A rapid spin through 20yrs+ of practice, hoping to identify along the way some interesting learning points. Slides assembled for the Bournemouth Uni MACME Group Sept 2016

1. CROSSPLATFORM
STORYTELLING
STORYTELLING
TIM WRIGHT
@moongolfer

2. Career Slide

3. EXPECT THE DIGITAL MEDIA
LANDSCAPE
TO CHANGE EVERY 2-3 YEARS
TO CHANGE EVERY 2-3 YEARS

4. “THE ILLITERATE OF THE 21ST
CENTURY WILL NOT BE THOSE
WHO CANNOT READ AND WRITE,
BUT THOSE WHO CANNOT LEARN,
UNLEARN, AND RELEARN. ” – Alvin
Toffler

6. WHAT DROVE
THE CONTENT
THE CONTENT
• New Technology: Webcams: Jenniecam
• Emergent Behaviour: Personal Email: My
Wife
• Production Skills: Personalisation: MindGym
• Audience: 25-40 Professional Women
• Revenue Opportunity: Premium Rate Dialup

7. A GIRL IN DISTRESS

11. THE STORYWORLD
• Hypertext & Linking
• Search (& Shopping)
• Onion Skinning & Unexpected Connections
• Blurring Fact & Fiction, Actors & Audience
• Content as part of a Service
• Not Just Websites (tv, phone, print, advertising, live
performance…)

12. THE SOCIAL
ELEMENT

13. OLDTON

14. USER GENERATED
CONTENT• It’s messy - unless you limit what can be
contributed.
• It takes time to find a shape or become
‘formatted’.
• Who owns the content? Who owns the story?
• The cost of adapting to different platforms (blog,
web, print, radio…)
• The role of the storyteller - where did my story
go?
• What is ‘good’ content?

17. THE LIVE EVENT
• Viable streaming technology?
• Powerful (free?) social/marketing platforms:
Twitter, Facebook, YouTube
• The audience generates, records & publishes
everything - on their phones
• Media reporting & PR are part of the story
• Alternate Reality Gaming: audience as
performers

18. SUCH TWEET
SORROW

21. FRAGMENTATION
• knowing where & when to look
• filling in the gaps
• providing obvious routes
• easter eggs, surprises, live action
• coherence
• automation & algorithms
• actors as writers
• set text - knowing the story

22. KIDMAPPED!

23. MAPPING
where to find the story
& how to progress
& how to progress
& how to progress• production out in the field
• mobility - 2 x phones, a Flip, tripod and a laptop
• free/lowcost services: GoogleMaps - Typepad -
Youtube - Flickr - Twitter - Instagram - pbwiki - podcast
• episodic, located, predictable, findable
• social activity - a trip, an outdoor conference, an event
• reading & performance
• physical output - a souvenir - something ‘made’
• re-purposing of out-of-copyright material

24. LONGITUDE
LIVE STREAMING

25. BETTER THAN LIFE
MULTICAMERA
LIVE STREAMING

28. WHAT WOULD YOU PAY
FOR?

30. NESTA REPORT
• multi camera live streaming
• remote control, automation & robotics
• choreography, timings & missing things
• audience behaviour & navigation
• competition for attention and resource
• business model

31. FOOTBALLERS UNITED

32. IN THE
MAINSTREAM• The Dominance of Video & Television
• Linear vs Non-Linear (not everyone wants to be
interactive)
• User Interface & Navigation
• Snackers, Skimmers & Divers
• Hybridisation, Crossprogramming, Branding
• Measurement, Tracking & ‘Success Criteria’

33. THE QUANTIFIED SELF
• Velocity – Distance – Steps – Calories
• Heart Rate – Sweat - Blood Sugar
• Tension/Pressure
• Mood – Happiness – Smile
• Sleep Patterns – Brain Waves
• Proximity – Relative Happiness - Environment
• Gender – Ethnicity – Class

34. THE INTELLIGENT FRIDGE

35. FRIDGE AS STORYTELLER

36. THE INTERNET OF PLANTS
• Online Trees & Plants
• Edible Media
• The Chemical Web

40. THE FUTURE?

41. THE FUTURE?

42. THE FUTURE?

43. THE FUTURE?

44. THE FUTURE?

45. THE FUTURE?

46. • timw@xpt.com
• @moongolfer
• HAVE FUN!
#golfonthemoon
THE FUTURE?