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PORTSMOUTH HISTORIC DOCKYARD 
SURFACE IMPRESSION 
Developing the 
Portsmouth Historic Dockyard app 
with
Portsmouth Historic Dockyard 
• Many attractions contained within the dockyard 
• Lots of opportunity for historical interpretation in the 
dockyard itself
The concept 
• To produce a resource that allows visitors to get more 
out of their visit, not just one or two attractions 
• To avoid problems with previous interpretation/guides 
• Interpretation boards clutter up the space 
• Audio “wands” have a tendency to disappear 
• Printed material goes out of date 
• Solution: create a smartphone app that visitors can download 
to their own devices
About Surface Impression 
• Specialists in digital media for museums & heritage 
• Founded in 2001 
• Very experienced in 
• Web development and interactives 
• Online collections 
• Social media / engagement 
• Mobile and in-gallery implementation 
• Used to working with HLF, Arts Council and other funding 
bodies
The plan 
• Lead with “tours” rather than attractions 
• Different tour topics or audience groups 
• To be free and available on Apple and Android 
• People to follow geo-located points of interest 
• Use internet mapping (Google / Apple) to 
show the points 
• But also have a strong narrative thread that 
could be followed
Early designs
Content 
• Nick pulled together the content from a variety of 
sources to create a coherent narrative 
• Content is entered into a content management system so 
the app can be updated at any time, without needing a 
new submission to the app store
Locations 
• Measuring location accurately can be tricky 
• We’ve tended to use photography – either on GPS 
enabled cameras or ordinary smartphones 
• But if you use your own phone, it can be inaccurate 
• Inaccuracies also creep in from human error 
– Where you’re standing to take a photo is the recorded location 
– But it’s easy to think the thing you photographed is being 
located 
• Some points have had to be adjusted using online maps
Field tests 
• Once the app was coded up 
and largely functional, we 
held a testing session at the 
Dockyard 
• Representatives from the 
organisation and the 
attractions attended 
• They tried out the tours and 
assessed the content 
• We also did a “secret 
shopper” test with two 
children
What we found 
• The overall concept and 
narrative approach was well 
received 
• Inevitably some details needed 
to be changed 
• The news feed / calendar was 
not translating well from 
website to app 
• The Google/Apple maps for the 
Dockyard didn’t make sense 
• Location-based unlocking of 
content was too crude
Solution 1: selfies 
instead of unlocking 
• Instead of tying 
achievements in the kids 
tour to “unlocking” 
locations, we encouraged 
them to take photographs of 
themselves at the spot 
instead 
• They can then show their 
“album” of found places to 
get small rewards
Solution 2: 
a drawn map 
• Instead of using online maps, 
we adapted a diagramatic map 
that Portsmouth Historic 
Dockyard had commissioned 
for print 
• But we had to modify it 
heavily, repositioning the 
elements so that they 
accurately represented 
latitude and longitude
What’s next 
• Imminent launch on Apple App store followed by Google 
Play 
• Tweak content over the winter, ready for push in spring 
2015 
• Market the app to visitors – opportunities: 
– Signage in queue areas 
– On tickets, brochures, ads 
– Social media, website etc 
– Optimisation on App store and Google Play
Contact 
Peter Pavement 
Surface Impression 
peterp@surfaceimpression.com 
@peterpavement 
01273 958600 
Nick Hewitt 
National Museum of the Royal Navy 
nick.hewitt@nmrn.org.uk 
@NickHewitt4 
02392 724391

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Developing the Portsmouth Historic Dockyard app

  • 1. PORTSMOUTH HISTORIC DOCKYARD SURFACE IMPRESSION Developing the Portsmouth Historic Dockyard app with
  • 2. Portsmouth Historic Dockyard • Many attractions contained within the dockyard • Lots of opportunity for historical interpretation in the dockyard itself
  • 3. The concept • To produce a resource that allows visitors to get more out of their visit, not just one or two attractions • To avoid problems with previous interpretation/guides • Interpretation boards clutter up the space • Audio “wands” have a tendency to disappear • Printed material goes out of date • Solution: create a smartphone app that visitors can download to their own devices
  • 4. About Surface Impression • Specialists in digital media for museums & heritage • Founded in 2001 • Very experienced in • Web development and interactives • Online collections • Social media / engagement • Mobile and in-gallery implementation • Used to working with HLF, Arts Council and other funding bodies
  • 5.
  • 6.
  • 7. The plan • Lead with “tours” rather than attractions • Different tour topics or audience groups • To be free and available on Apple and Android • People to follow geo-located points of interest • Use internet mapping (Google / Apple) to show the points • But also have a strong narrative thread that could be followed
  • 9.
  • 10. Content • Nick pulled together the content from a variety of sources to create a coherent narrative • Content is entered into a content management system so the app can be updated at any time, without needing a new submission to the app store
  • 11. Locations • Measuring location accurately can be tricky • We’ve tended to use photography – either on GPS enabled cameras or ordinary smartphones • But if you use your own phone, it can be inaccurate • Inaccuracies also creep in from human error – Where you’re standing to take a photo is the recorded location – But it’s easy to think the thing you photographed is being located • Some points have had to be adjusted using online maps
  • 12. Field tests • Once the app was coded up and largely functional, we held a testing session at the Dockyard • Representatives from the organisation and the attractions attended • They tried out the tours and assessed the content • We also did a “secret shopper” test with two children
  • 13.
  • 14. What we found • The overall concept and narrative approach was well received • Inevitably some details needed to be changed • The news feed / calendar was not translating well from website to app • The Google/Apple maps for the Dockyard didn’t make sense • Location-based unlocking of content was too crude
  • 15. Solution 1: selfies instead of unlocking • Instead of tying achievements in the kids tour to “unlocking” locations, we encouraged them to take photographs of themselves at the spot instead • They can then show their “album” of found places to get small rewards
  • 16. Solution 2: a drawn map • Instead of using online maps, we adapted a diagramatic map that Portsmouth Historic Dockyard had commissioned for print • But we had to modify it heavily, repositioning the elements so that they accurately represented latitude and longitude
  • 17. What’s next • Imminent launch on Apple App store followed by Google Play • Tweak content over the winter, ready for push in spring 2015 • Market the app to visitors – opportunities: – Signage in queue areas – On tickets, brochures, ads – Social media, website etc – Optimisation on App store and Google Play
  • 18. Contact Peter Pavement Surface Impression peterp@surfaceimpression.com @peterpavement 01273 958600 Nick Hewitt National Museum of the Royal Navy nick.hewitt@nmrn.org.uk @NickHewitt4 02392 724391