1. What have you learned
from your audience
feedback?
By Kevin Boateng

2. The Premier
• We as a class had organised a premier for all of us to showcase our
trailers to group of an audience from our sixth form. We had offered
the audience the chance to view the full trailer, as well as fill out our
questionaire regarding our trailer and also our poster and magazine.
This allowed us to gather feedback on each of our products as well as
evaulate whether we had matched our criteria of the targets we
wanted to meet at the end of the process.

3. Pie Chart...
Our audience feedback aloud us to gather the audience's first impression of the narrative, and as our audience were
teenagers, the majority of them were intregued which shows that we stuck to our horror genre and managed to get the
audience to enjoy it. We also asked the audience what moment stood out, and we had a variety of selections from the them
which means there were many scenes which kept the audience on their toes. 22 out of 26 people would want to view the
full movie which ment that our trailer had managed to gather an audience to watch the full movie.

4. Continued ...
We asked the audience about our target audience. We wanted to see whether our trailer had reached our 16 -
24 range. Nobody had thought that our trailer appealled to under 12s and the majority of the audience had
felt our trailer appealed to 15-18 year olds. This made us aware that our trailer would enjoy and appeal to our
chosen target audience of 16-24. It also shows that our use of strong language, and strong scenes appeal to
our BBFC Rating. This graph also allows us to evaulate whether the use of sound had suited with our genre of
horror and had appealed to our audience. We managed to get our audience to jump as 21 out of 26 people
recieved the fear factor we wanted to introduce.

5. Continued ...
• The audience feeback allowed us to know that our trailer would be attractable to the public if the magazine and
poster were the only source of the film. This made us learn that our magazine and trailer allowed the audience to
be intregued about the film. We also learnt that our poster managed to appeal in multiple ways such as the use of
colours and it being mysterious. This allows us to view or poster as diverse and scary. Our magazine was also seen
by the audience to be targetted at 15 to 18 year olds which is the audience we were attracting.

6. Questionaire RESULTS.
• We were able to gather information that would be useful to us. We
asked a number of people about our trailer, magazine and poster. This
meant that we were able to gather information of whether certain
scenes set the tone for the trailer. This would mean that we had met
conventions of a Slasher film. We were able to get the majority of the
audience to enjoy the narrative, which would be a huge bonus
considering that we limited the narrative due to it being a trailer.

7. Social Networks
We then took to twitter and yahoo to ask an audience for their opinion on the trailer. We
recieved positive feedback and as the audience were impressed with the trailer it had ment
that we had fullfilled the target of a horror film as certain audiences were scared of the certain
elements of the trailer.

8. Youtube
• After posting our trailer live we started to gather a range of comment
which gave ous feedback about our trailer. As a group we were
generally happy with the comments we were given as all the
comments stated how happy they were about the trailer. It had ment
that we had learnt about the trailer being able to scare an
audience, meaning we had applied conventions to our trailer which
allowed a positive feedback.

9. The Battle of the magazines!
• We had created two magazines which we had not decided which we
would be using. We took advantage of the audience and asked them
which magazine they would prefer. We had a split vote on each the
magazines as the left magazine looked more of a magazine and the
right magazine had more of the scary approach. This made us aware
that although trying to maintain to the conventions of a
magazine, the more scary the look of the main character the more it
would attract the audience.

10. My chosen magazine
• The reason why I had chosen the magazine with the close up of the
villian is because i felt it met that standards of a conventional poster.
Although, the audience felt the other magazine was more scary, they
had agreed that the magazine i had chosen allowed Total Film to
maintain high quaility for their customers as contained the villian as
the centre of attention, the features of other films, and the
flexibility, maintaining a strong theme from colours to type of issue of
the magazine.

11. What we could have improved ..
• The pie chart also had a majority of the audience think that our
trailer, poster and magazine could appeal to 18-24s. As we had
intended for early teens from 16 to also have the expierience of the
film, maybe our footage was too extreme to be classed as a BBFC
rating of 16. We may of had to limited our explicit content.