6. What Our Web Package Provides (Next slide) Elements of a Professional Website: 1. We build 5 pages of the content you supply (i.e.; home, about, services/products, blog, & contact pages). 2. Once you select your design ‘theme’ we’ll install and configure that onto your domain. 3. Once you select your design ‘theme’ we’ll install and configure that onto your domain. 4. Once you collect or purchase the images you want, we’ll add those along with your text to build each of your pages.
7. What Our Web Package Provides 5. Once pages are built, we will add a spam filter, backup protection and SEO capabilities onto your ‘theme’ (design). ( Next slide) Elements of a Professional Website: 1. We build 5 pages of the content you supply (i.e.; home, about, services/products, blog, & contact pages). 2. Once you select your design ‘theme’ we’ll install and configure that onto your domain. 3. Once you select your design ‘theme’ we’ll install and configure that onto your domain. 4. Once you collect or purchase the images you want, we’ll add those along with your text to build each of your pages.
8. What Our Web Package Provides 5. Once pages are built, we will add a spam filter, backup protection and SEO capabilities onto your ‘theme’ (design). Elements of a Professional Website: 1. We build 5 pages of the content you supply (i.e.; home, about, services/products, blog, & contact pages). 2. Once you select your design ‘theme’ we’ll install and configure that onto your domain. 3. Once you select your design ‘theme’ we’ll install and configure that onto your domain. 4. Once you collect or purchase the images you want, we’ll add those along with your text to build each of your pages. 6. Once all the above is built, we’ll schedule a 1.5 hour training session with you, by phone. You’ll learn how to change all of the text or image items we’ve created for you.
9.
10. Design Elements: Intro WORDPRESS The technical Platform we use to build your website is called ‘wordpress’. It allows you a huge range of choices and variations for this low priced web package we offer. THEMES Wordpress uses design ‘templates’ called ‘themes’. You have over 1,000 themes to choose from so you can find the elements of the design theme that work for you. WHAT DO THEMES LOOK LIKE The next few slides illustrate the elements of a ‘theme’. By understanding these, we’ll be able to communicate with you about the many standard choices you have and options that may cost extra to customize.
11. Design Elements: Themes THEMES: a ‘theme’ is comprised of the header plus navigation, page layout, sidebars and widgets. There are 1,000+ themes in many styles, colors and layouts to choose from. A few examples: The images and colors can be changed on almost all of them.
12. Design Elements: Page Layout The page layout consists of the header, body, sidebar, background (in some themes, not all) and navigation. Navigation Menu header background Body text Body image Sidebar
13. Design Elements: Headers A Header is the top banner or heading in a ‘theme’. In this example it shows the website’s name over a black and green shaded background. This is the Header
14. Header Image: You can choose any image to use inside this header (note: you must have permission to use the photos). Or you can choose sections of this header to fill the entire background of the header space. If you prefer a customized design for the header, the cost is additional and estimated separately. (costs usually run $2000-$5000 for custom headers). Before you opt for custom, be sure to look through all the 1,0000 themes available to you! This is the Header Design Elements: Headers
15. Header Image: Here’s another example of a header for a different theme This is a Header Design Elements: Headers
16. Design Elements: Headers Header Image: Here’s another example of a header image used on our blog from a custom design that was already built. If you already have custom design, it can be dropped in just like this custom header was. Header Image:
17. Design Elements: Navigation Menu Navigation Menus can be drop down menus (a few themes allow this) or just links to pages. Here’s a sample without a drop down menu: Navigation Menu
19. Design Elements: Sidebar Here’s a sample Sidebar Menu, which can contain various pieces of information from categories to calendars or search bars. We’ll choose which items to place in your sidebar once your content is ready. Sidebar Menu
20. Design Elements: Widgets Widgets are pieces of programming code that we can add to your site to make it function better or to add features. We’ll review those choices with you once the site is built and we have recommendations for you. This Widget example shows a feature allowing readers to share this web page on ‘twitter’
21. Design Elements: Widgets Widgets are chosen to back up the files on your site, to protect you with spam filters, to promote your site on social media or other needs that will be determined once the site is built.
22. Tutorial After your site is built, we’ll provide you a 1.5 hr. tutorial instructing you to make updates, add images, make text changes and other essential management of your website.
Editor's Notes
So what is a blog? And why would you want to start one? We’ll cover the many reasons today. But primarily, a blog can help you build business. Let’s take a look at how that works: First, Define Blog = Web log Like a series of emails to build relationships, your outreach for marketing. If you have more outreach, you’ll find more people who are interested in what you offer, and ultimately convert them to clients or customers. What We’ll Cover how to build one, promote it, what to write and how people make money from blogging. Let’s take a look at a blog – NEXT SLIDE!!!
Define blog—Web Log. Templated website you can update yourself so not paying designer. Like a series of emails -inform people, -offer your opinion so they get to know you better, -refer your readers to recommended links. LONGER than email shorter than newsletter, THE WORDS YOU WRITE ARE CALLED THE “Post”. You can post video or audio too if you prefer. On the Right is the Category list of your other blogs OR You can add a “BLOG ROLL” , list of others’ recommended blogs. SHOW NEXT SLIDE THEN BACK TO THIS ONE!!!!!!!! On bottom, there’s a form for people to post comments on your blog. This allows you to get feedback from readers who post responses. This enables you to refine your business by reading input from customers. Example: this is bridal blog by co. who writes book abt best locations and wedd. Svs. In calif. Their readers told them in comments on their blog that they needed more info on last minute dress repairs, so the co. posted this blog about it . THEY USE THEIR BLOG TO REFER READERS TO HELPFUL SERVICES. How does that help this company? It allows them to write abt topics that are not the normal part of their biz (locations and svs). It allows them to get input from readers and post their tips cuz brides love sharing info. That in turn, drives more traffic to their site so they can sell advertising at higher rates bec. they have tons of viewers. So let’s look at how it works. NEXT SLIDE!!!
Define blog—Web Log. Templated website you can update yourself so not paying designer. Like a series of emails -inform people, -offer your opinion so they get to know you better, -refer your readers to recommended links. LONGER than email shorter than newsletter, THE WORDS YOU WRITE ARE CALLED THE “Post”. You can post video or audio too if you prefer. On the Right is the Category list of your other blogs OR You can add a “BLOG ROLL” , list of others’ recommended blogs. SHOW NEXT SLIDE THEN BACK TO THIS ONE!!!!!!!! On bottom, there’s a form for people to post comments on your blog. This allows you to get feedback from readers who post responses. This enables you to refine your business by reading input from customers. Example: this is bridal blog by co. who writes book abt best locations and wedd. Svs. In calif. Their readers told them in comments on their blog that they needed more info on last minute dress repairs, so the co. posted this blog about it . THEY USE THEIR BLOG TO REFER READERS TO HELPFUL SERVICES. How does that help this company? It allows them to write abt topics that are not the normal part of their biz (locations and svs). It allows them to get input from readers and post their tips cuz brides love sharing info. That in turn, drives more traffic to their site so they can sell advertising at higher rates bec. they have tons of viewers. So let’s look at how it works. NEXT SLIDE!!!
Define blog—Web Log. Templated website you can update yourself so not paying designer. Like a series of emails -inform people, -offer your opinion so they get to know you better, -refer your readers to recommended links. LONGER than email shorter than newsletter, THE WORDS YOU WRITE ARE CALLED THE “Post”. You can post video or audio too if you prefer. On the Right is the Category list of your other blogs OR You can add a “BLOG ROLL” , list of others’ recommended blogs. SHOW NEXT SLIDE THEN BACK TO THIS ONE!!!!!!!! On bottom, there’s a form for people to post comments on your blog. This allows you to get feedback from readers who post responses. This enables you to refine your business by reading input from customers. Example: this is bridal blog by co. who writes book abt best locations and wedd. Svs. In calif. Their readers told them in comments on their blog that they needed more info on last minute dress repairs, so the co. posted this blog about it . THEY USE THEIR BLOG TO REFER READERS TO HELPFUL SERVICES. How does that help this company? It allows them to write abt topics that are not the normal part of their biz (locations and svs). It allows them to get input from readers and post their tips cuz brides love sharing info. That in turn, drives more traffic to their site so they can sell advertising at higher rates bec. they have tons of viewers. So let’s look at how it works. NEXT SLIDE!!!
Define blog—Web Log. Templated website you can update yourself so not paying designer. Like a series of emails -inform people, -offer your opinion so they get to know you better, -refer your readers to recommended links. LONGER than email shorter than newsletter, THE WORDS YOU WRITE ARE CALLED THE “Post”. You can post video or audio too if you prefer. On the Right is the Category list of your other blogs OR You can add a “BLOG ROLL” , list of others’ recommended blogs. SHOW NEXT SLIDE THEN BACK TO THIS ONE!!!!!!!! On bottom, there’s a form for people to post comments on your blog. This allows you to get feedback from readers who post responses. This enables you to refine your business by reading input from customers. Example: this is bridal blog by co. who writes book abt best locations and wedd. Svs. In calif. Their readers told them in comments on their blog that they needed more info on last minute dress repairs, so the co. posted this blog about it . THEY USE THEIR BLOG TO REFER READERS TO HELPFUL SERVICES. How does that help this company? It allows them to write abt topics that are not the normal part of their biz (locations and svs). It allows them to get input from readers and post their tips cuz brides love sharing info. That in turn, drives more traffic to their site so they can sell advertising at higher rates bec. they have tons of viewers. So let’s look at how it works. NEXT SLIDE!!!
Define blog—Web Log. Templated website you can update yourself so not paying designer. Like a series of emails -inform people, -offer your opinion so they get to know you better, -refer your readers to recommended links. LONGER than email shorter than newsletter, THE WORDS YOU WRITE ARE CALLED THE “Post”. You can post video or audio too if you prefer. On the Right is the Category list of your other blogs OR You can add a “BLOG ROLL” , list of others’ recommended blogs. SHOW NEXT SLIDE THEN BACK TO THIS ONE!!!!!!!! On bottom, there’s a form for people to post comments on your blog. This allows you to get feedback from readers who post responses. This enables you to refine your business by reading input from customers. Example: this is bridal blog by co. who writes book abt best locations and wedd. Svs. In calif. Their readers told them in comments on their blog that they needed more info on last minute dress repairs, so the co. posted this blog about it . THEY USE THEIR BLOG TO REFER READERS TO HELPFUL SERVICES. How does that help this company? It allows them to write abt topics that are not the normal part of their biz (locations and svs). It allows them to get input from readers and post their tips cuz brides love sharing info. That in turn, drives more traffic to their site so they can sell advertising at higher rates bec. they have tons of viewers. So let’s look at how it works. NEXT SLIDE!!!
Define blog—Web Log. Templated website you can update yourself so not paying designer. Like a series of emails -inform people, -offer your opinion so they get to know you better, -refer your readers to recommended links. LONGER than email shorter than newsletter, THE WORDS YOU WRITE ARE CALLED THE “Post”. You can post video or audio too if you prefer. On the Right is the Category list of your other blogs OR You can add a “BLOG ROLL” , list of others’ recommended blogs. SHOW NEXT SLIDE THEN BACK TO THIS ONE!!!!!!!! On bottom, there’s a form for people to post comments on your blog. This allows you to get feedback from readers who post responses. This enables you to refine your business by reading input from customers. Example: this is bridal blog by co. who writes book abt best locations and wedd. Svs. In calif. Their readers told them in comments on their blog that they needed more info on last minute dress repairs, so the co. posted this blog about it . THEY USE THEIR BLOG TO REFER READERS TO HELPFUL SERVICES. How does that help this company? It allows them to write abt topics that are not the normal part of their biz (locations and svs). It allows them to get input from readers and post their tips cuz brides love sharing info. That in turn, drives more traffic to their site so they can sell advertising at higher rates bec. they have tons of viewers. So let’s look at how it works. NEXT SLIDE!!!
Define blog—Web Log. Templated website you can update yourself so not paying designer. Like a series of emails -inform people, -offer your opinion so they get to know you better, -refer your readers to recommended links. LONGER than email shorter than newsletter, THE WORDS YOU WRITE ARE CALLED THE “Post”. You can post video or audio too if you prefer. On the Right is the Category list of your other blogs OR You can add a “BLOG ROLL” , list of others’ recommended blogs. SHOW NEXT SLIDE THEN BACK TO THIS ONE!!!!!!!! On bottom, there’s a form for people to post comments on your blog. This allows you to get feedback from readers who post responses. This enables you to refine your business by reading input from customers. Example: this is bridal blog by co. who writes book abt best locations and wedd. Svs. In calif. Their readers told them in comments on their blog that they needed more info on last minute dress repairs, so the co. posted this blog about it . THEY USE THEIR BLOG TO REFER READERS TO HELPFUL SERVICES. How does that help this company? It allows them to write abt topics that are not the normal part of their biz (locations and svs). It allows them to get input from readers and post their tips cuz brides love sharing info. That in turn, drives more traffic to their site so they can sell advertising at higher rates bec. they have tons of viewers. So let’s look at how it works. NEXT SLIDE!!!
Define blog—Web Log. Templated website you can update yourself so not paying designer. Like a series of emails -inform people, -offer your opinion so they get to know you better, -refer your readers to recommended links. LONGER than email shorter than newsletter, THE WORDS YOU WRITE ARE CALLED THE “Post”. You can post video or audio too if you prefer. On the Right is the Category list of your other blogs OR You can add a “BLOG ROLL” , list of others’ recommended blogs. SHOW NEXT SLIDE THEN BACK TO THIS ONE!!!!!!!! On bottom, there’s a form for people to post comments on your blog. This allows you to get feedback from readers who post responses. This enables you to refine your business by reading input from customers. Example: this is bridal blog by co. who writes book abt best locations and wedd. Svs. In calif. Their readers told them in comments on their blog that they needed more info on last minute dress repairs, so the co. posted this blog about it . THEY USE THEIR BLOG TO REFER READERS TO HELPFUL SERVICES. How does that help this company? It allows them to write abt topics that are not the normal part of their biz (locations and svs). It allows them to get input from readers and post their tips cuz brides love sharing info. That in turn, drives more traffic to their site so they can sell advertising at higher rates bec. they have tons of viewers. So let’s look at how it works. NEXT SLIDE!!!
Define blog—Web Log. Templated website you can update yourself so not paying designer. Like a series of emails -inform people, -offer your opinion so they get to know you better, -refer your readers to recommended links. LONGER than email shorter than newsletter, THE WORDS YOU WRITE ARE CALLED THE “Post”. You can post video or audio too if you prefer. On the Right is the Category list of your other blogs OR You can add a “BLOG ROLL” , list of others’ recommended blogs. SHOW NEXT SLIDE THEN BACK TO THIS ONE!!!!!!!! On bottom, there’s a form for people to post comments on your blog. This allows you to get feedback from readers who post responses. This enables you to refine your business by reading input from customers. Example: this is bridal blog by co. who writes book abt best locations and wedd. Svs. In calif. Their readers told them in comments on their blog that they needed more info on last minute dress repairs, so the co. posted this blog about it . THEY USE THEIR BLOG TO REFER READERS TO HELPFUL SERVICES. How does that help this company? It allows them to write abt topics that are not the normal part of their biz (locations and svs). It allows them to get input from readers and post their tips cuz brides love sharing info. That in turn, drives more traffic to their site so they can sell advertising at higher rates bec. they have tons of viewers. So let’s look at how it works. NEXT SLIDE!!!
Define blog—Web Log. Templated website you can update yourself so not paying designer. Like a series of emails -inform people, -offer your opinion so they get to know you better, -refer your readers to recommended links. LONGER than email shorter than newsletter, THE WORDS YOU WRITE ARE CALLED THE “Post”. You can post video or audio too if you prefer. On the Right is the Category list of your other blogs OR You can add a “BLOG ROLL” , list of others’ recommended blogs. SHOW NEXT SLIDE THEN BACK TO THIS ONE!!!!!!!! On bottom, there’s a form for people to post comments on your blog. This allows you to get feedback from readers who post responses. This enables you to refine your business by reading input from customers. Example: this is bridal blog by co. who writes book abt best locations and wedd. Svs. In calif. Their readers told them in comments on their blog that they needed more info on last minute dress repairs, so the co. posted this blog about it . THEY USE THEIR BLOG TO REFER READERS TO HELPFUL SERVICES. How does that help this company? It allows them to write abt topics that are not the normal part of their biz (locations and svs). It allows them to get input from readers and post their tips cuz brides love sharing info. That in turn, drives more traffic to their site so they can sell advertising at higher rates bec. they have tons of viewers. So let’s look at how it works. NEXT SLIDE!!!
Define blog—Web Log. Templated website you can update yourself so not paying designer. Like a series of emails -inform people, -offer your opinion so they get to know you better, -refer your readers to recommended links. LONGER than email shorter than newsletter, THE WORDS YOU WRITE ARE CALLED THE “Post”. You can post video or audio too if you prefer. On the Right is the Category list of your other blogs OR You can add a “BLOG ROLL” , list of others’ recommended blogs. SHOW NEXT SLIDE THEN BACK TO THIS ONE!!!!!!!! On bottom, there’s a form for people to post comments on your blog. This allows you to get feedback from readers who post responses. This enables you to refine your business by reading input from customers. Example: this is bridal blog by co. who writes book abt best locations and wedd. Svs. In calif. Their readers told them in comments on their blog that they needed more info on last minute dress repairs, so the co. posted this blog about it . THEY USE THEIR BLOG TO REFER READERS TO HELPFUL SERVICES. How does that help this company? It allows them to write abt topics that are not the normal part of their biz (locations and svs). It allows them to get input from readers and post their tips cuz brides love sharing info. That in turn, drives more traffic to their site so they can sell advertising at higher rates bec. they have tons of viewers. So let’s look at how it works. NEXT SLIDE!!!
Define blog—Web Log. Templated website you can update yourself so not paying designer. Like a series of emails -inform people, -offer your opinion so they get to know you better, -refer your readers to recommended links. LONGER than email shorter than newsletter, THE WORDS YOU WRITE ARE CALLED THE “Post”. You can post video or audio too if you prefer. On the Right is the Category list of your other blogs OR You can add a “BLOG ROLL” , list of others’ recommended blogs. SHOW NEXT SLIDE THEN BACK TO THIS ONE!!!!!!!! On bottom, there’s a form for people to post comments on your blog. This allows you to get feedback from readers who post responses. This enables you to refine your business by reading input from customers. Example: this is bridal blog by co. who writes book abt best locations and wedd. Svs. In calif. Their readers told them in comments on their blog that they needed more info on last minute dress repairs, so the co. posted this blog about it . THEY USE THEIR BLOG TO REFER READERS TO HELPFUL SERVICES. How does that help this company? It allows them to write abt topics that are not the normal part of their biz (locations and svs). It allows them to get input from readers and post their tips cuz brides love sharing info. That in turn, drives more traffic to their site so they can sell advertising at higher rates bec. they have tons of viewers. So let’s look at how it works. NEXT SLIDE!!!
Define blog—Web Log. Templated website you can update yourself so not paying designer. Like a series of emails -inform people, -offer your opinion so they get to know you better, -refer your readers to recommended links. LONGER than email shorter than newsletter, THE WORDS YOU WRITE ARE CALLED THE “Post”. You can post video or audio too if you prefer. On the Right is the Category list of your other blogs OR You can add a “BLOG ROLL” , list of others’ recommended blogs. SHOW NEXT SLIDE THEN BACK TO THIS ONE!!!!!!!! On bottom, there’s a form for people to post comments on your blog. This allows you to get feedback from readers who post responses. This enables you to refine your business by reading input from customers. Example: this is bridal blog by co. who writes book abt best locations and wedd. Svs. In calif. Their readers told them in comments on their blog that they needed more info on last minute dress repairs, so the co. posted this blog about it . THEY USE THEIR BLOG TO REFER READERS TO HELPFUL SERVICES. How does that help this company? It allows them to write abt topics that are not the normal part of their biz (locations and svs). It allows them to get input from readers and post their tips cuz brides love sharing info. That in turn, drives more traffic to their site so they can sell advertising at higher rates bec. they have tons of viewers. So let’s look at how it works. NEXT SLIDE!!!
Define blog—Web Log. Templated website you can update yourself so not paying designer. Like a series of emails -inform people, -offer your opinion so they get to know you better, -refer your readers to recommended links. LONGER than email shorter than newsletter, THE WORDS YOU WRITE ARE CALLED THE “Post”. You can post video or audio too if you prefer. On the Right is the Category list of your other blogs OR You can add a “BLOG ROLL” , list of others’ recommended blogs. SHOW NEXT SLIDE THEN BACK TO THIS ONE!!!!!!!! On bottom, there’s a form for people to post comments on your blog. This allows you to get feedback from readers who post responses. This enables you to refine your business by reading input from customers. Example: this is bridal blog by co. who writes book abt best locations and wedd. Svs. In calif. Their readers told them in comments on their blog that they needed more info on last minute dress repairs, so the co. posted this blog about it . THEY USE THEIR BLOG TO REFER READERS TO HELPFUL SERVICES. How does that help this company? It allows them to write abt topics that are not the normal part of their biz (locations and svs). It allows them to get input from readers and post their tips cuz brides love sharing info. That in turn, drives more traffic to their site so they can sell advertising at higher rates bec. they have tons of viewers. So let’s look at how it works. NEXT SLIDE!!!
Define blog—Web Log. Templated website you can update yourself so not paying designer. Like a series of emails -inform people, -offer your opinion so they get to know you better, -refer your readers to recommended links. LONGER than email shorter than newsletter, THE WORDS YOU WRITE ARE CALLED THE “Post”. You can post video or audio too if you prefer. On the Right is the Category list of your other blogs OR You can add a “BLOG ROLL” , list of others’ recommended blogs. SHOW NEXT SLIDE THEN BACK TO THIS ONE!!!!!!!! On bottom, there’s a form for people to post comments on your blog. This allows you to get feedback from readers who post responses. This enables you to refine your business by reading input from customers. Example: this is bridal blog by co. who writes book abt best locations and wedd. Svs. In calif. Their readers told them in comments on their blog that they needed more info on last minute dress repairs, so the co. posted this blog about it . THEY USE THEIR BLOG TO REFER READERS TO HELPFUL SERVICES. How does that help this company? It allows them to write abt topics that are not the normal part of their biz (locations and svs). It allows them to get input from readers and post their tips cuz brides love sharing info. That in turn, drives more traffic to their site so they can sell advertising at higher rates bec. they have tons of viewers. So let’s look at how it works. NEXT SLIDE!!!
Define blog—Web Log. Templated website you can update yourself so not paying designer. Like a series of emails -inform people, -offer your opinion so they get to know you better, -refer your readers to recommended links. LONGER than email shorter than newsletter, THE WORDS YOU WRITE ARE CALLED THE “Post”. You can post video or audio too if you prefer. On the Right is the Category list of your other blogs OR You can add a “BLOG ROLL” , list of others’ recommended blogs. SHOW NEXT SLIDE THEN BACK TO THIS ONE!!!!!!!! On bottom, there’s a form for people to post comments on your blog. This allows you to get feedback from readers who post responses. This enables you to refine your business by reading input from customers. Example: this is bridal blog by co. who writes book abt best locations and wedd. Svs. In calif. Their readers told them in comments on their blog that they needed more info on last minute dress repairs, so the co. posted this blog about it . THEY USE THEIR BLOG TO REFER READERS TO HELPFUL SERVICES. How does that help this company? It allows them to write abt topics that are not the normal part of their biz (locations and svs). It allows them to get input from readers and post their tips cuz brides love sharing info. That in turn, drives more traffic to their site so they can sell advertising at higher rates bec. they have tons of viewers. So let’s look at how it works. NEXT SLIDE!!!
Define blog—Web Log. Templated website you can update yourself so not paying designer. Like a series of emails -inform people, -offer your opinion so they get to know you better, -refer your readers to recommended links. LONGER than email shorter than newsletter, THE WORDS YOU WRITE ARE CALLED THE “Post”. You can post video or audio too if you prefer. On the Right is the Category list of your other blogs OR You can add a “BLOG ROLL” , list of others’ recommended blogs. SHOW NEXT SLIDE THEN BACK TO THIS ONE!!!!!!!! On bottom, there’s a form for people to post comments on your blog. This allows you to get feedback from readers who post responses. This enables you to refine your business by reading input from customers. Example: this is bridal blog by co. who writes book abt best locations and wedd. Svs. In calif. Their readers told them in comments on their blog that they needed more info on last minute dress repairs, so the co. posted this blog about it . THEY USE THEIR BLOG TO REFER READERS TO HELPFUL SERVICES. How does that help this company? It allows them to write abt topics that are not the normal part of their biz (locations and svs). It allows them to get input from readers and post their tips cuz brides love sharing info. That in turn, drives more traffic to their site so they can sell advertising at higher rates bec. they have tons of viewers. So let’s look at how it works. NEXT SLIDE!!!
Define blog—Web Log. Templated website you can update yourself so not paying designer. Like a series of emails -inform people, -offer your opinion so they get to know you better, -refer your readers to recommended links. LONGER than email shorter than newsletter, THE WORDS YOU WRITE ARE CALLED THE “Post”. You can post video or audio too if you prefer. On the Right is the Category list of your other blogs OR You can add a “BLOG ROLL” , list of others’ recommended blogs. SHOW NEXT SLIDE THEN BACK TO THIS ONE!!!!!!!! On bottom, there’s a form for people to post comments on your blog. This allows you to get feedback from readers who post responses. This enables you to refine your business by reading input from customers. Example: this is bridal blog by co. who writes book abt best locations and wedd. Svs. In calif. Their readers told them in comments on their blog that they needed more info on last minute dress repairs, so the co. posted this blog about it . THEY USE THEIR BLOG TO REFER READERS TO HELPFUL SERVICES. How does that help this company? It allows them to write abt topics that are not the normal part of their biz (locations and svs). It allows them to get input from readers and post their tips cuz brides love sharing info. That in turn, drives more traffic to their site so they can sell advertising at higher rates bec. they have tons of viewers. So let’s look at how it works. NEXT SLIDE!!!
Define blog—Web Log. Templated website you can update yourself so not paying designer. Like a series of emails -inform people, -offer your opinion so they get to know you better, -refer your readers to recommended links. LONGER than email shorter than newsletter, THE WORDS YOU WRITE ARE CALLED THE “Post”. You can post video or audio too if you prefer. On the Right is the Category list of your other blogs OR You can add a “BLOG ROLL” , list of others’ recommended blogs. SHOW NEXT SLIDE THEN BACK TO THIS ONE!!!!!!!! On bottom, there’s a form for people to post comments on your blog. This allows you to get feedback from readers who post responses. This enables you to refine your business by reading input from customers. Example: this is bridal blog by co. who writes book abt best locations and wedd. Svs. In calif. Their readers told them in comments on their blog that they needed more info on last minute dress repairs, so the co. posted this blog about it . THEY USE THEIR BLOG TO REFER READERS TO HELPFUL SERVICES. How does that help this company? It allows them to write abt topics that are not the normal part of their biz (locations and svs). It allows them to get input from readers and post their tips cuz brides love sharing info. That in turn, drives more traffic to their site so they can sell advertising at higher rates bec. they have tons of viewers. So let’s look at how it works. NEXT SLIDE!!!
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