Developing Electronic Educational Programming for Museums
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Developing Electronic Educational Content for Museums
Developing Electronic
Educational Content for
Museums
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AAM 2010 Slide 2Developing Electronic Educational Content for Museums
2010 Educational Technology Think Tank
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Think Tank Participants
Willamarie Moore
MFA Boston
Tina Olson
Portland Museum of Art
Tim Svenonious
SFMOMA
Marc Mayer
Art21
Sarah Schultz
Susan Rotilie
Robin Dowden
Abby Anderson
Walker Art Center
Sheila McGuire
Treden Wagoner
Minneapolis Institute of Art
Kris Wetterlund
Scott Sayre
Sandbox Studios
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Developing Electronic Educational Content for Museums
Full Think Tank
Recommendations
http://bit.ly/attA9h
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Developing Electronic Educational Content for Museums Susan Rotilie - Walker Art Center
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AAM 2010 Slide 9Developing Electronic Educational Content for Museums
Art Finder Art Collector
Susan Rotilie - Walker Art Center
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Developing Electronic Educational Content for Museums
What can museum-based
educational technology do well?
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Slide 11
What can museum-based
educational technology do well?
> Break down physical and geographic
barriers.
Willamarie Moore - MFA Boston
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AAM 2010 Slide 12Developing Electronic Educational Content for Museums
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Willamarie Moore - MFA Boston
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AAM 2010 Slide 13Developing Electronic Educational Content for Museums
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Willamarie Moore - MFA Boston
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AAM 2010 Slide 14Developing Electronic Educational Content for Museums
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Willamarie Moore - MFA Boston
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AAM 2010 Slide 15Developing Electronic Educational Content for Museums
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Willamarie Moore - MFA Boston
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AAM 2010 Slide 16Developing Electronic Educational Content for Museums
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Willamarie Moore - MFA Boston
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Slide 17
What can museum-based
educational technology do well?
> A single product can support the learning
styles and interests of multiple audiences.
Willamarie Moore - MFA Boston
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AAM 2010 Slide 18Developing Electronic Educational Content for Museums
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Willamarie Moore - MFA Boston
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AAM 2010 Slide 19Developing Electronic Educational Content for Museums
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Willamarie Moore - MFA Boston
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AAM 2010 Slide 20Developing Electronic Educational Content for Museums
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Willamarie Moore - MFA Boston
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AAM 2010 Slide 21Developing Electronic Educational Content for Museums
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Willamarie Moore - MFA Boston
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AAM 2010 Slide 22Developing Electronic Educational Content for Museums
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Willamarie Moore - MFA Boston
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AAM 2010 Slide 23Developing Electronic Educational Content for Museums
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Willamarie Moore - MFA Boston
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AAM 2010 Slide 24Developing Electronic Educational Content for Museums
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Willamarie Moore - MFA Boston
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What can technology do well?
> Sharing process, product and revision while
integrating community feedback.
> Captures content (people, processes and
events) with unscripted spontaneity.
Marc Mayer - Art21
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AAM 2010 Slide 30Developing Electronic Educational Content for Museums
QuickTime™ and a
decompressor
are needed to see this picture.
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What can museum-based
educational technology do well?
> Web Interactivity provides models that
can be customized and dynamic.
Susan Rotilie - Walker Art Center
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AAM 2010 Slide 33Developing Electronic Educational Content for Museums Susan Rotilie - Walker Art Center
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AAM 2010 Slide 34Developing Electronic Educational Content for Museums Susan Rotilie - Walker Art Center
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AAM 2010 Slide 35Developing Electronic Educational Content for Museums Susan Rotilie - Walker Art Center
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AAM 2010 Slide 36Developing Electronic Educational Content for Museums Susan Rotilie - Walker Art Center
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AAM 2010 Slide 37Developing Electronic Educational Content for Museums Susan Rotilie - Walker Art Center
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Developing Electronic Educational Content for Museums
What are some of the greatest
challenges in working with
educational technology?
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Greatest challenges
> Engaging educators in iterative,
technology-based work processes.
> User expectations that content
creators use state-of-the-art, intuitive
methods and technologies.
Willamarie Moore - MFA Boston
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Willamarie Moore - MFA Boston
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Willamarie Moore - MFA Boston
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Willamarie Moore - MFA Boston
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Greatest challenges
> Hard to manage massive amounts of
fragmented static content
Marc Mayer - Art21
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Greatest challenges
> Hard to manage massive amounts of
fragmented static content
> Sustainability of technological
platforms, resources and hardware
Marc Mayer - Art21
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Challenges
A dynamic online environment needs to be
attended to
Susan Rotilie - Walker Art Center
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Challenges
A dynamic online environment needs to be
attended to
> Communities of users need cultivating
and tending
Susan Rotilie - Walker Art Center
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Challenges
A dynamic online environment needs to be
attended to
> Communities of users need cultivating
and tending
> No content is ever “set in stone”
Susan Rotilie - Walker Art Center
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AAM 2010 Slide 48Developing Electronic Educational Content for Museums
Challenges
A dynamic online environment needs to be
attended to
> Communities of users need cultivating
and tending
> No content is ever “set in stone”
> Technology is ever changing
Susan Rotilie - Walker Art Center
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AAM 2010 Slide 49Developing Electronic Educational Content for Museums
Challenges
A dynamic online environment needs to be
attended to
> Communities of users need cultivating
and tending
> No content is ever “set in stone”
> Technology is ever changing
> Conclusion: Dynamic technology projects
need to become part of the work flow for
staff going forward
Susan Rotilie - Walker Art Center
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Developing Electronic Educational Content for Museums
Recommendations for developing
electronic educational content for
museums.
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Recommendations
> Involve multiple stakeholders in the
beginning – Collaboration and buy-in
from target audience
Willamarie Moore - MFA Boston
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Recommendations
> Involve multiple stakeholders in the
beginning – Collaboration and buy-in
from target audience
> Provide context for how material is
designed to be used (learning,
audience, timeliness)
Willamarie Moore - MFA Boston
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Willamarie Moore - MFA Boston
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Recommendations
> Develop trust and respect users as
producers - foster and invest in crowd-
sourcing.
Marc Mayer - Art21
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Recommendations
> Develop trust and respect users as
producers - foster and invest in crowd-
sourcing.
> Cultivate community of learners.
Marc Mayer - Art21
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Recommendations
> Develop trust and respect users as
producers - foster and invest in crowd-
sourcing.
> Cultivate community of learners.
> Strengthen bonds and relationships
that are made in person.
Marc Mayer - Art21
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Recommendations
> If you decide to develop an interactive
web site with user-created content,
consider developing a “soft criteria”
(guidelines and models) for user
submitted content.
Susan Rotilie - Walker Art Center
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When you submit a Set you are sharing it
with everyone who uses ArtsConnectEd.
Please consider the following before you choose to submit a Set:
* Write a Description for your set that includes the main idea your set
illustrates and how you would use the resource in the classroom
* Use Spell Check and write clearly throughout
* If you quote someone else’s words, name the source
* For each slide, consider what you will include in the Annotation box.
You may use museum label information to identify images, include
existing texts or links, write your own questions/comments, or leave it
blank to just show the image.
Susan Rotilie - Walker Art Center
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What roles can museums play in supporting
the development of educational content?
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What roles can museums play in supporting
the development of educational content?
> Adopt a broader definition of what our content is,
including the embracing of a more informal voice
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AAM 2010 Slide 61Developing Electronic Educational Content for Museums
What roles can museums play in supporting
the development of educational content?
> Adopt a broader definition of what our content is,
including the embracing of a more informal voice
> Recognize and value their role as a public content
provider
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AAM 2010 Slide 62Developing Electronic Educational Content for Museums
What roles can museums play in supporting
the development of educational content?
> Adopt a broader definition of what our content is,
including the embracing of a more informal voice
> Recognize and value their role as a public content
provider
> Provide a system for rapidly responding to
opportunities to capture media (documentation)
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AAM 2010 Slide 63Developing Electronic Educational Content for Museums
What roles can museums play in supporting
the development of educational content?
> Adopt a broader definition of what our content is,
including the embracing of a more informal voice
> Recognize and value their role as a public content
provider
> Provide a system for rapidly responding to
opportunities to capture media (documentation)
> Develop standards for the craft of capturing content -
interview processes, content and production
standards
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What roles can museums play in supporting
the development of educational content?
> Develop systems and processes for facilitating
production, work flow, integration and access
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AAM 2010 Slide 65Developing Electronic Educational Content for Museums
What roles can museums play in supporting
the development of educational content?
> Develop systems and processes for facilitating
production, work flow, integration and access
> Develop technical knowledge within in-house staff to
guide development, even if it is performed by external
contractors
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AAM 2010 Slide 66Developing Electronic Educational Content for Museums
What roles can museums play in supporting
the development of educational content?
> Develop systems and processes for facilitating
production, work flow, integration and access
> Develop technical knowledge within in-house staff to
guide development, even if it is performed by external
contractors
> Value the importance of collecting and archiving
electronic media and documentation as much as
accessioned items
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AAM 2010 Slide 67Developing Electronic Educational Content for Museums
What roles can museums play in supporting
the development of educational content?
> Develop systems and processes for facilitating
production, work flow, integration and access
> Develop technical knowledge within in-house staff to
guide development, even if it is performed by external
contractors
> Value the importance of collecting and archiving
electronic media and documentation as much as
accessioned items
> Build knowledge of best practices and uses of
educational technology through staff, director, and
Board training
2-min elevator speech:
MFA Educators Online is a web-based resource drawing on the Museum of Fine Arts, Boston’s extensive online collection. Developed with and for teachers, the site allows both Museum staff and classroom educators to create and share custom art galleries online. Teachers can browse our collection, choose artwork, and add their own materials such as lesson plans or multimedia presentations, to create unique learning objects that are directly relevant their curriculum needs. Teachers can share their galleries with colleagues and students online, or in the classroom.
Since the site’s original launch about 4 years ago, we have seen usership steadily increase. At present, our stats show over 32,000 unique visitors to the site, and among those who opted to fill in their demographic information, we are thrilled to see registered users from all 50 states in this country, as well as 44 other countries, including France, Spain, China, and Japan--not too surprising, but also some of the more unlikely places like Argentina, Cyprus, Egypt, and Indonesia. These users have created over 3,000 different Online Galleries, though only 421 have been made public -- an interesting window into the psychology of people’s comfort level with sharing their educational materials.
With the launch of our Phase II of the project last fall, we have developed several new features, including social tagging and Online Classrooms. In terms of the new tagging function, 2,053 different art objects have so far been tagged with 12,176 different tag instances. Our biggest new arena—still in beta-testing—is that of the online/virtual classrooms, which are meant to encourage student engagement with the online galleries their teachers have created. I’ll be talking more about this later.
MFA Educators Online is enabling us to achieve our goal to support art-based activities and experiences for students and teachers, particularly in the classroom, and before or after a Museum visit.
Breaking barriers:
Obviously, by making the MFA’s collection of over 300,000 artwork images accessible on the web, people do not have to be in Boston to teach and learn from our collection.
As I mentioned earlier, we have registered users on MFA Educators Online from literally all over the world.
A recent example I’ll just quickly share, is the “inadvertent international exchange” that has taken place around the MFA’s famous pair of six-paneled Japanese screens, Dragon and Tiger, by Hasegawa Tohaku (1539-1610), who is celebrated as one of the greatest painters in Japan.
2010 marks the 400th anniversary of the artist’s death, and Nanao City (Ishikawa prefecture), where he was born, planned major celebrations. Originally, they inquired about borrowing our pair of screens… and our curatorial department was not able to grant that request. However, through our online resources, elementary school students in Nanao City were able to access the images, and make monochromatic sumi-e ink paintings in response.
This is a screen shot of the Online Gallery that shows the Hasegawa Tohaku screens from our collection, and a selection of some of the children’s artwork. (I encourage you to check it out more closely on your own, later.)
The other point I would like to make in response to this question is that when designed well, a single online learning platform can support a variety of learning styles.
I would like to highlight the new “Activities” in the “Virtual Classroom” feature that we’re currently beta-testing.
This new Virtual Classroom feature is one that teachers asked for. They—especially secondary school teachers—are eager to have their students go online and interact directly with the artworks pulled together in an Online Gallery.
So we’ve designed templates to allow for students’ written response, image response, and audio/narration response.
But first, a teacher must create the Virtual Classroom: again, a helpful 3-step wizard…
Step 1: Classroom Name and brief Description
Step 2: Which is OPTIONAL: adding co-teachers. (In our work with schools and teachers in recent years, we’ve learned about the growing trend of team-teaching, or collaborative teaching. So adding co-teachers will set them up as co-administrators for the Virtual Classroom, allowing them to edit/add activities, review student responses, etc.)
Allows for adding up to 5 co-teachers.
If user who has been added is not an existing Ed Online user, then an email will be sent prompting them to register.
This process ends with an email being sent to the co-teachers who have been set up as administrators in this way.
Step 3: Student Settings
Third step in the wizard lets teacher specify how student names will be displayed on screen, and set a classroom code for student access.
Options are First Name and Last Initial, or Student ID.
We had heard concern from teachers, and their schools’ varying policies re: student identities online. This allows them that choice.
Then the teacher sets the Classroom Password, and is ready to then build Activities!...
First screen: find a gallery or an artwork to create an activity from.
User can select something from their favorites, or search for a gallery or artwork.
In step 2, user chooses what activity type it is: Text, Image, or Audio/Narration. Type is required.
These types define how the students will respond when completing an activity. In text, they will write a short or long text response to the assignment. In image activities, they will post an image in response. In audio/narration, an audio file will be posted.
Supported image formats: JPEG, GIF, PNG
Supported audio formats: WAV, MP3, M4A
Also in this step, teacher also provides a title/name for the activity, describes the assignment (short text paragraph with instructions), and enters a due date.
The last screen previews the activity in brief.
For example, one teacher that we’ve been working with…
A high school English teacher created an Online Gallery around Dorothy Krause’s Vietnam Journal prints. She developed a series of Activities for her students…
… who would click on View Activity, and see this: the Activity instructions; then view the Slideshow; then post their response in the space below.
Ms. Murphy created several Activities, all related to this one Online Gallery. The first was a basic essay response to looking closely at one image of the students’ choice.
For the second Activity, she’s having them find a photograph that was taken on a memorable day in their own lives. They’re to upload it with a caption. This is an Image-based Activity.
After that, they are to narrate the story of their memorable day, making reference to the photograph they’ve uploaded. This is an Audio Activity. The students are to upload their narration as a WAV, MP3, M4A file.
Finally, the culminating essay is for the students to turn this into a compelling personal narrative story, capturing the most significant emotional truth of that story. “How can you add details to your story that will allow your readers to feel like they are there with you?…”
The variety of Activities that Ms. Murphy has developed allow the students to express themselves in different ways.
Our philosophy in MFA School Programs is “for teachers with teachers.” We work closely with an Educator Advisory Board, not only to stay up-to-date on current classroom needs and issues, not only to make sure our programs are as relevant to those needs and issues as possible, but also to harness the direct experience and expertise of teachers themselves.
Interestingly/ironically, when it came to developing online resources, we quickly found that there was a significant lack of experience and expertise among teachers. I don’t mean to make a sweeping generalization about teachers lagging behind in the arena of technology --though it has been our experience that the majority still are-- but even those superstar, innovative educators are often constrained by a lack of basic technology infrastructure at their schools.
Some of you may have heard the talk I gave last year, detailing our experience of working with teachers to develop MFA Educators Online. I used the analogy of a piece of technology that we’re all familiar with…
[BICYCLE], when we found ourselves in the fortunate-and-unusual position [BOW] of having money and a mandate from our administration to develop online teacher resources. When we went to our Educ Adv Board and said, “come play! What shall we do?” …
… we quickly learned that the teachers didn’t know how to ride it. We had to back way up…
… and ended up, during the first 18-months, having to conduct major Teacher Professional Development around online teaching and learning, before we were able to develop a site that they could use.
The lesson learned here is that there is a delicate balance that’s needed -- a constant negotiation to match expectations from both directions, the Museum and the teacher audience.
I really referenced this first point already -- even though it’s one of the serious challenges, it is well worth the investment to collaborate with your target audience from the get-go.
The second point is really what we see as our growth area.
I really referenced this first point already -- even though it’s one of the serious challenges, it is well worth the investment to collaborate with your target audience from the get-go.
The second point is really what we see as our growth area.
Beyond the “Help” page; beyond the short video testimonials by teachers who use the site…
We see an opportunity/need to create a set of guidelines, tips, forums for sharing ideas -- again, ideally co-created with teacher users. Those teachers with whom we have been working very closely during the past year, are now asking for this kind of idea-sharing space, particularly around the Online Classroom and Activities features. We have really come a long way! And it will be exciting to see where we go with this, as we continue to evolve the resource in the coming years.