COMPANY119.COM
SELLING SMARTER IN 2017 COMPANY119.COM
when it comes to setting
goals for sales, the
objective is simple…
selling MORE!
SELLING SMARTER IN 2017 COMPANY119.COM
selling more means
SELLING SMARTER
SELLING SMARTER IN 2017 COMPANY119.COM
sellingsmartermeans
betterequipping your
salesteamwith
VALUABLE DATA +
A TARGETED FOCUS
SELLING SMARTER IN 2017 COMPANY119.COM
SELLING SMARTER IN 2017 CCOMPOMPANY119.A
NY119.CCOMOM
we’ve determined
7 ways to sell smarter in 2017
AND WE'RE READY TO SHARE!
SELLING SMARTER IN 2017 CCOMPOMPANY119.A
NY119.CCOMOM
#1
eliminate
ineffective prospecting
pick one:
SELLING SMARTER IN 2017 COMPANY119.COM
30 calls with
0 prospects?
1 call with
1 prospect?
SELLING SMARTER IN 2017 COMPANY119.COM
seems like a
NO-BRAINER
SELLING SMARTER IN 2017 COMPANY119.COM
so why is everyone still
COLD-CALLING?
SELLING SMARTER IN 2017 COMPANY119.COM
there’s a way to make
sure every phone call is
worth its weight in gold
YOU JUST NEED TO…
SELLING SMARTER IN 2017 COMPANY119.COM
SELLING SMARTER IN 2017 CCOMPOMPANY119.A
NY119.CCOMOM
#1
identify your
ideal prospects
focus on that 3% that
will answer your calls
SELLING SMARTER IN 2017 COMPANY119.COM
analyze past customers to
find future ones
SELLING SMARTER IN 2017 COMPANY119.COMCOMPANY119.COM
SELLING SMARTER IN 2017 CCOMPOMPANY119.A
NY119.CCOMOM
and remember
DEMOGRAPHICS
DEMOGRAPHICS
DEMOGRAPHICS
SELLING SMARTER IN 2017 CCOMPOMPANY119.A
NY119.CCOMOM
#3
understand + communicate
your value proposition
SELLING SMARTER IN 2017 COMPANY119.COM
stopgivingthe
“me, me, me”
companyintro
instead, focus on the
customer’s needs +
frustrat ons and
show how your
company can help
Don’t worry, I
can help you
Thank youso much!
SELLING SMARTER IN 2017 COMPANY119.COM
how did you solve their
problem + how is your
solution different?
SELLING SMARTER IN 2017 COMPANY119.COM
SELLING SMARTER IN 2017 COMPANY119.COM
#4
refine your messaging
SELLING SMARTER IN 2017 CCOMPOMPANY119.A
NY119.CCOMOM
Your message should be
Clear, concise,
genuine, meaningful,
engaging, and helpful
SELLING SMARTER IN 2017
addressthepainsofyour
prospects + show how
your company can
benefit them
SELLING SMARTER IN 2017 COMPANY119.COM
SELLING SMARTER IN 2017 COMPANY119.COM
#5
data,data,data
data is the magic
that allows our
process to work
SELLING SMARTER IN 2017 COMPANY119.COM
who opens your emails?
what do they look for on
your website?
how many return to the site?
SELLING SMARTER IN 2017 COMPANY119.COM
SELLING SMARTER IN 2017 COMPANY119.COM
piecing together the answers
to these questions can
provide valuable insights to
your prospects’ behavior
make thoroughly reviewing
your data a habit
SELLING SMARTER IN 2017 COMPANY119.COM
SELLING SMARTER IN 2017 CCOMPOMPANY119.A
NY119.CCOMOM
#6
be responsive + proactive
Youcan’tsitaroundWAITING
for a sale to happen
SELLING SMARTER IN 2017 COMPANY119.COM
SELLING SMARTER IN 2017 COMPANY119.COM
contact
prospects
the moment
they visit your site or
research your product
BE PATIENT AND PERSISTENT:
lead nurturing takes
time + investment
from your sales team
SELLING SMARTER IN 2017 COMPANY119.COM
SELLING SMARTER IN 2017 COMPANY119.COM
#7
Talk to the right people at
the right time
Follow our steps,
and you’ll already
be talking to the
RIGHT PEOPLE AT
THE RIGHT TIME!
SELLING SMARTER IN 2017 COMPANY119.COM
happySELLING!
SELLING SMARTER IN 2017 COMPANY119.COM

7 Ways to Sell Smarter in 2017