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Crossplatform Storytelling
The document discusses the evolving landscape of digital media and cross-platform storytelling, emphasizing the need for adaptability in a rapidly changing environment. It highlights the significance of user-generated content, the role of technology, and the integration of various media forms, including live events and social platforms. The future is described as a space for innovation in storytelling, engagement, and audience interaction.
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Crossplatform Storytelling
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- 3. EXPECT THE DIGITALMEDIA LANDSCAPE TO CHANGE EVERY 2-3 YEARS TO CHANGE EVERY 2-3 YEARS
- 4. “THE ILLITERATE OFTHE 21ST CENTURY WILL NOT BE THOSE WHO CANNOT READ AND WRITE, BUT THOSE WHO CANNOT LEARN, UNLEARN, AND RELEARN. ” – Alvin Toffler
- 6. WHAT DROVE THE CONTENT THECONTENT • New Technology: Webcams: Jenniecam • Emergent Behaviour: Personal Email: My Wife • Production Skills: Personalisation: MindGym • Audience: 25-40 Professional Women • Revenue Opportunity: Premium Rate Dialup
- 7. A GIRL INDISTRESS
- 11. THE STORYWORLD • Hypertext& Linking • Search (& Shopping) • Onion Skinning & Unexpected Connections • Blurring Fact & Fiction, Actors & Audience • Content as part of a Service • Not Just Websites (tv, phone, print, advertising, live performance…)
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- 14. USER GENERATED CONTENT• It’smessy - unless you limit what can be contributed. • It takes time to find a shape or become ‘formatted’. • Who owns the content? Who owns the story? • The cost of adapting to different platforms (blog, web, print, radio…) • The role of the storyteller - where did my story go? • What is ‘good’ content?
- 17. THE LIVE EVENT •Viable streaming technology? • Powerful (free?) social/marketing platforms: Twitter, Facebook, YouTube • The audience generates, records & publishes everything - on their phones • Media reporting & PR are part of the story • Alternate Reality Gaming: audience as performers
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- 21. FRAGMENTATION • knowing where& when to look • filling in the gaps • providing obvious routes • easter eggs, surprises, live action • coherence • automation & algorithms • actors as writers • set text - knowing the story
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- 23. MAPPING where to findthe story & how to progress & how to progress & how to progress• production out in the field • mobility - 2 x phones, a Flip, tripod and a laptop • free/lowcost services: GoogleMaps - Typepad - Youtube - Flickr - Twitter - Instagram - pbwiki - podcast • episodic, located, predictable, findable • social activity - a trip, an outdoor conference, an event • reading & performance • physical output - a souvenir - something ‘made’ • re-purposing of out-of-copyright material
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- 25. BETTER THAN LIFE MULTICAMERA LIVESTREAMING
- 28. WHAT WOULD YOUPAY FOR?
- 30. NESTA REPORT • multicamera live streaming • remote control, automation & robotics • choreography, timings & missing things • audience behaviour & navigation • competition for attention and resource • business model
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- 32. IN THE MAINSTREAM• TheDominance of Video & Television • Linear vs Non-Linear (not everyone wants to be interactive) • User Interface & Navigation • Snackers, Skimmers & Divers • Hybridisation, Crossprogramming, Branding • Measurement, Tracking & ‘Success Criteria’
- 33. THE QUANTIFIED SELF •Velocity – Distance – Steps – Calories • Heart Rate – Sweat - Blood Sugar • Tension/Pressure • Mood – Happiness – Smile • Sleep Patterns – Brain Waves • Proximity – Relative Happiness - Environment • Gender – Ethnicity – Class
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- 36. THE INTERNET OFPLANTS • Online Trees & Plants • Edible Media • The Chemical Web
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- 46. • timw@xpt.com • @moongolfer •HAVE FUN! #golfonthemoon THE FUTURE?