This document provides tips and guidance for developing an effective website. It recommends getting a clear structure in place with key pages like the homepage, services, portfolio, about, blog, testimonials and contact. The homepage text should be short and explain what the business does in 5 seconds. It also recommends including things like case studies, testimonials, and optimizing content for search engine optimization. Potential clients are looking for information about why the business started and what drives the owner. The blog should show expertise and bring in current events. Google Analytics can show which pages and marketing are most popular or not working well.

1. Developing an Effective
Website

2. Your website forms part of the bigger Online Marketing picture…

3. • Getting a great structure in place
• What are your potential clients looking for?
• What works in terms of great content?
• Google Analytics
Introduction…

4. Getting a great structure
in place
How do business’ do it?

5. • Look at some examples of websites that
you like
• Know which area of YOUR business fits
into which area of YOUR website
• People love people YOUR About pages
will be HUGE
• Remember that business is about YOU
• YOUR business does something – Explain
this on the homepage

6. • Cover YOUR bases…
– Homepage
– Services / What do I do / Products
– Portfolio
– About Me / About Us
– Blog
– Testimonials
– Contact Me / Contact Us
– Terms & Conditions of Trade

7. • Size matters(!) – Check how your website
looks on different screens
• Mobile menu produces a LONG list
• Keep homepage text short and sweet –
People have short attention spans and
need to read what you do in 5 seconds or
less!
• Video content – Homepage / Testimonials /
Blog posts

8. • Case Studies work
• Testimonials are key
• Quick look at SEO
– Web design Leicester
– Web designer Leicester
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– Website design Leicester
– Web design Leicestershire

9. What are your potential
clients looking for?
Tricks you need to know!

10. • About Me page
– Is about YOU!
– Why did you start the business?
– What drives YOU?
– What qualifications / experience do you have?
– Quirks?

11. • Blog posts
– Article which can be a little different than what
you are selling
– Show your expertise in writing
– Bring in what’s been happening
– Reportage with an opinion
– Beginning, middle and an end
– Once you’ve blogged – Tell social media
about this >> Online Marketing…

12. Tips and Tricks
• Write for the eye not what you believe is
good for SEO
• YOUR website is to convert someone
contacting YOU for your business to do the
something you said that it does –Make that
happen!
• Be clear on your call to action
• Landing pages are different

13. Tips and Tricks
• Full postal address with mean your
business is real
• Phone number on every page
• Social media links keep hidden
• All content that your write has your
copyright – Add this to the footer of your
website
• HTML sitemap is good for SEO

14. Tips and Tricks
• On page content – 3 paragraphs and then
call to action
• Images speak louder than words

15. What works in terms of
great content?
Over to Google Analytics…

16. Let’s look at some real time results…
• Over to Google Analytics
• What are the most popular pages?
• Can see where your marketing has been
working – Or not!
• Change what isn’t working
• Aim to update content every 6 months
• Blog once a month

17. Any Questions?