The document discusses the key elements of developing an effective knowledge services unit within an organization. It outlines that a knowledge services unit should take a holistic perspective, collaborate across functions, and establish itself as the central knowledge hub. It should focus on adding value through high-quality research support and awareness building. Customer relationship management and strategic learning are also important. The document also describes various tools that a knowledge services unit can utilize, such as conducting a knowledge audit, developing a strategic plan, and focusing on metrics and return on investment.