Dr. Simon Forrest developed a national profile to support his promotion and progression criteria at Durham University by chairing the BeSST committee to develop a core sociology curriculum for medicine, serving as an HEA Sir Ron Cooke International Scholar to promote context-based learning about social and cultural aspects of medicine, and editing an HEA journal. He identifies opportunities like internal teaching excellence recognition, reviewing for the HEA, external examining and teaching, but also challenges like balancing the workload and sustaining momentum with departmental support and recognition.