Design thinking is a human-centered innovation process that focuses on understanding user needs. Design teams strive to understand human needs from the beginning by using methods like observations and interviews. They develop tangible prototypes that allow end users to provide early feedback, which helps the team improve prototypes and refine ideas based on direct user feedback and a deeper understanding of human behavior and needs. This iterative process leads to more radical and innovative new products, services, and business models.

1. DESIGN THINKING- THE HUMAN CENTERED
INNOVATION
Innovating at the intersection of business, technology and people enables to
develop radical new products, service and business models. In order to
generate the best possible solution for the end user, the design teams strive
to understand human needs from the very beginning of the Design Thinking
process. Experiencing tangible prototypes allows end customers to participate
early in the innovation process. The direct user feedback helps the team to
improve prototypes, refine ideas and continuously gain higher expertise in the
field of human behavior and needs.
• Focus on people / customers and their needs and not on a specific technology or
other conditions.
• Methods therefore used are observations, interviews, brainstorming,
prototyping…
• Innovating at the intersection of business, technology and people leads to radical,
new experience innovation.
• The user is the one to decide if a product or a service should exist or be

2. Where the magic happens?
source:
IDEO

3. Forget not, prototyping!
• Tangibility, experiencing and testing of results are essential basics
of design thinking.
• Prototypes allows end-users to participate early in the innovation
process.