Celinda Appleby (Head of Recruitment Branding at Oracle) + Nando Rodriguez (Head of Employment Branding at Horizon Media) come together to give you their insider tips on how to develop your employer brand, execute it and amplify it.
Session delivered at Employer Branding Strategies Conference 2016 (EBrandCon) in New York City.
Join us for this case study session highlighting how Oracle built a recruitment branding team. Celinda Appleby, Head of Global Recruitment Branding at Oracle will share lessons learned along the way!
How to Attract and Engage Talent in the Midst of all the Noise (employer bran...Celinda Appleby
Keynote presentation for RecruitDC - Fall Conference (11/15)
Session description:
In this session, we will discuss why it makes sense for companies to marry their consumer and talent brands. Celinda Appleby will share her best tried-and-tested ideas on how to build a truly talent driven employer brand. This session is all about turning your business into a brand that steals the show and one that every top candidate is dying to work for. At the end of this session, you will be able to:
Leverage and engage key stakeholders for buy-in
Build social channels that drive talent engagement
Connect with your audience using creative content
Enable your team to boost the employer brand
Apply human elements that makes it easier to recruit
#lifeatOracle
The "Social" Relationship between Marketing & Recruiting for TMA _ Celinda Ap...Celinda Appleby
Presentation delivered at the TMA Social Recruiting Summit, NYC July 23, 2015.
The "Social" Relationship between Marketing & Recruiting.
If you have questions, tweet me @CelindaAppleby
Customer session: 5 ways to find a Spanish Nemo. Caitriona Staunton, Head of APAC Recruiting, Atlassian
The makers of JIRA needed to get creative to attract international talent in their respective market. Atlassian, based in Sydney, is on a continual quest to hire the best engineers and other tech talent, a strategy they’ve taken overseas. Known in 2013 for their global “We’re here to steal your geeks campaign,” Atlassian continues to innovate in hiring and how it attracts talent via brand. Join this session if you’re looking to breathe fresh innovation into your hiring approach.
Learn more about Talent Connect Sydney: http://linkd.in/1E9S7cN
SmashFly Transform: How Great Clips Turned Recruitment Marketing Into a Disci...SmashFly Technologies
To turn recruitment marketing into a discipline at Great Clips, Talent Acquisition Director Jared Nypen started with brand first. He focused on created personalizing content and nurturing their talent network to build brand advocacy and interest.
Learn about how companies are transforming the way they acquire talent by using data and insights to their advantage with our insights lead in MENA, Shady El Asra.
In this presentation Lindsay Browning and Harry Dhebar, Talent Pipelining specialists at LinkedIn, present a six step guide to Talent Pipelining essentials, plus an insider view of the LinkedIn Recruiting team’s approach to this strategic challenge.
What would happen if every employee at your company felt connected to purpose at work and inspired to do their best? Imagine how much more successful you could be collectively. You have the power to make that happen - to hire people motivated by your purpose and to inspire them every day.
Purpose-driven employer branding is a powerful tool that can connect talent to your mission and values, improving your hiring outcomes in the end. This presentation, originally presented on a LinkedIn webcast, teaches you how to attract purpose-driven talent and showcase purpose in your employer brand messaging.
Learn more about our solutions at: https://lnkd.in/gm6Tj4H
Session delivered at Employer Branding Strategies Conference 2016 (EBrandCon) in New York City.
Join us for this case study session highlighting how Oracle built a recruitment branding team. Celinda Appleby, Head of Global Recruitment Branding at Oracle will share lessons learned along the way!
How to Attract and Engage Talent in the Midst of all the Noise (employer bran...Celinda Appleby
Keynote presentation for RecruitDC - Fall Conference (11/15)
Session description:
In this session, we will discuss why it makes sense for companies to marry their consumer and talent brands. Celinda Appleby will share her best tried-and-tested ideas on how to build a truly talent driven employer brand. This session is all about turning your business into a brand that steals the show and one that every top candidate is dying to work for. At the end of this session, you will be able to:
Leverage and engage key stakeholders for buy-in
Build social channels that drive talent engagement
Connect with your audience using creative content
Enable your team to boost the employer brand
Apply human elements that makes it easier to recruit
#lifeatOracle
The "Social" Relationship between Marketing & Recruiting for TMA _ Celinda Ap...Celinda Appleby
Presentation delivered at the TMA Social Recruiting Summit, NYC July 23, 2015.
The "Social" Relationship between Marketing & Recruiting.
If you have questions, tweet me @CelindaAppleby
Customer session: 5 ways to find a Spanish Nemo. Caitriona Staunton, Head of APAC Recruiting, Atlassian
The makers of JIRA needed to get creative to attract international talent in their respective market. Atlassian, based in Sydney, is on a continual quest to hire the best engineers and other tech talent, a strategy they’ve taken overseas. Known in 2013 for their global “We’re here to steal your geeks campaign,” Atlassian continues to innovate in hiring and how it attracts talent via brand. Join this session if you’re looking to breathe fresh innovation into your hiring approach.
Learn more about Talent Connect Sydney: http://linkd.in/1E9S7cN
SmashFly Transform: How Great Clips Turned Recruitment Marketing Into a Disci...SmashFly Technologies
To turn recruitment marketing into a discipline at Great Clips, Talent Acquisition Director Jared Nypen started with brand first. He focused on created personalizing content and nurturing their talent network to build brand advocacy and interest.
Learn about how companies are transforming the way they acquire talent by using data and insights to their advantage with our insights lead in MENA, Shady El Asra.
In this presentation Lindsay Browning and Harry Dhebar, Talent Pipelining specialists at LinkedIn, present a six step guide to Talent Pipelining essentials, plus an insider view of the LinkedIn Recruiting team’s approach to this strategic challenge.
What would happen if every employee at your company felt connected to purpose at work and inspired to do their best? Imagine how much more successful you could be collectively. You have the power to make that happen - to hire people motivated by your purpose and to inspire them every day.
Purpose-driven employer branding is a powerful tool that can connect talent to your mission and values, improving your hiring outcomes in the end. This presentation, originally presented on a LinkedIn webcast, teaches you how to attract purpose-driven talent and showcase purpose in your employer brand messaging.
Learn more about our solutions at: https://lnkd.in/gm6Tj4H
Alghanim presents how to measure the impact of your hires at ConnectIn Dubai 2015.
Connectin Dubai 2015 gathered 270 talent professionals and executive leaders on April 23rd from across the GCC to share talent acquisition best practices and thought leading content on employer branding, internal mobility, and measuring quality of hire. Speakers and agenda can be found here: https://lnkd.in/Connectindubai2015
Reinventing Recruiting in the New Work EnvironmentLinkedIn Europe
Did you know that failing to optimise the recruiting function’s structure, people, and processes can cost the average organisation €25 million a year due to new hire turnover and under performance.
The challenge is to evolve from an operational recruiting function to a strategic talent acquisition function.
In this presentation, Jean Martin, Executive Director at CEB, and Lindsay Browning, Head of Talent Acquisition EMEA at LinkedIn discussed how you can start impacting your business, based on the experience of the most successful recruiting functions which will incorporate leveraging available analytics and data.
The recording can be found here: https://linkedinemea.webex.com/linkedinemea/lsr.php?RCID=f15182303383038fed8204c9fb7e2f35
How Genentech developed its employee advocacy program | Talent Connect 2016LinkedIn Talent Solutions
Lisa Rose, Genentech
Traci Scovel, Genentech
Employee Advocacy at Genentech engages and equips our community to create and cultivate connections by sharing compelling content about our company and culture.
In 2016, members of Genentech’s corporate staffing organization launched The Genentech Employee Ambassador Program (gEEP), an initiative designed to leverage influencing employees to help identify and attract new talent for a variety of roles across the company. This highly exciting program serves to empower and equip Ambassadors with tools and resources they need for enhanced networking opportunities.
gEEP demonstrates innovation on many levels:
1. By leveraging the networks of our employees and their interactions in various communities (e.g. their alma mater, memberships, associations), we can scale our staffing team without adding headcount.
2. gEEP offers the opportunity to implement new technology that helps share our mission and culture through social media to our employees and their networks. By adopting an employee advocacy platform for social media, we can take our social recruitment campaigns deep into the networks of our employees and beyond.
3. Recruitment in the US is evolving as candidates and employees alike take to sites like Glassdoor.com to learn from each other and not necessarily from the company they’re pursuing directly. By enabling our employees to be ambassadors, we amplify an authentic voice about Genentech to prospective candidates that resonates with their tastes and approach to seeking out a top employer, as well as helping to create a positive candidate experience.
Check out the best of Talent Connect: http://bit.ly/2e5ojNe
LinkedIn Talent Connect Europe 2012: Next Gen Recruiting - Pipelining Talent ...LinkedIn Europe
So you’ve done the work transforming your team from a reactive department to being a proactive business partner, what’s next? Fernando Delgado and Tyler Šiprová talked about identifying critical talent pools, looking at talent flows and implementing a pipelining strategy that puts you truly ahead of the game and leading your business in today’s talent economy.
The Evolution of Recruitment Marketing: Benchmarking Adoption & Opportunities...SmashFly Technologies
Recruitment marketing is an evolving practice. But innovation in the space has not kept up with quickly rising stakes. Find out where the Fortune 500 win, and where they can improve when it comes to recruitment marketing.
Advertising Week Europe: Jennifer Brett, Head of EMEA Insights for Marketing Solutions, LinkedIn &
Grant Duncan, Leader of Spencer Stuart UK Technology, Media & Telecommunications Practice at the LinkedIn B2B Forum 2016.
SmashFly Transform: How Storytelling Transformed Thermo Fisher's Employer BrandSmashFly Technologies
This is the way to give an employer brand presentation: by leading with employees and their stories. Charlotte Marshall, Employer Brand Leader at Thermo Fisher Scientific, humanized and personalized the company's employer brand by telling the authentic stories of the people who make the company successful every day.
LinkedIn Talent Connect Europe 2012: 10 Key's to Success with LinkedIn Talent...LinkedIn Europe
Throw away your speadsheets, stacks of business cards and C.V.'s: Talent Pipeline is your all-in-one solution to organising and tracking your leads! In this session, you'll learn how to integrate this powerful new tool into your workflow. We'll cover adding new leads, managing your leads and leveraging Talent Pipeline to conduct more efficient searches, send highly customised messages, track results and increase team communication and collaboration.
Love 'em with data: DocuSign’s signature weapon in elevating the recruiter | ...LinkedIn Talent Solutions
Mike Euglow, DocuSign
Tony Truong, DocuSign
We all know that hitting hiring targets with quality is critical to the success of any organization, regardless of size. However, something has been lost along the way as recruiting teams chase down the almighty hiring target. What about the Recruiter and their development? How do you nurture and unleash their potential? It’s not just about the hiring number if you want to build a high-performing and engaged recruiting team! Mike and Tony joined DocuSign at a time of hyper growth and had the opportunity to implement the things they learned in the past and later elevated the recruiting team to the next level by investing in their most important asset, the recruiter.
Mike spent over 10 years at Salesforce; moving up the ranks from just one of two recruiters in 2003 to SVP of Global Recruiting leading a team of 200 people across the world. Tony was the first ever Recruiting Analytics Leader for Salesforce and later became the Head of People Analytics at Pandora. Please join Mike and Tony as they share their story of how they have moved from traditional to progressive recruiting at DocuSign. Whether you are a recruiter looking for ways to up your game or a recruiting manager looking for a new way to lead and measure your team, this session is for you.
Session highlights:
Drive engagement by listening to your team.
Improve performance by re-defining recruiter success and then measuring it.
Create a culture of constant feedback and development by deploying a “Recruiter Scorecard”.
Check out the best of Talent Connect: http://bit.ly/2e5ojNe
Disrupt Everything: How to Use Data, Analytics, and Culture to Disrupt Where,...LinkedIn Talent Solutions
Tim Wesson and Ernest Ng of salesforce.com share three great case studies of how the company uses data, analytics, and culture to disrupt where, who, and how to recruit.
Continue your talent acquisition transformation at Talent Connect 365: http://linkd.in/1z8YEaf
Susan Hailey, VP of Global Talent Acquisition at Medidata, shares what the strong TA leaders can bring to the organization in terms of clarity, accountability, direction, and achieving results. Check out the best of Talent Connect: http://bit.ly/1MBqz6m
Alghanim presents how to measure the impact of your hires at ConnectIn Dubai 2015.
Connectin Dubai 2015 gathered 270 talent professionals and executive leaders on April 23rd from across the GCC to share talent acquisition best practices and thought leading content on employer branding, internal mobility, and measuring quality of hire. Speakers and agenda can be found here: https://lnkd.in/Connectindubai2015
Reinventing Recruiting in the New Work EnvironmentLinkedIn Europe
Did you know that failing to optimise the recruiting function’s structure, people, and processes can cost the average organisation €25 million a year due to new hire turnover and under performance.
The challenge is to evolve from an operational recruiting function to a strategic talent acquisition function.
In this presentation, Jean Martin, Executive Director at CEB, and Lindsay Browning, Head of Talent Acquisition EMEA at LinkedIn discussed how you can start impacting your business, based on the experience of the most successful recruiting functions which will incorporate leveraging available analytics and data.
The recording can be found here: https://linkedinemea.webex.com/linkedinemea/lsr.php?RCID=f15182303383038fed8204c9fb7e2f35
How Genentech developed its employee advocacy program | Talent Connect 2016LinkedIn Talent Solutions
Lisa Rose, Genentech
Traci Scovel, Genentech
Employee Advocacy at Genentech engages and equips our community to create and cultivate connections by sharing compelling content about our company and culture.
In 2016, members of Genentech’s corporate staffing organization launched The Genentech Employee Ambassador Program (gEEP), an initiative designed to leverage influencing employees to help identify and attract new talent for a variety of roles across the company. This highly exciting program serves to empower and equip Ambassadors with tools and resources they need for enhanced networking opportunities.
gEEP demonstrates innovation on many levels:
1. By leveraging the networks of our employees and their interactions in various communities (e.g. their alma mater, memberships, associations), we can scale our staffing team without adding headcount.
2. gEEP offers the opportunity to implement new technology that helps share our mission and culture through social media to our employees and their networks. By adopting an employee advocacy platform for social media, we can take our social recruitment campaigns deep into the networks of our employees and beyond.
3. Recruitment in the US is evolving as candidates and employees alike take to sites like Glassdoor.com to learn from each other and not necessarily from the company they’re pursuing directly. By enabling our employees to be ambassadors, we amplify an authentic voice about Genentech to prospective candidates that resonates with their tastes and approach to seeking out a top employer, as well as helping to create a positive candidate experience.
Check out the best of Talent Connect: http://bit.ly/2e5ojNe
LinkedIn Talent Connect Europe 2012: Next Gen Recruiting - Pipelining Talent ...LinkedIn Europe
So you’ve done the work transforming your team from a reactive department to being a proactive business partner, what’s next? Fernando Delgado and Tyler Šiprová talked about identifying critical talent pools, looking at talent flows and implementing a pipelining strategy that puts you truly ahead of the game and leading your business in today’s talent economy.
The Evolution of Recruitment Marketing: Benchmarking Adoption & Opportunities...SmashFly Technologies
Recruitment marketing is an evolving practice. But innovation in the space has not kept up with quickly rising stakes. Find out where the Fortune 500 win, and where they can improve when it comes to recruitment marketing.
Advertising Week Europe: Jennifer Brett, Head of EMEA Insights for Marketing Solutions, LinkedIn &
Grant Duncan, Leader of Spencer Stuart UK Technology, Media & Telecommunications Practice at the LinkedIn B2B Forum 2016.
SmashFly Transform: How Storytelling Transformed Thermo Fisher's Employer BrandSmashFly Technologies
This is the way to give an employer brand presentation: by leading with employees and their stories. Charlotte Marshall, Employer Brand Leader at Thermo Fisher Scientific, humanized and personalized the company's employer brand by telling the authentic stories of the people who make the company successful every day.
LinkedIn Talent Connect Europe 2012: 10 Key's to Success with LinkedIn Talent...LinkedIn Europe
Throw away your speadsheets, stacks of business cards and C.V.'s: Talent Pipeline is your all-in-one solution to organising and tracking your leads! In this session, you'll learn how to integrate this powerful new tool into your workflow. We'll cover adding new leads, managing your leads and leveraging Talent Pipeline to conduct more efficient searches, send highly customised messages, track results and increase team communication and collaboration.
Love 'em with data: DocuSign’s signature weapon in elevating the recruiter | ...LinkedIn Talent Solutions
Mike Euglow, DocuSign
Tony Truong, DocuSign
We all know that hitting hiring targets with quality is critical to the success of any organization, regardless of size. However, something has been lost along the way as recruiting teams chase down the almighty hiring target. What about the Recruiter and their development? How do you nurture and unleash their potential? It’s not just about the hiring number if you want to build a high-performing and engaged recruiting team! Mike and Tony joined DocuSign at a time of hyper growth and had the opportunity to implement the things they learned in the past and later elevated the recruiting team to the next level by investing in their most important asset, the recruiter.
Mike spent over 10 years at Salesforce; moving up the ranks from just one of two recruiters in 2003 to SVP of Global Recruiting leading a team of 200 people across the world. Tony was the first ever Recruiting Analytics Leader for Salesforce and later became the Head of People Analytics at Pandora. Please join Mike and Tony as they share their story of how they have moved from traditional to progressive recruiting at DocuSign. Whether you are a recruiter looking for ways to up your game or a recruiting manager looking for a new way to lead and measure your team, this session is for you.
Session highlights:
Drive engagement by listening to your team.
Improve performance by re-defining recruiter success and then measuring it.
Create a culture of constant feedback and development by deploying a “Recruiter Scorecard”.
Check out the best of Talent Connect: http://bit.ly/2e5ojNe
Disrupt Everything: How to Use Data, Analytics, and Culture to Disrupt Where,...LinkedIn Talent Solutions
Tim Wesson and Ernest Ng of salesforce.com share three great case studies of how the company uses data, analytics, and culture to disrupt where, who, and how to recruit.
Continue your talent acquisition transformation at Talent Connect 365: http://linkd.in/1z8YEaf
Susan Hailey, VP of Global Talent Acquisition at Medidata, shares what the strong TA leaders can bring to the organization in terms of clarity, accountability, direction, and achieving results. Check out the best of Talent Connect: http://bit.ly/1MBqz6m
Presented to the Corporate Counsel Section of the Utah State Bar in Salt Lake City, this presentation addressed relevant legislation and lobbying strategies for corporations and small businesses.
Oracle's Talent Strategy: How to Attract and Engage Talent in the Midst of al...Celinda Appleby
2016 SHRM Talent Management Conference & Exposition
Workplace Application: Learn how to build a tailor-made employer brand strategy that engages your audience and drives engagement of your A-level talent.
This session is all about turning your business into a brand that steals the show and one that every top candidate is dying to work for. We will discuss why it makes sense for companies to marry their consumer and talent brands. The days of old-fashioned talent hunting are long gone and it’s up to you and your ability to think strategically to make your employer brand stand out. You will learn about the best tried-and-tested ideas on how to build a truly talent-driven employer brand. At the end of this session, you will be able to:
• Leverage and engage key stakeholders for buy-in.
• Build social channels that drive talent engagement.
• Connect with your audience using creative content.
• Enable your team to boost the employer brand.
• Apply human elements that makes it easier to recruit.
In this webinar, LinkedIn's Dina Medeiros discusses the value of employer branding and how that can help you secure top talent.
Subscribe to the LinkedIn Talent Blog: http://linkd.in/18yp4Cg
Follow the LinkedIn company page: http://linkd.in/1f39JyH
Tweet with us: http://bit.ly/HireOnLinkedIn
Learn more about LinkedIn Talent Solutions: http://linkd.in/1bgERGj
In this webinar, David Brudenell, Global Vice President of Product and Head of Digital for Universum, explores some of the critical digital activities and best practices that employers need to implement to engage top talent more deeply, lower costs and empower their internal brand. In a lively panel discussion, experts will share experiences from the trenches and guidance on how to succeed in building a employer brand that is both authentic and allows departments to maintain control of their key messages and Employer Value Proposition.
On October 1st, LinkedIn came to Jeddah for the first time. Our experts talked through the rise of the largest professional social media network in the world and how it can help your organisation recruit top talent in the region.
Tips & tricks voor een succesvolle recruitment strategie. Maarten Fekkers, Corporate Recruitment Manager bij Nspyre, deelt hoe LinkedIn onderdeel van hun recruitment strategie is.
Waarmee kunt u nu al aan de slag? Welke zaken moeten daarbij op orde zijn om het beste talent aan te trekken?
ENGAGE2014: All it Takes is One Post: Social Media Etiquette Training - Joe L...GuideSpark
The impact of social media on the business world is continuing to evolve and shape how marketing, PR and HR departments operate. While social media is a great way to engage with customers and it's critical to educate your employees on social media etiquette to avoid any social blunders that will negatively impact your company image.
SutherlandGold's CEO Scorecard for Remote LeadershipRachelle Spero
SutherlandGold's data-driven CEO Scorecard is for executives who want to evaluate and strengthen their leadership, visibility, and engagement strategies. The CEO Scorecard evaluates multiple data sets from a leader's public-facing profile including business performance, visibility in the media, thought leadership, and social media engagement based.
To demonstrate the power of the CEO Scorecard, we evaluated ten CEOs leading high-growth companies from Fortune’s 2019 40 Under 40 award to uncover their activities before and after the pandemic was announced. We also conducted an online survey of CEOs leading startup companies for a preview into the future of remote leadership.
The result is a multidimensional picture into what CEOs prioritize today and in the future when it comes to leading in a virtual world.
Digital Leadership Lab: Going Viral! Developing an Online Brand for Leadershi...Paul Brown
Originally presented at the 2016 LEAD365 Student Leadership Conference in Orlando, Florida. This session is a laboratory session that helps equip college student leaders with the basics of online networking and branding.
UK Recruiting Trends
The talent acquisition industry is changing rapidly. To stay competitive and craft a proactive recruiting strategy you need to know how and why. In this report, you will learn the latest trends and “must know” facts that will keep you ahead of the curve and make you invaluable to your organization.
You’ll learn the top 5 trends:
• Quality Hires: Fastest growing sources of quality hires
• Talent Brand: Competitive advantages (and threats!)
• Data: Metrics you can use tomorrow to measure recruiting success
• Talent Retention: Stop your top talent from walking out the door
• Mobile Recruiting: Navigate the frontier
Subscribe to our Blog: talent.linkedin.com/blog/
Follow us on SlideShare: slideshare.net/linkedin-talent-solutions
Follow us on Twitter: @hireonlinkedin
Discover additional insights: talent.linkedin.com
Follow LinkedIn: linkedin.com/company/linkedin
"The Most Powerful Brand on Earth," presented by Susan EmerickSocialMedia.org
In her Brands-Only Summit author discussion, Brands Rising's Susan Emerick, talks about her book, "The Most Powerful Brand on Earth: How to Transform Teams, Empower Employees, Integrate Partners and Mobilize Customers to Beat the Competition in Digital and Social Media."
She shares the secrets to building a successful employee advocacy program with a roadmap to harness the power of empowering employees and partners to build trust and advocacy in social media.
Click through excerpts of LinkedIn's report on recruiting trends across Spain.
Learn more about LinkedIn Talent Solutions: http://linkd.in/1bgERGj
Subscribe to the LinkedIn Talent Blog: http://linkd.in/18yp4Cg
Follow the LinkedIn Talent Solutions page: http://linkd.in/1cNvIFT
Tweet with us: http://bit.ly/HireOnLinkedIn
The Importance Of Building a Strong Talent Brand, Munish SudanThe HR Observer
Employer brand has been around as a term for decades and is a well-established practice, in fact in a recent study conducted by LinkedIn, the results showed that 83% of recruiting leaders believe employer brand has significant impact on their ability to hire top talent. During the last few years, with the rise of Social networks, your reputation as a place to work is based on much more than what you say about it. At LinkedIn we use the term ‘talent brand’ because we think it better reflects the fact that your reputation now incorporates what talent – past, present and future employees – think, say and share about your company as a place to work. In this session, Munish Sudan will talk about the importance of Talent Brand in the competitive environment we live in and how can LinkedIn help your enterprise build a strong online presence.
This presentation was used at HR Summit and Expo 2013 www.hrsummitexpo.com
The presentations from LinkedIn Day Johannesburg which took place on the 16th of September 2014. Speakers included local HR professionals and LinkedIn presenters.
[Google March 2024 Update] How To Thrive: Content, Link Building & SEOSearch Engine Journal
March 2024 disrupted the SEO industry. Websites were deindexed, and manual penalties were delivered—all to produce more helpful, more trustworthy search results.
How did your website fare?
Watch us as we delve into the seismic shifts brought about by Google's March 2024 updates and explore strategies to not just survive, but thrive in this dynamic digital landscape.
You’ll learn:
- How to create content that is valuable to users (not just search engines) using E-E-A-T.
- How to build links that can boost rankings and withstand algorithm updates.
- Best practices for content creation and link building so you can thrive during algorithm updates.
With Vince Ramos, we'll examine the implications of the latest algorithm changes on content creation, link building, and SEO practices, and offer actionable insights from businesses like yours that have remained steadfast amidst the volatility.
Using real-life case studies, we’ll also show you the effectiveness of manual link building techniques and person-first content strategies.
Whether you're a seasoned SEO professional, a budding content creator, or anyone in between, this webinar will help you weather the changes in Google's algorithms and capitalize on them for sustained success.
Check out this webinar and unlock the secrets to thriving in the new Google era.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Exploring the Top Digital Marketing Company in CanadaSolomo Media
Choosing Solomo Media as your digital marketing company in Canada can propel your business to new heights. With their expertise, innovative solutions, and client-centric approach, they are well-equipped to help you achieve your digital marketing goals. By focusing on strategic planning, leveraging cutting-edge tools, and delivering measurable results, Solomo Media proves to be a valuable partner in navigating the complex world of digital marketing.
In today's digital world, customers are just a click away. "Grow Your Business Online: Introduction to Digital Marketing" dives into the exciting world of digital marketing, equipping you with the tools and strategies to reach new audiences, expand your reach, and ultimately grow your business.
website = https://digitaldiscovery.institute/
address = C 210 A Industrial Area, Phase 8B, Sahibzada Ajit Singh Nagar, Punjab 140308
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...Demandbase
Delve into essential ABM ‘plays' that propel success while identifying and leaving behind tactics that no longer yield results. Led by ABM Experts, Jon Barcellos, Head of Solutions at Postal and Tom Keefe, Principal GTM Expert at Demandbase.
Checkout Abandonment - CRO School by Mailmodosaba771143
Fear of abandonment’ means a whole different thing in eCommerce.
Because the loss is tangible. And felt right in your pocket.
But that also means there are real things you could fix.
One of the final stages of shopping abandonment occurs is the checkout page.
Which means it impacts your bottom line directly.
So here’s a rundown of:
→ Reasons shoppers abandon the checkout process
→ How other brands cope with these issues
→ Actionables to fix your checkout flow
Do it right, and you’ll feel the change in your revenue.
This is a part of our CRO School series - to help you fix the revenue leaks in your eCommerce store.
Sign up for CRO School and get these insights right in your inbox
(Visit the link to enroll ->https://www.mailmodo.com/cro-school/?utm_source=cro-school&utm_medium=slideshare )
#ecommerce
#cro
#cart
#abandonement
#checkout
#email
#course
#conversion
What is digital marketing And why is it used?125albina
Digital marketing refers to the use of digital channels, platforms, and technologies to promote products, services, or brands to a target audience. It encompasses a wide range of activities, including search engine optimization (SEO), social media marketing, email marketing, content marketing, pay-per-click (PPC) advertising, and more. The primary goal of digital marketing is to connect with potential customers where they spend much of their time: online. My Website: https://dev-topdigitalmarketingagency.pantheonsite.io/
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
3. NANDO RODRIGUEZ
Head of Employer Branding
& Candidate Experience for
Horizon Media
CELINDA APPLEBY
Global Head of Digital Recruitment
& Employer Brand for Oracle’s Global
Talent Acquisition Organization
4. STRATEGY
Your strategy is your north star guiding you through the
employment branding muck.
75% of job seekers
consider an employer’s
brand before even
applying for a job.
CAREERARC
5. Employers with a strong talent brand
drive 2x the amount of applicants per job
compared to other companies.
LINKEDIN
6. QUOTABLE:
The biggest risk is not taking any risk…
In a world that’s changing really quickly, the only strategy
that is guaranteed to fail is not taking risks.
-Mark Zuckerberg
7. EXECUTION
Executing relies heavily on the alignment between your brand, your mission
and company values.
89% of job seekers
feel that a company’s brand
is mostly about their promise.
BECOLOURFUL
8. How a company uses their social channels
will directly impact their ability to attract &
engage talent.
10. ACTIVATION
Targeting the right people with the right message through the right media
triggering the right response.
Employees have 10X more
Social followers than their
Companies have.
LINKEDIN
11. Activating your EB will resonate both
externally & internally. Externally, people
are looking for a reason why they should
enter, internally, people are looking for the
reason to stay.
1. Knowing to build a strategy form scratch
2. How to create content that kicks ass
3. How to activate & amplify
According to
Before getting started – look @ 3 competitors
Create a mission statement (hire developers out of MIT) – can be campaign driven
Create your 3 pillars ( what do developers like) 1. visual 2. copy 3. fun (business, culture, careers)
What content for each pillar? Video, imagery, info graphic, employee spotlight, blog post
Exercise – do your company strategy now (10 minutes)
discuss
The brand is “the promise” not necessarily the logo or the photos.
89%: http://www.becolourful.co.uk/2016/02/thought-the-problem-with-branding-2/
1. Knowing to build a strategy form scratch
2. How to create content that kicks ass
3. How to activate & amplify
CONTENT STRATEGY
Trending news, trending topics, Employee advocacy, brand advocates, holidays
What mediums will you use: platforms/channels
Think of your resources – instead of you being responsible -- in newsletter Celinda asks for content form employees)
Content must align to the 3 pillars
Creative brief:
Leveraging employees, how would you create 1 piece of conent leveraging one of the pullars on
Video, instagram, facebook, LinkedIN,
GET AS CREATIVE AS POSSIBLE (15 MINUTES)
ASK HOW TO GET AROUND IT IN INDUSTRIES THAT ARE REGULAGED
Data idea 1 - see attached image (content mix)
Source: http://www.business2community.com/branding/the-7-point-plan-to-employer-brand-management-01366703#WcgyHXZ3ZB8Wt6vL.97
Employees have 10X more social followers than their companies has. Learn how to tap into your talent brand goldmine: https://lnkd.in/bvqxe6Q
CONTENT CALENDARS, SCHEDULING & SHARING
* MAKE SURE IT’S IN A PLACE WITH REAL-TIME CHANGES – GOOGLE EXCEL (REDBOOTH, HOOTSUITE, BUFFER)
* SCHUDULING TOOLS (HOOTSUITE, TWEETDECK, BUFFER, FACEBOOK)
* VARY YOUR CONTENT BY DAYS & TIME – YOU DON’T WANT TO GO TO YOUR SITE AND SEE THE SAME THING ACROSS ALL CHANNELS SAME DAY.
* GET INSIGHTS FROM YOUR CHANNEL TO SEE WHEN YOUR SITE IS MOST ACTIVE