
LINKEDIN

6. QUOTABLE:
The biggest risk is not taking any risk…
In a world that’s changing really quickly, the only strategy
that is guaranteed to fail is not taking risks.
-Mark Zuckerberg

7. EXECUTION
Executing relies heavily on the alignment between your brand, your mission
and company values.
89% of job seekers
feel that a company’s brand
is mostly about their promise.
BECOLOURFUL

8. How a company uses their social channels
will directly impact their ability to attract &
engage talent.

9. QUOTABLE:
Branding is knowing what you stand
for and bringing it
to life.

10. ACTIVATION
Targeting the right people with the right message through the right media
triggering the right response.
Employees have 10X more
Social followers than their
Companies have.
LINKEDIN

11. Activating your EB will resonate both
externally & internally. Externally, people
are looking for a reason why they should
enter, internally, people are looking for the
reason to stay.

12. QUOTABLE:
Content is fire, social media is
gasoline!
-Jay Bayer

13. THANK YOU