The document discusses three common mistakes that clients make with user experience (UX): 1) Not investing enough time, money, and energy into planning upfront with activities like research and prototyping; 2) Spending too much focus on visual design and "look and feel" rather than content, copywriting, and lead nurturing strategy; 3) Thinking that all users enter through the homepage when analytics show many users land on interior pages. The document provides examples and resources for addressing each mistake by shifting focus to recommended areas like planning, content strategy, analytics, and designing all website pages.
Origin Eight - "Optimizing Drupal for Digital Marketing" - Drupal Camp 2017Seth Viebrock
Talk presented by Seth Viebrock, CEO of Origin Eight.
Topics: heat maps, user session replays, Drupal, analytics, SEO, SEM, conversion rate optimization (CRO), eCommerce. More info at https://www.origineight.net/dio
Creating Professional Portfolios - Top 10 UX Portfolio Questions and Story Ex...uxhow
UW HCDE (Human Centered Design & Engineering)
Creating professional portfolios - specifically, the kind you bring with you to a job interview that discusses a few projects in depth, rather than many projects in breadth.
Includes:
- Top 10 UX Portfolio Questions
- How to Tell a Story
- Examples of Portfolios and Presentations
For those of you interested in Lean Startup and Lean User Experience, here's a one-pager about what to do when you're "getting out of the building." I created this for the LUXr mini-retreat in San Francisco, November 13-15, 2010. http://www.luxr.co
The Whole is Greater than the Sum of its Parts - The art of war.
In the same way that a good written document (like a report, or newspaper article) should be arranged in a certain way to make it more accessible to readers, it’s a good idea to structure your webpages so they are easy for Google and the other search engines to crawl and understand.
This guide covers top-line and technical details around modern content structure and UX as is affects search optimization.
Please feel free to share.
Origin Eight - "Optimizing Drupal for Digital Marketing" - Drupal Camp 2017Seth Viebrock
Talk presented by Seth Viebrock, CEO of Origin Eight.
Topics: heat maps, user session replays, Drupal, analytics, SEO, SEM, conversion rate optimization (CRO), eCommerce. More info at https://www.origineight.net/dio
Creating Professional Portfolios - Top 10 UX Portfolio Questions and Story Ex...uxhow
UW HCDE (Human Centered Design & Engineering)
Creating professional portfolios - specifically, the kind you bring with you to a job interview that discusses a few projects in depth, rather than many projects in breadth.
Includes:
- Top 10 UX Portfolio Questions
- How to Tell a Story
- Examples of Portfolios and Presentations
For those of you interested in Lean Startup and Lean User Experience, here's a one-pager about what to do when you're "getting out of the building." I created this for the LUXr mini-retreat in San Francisco, November 13-15, 2010. http://www.luxr.co
The Whole is Greater than the Sum of its Parts - The art of war.
In the same way that a good written document (like a report, or newspaper article) should be arranged in a certain way to make it more accessible to readers, it’s a good idea to structure your webpages so they are easy for Google and the other search engines to crawl and understand.
This guide covers top-line and technical details around modern content structure and UX as is affects search optimization.
Please feel free to share.
This talk has to distinct parts, the first part is about this new design-lead Era at IBM, which is really about how to scale great design to large organizations.
We’re making a huge company-wide commitment and investment to turn IBM to a design lead organization, with design led products and projects.
In the second part of the talk, I’d talk about how my team, which has embraced lean UX methods, has managed to stay focus by adopting the new IBM design thinking framework, as well as some of the lessons of integrating a strong design competency with a lean team.
IBM’s transformation into a design-driven company begins with a comprehensive education program. With nearly 400,000 employees around the world, that’s no easy task. Design Principal Doug Powell will show you how IBM scales Design Thinking throughout the company with the help of MURAL. You'll learn about how IBM teaches design and manages their design practice, among other things.
the IBM Design Thinking methodology is changing the way IBM approaching software design.
Changing a culture of a company that is 104 year old and have about 480,000 employs worldwide and cross culture is complex, yet rewording process. In the talk I’ll explain the IBM Design Thinking methodology, and how we work toward move our focus to the users in an enterprise oriented technology company.
IBM Design Thinking - Delievery Value at ScaleNick Hahn
From the top to the bottom, IBM is changing the way it creates products. It's new focus is uncovering and solving true customer problems instead of building products that IBM business leaders think will be a big hit. IBM's Design Thinking methodology is a whole new way to create solutions that are developed directly with customers in rapid iterations.
GOALS:
Educate about why we have made this change to Design Thinking and created IBM Design
Build trust that we've listened and are making changes to build better products
Design is more than just how it looks, it's about solving real problems
Checkout How IBM is thriving a sustainable culture of design at IBM.
You will know about the IBM Design Heritage and how a bootstrap team refactor IBM Design in 2013 with the mission to create a design culture.
You will know more about the Core77 Award Winner IBM Design Education + Activation program which is the core for scaling design through out a 430,000 employes company.
Stuart Church, director of Pure Usability, teamed up with Pete Walker of the ILRT to run a workshop session at the Towards e-recruitment conference at the University of Warwick in January 2007. The session focussed on the need for a more user-centric approach to e-recruitment with Higher and Further Education.
HubSpot Inbound Marketing Professor Dee Dee de Kenessey joined us at the Spring 2014 Toronto HUG meetup at Uberflip HQ to talk about creating a great experience for users.
http://uberflip.com
Ux & Why Your Business Needs It (3Leaf Consulting)Thomas Watkins
User experience can make or break the success of your product. In this deck, we explain why and show you how 3Leaf's offerings address your needs as a business leader.
Kalev Peekna, Managing Director of Strategy at One North, discusses the importance of finding a balance between brand-centric and user-centric marketing in this East Coast vs. West Coast analysis.
From the 2014 Experience Lab: Reimagine Marketing. To watch a video of this presentation, visit http://bit.ly/1zViNx0.
UX Design professionals are some of the most highly sought after talent in the creative and design marketplace. Despite this high demand, landing a UX job can be difficult in this ultra-competitive profession. To help fuel your search and advance your career, we’ve reached out to some of the top talent in the UX space to get their advice on how to land your dream UX job.
You can view the full transcript at: http://www.onwardsearch.com/career-center/ux-career-advice/
This talk has to distinct parts, the first part is about this new design-lead Era at IBM, which is really about how to scale great design to large organizations.
We’re making a huge company-wide commitment and investment to turn IBM to a design lead organization, with design led products and projects.
In the second part of the talk, I’d talk about how my team, which has embraced lean UX methods, has managed to stay focus by adopting the new IBM design thinking framework, as well as some of the lessons of integrating a strong design competency with a lean team.
IBM’s transformation into a design-driven company begins with a comprehensive education program. With nearly 400,000 employees around the world, that’s no easy task. Design Principal Doug Powell will show you how IBM scales Design Thinking throughout the company with the help of MURAL. You'll learn about how IBM teaches design and manages their design practice, among other things.
the IBM Design Thinking methodology is changing the way IBM approaching software design.
Changing a culture of a company that is 104 year old and have about 480,000 employs worldwide and cross culture is complex, yet rewording process. In the talk I’ll explain the IBM Design Thinking methodology, and how we work toward move our focus to the users in an enterprise oriented technology company.
IBM Design Thinking - Delievery Value at ScaleNick Hahn
From the top to the bottom, IBM is changing the way it creates products. It's new focus is uncovering and solving true customer problems instead of building products that IBM business leaders think will be a big hit. IBM's Design Thinking methodology is a whole new way to create solutions that are developed directly with customers in rapid iterations.
GOALS:
Educate about why we have made this change to Design Thinking and created IBM Design
Build trust that we've listened and are making changes to build better products
Design is more than just how it looks, it's about solving real problems
Checkout How IBM is thriving a sustainable culture of design at IBM.
You will know about the IBM Design Heritage and how a bootstrap team refactor IBM Design in 2013 with the mission to create a design culture.
You will know more about the Core77 Award Winner IBM Design Education + Activation program which is the core for scaling design through out a 430,000 employes company.
Stuart Church, director of Pure Usability, teamed up with Pete Walker of the ILRT to run a workshop session at the Towards e-recruitment conference at the University of Warwick in January 2007. The session focussed on the need for a more user-centric approach to e-recruitment with Higher and Further Education.
HubSpot Inbound Marketing Professor Dee Dee de Kenessey joined us at the Spring 2014 Toronto HUG meetup at Uberflip HQ to talk about creating a great experience for users.
http://uberflip.com
Ux & Why Your Business Needs It (3Leaf Consulting)Thomas Watkins
User experience can make or break the success of your product. In this deck, we explain why and show you how 3Leaf's offerings address your needs as a business leader.
Kalev Peekna, Managing Director of Strategy at One North, discusses the importance of finding a balance between brand-centric and user-centric marketing in this East Coast vs. West Coast analysis.
From the 2014 Experience Lab: Reimagine Marketing. To watch a video of this presentation, visit http://bit.ly/1zViNx0.
UX Design professionals are some of the most highly sought after talent in the creative and design marketplace. Despite this high demand, landing a UX job can be difficult in this ultra-competitive profession. To help fuel your search and advance your career, we’ve reached out to some of the top talent in the UX space to get their advice on how to land your dream UX job.
You can view the full transcript at: http://www.onwardsearch.com/career-center/ux-career-advice/
It's Better To Have a Permanent Income Than to Be Fascinating: Killer Feature...Ultan O'Broin
Presented at Product Camp Dublin 2018. Presentation on picking the right thing to design, right. The Jobs To Be Done framework trumps UX profiles and personas. Keeping it simple, wire-framing best practices, and Lean Startup methodologies included!
What the UX? – Confessions of a DesignerThomas Gläser
UX - two magic letters which seem to attract a lot of hopes and desires. People hiring UX Researcher, UX Prototyper, UX Designer, UX Manager and UX Developer. People buy books about Agile UX and Lean UX. UX is everywhere, but what‘s really behind that thingy? This talk is for those who want to know more about the practical side of User Experience Design and also those who already know about it but have problems integrating it in to their everyday work. This talk will cut the hocus pocus and replace it with down to earth examples. So what? What the UX?
Session at Mobile Tech Conference 2015 in Munich:
https://mobiletechcon.de/2015se/sessions/what-ux-confessions-designer
E-commerce Application Development Company.pdfHornet Dynamics
Your business can reach new heights with our assistance as we design solutions that are specifically appropriate for your goals and vision. Our eCommerce application solutions can digitally coordinate all retail operations processes to meet the demands of the marketplace while maintaining business continuity.
Need for Speed: Removing speed bumps from your Symfony projects ⚡️Łukasz Chruściel
No one wants their application to drag like a car stuck in the slow lane! Yet it’s all too common to encounter bumpy, pothole-filled solutions that slow the speed of any application. Symfony apps are not an exception.
In this talk, I will take you for a spin around the performance racetrack. We’ll explore common pitfalls - those hidden potholes on your application that can cause unexpected slowdowns. Learn how to spot these performance bumps early, and more importantly, how to navigate around them to keep your application running at top speed.
We will focus in particular on tuning your engine at the application level, making the right adjustments to ensure that your system responds like a well-oiled, high-performance race car.
First Steps with Globus Compute Multi-User EndpointsGlobus
In this presentation we will share our experiences around getting started with the Globus Compute multi-user endpoint. Working with the Pharmacology group at the University of Auckland, we have previously written an application using Globus Compute that can offload computationally expensive steps in the researcher's workflows, which they wish to manage from their familiar Windows environments, onto the NeSI (New Zealand eScience Infrastructure) cluster. Some of the challenges we have encountered were that each researcher had to set up and manage their own single-user globus compute endpoint and that the workloads had varying resource requirements (CPUs, memory and wall time) between different runs. We hope that the multi-user endpoint will help to address these challenges and share an update on our progress here.
Utilocate offers a comprehensive solution for locate ticket management by automating and streamlining the entire process. By integrating with Geospatial Information Systems (GIS), it provides accurate mapping and visualization of utility locations, enhancing decision-making and reducing the risk of errors. The system's advanced data analytics tools help identify trends, predict potential issues, and optimize resource allocation, making the locate ticket management process smarter and more efficient. Additionally, automated ticket management ensures consistency and reduces human error, while real-time notifications keep all relevant personnel informed and ready to respond promptly.
The system's ability to streamline workflows and automate ticket routing significantly reduces the time taken to process each ticket, making the process faster and more efficient. Mobile access allows field technicians to update ticket information on the go, ensuring that the latest information is always available and accelerating the locate process. Overall, Utilocate not only enhances the efficiency and accuracy of locate ticket management but also improves safety by minimizing the risk of utility damage through precise and timely locates.
In the ever-evolving landscape of technology, enterprise software development is undergoing a significant transformation. Traditional coding methods are being challenged by innovative no-code solutions, which promise to streamline and democratize the software development process.
This shift is particularly impactful for enterprises, which require robust, scalable, and efficient software to manage their operations. In this article, we will explore the various facets of enterprise software development with no-code solutions, examining their benefits, challenges, and the future potential they hold.
AI Genie Review: World’s First Open AI WordPress Website CreatorGoogle
AI Genie Review: World’s First Open AI WordPress Website Creator
👉👉 Click Here To Get More Info 👇👇
https://sumonreview.com/ai-genie-review
AI Genie Review: Key Features
✅Creates Limitless Real-Time Unique Content, auto-publishing Posts, Pages & Images directly from Chat GPT & Open AI on WordPress in any Niche
✅First & Only Google Bard Approved Software That Publishes 100% Original, SEO Friendly Content using Open AI
✅Publish Automated Posts and Pages using AI Genie directly on Your website
✅50 DFY Websites Included Without Adding Any Images, Content Or Doing Anything Yourself
✅Integrated Chat GPT Bot gives Instant Answers on Your Website to Visitors
✅Just Enter the title, and your Content for Pages and Posts will be ready on your website
✅Automatically insert visually appealing images into posts based on keywords and titles.
✅Choose the temperature of the content and control its randomness.
✅Control the length of the content to be generated.
✅Never Worry About Paying Huge Money Monthly To Top Content Creation Platforms
✅100% Easy-to-Use, Newbie-Friendly Technology
✅30-Days Money-Back Guarantee
See My Other Reviews Article:
(1) TubeTrivia AI Review: https://sumonreview.com/tubetrivia-ai-review
(2) SocioWave Review: https://sumonreview.com/sociowave-review
(3) AI Partner & Profit Review: https://sumonreview.com/ai-partner-profit-review
(4) AI Ebook Suite Review: https://sumonreview.com/ai-ebook-suite-review
#AIGenieApp #AIGenieBonus #AIGenieBonuses #AIGenieDemo #AIGenieDownload #AIGenieLegit #AIGenieLiveDemo #AIGenieOTO #AIGeniePreview #AIGenieReview #AIGenieReviewandBonus #AIGenieScamorLegit #AIGenieSoftware #AIGenieUpgrades #AIGenieUpsells #HowDoesAlGenie #HowtoBuyAIGenie #HowtoMakeMoneywithAIGenie #MakeMoneyOnline #MakeMoneywithAIGenie
Mobile App Development Company In Noida | Drona InfotechDrona Infotech
Looking for a reliable mobile app development company in Noida? Look no further than Drona Infotech. We specialize in creating customized apps for your business needs.
Visit Us For : https://www.dronainfotech.com/mobile-application-development/
GraphSummit Paris - The art of the possible with Graph TechnologyNeo4j
Sudhir Hasbe, Chief Product Officer, Neo4j
Join us as we explore breakthrough innovations enabled by interconnected data and AI. Discover firsthand how organizations use relationships in data to uncover contextual insights and solve our most pressing challenges – from optimizing supply chains, detecting fraud, and improving customer experiences to accelerating drug discoveries.
OpenMetadata Community Meeting - 5th June 2024OpenMetadata
The OpenMetadata Community Meeting was held on June 5th, 2024. In this meeting, we discussed about the data quality capabilities that are integrated with the Incident Manager, providing a complete solution to handle your data observability needs. Watch the end-to-end demo of the data quality features.
* How to run your own data quality framework
* What is the performance impact of running data quality frameworks
* How to run the test cases in your own ETL pipelines
* How the Incident Manager is integrated
* Get notified with alerts when test cases fail
Watch the meeting recording here - https://www.youtube.com/watch?v=UbNOje0kf6E
Code reviews are vital for ensuring good code quality. They serve as one of our last lines of defense against bugs and subpar code reaching production.
Yet, they often turn into annoying tasks riddled with frustration, hostility, unclear feedback and lack of standards. How can we improve this crucial process?
In this session we will cover:
- The Art of Effective Code Reviews
- Streamlining the Review Process
- Elevating Reviews with Automated Tools
By the end of this presentation, you'll have the knowledge on how to organize and improve your code review proces
Globus Connect Server Deep Dive - GlobusWorld 2024Globus
We explore the Globus Connect Server (GCS) architecture and experiment with advanced configuration options and use cases. This content is targeted at system administrators who are familiar with GCS and currently operate—or are planning to operate—broader deployments at their institution.
May Marketo Masterclass, London MUG May 22 2024.pdfAdele Miller
Can't make Adobe Summit in Vegas? No sweat because the EMEA Marketo Engage Champions are coming to London to share their Summit sessions, insights and more!
This is a MUG with a twist you don't want to miss.
15. 15BARREL Columbia Startup Lab UX Workshop
Jakob Nielsen & Don Norman:
“‘User experience’ encompasses all aspects
of the end-user’s interaction with the
company, its services, and its products.”
16. 16BARREL Columbia Startup Lab UX Workshop
What falls under UX?
User Interface Design
Interaction Design
Information Architecture
User Research
Usability
Content Strategy
Copywriting
Optimization
Prototyping
17. 17BARREL Columbia Startup Lab UX Workshop
Mistake #1
Not investing enough time, money, and energy
into planning.
18. 18BARREL Columbia Startup Lab UX Workshop
“Here are a few pages that I sketched up.
Could your developer build it?”
19. 19BARREL Columbia Startup Lab UX Workshop
“Yes, yes, everything looks great. When do
we get to check out the visual designs?”
20. 20BARREL Columbia Startup Lab UX Workshop
Take brilliant idea
and create some
sketches of the core
functionality.
Hand off sketches
to a design/
development firm
and let them go at it
for a few months.
The results are
beautiful and launch
is perfect.Client
makes money.
What some clients think:
Client has an idea
and creates some
sketches of the core
functionality.
A comprehensive UX
phase reveals that
the idea has many
holes that need to be
addressed.
Planning reveals that
the idea is a lot more
complicated and
expensive to execute.
What’s more likely:
21. 21BARREL Columbia Startup Lab UX Workshop
Embrace these activities upfront:
RESEARCH PROTOTYPING
» Take the time to understand the
competitive landscape and study similar
products/services in-depth
» Try to thoroughly audit a similar type
of website or app by creating a site map
that organizes all the pages that show up
» Create user flow charts to help you
understand the path of the user
» Use a tool like UXPin or Invision to link
up sketches, wireframes, and designs to
simulate user flows
» Test the prototypes on people to see
how they interact and understand
22. 22BARREL Columbia Startup Lab UX Workshop
Example: Site Map
This detailed site
map shows the
number of pages
that will need to be
considered for a
relatively small site.
23. 23BARREL Columbia Startup Lab UX Workshop
Example: User Flow Diagrams
Creating user flow
diagrams can help
you get a high-level
understand of the
steps a user needs
to take to execute
an action on your
website.
24. 24BARREL Columbia Startup Lab UX Workshop
Example: UXPin Interactive Wireframe Prototype
With UXPin, you
can drag and
drop shapes to
create interactive
prototypes. This
is a great way to
validate ideas and
test user flows.
25. 25BARREL Columbia Startup Lab UX Workshop
Example: Invision Prototype
Invision lets you
upload designs and
create clickable
hotspots to
string together a
prototype that can
be used to test user
flows.
26. 26BARREL Columbia Startup Lab UX Workshop
Resources:
» UXPin (http://www.uxpin.com)
» Invision (http://www.invisionapp.com)
» UX Project Kits (http://www.uxprojectkits.com)
» Wireframes the Barrel Way (http://www.barrelny.com/blog/wireframes-the-barrel-way/)
» 5 Blind Spots to Consider When Designing Web Apps (http://www.barrelny.com/blog/5-
blind-spots-to-consider-when-designing-web-apps/)
» 25 Must-Have Pages for Your E-commerce Website (http://www.barrelny.com/blog/25-
must-have-pages-for-your-e-commerce-website/)
28. 28BARREL Columbia Startup Lab UX Workshop
“I need our website to look just right so it
evokes a certain feeling about the brand
and attracts customers.”
29. 29BARREL Columbia Startup Lab UX Workshop
“I don’t think the site feels warm and inviting
enough. Could we try a beige background?”
30. 30BARREL Columbia Startup Lab UX Workshop
New visitor comes
across beautiful
website.
New visitor loves
how it looks and
feels and becomes
a customer.
Client makes
money.
What some clients think:
New visitor is
looking for a
solution to a
problem.
New visitor finds
the site through
search, word of
mouth, or PR.
New visitor pokes
around the website
and leaves after a
couple of minutes.
What’s more likely:
31. 31BARREL Columbia Startup Lab UX Workshop
Shift some of the focus to:
COPYWRITING & CONTENT LONG-TERM LEAD NURTURING STRATEGY
» Is the value proposition clear? What’s
in it for the new visitor? Is there product-
market fit?
» Does the new visitor have the key
information to make a decision? Pricing,
process, features, next steps?
» Any content that assures the new visitor
that your offering is legit or the right one?
» Is there an incentive for the new
visitor to sign up and receive future
communication?
» Is there a process in place to offer
helpful content over time, build trust, and
convert the new visitor into to trying the
product or becoming a paid customer?
34. 34BARREL Columbia Startup Lab UX Workshop
Resources:
» Kopywriting Kourse (http://kopywritingkourse.com/)
» Copyblogger (http://www.copyblogger.com/blog/)
» Hubspot Blog (http://blog.hubspot.com/marketing)
» “Five Content Ingredients for Designing Successful Marketing Websites”
(http://www.barrelny.com/blog/five-content-ingredients-for-designing-successful-
marketing-websites/)
35. 35BARREL Columbia Startup Lab UX Workshop
Mistake #3
Thinking that every user comes through the
homepage.
36. 36BARREL Columbia Startup Lab UX Workshop
“The homepage is the first page the visitor
sees, so it has to be impactful.”
37. 37BARREL Columbia Startup Lab UX Workshop
“We have a limited budget, so just focus
on the homepage and we’ll keep the other
pages simple.”
38. 38BARREL Columbia Startup Lab UX Workshop
New visitor enters
website through
homepage.
New visitor
checks out every
section across the
navigation.
Client makes
money.
What some clients think:
New visitor
stumbles on to a
page on the site
(search or referral).
New visitor checks
out content on the
page.
New visitor goes
back to searching
or browsing
elsewhere.
What happens more times than you think:
39. 39BARREL Columbia Startup Lab UX Workshop
Shift some of the focus to:
ANALYTICS & SEO DESIGNING OTHER PAGES
» Spend time analyzing your analytics
data to see which pages new visitors land
on and how they’re spending their time
on the website.
» Use Webmaster Tools to figure out
which queries are leading to traffic.
» Create content to target keywords
that’ll bring relevant new visitors
» Do other pages on the website make it
easy for new visitors to understand who
you are and what you offer?
» Are there clear calls to action or value
proposition content?
40. 40BARREL Columbia Startup Lab UX Workshop
Example: Launch Effect Analytics
On Google
Analytics, go to
Behavior » Site
Content » Landing
Pages to see where
your visitors land.
41. 41BARREL Columbia Startup Lab UX Workshop
Example: Launch Effect Webmaster Tools
Google Webmaster
Tools lets you see
the queries that
lead to traffic and
the pages that are
ranked.
42. 42BARREL Columbia Startup Lab UX Workshop
Example: BuzzFeed
Have you seen
the BuzzFeed
homepage before?
Due to the socially
driven traffic, the
homepage isn’t as
dominant.
44. 44BARREL Columbia Startup Lab UX Workshop
Resources:
» Google Analytics (http://www.google.com/analytics)
» Google Webmaster Tools (http://www.google.com/webmasters/tools)
» Moz Blog (http://moz.com/blog)
» Quick Sprout Blog (http://www.quicksprout.com/blog)
45. 45BARREL Columbia Startup Lab UX Workshop
MISTAKE #1:
Not investing
enough time,
money, and energy
into planning.
Focus on:
Research &
Prototyping
MISTAKE #2:
Spending too
much time on the
“look and feel.”
Focus on:
Content/Copy
Lead Nurturing
MISTAKE #3:
Thinking that
every users comes
through the
homepage.
Focus on:
Analytics/SEO
Designing Other Pages
48. 48BARREL Columbia Startup Lab UX Workshop
Thank you.
CONTACT INFORMATION
Barrel
212.239.2072
info@barrelny.com
197 Grand Street, Suite 7S
New York, NY 10013
www.barrelny.com