This document provides an overview of ConsumerVisions, a digital media research agency. It discusses how the internet has evolved and consumers have become more savvy. ConsumerVisions uses qualitative research methods like workshops and interviews to understand consumer needs and develop effective digital strategies for clients. One case study describes how they helped redevelop an Australian government website through iterative user testing and recommendations. Their work has helped clients improve websites, apps, and online sales.
How To Use Texting To Drive More E-Commerce ConversionsPayKickstart
The global spending for online retail in 2019 was an estimated $3.46 trillion according to research from Global Commerce 360. This makes it the only trillion-dollar industry that’s reportedly growing at a double-digit percentage each year!
Millions of global shops around the world compete for a piece of this trillion-dollar pie. Converting clicks to currency and trading window displays for websites.
The moral of the story is, the way we look at the traditional sales funnel is changing at the hand of the internet. As such, the way online retailers reach and build relationships with customers is evolving right along with it.
With thousands of digital CRM tools at your disposal, we want to share a little bit more about a tool that’s already in your hands and the hands of almost all of your customers.
Your cellphone.
Social Media’s Influence in Purchase DecisionHasan Ali MIRZA
The objective of this study is to understand the influence of social media in purchase decision making. The focus of the study is to understand the consumer buying behavior and influence of social media’s in decision making. The sample size taken for this study was 100 qualified respondents with diverse backgrounds across the country. An exploratory research was done to understand the nature of social networking and online consumer behaviour followed by a primary research where questionnaire were administered both personally and online.
A PROJECT REPORT ON “Consumer Preference Towards Social Networking Apps Vibhor Agarwal
A
PROJECT REPORT
ON
“Consumer Preference Towards
Social Networking Apps in Bareilly”
includes
1. OBJECTIVES
2. RESEARCH METHODOLOGY
3. INTRODUCTION
4. HISTORY
5. REVIEW OF LITERATURE
5. DATA INTERPRETATION AND ANALYSIS
6. FINDINGS
7. SUGGESTIONS & RECOMMENDATIONS
8. CONCLUSION
Pdf formaat
How To Use Texting To Drive More E-Commerce ConversionsPayKickstart
The global spending for online retail in 2019 was an estimated $3.46 trillion according to research from Global Commerce 360. This makes it the only trillion-dollar industry that’s reportedly growing at a double-digit percentage each year!
Millions of global shops around the world compete for a piece of this trillion-dollar pie. Converting clicks to currency and trading window displays for websites.
The moral of the story is, the way we look at the traditional sales funnel is changing at the hand of the internet. As such, the way online retailers reach and build relationships with customers is evolving right along with it.
With thousands of digital CRM tools at your disposal, we want to share a little bit more about a tool that’s already in your hands and the hands of almost all of your customers.
Your cellphone.
Social Media’s Influence in Purchase DecisionHasan Ali MIRZA
The objective of this study is to understand the influence of social media in purchase decision making. The focus of the study is to understand the consumer buying behavior and influence of social media’s in decision making. The sample size taken for this study was 100 qualified respondents with diverse backgrounds across the country. An exploratory research was done to understand the nature of social networking and online consumer behaviour followed by a primary research where questionnaire were administered both personally and online.
A PROJECT REPORT ON “Consumer Preference Towards Social Networking Apps Vibhor Agarwal
A
PROJECT REPORT
ON
“Consumer Preference Towards
Social Networking Apps in Bareilly”
includes
1. OBJECTIVES
2. RESEARCH METHODOLOGY
3. INTRODUCTION
4. HISTORY
5. REVIEW OF LITERATURE
5. DATA INTERPRETATION AND ANALYSIS
6. FINDINGS
7. SUGGESTIONS & RECOMMENDATIONS
8. CONCLUSION
Pdf formaat
Web 2.0 and Social Media are revolutionizing the way companies interact with consumer and customers. Banks and financial institutions cannot avoid to innovate in those areas and this presentation shows some examples and ideas to start a discussion.
The effect of social media on consumer's decision making process among ibep s...Niswatun Chaira
Social media is a virtual place which can be Blogs and different websites are used by individuals or
companies to share about them and their products trough internet. Kaplan and Haenlein (2010)
conceptualized social media as an internet-based program that provides a platform for consumers to
express their own opinions, share information and past experiences using different social networks, blogs
and other content areas.
The efficiency of social media has empowered the marketers and customers with fast interaction and
communication processes to enhance customer service, increase brand awareness and build strong
customer–brand relationships. Using social media tools, consumers will have the chance to express their
opinions to a larger number of individuals and also find the desired information quickly without incurring
much cost (Severi et al., 2014).
This study aimed to determine how the influence of social media for purchase making process. According
to result that got from survey or questionnaire, consumer’s decision making influenced by the Informative
and the alternative of social media.
A study on Gen y consumer attitude toward social media marketing in TrichyAnup Mohan
This study aims to specify Generation Y consumers’ attitude toward social media marketing. Given this context the questionnaire prepared for gathering data was distributed among 150 students of Jamal Mohamed College,Trichy belonging to age group 18-33 during August 2013.This research paper is based on my M.Phil dissertation.
A project report on Social Media MarketingSafder Mak
Introduction: Social media has gained importance and acceptance at a very past pace. It has become an avenue to share one’s personal and professional life. The usage of social media as a marketing tool is already implemented by many businesses. This reports analysed how effectively social media be used as a marketing tool. The comparison of social media versus traditional media for marketing was studied and advantages and disadvantages of both are compiled. This report also analysed how small business start-ups can benefit from the ever growing social media industry.
Method: This report used journals, magazine articles, newspaper articles, business reviews, online survey and so on from the library of Amity University. Further official social media pages of various companies on Facebook, Twitter and LinkedIn were analysed to generate statistics.
Result: Social media presence is definitely an advantage for all kinds of businesses. Social media marketing has wider market appeal and is relatively cheaper than traditional advertisements. With a huge number of audiences and high customisability of social media for required content, social media marketing emerges as an exciting and effective tool for marketing.
How to increase direct engagement with the target audience group to the use o...Rick Bouter
How to increase direct engagement with the target audience group to the use of social media by rick bouter london januari 2012 - This report includes defining social media, the different types of social media, social strategy, social sub strategies and the use of tools etc.
Can social media become the final frontier in customer experience management? This research paper was published in Nirma International Conference on Management, 5th Jan 2012. ISBN 93-81361-68-1
Web 2.0 and Social Media are revolutionizing the way companies interact with consumer and customers. Banks and financial institutions cannot avoid to innovate in those areas and this presentation shows some examples and ideas to start a discussion.
The effect of social media on consumer's decision making process among ibep s...Niswatun Chaira
Social media is a virtual place which can be Blogs and different websites are used by individuals or
companies to share about them and their products trough internet. Kaplan and Haenlein (2010)
conceptualized social media as an internet-based program that provides a platform for consumers to
express their own opinions, share information and past experiences using different social networks, blogs
and other content areas.
The efficiency of social media has empowered the marketers and customers with fast interaction and
communication processes to enhance customer service, increase brand awareness and build strong
customer–brand relationships. Using social media tools, consumers will have the chance to express their
opinions to a larger number of individuals and also find the desired information quickly without incurring
much cost (Severi et al., 2014).
This study aimed to determine how the influence of social media for purchase making process. According
to result that got from survey or questionnaire, consumer’s decision making influenced by the Informative
and the alternative of social media.
A study on Gen y consumer attitude toward social media marketing in TrichyAnup Mohan
This study aims to specify Generation Y consumers’ attitude toward social media marketing. Given this context the questionnaire prepared for gathering data was distributed among 150 students of Jamal Mohamed College,Trichy belonging to age group 18-33 during August 2013.This research paper is based on my M.Phil dissertation.
A project report on Social Media MarketingSafder Mak
Introduction: Social media has gained importance and acceptance at a very past pace. It has become an avenue to share one’s personal and professional life. The usage of social media as a marketing tool is already implemented by many businesses. This reports analysed how effectively social media be used as a marketing tool. The comparison of social media versus traditional media for marketing was studied and advantages and disadvantages of both are compiled. This report also analysed how small business start-ups can benefit from the ever growing social media industry.
Method: This report used journals, magazine articles, newspaper articles, business reviews, online survey and so on from the library of Amity University. Further official social media pages of various companies on Facebook, Twitter and LinkedIn were analysed to generate statistics.
Result: Social media presence is definitely an advantage for all kinds of businesses. Social media marketing has wider market appeal and is relatively cheaper than traditional advertisements. With a huge number of audiences and high customisability of social media for required content, social media marketing emerges as an exciting and effective tool for marketing.
How to increase direct engagement with the target audience group to the use o...Rick Bouter
How to increase direct engagement with the target audience group to the use of social media by rick bouter london januari 2012 - This report includes defining social media, the different types of social media, social strategy, social sub strategies and the use of tools etc.
Can social media become the final frontier in customer experience management? This research paper was published in Nirma International Conference on Management, 5th Jan 2012. ISBN 93-81361-68-1
Workshop delivered for the Enterprise and Innovation Academy on digital marketing for SMEs and workplace teams. The workshop is divided in five parts. Introduction, Digital Disruption, Content Marketing, Social Media and Planning.
This workshop was delivered along with practical tasks in another PowerPoint presentation. Participants were also encourage to use the internet to look for answers to the some of the tasks presented.
Social Media Optimization Training in Ambala ! Batra Computer Centrejatin batra
Are you in search of Scial media optimization training in Ambala Cantt?
Now your search ends here.. BATRA COMPUTER CENTRE provides you best SMO training in Ambala Cantt. We also provide training in Basics of Computer, training in Programming Languages like C, C++, HTML, PHP, Training in Web Designing, Web Development, SEO, SMO and we also offer training in many other computer courses also.
Live Webinar: Taming the Financial Content BeastLinkedIn
In response, financial brands have ramped up their investment in content marketing. However, many are still struggling to define how much content they should produce, in what formats and through which channels to activate it.
In attempting to ‘tame the content beast’, the solution is perhaps to anchor content back in the context of the customer journey. This process starts by mapping these journeys from awareness, through consideration and nurture to purchase – and beyond. These journey maps should then inform the choice of content format and activation channel, depending on the customer’s needs at each stage. This holistic view should also provide a more meaningful benchmark to assess Return on Investment.
In response, financial brands have ramped up their investment in content marketing. However, many are still struggling to define how much content they should produce, in what formats and through which channels to activate it.
In attempting to ‘tame the content beast’, the solution is perhaps to anchor content back in the context of the customer journey. This process starts by mapping these journeys from awareness, through consideration and nurture to purchase – and beyond. These journey maps should then inform the choice of content format and activation channel, depending on the customer’s needs at each stage. This holistic view should also provide a more meaningful benchmark to assess Return on Investment.
Today your online branding is as essential to customer experience as any brick and mortar store or office. Some of the elements will overlap between online and offline, however, there are a lot of things different techniques to use to express your brand. In this slideshare we go over the 3 pillars of online branding, and some differences between B2B and B2C.
Mobile Research – What’s the point - Millward BrownMerlien Institute
at Market Research in the Mobile World Africa 2014
November 5-6, 2014 Cape Town
This event is proudly organised by Merlien Institute
Check out our upcoming events by visiting http://mrmw.net/
Clustering by mobile usage and behaviour – the many faces of smartphone users...Merlien Institute
at Market Research in the Mobile World Africa 2014
November 5-6, 2014 Cape Town
This event is proudly organised by Merlien Institute
Check out our upcoming events by visiting http://mrmw.net/
Cracking the code…Insights for mobile from behavioral sciences - Pondering PandaMerlien Institute
at Market Research in the Mobile World Africa 2014
November 5-6, 2014 Cape Town
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Understanding respondent’s interaction with household electronics – using tab...Merlien Institute
at Market Research in the Mobile World Africa 2014
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The why, what and how to use mobile marketing in Africa - MMA SAMerlien Institute
at Market Research in the Mobile World Africa 2014
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Maximising internet based mobile research in Africa - TNS & BinuMerlien Institute
at Market Research in the Mobile World Africa 2014
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Something fishy is going on in the world of mobile research - Sea Harvest & TNSMerlien Institute
at Market Research in the Mobile World Africa 2014
November 5-6, 2014 Cape Town
This event is proudly organised by Merlien Institute
Check out our upcoming events by visiting http://mrmw.net/
Mobile Qual – opening new ways to leverage Africa’s mobile first society - IK...Merlien Institute
at Market Research in the Mobile World Africa 2014
November 5-6, 2014 Cape Town
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Check out our upcoming events by visiting http://mrmw.net/
Mobile Market Research - a brand owner's perspective - PZ CussonsMerlien Institute
at Market Research in the Mobile World Africa 2014
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This event is proudly organised by Merlien Institute
Check out our upcoming events by visiting http://mrmw.net/
Leveraging longitudinal communities for better, faster and cheaper insights -...Merlien Institute
at Market Research in the Mobile World Africa 2014
November 5-6, 2014 Cape Town
This event is proudly organised by Merlien Institute
Check out our upcoming events by visiting http://mrmw.net/
Insights and Innovations – today and the way forward for mobile research from...Merlien Institute
at Market Research in the Mobile World Africa 2014
November 5-6, 2014 Cape Town
This event is proudly organised by Merlien Institute
Check out our upcoming events by visiting http://mrmw.net/
Tablets killed the paper star – tablet usage in developing and emerging marke...Merlien Institute
at Market Research in the Mobile World Africa 2014
November 5-6, 2014 Cape Town
This event is proudly organised by Merlien Institute
Check out our upcoming events by visiting http://mrmw.net/
Leveraging mobile to bring overnight television ratings to Africa - GeoPollMerlien Institute
at Market Research in the Mobile World Africa 2014
November 5-6, 2014 Cape Town
This event is proudly organised by Merlien Institute
Check out our upcoming events by visiting http://mrmw.net/
Engaging youth – using social media networks to generate valuable insights - ...Merlien Institute
at Market Research in the Mobile World Africa 2014
November 5-6, 2014 Cape Town
This event is proudly organised by Merlien Institute
Check out our upcoming events by visiting http://mrmw.net/
'What is in a name!' - Name-test Using 'Contextual Probing' - GfK & Tata SkyMerlien Institute
at Qualitative360 Asia Pacific 2014
1-2 October 2014, Singapore
This event is proudly organised by Merlien Institute
Check out our upcoming events by visiting http://qual360.com/
at Qualitative360 Asia Pacific 2014
1-2 October 2014, Singapore
This event is proudly organised by Merlien Institute
Check out our upcoming events by visiting http://qual360.com/
Taming the raging river - Qualitative Research & Social Media - FireflyMerlien Institute
at Qualitative360 Asia Pacific 2014
1-2 October 2014, Singapore
This event is proudly organised by Merlien Institute
Check out our upcoming events by visiting http://qual360.com/
Acetabularia Information For Class 9 .docxvaibhavrinwa19
Acetabularia acetabulum is a single-celled green alga that in its vegetative state is morphologically differentiated into a basal rhizoid and an axially elongated stalk, which bears whorls of branching hairs. The single diploid nucleus resides in the rhizoid.
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Macroeconomics- Movie Location
This will be used as part of your Personal Professional Portfolio once graded.
Objective:
Prepare a presentation or a paper using research, basic comparative analysis, data organization and application of economic information. You will make an informed assessment of an economic climate outside of the United States to accomplish an entertainment industry objective.
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Personal development courses are widely available today, with each one promising life-changing outcomes. Tim Han’s Life Mastery Achievers (LMA) Course has drawn a lot of interest. In addition to offering my frank assessment of Success Insider’s LMA Course, this piece examines the course’s effects via a variety of Tim Han LMA course reviews and Success Insider comments.
Operation “Blue Star” is the only event in the history of Independent India where the state went into war with its own people. Even after about 40 years it is not clear if it was culmination of states anger over people of the region, a political game of power or start of dictatorial chapter in the democratic setup.
The people of Punjab felt alienated from main stream due to denial of their just demands during a long democratic struggle since independence. As it happen all over the word, it led to militant struggle with great loss of lives of military, police and civilian personnel. Killing of Indira Gandhi and massacre of innocent Sikhs in Delhi and other India cities was also associated with this movement.
Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
Welcome to TechSoup New Member Orientation and Q&A (May 2024).pdfTechSoup
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Embracing GenAI - A Strategic ImperativePeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
Instructions for Submissions thorugh G- Classroom.pptxJheel Barad
This presentation provides a briefing on how to upload submissions and documents in Google Classroom. It was prepared as part of an orientation for new Sainik School in-service teacher trainees. As a training officer, my goal is to ensure that you are comfortable and proficient with this essential tool for managing assignments and fostering student engagement.
How to Make a Field invisible in Odoo 17Celine George
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June 3, 2024 Anti-Semitism Letter Sent to MIT President Kornbluth and MIT Cor...Levi Shapiro
Letter from the Congress of the United States regarding Anti-Semitism sent June 3rd to MIT President Sally Kornbluth, MIT Corp Chair, Mark Gorenberg
Dear Dr. Kornbluth and Mr. Gorenberg,
The US House of Representatives is deeply concerned by ongoing and pervasive acts of antisemitic
harassment and intimidation at the Massachusetts Institute of Technology (MIT). Failing to act decisively to ensure a safe learning environment for all students would be a grave dereliction of your responsibilities as President of MIT and Chair of the MIT Corporation.
This Congress will not stand idly by and allow an environment hostile to Jewish students to persist. The House believes that your institution is in violation of Title VI of the Civil Rights Act, and the inability or
unwillingness to rectify this violation through action requires accountability.
Postsecondary education is a unique opportunity for students to learn and have their ideas and beliefs challenged. However, universities receiving hundreds of millions of federal funds annually have denied
students that opportunity and have been hijacked to become venues for the promotion of terrorism, antisemitic harassment and intimidation, unlawful encampments, and in some cases, assaults and riots.
The House of Representatives will not countenance the use of federal funds to indoctrinate students into hateful, antisemitic, anti-American supporters of terrorism. Investigations into campus antisemitism by the Committee on Education and the Workforce and the Committee on Ways and Means have been expanded into a Congress-wide probe across all relevant jurisdictions to address this national crisis. The undersigned Committees will conduct oversight into the use of federal funds at MIT and its learning environment under authorities granted to each Committee.
• The Committee on Education and the Workforce has been investigating your institution since December 7, 2023. The Committee has broad jurisdiction over postsecondary education, including its compliance with Title VI of the Civil Rights Act, campus safety concerns over disruptions to the learning environment, and the awarding of federal student aid under the Higher Education Act.
• The Committee on Oversight and Accountability is investigating the sources of funding and other support flowing to groups espousing pro-Hamas propaganda and engaged in antisemitic harassment and intimidation of students. The Committee on Oversight and Accountability is the principal oversight committee of the US House of Representatives and has broad authority to investigate “any matter” at “any time” under House Rule X.
• The Committee on Ways and Means has been investigating several universities since November 15, 2023, when the Committee held a hearing entitled From Ivory Towers to Dark Corners: Investigating the Nexus Between Antisemitism, Tax-Exempt Universities, and Terror Financing. The Committee followed the hearing with letters to those institutions on January 10, 202
June 3, 2024 Anti-Semitism Letter Sent to MIT President Kornbluth and MIT Cor...
Developing innovative qualitative research techniques for effective digital marketing strategy
1. ConsumerVisions Digital Media Research+Strategy Developing innovative qualitative research techniques for effective digital marketing strategy By Stanislav & Preslav Bondjakov, Directors ConsumerVisions
2. 2 Who we are... ConsumerVisions – specialised digital media research agency, owned by Preslav & Stanislav Focusing on building digital strategies based on consumer insights & helping organisations offer successful digital media Prior to establishing ConsumerVisions, we have worked at leading global market/social research agencies Building on many years of research experience, including in digital media research Have consulted to a wide range of commercial and government organisations in Australia and New Zealand Regular speakers at conferences and forums Partner with specialised research recruitment agencies to recruit top quality participants
4. 4 The internet evolution [INSERT 2 minute VIDEO HERE] ...[FILE TOO LARGE TO BE EMBEDDED – TO BE PLAYED SEPARATELY]
5. 5 Some promising stats... Some key statistics in Asia show that: Out of a total population of 3,834,792,852, there is 825,094,396 internet users (nearly 22%); 42% of world internet users are in China alone; Internet user growth in Asia between the year 2000 and 2010 was 622%; Half of all internet users in Asia are from China. While Oceania / Australia accounts only for 1% of world internet users, internet penetration is 61% In 2010, internet user growth in Oceania / Australia was 179% With the proposed new National Broadband Network, internet penetration is forecasted to increase to 98% of all Australian households
6. 6 But be wary of savvy consumers... Digital consumers are becoming very savvy in their website selection and the way they use websites - “Now, when people go online they know what they want and how to do it” says Dr. Jakob Nielsen, global usability guru Websites are selected on the basis of good design, intuitive navigation, high level of user empowerment, engagement, and relevance Websites are more likely to succeed if they are designed according to how humans think and behave Users read web pages in an "F" pattern. They're more inclined to read longer sentences at the top of a page and less and less as they scroll down. That makes the first two words of a sentence very important Users are extremely good at screening out things and focusing in on a small number of salient page elements
7. 7 But be wary of savvy consumers... Users connect well with images of people looking directly at them - professional images are not appealing, people relate easier to more realistic images According to Dr. Nielsen, only 25% of people travel via a homepage to reach to where they want to go on a website, the rest search and get straight to the destination page People are spending less time on websites – there is a greater need to present them with highly relevant, well organised information Hence, the need to develop highly usable, well organised websites and applications which are developed with users.
8. 8 From Web 1.0 to 3.0... 4 minute video - illustrating the social media revolution...[FILE TOO LARGE TO BE EMBEDDED – TO BE PLAYED SEPARATELY]
9. 9 From Web 1.0 to 3.0... Web 1.0 is the internet before 1999, experts call it the ‘Read-Only’ era Users were only able to read static information No active communication flow from consumer to producer of information, no real interaction, low levels of user engagement and empowerment Web 2.0: The year 1999 marked the beginning of a Read-Write-Publish era Higher levels of user empowerment & interactivity, incl. blogging, social media & live video streaming Publishing of user content is only a few clicks away Few remarkable developments of Web 2.0 are Twitter, Facebook, YouTube, LinkedIn, Flickr and MySpace. Web 3.0: The era of personalisation, semantic web, intelligent search, and behavioural targeting and advertising Web 4.0: ...under development...leave it for next conference!!!
10. 10 Where to from now? Although the internet usage is booming and users are savvier than ever... ...digital media is still catching up Organisations need to understand their digital customers & respond to their needs Perceived value of digital media research is increasing Just as it took a while for advertising research to take off, following the TV boom (50’s-60’s), digital media is at its peak of development now and consumer research is starting to become an integral part of it... The sites of the (near) future will be developed with consumers, using innovative research solutions We are here to enlighten you on cutting edge qualitative research techniques for building effective digital marketing strategies...
11. 11 From research to application Through our innovative qualitative research methods we help clients: Develop a consumer-centric strategy which also recognises the business requirements and limitations Develop sustainable digital offering through in-depth understanding of digital consumer’s needs and expectations Ensure digital offer is relevant, up-to-date, and usable Improve e-commerce and m-commerce presence and sales, by developing highly impactful and relevant ‘shop fronts’ or homepages, as well as seamless shopping experiences
13. 13 Consumer driven strategy Market-driven web offer User experience optimisation Insights & foresights Brand challenges Digital strategy Competitive environment Business requirements Multi-channel Interaction Needs & preferences Motivations Digital Consumers Platforms Qualitative research Digital lives Technology/ trends Brand attitudes
14. 14 Methodology model Overall goal: Assisting organisations in formulating market-driven digital strategies, leading to optimal digital offers, e.g. websites, apps, etc. Situation analysis Digital strategy development 2. User needs research Prototype development 3. User experience research User experience optimisation 4. Web development
15. Purpose:Understanding market environment, business context & goals, current digital offer, and existing research & data 15 Overview of methodologies Step 1: Situation analysis Methods: Expert site review & web assets audit Market/Competitor analysis Site analytics review Business requirements & KPIs – interviews with key internal stakeholders Workshops with web design & development team Key outcome: Input into digital strategy & user needs research design
16. Purpose:Deep understanding of digital consumers’ lives. Exploring user needs, preferences, motivations, brand attitudes & behaviours, with a view to developing a consumer-centric digital strategy. 16 Overview of methodologies Step 2: User needs research Methods: Exploratory focus groups – incl. persona development, card sorts In-depth interviews User workshops – incl. usability testing, task completion, observations Key outcomes: Digital strategy Prototypes Specs brief to designers
17. Purpose:Discovering issues with usability, designand branding, with a view to recommending optimised user experience. 17 Overview of methodologies Step 3: User experience research Methods: Expert review - to identify key problem areas prior to user testing User workshops/interviews – incl. usability testing, task completion, observations To identify usability problems with navigation, labelling, content, page layout. Involves task completion and provides suggestions to improve user experience Key outcomes: Recommendations for optimised user experience
18. 18 Focus on research methods Focus groups Exploratory discussions: Number of groups depends on audience groups/segment types 6-8 participants per group, recruited & screened professionally Exploratory funnel approach – group members participate in a spontaneous discussion. General topics are explored first, followed by more specific topics. Used for: Understanding digital consumers’ needs, attitudes, motivations & behaviours Brainstorming ideas; uncovering marketing insights; developing hypothesis Outcomes: Data is qualitative & directional, not conclusive. Views are analysed & then summarised. No attempt is made to quantify the findings. Findings feed directly into digital strategy development.
19. 19 Focus on research methods In-depth interviews Interviews follow the same general principles as focus group, in the context of informal and unstructured discussions. User workshops 3 phased session: Involves ‘real’ users or potential users of the website 4-5 participants per session, recruited & screened professionally Phase 1: Unpolluted initial group discussion of people’s needs and expectations of the site, marketing mix elements – begin to form an idea of consumer motivations and behaviours Phase 2: Each participant completes a set of tasks on the site on a PC – ‘think aloud’ method or recording in a workbook is used. Each participant is observed by a senior researcher. Key site usability issues are uncovered. Phase 3: Follow-up group discussion - focus website projected on data projector. Discussion of experiences with the site, stumbling blocks, opportunities for enhancements and optimisation of user experience. This discussion provides specific suggestions for improvement of site’s navigation, design, and content.
20. 20 Focus on research methods User workshops cont’d... Used for: Usability testing, marketing mix evaluation Understanding a site’s next level from users’ perspective Outcomes: Actionable recommendations for optimised user experience & web performance. Aided by visual outputs such as interactive prototypes, marked-up pages, and implementation workshops.
22. 22 Case study Redevelopment of a key Australian Government website Australian Department of Broadband, Communications & the Digital Economy is one of Australian Government’s key departments It has a public website with over 5,000 web pages and over 3,000 downloadable documents The website’s main audience is the general public, as well as businesses Website was designed around business areas, rather than being user-centric It was difficult for users to achieve their tasks on the site, and there were low levels of satisfaction
23. 23 Case study A continuous website improvement program implemented: Overall strategy for the Department’s digital offering; Two consecutive qualitative research studies on the Department’s site; Expert and usability reviews of a Web 2.0 mapping application; An annual web performance monitoring project, tracking website KPIs on a quarterly basis.
24. 24 Case study Qualitative studies: First study comprised of 8 workshops with website users – total of 53 participants. Second study involved 9 workshops, with a total of 67 participants Studies focussed on exploring the needs and preferences of users for the site Iterative development of the site with prototypes tested at each stage Each workshop lasted 2 hours, and it was divided in 3 parts The first part explored users’ needs and expectations of the site, its navigation, design, and content. Also, key perceptions of the Department and its online communication tools. The second part consisted of an individual workbook completion, covering a set of tasks on the old and new sites, and a set of website ratings. This was followed by an in-depth discussion about users’ experience with both sites, encountered issues and suggested improvements to the current site. Suggestions included improvements to the site’s navigation, design and content.
25. 25 Case study Usability reviews & web performance monitoring: Expert and usability reviews of the Web 2.0 application were concurrently run with the second qualitative study. Web performance monitoring program focuses on tracking website KPIs to identify areas of poor performance and provide actionable recommendations for improvement in navigation, design and content. KPIs were developed in close consultation with the Department’s executives who own the content on the site. Included business requirements gathering and confirmation. As a result of the qualitative research and the web performance monitoring program, the Department has started to implement recommendations such as improving the page design, layout, and Web 2.0 technologies.
27. 27 Case study 2nd iteration of homepage - based on research
28. 28 Case study Prototype of new homepage - based on research
29. 29 Case study Latest homepage - based on recommended prototype
30. 30 Case study Examples of some Web 2.0 tools embedded in the Department’s sites
31. 31 Case study Web 2.0 application example – initiatives map
32. 32 Key outcomes for client Digital strategy with recommendations on key areas to focus, according to user and business requirements – transformation of business-centric to more user-centric In-depth understanding of key segment needs and behaviours, leading to development of a more usable and relevant website Actionable recommendations for key website improvements including navigation, design and content Implementation of Web 2.0 technologies Implications for the re-design of the Department’s Intranet to being more user-centric
34. 34 E-commerce example... A multi-channel international retailer with offline retail stores as well as an online store Client identified declining online sales over a year, but did not know the reasons behind this decline Research program included: Site analytics review - identified where most drop-outs were coming from; Expert review - identified some major site flaws; User experience workshops – identified reasons behind poor sales, e.g. product selection & bundling, shopping process, poor synchronisation with offline product stock, registration, and payment page
35. 35 E-commerce example... Following all research, it was recommended that: Homepage design is improved to include a centre page moving-images panel which show cases the uniqueness of the brand and products, with ability to start shopping straight from this panel; The shopping experience is improved, including simpler site navigation, easier product selection, better integration with social media tools, and full offline and online product stock synchronisation Client has implemented key recommendations and has already started to see improvements in sales.
38. 38 More of our work... Background: Kraft Foods embarked on a major global website redevelopment project which involved redeveloping and redesigning their websites in all of their main markets Key objectives: To identify the optimal content, look and user flow for the Kraft Foods Australia website, and drive up volume via extended usage ideas Methodology:Qualitative research involving interactive workshops, in-depth interviews, observation, ratings Outcomes:Kraft Foods have seen marked improvement in visitation rates of the site since its redevelopment, and also indications of increased volume.
39. 39 More of our work... Background: Re-development of Sun Safety website for Queensland Health – market research to develop new IA for, and key design aspects & tools/features Key objectives: increase site uptake through effective marketing and positive user experience; motivate users to return to the site; and advocate the site to others Methodology: Conducted consumer workshops, worked with a web designer to develop the new IA, features, design elements Outcome: Client re-developed the website completely, implementing the new IA and design recommendations
40. 40 In conclusion... Through innovative qualitative research methods clients: Develop a consumer-centric strategy which also recognises the business requirements and limitations Develop sustainable digital offering through in-depth understanding of digital consumer’s needs and expectations Ensure digital offer is relevant, up-to-date, and usable Improve e-commerce and m-commerce presence and sales, by developing highly impactful and relevant ‘shop fronts’ or homepages, as well as seamless shopping experiences.
41. 41 Question time... Contact: Stanislav Bondjakov, Director Email: stanislav@consumervisions.com.au Web: www.consumervisions.com.au Phone: +61425 744 796
42. 42 Presented at the Asia-Pacific conference on Qualitative Research in Web 2.0 22 & 23 Feb 2011, Macau SAR For more information Please visit: http://www.merlien.org