Rudy Duke
rduke@nextiumsolutions.com
  www.nextiumsolutions.com
              202-258-3252
Rudy Duke
rduke@nextiumsolutions.com
  www.nextiumsolutions.com
              202-258-3252
   Powerful tools at your disposal
   Relatively easy to build
   Robust Content Management
    System (CMS)
   Open Source
   Static versus Dynamic Sites
   Which Flavor of WordPress?
   Key Components of a WordPress
    Site
   Pages, Permalinks and Posts… Oh
    My!
   WordPress.com             WordPress.org
   Hosted at                 Self-hosted
    WordPress.com             Your Domain:
    blogging service           “yoursite.com”
   WordPress Domain:         Total control of
    “yoursite.wordpress.       your site
    com”                      Download / install
   Less control: can’t        latest version
    use plugins, your         Discussion forums
    own ads
                              Browse the Codex
                               (documentation)
                              “Real” designers
                               /developers
                              No usage
                               restrictions at all.


“Free”                     Professional
   Domain Name
   Web Host
   Text / Code Editor
   File Transfer Protocol (FTP)
    Program
   Image Editor
   Webmasters Tools Kit
    [http://www.leveltendesign.com/
    wtk ]
   Register a domain name such
    as rudyduke.com
   www.Hostway.com or
    www.Godaddy.com or
    www.HostGator.com are good
    choices for registering domains.
    ◦ Cost is around $10 per year.
    ◦ At such a low price, consider purchasing
      the “yoursite.com”, “yoursite.org” and
      even “yoursite.net” versions.
   Select a domain name that:
    ◦ Represents what your site is about;
    ◦ Is as short (25 letters or less) as possible, and
    ◦ Contains real words that are easy to spell.
   Owning a domain name is half of the
    equation. Now you need a web
    server to “host” your domain.
   Hosting is more expensive than
    domain names, but for low to
    medium traffic sites, even basic
    hosting plans are adequate.
   HostGator.com and GoDaddy.com
    start at $3 - $5 per month.
   Don’t ever skimp on hosting:
    ◦ Pick a professional, reliable host that offers great
      tech support via multiple media
      (web/chat/phone) and can usually get all issues
      resolved via text chat in less than 15 minutes.
    ◦ You get hundreds of professional email boxes
      (and can loose that AOL email address)
    ◦ You can host a WordPress or other CMS site
    ◦ You can host an e-Commerce site
   You don’t really need a
    WYSIWYG editor like
    Dreamweaver
   Use a real Code Editor
   Several to choose from that are
    free of inexpensive (< $60)
   Notepad++ (www.notepad-plus-
    plus.org) is a free source code
    editor for MS Windows
    jEdit is a mature programmer's
    text editor for MACs
   You’ll need an FTP (File Transfer
    Protocol) software program to
    connect to your web server and
    transfer files back and forth from your
    computer
   File transfer is all you need, but some
    programs offer more
   Several to choose from that are free
    or inexpensive
   FileZilla (http://filezilla-project.org/ )is
    a free program that is all you need
    whether Windows or MAC
   You’ll need an image editor to
    prepare graphics for your
    WordPress site
   Although WordPress does a good
    job of optimizing and resizing
    graphics, you often need original
    graphics to be in the right
    proportion for sliders and such
   Free/Inexpensive Image Editors:
    ◦ Color Schemer:
      www.colorschemer.com/online.html
    ◦ GIMP:
    ◦ Photoshop Elements (<$100)
   Premium
    ◦ Adobe CS5.5 Web Premium
   You MUST see what your site looks
    like in all the major browsers, so
    it’s a good idea to download
    them to your system
    ◦ Firefox (FF3.0+)
      Most Popular amongst Web Designers
       for Developers’ add-ons
      Latest version is FF4.0
    ◦ Internet Explorer (IE7+) – Latest version
      is IE9.0
    ◦ Google Chrome
    ◦ Safari (Mac and iDivices)
    ◦ Opera (prettiest)
   Webmasters Tools Kit
    ◦ [http://www.leveltendesign.com/wtk
      ] is a compilation of many of the
      aforementioned
   ColorPix:
    ◦ http://colorschemer.com/colorpix_inf
      o.php
    ◦ ColorPix is a neat little app that will let
      you grab the color values and screen
      coordinates at any pixel on your
      screen.
Installation in an
Instant (well… 5
minutes)
Setting the Right
settings
   Business Requirements &
    Objectives
   Picking the Perfect Theme
   Picking Powerful Plugins
   Categories and Tags
   Permalinks: Your URL Structure
   Users and Administrators
   Things to look for in a theme
   Where to find free themes
   Where to buy premium themes
   There are certain features that all
    themes should have:
    ◦ Navigation
    ◦ Theme Options
    ◦ Widget Ready
    ◦ The Functionality you need for each
      project
    ◦ Source files for customization
   Free themes are normally not as
    feature-rich as paid/premium themes;
    but there are many free themes that
    are better than some paid themes
    ◦ WordPress.org Theme Library -
      http://wordpress.org/extend/themes/
    ◦ Smashing Magazine -
      http://www.smashingmagazine.com/tag/
      wordpress/
    ◦ http://coding.smashingmagazine.com/201
      0/08/19/100-free-high-quality-wordpress-
      themes-for-2010/#more-51885
    ◦ Google -
      http://www.google.com/search?q=wordpr
      ess+themes
    ◦ Digging Into WordPress Theme Clubhouse
      http://themeclubhouse.digwp.com/

   A sample free theme:
    http://www.smashingmagazine.com/2
    011/05/30/free-wordpress-3-1-theme-
    splendio-with-psd-sources/
   ThemeForest -
    http://themeforest.net/
   WooThemes -
    http://www.woothemes.com/
   ElegantThemes -
    http://www.elegantthemes.com/
   WPBest - http://wpbest.com/
   The WordPress Plugin Repository
   Installing and Activating Plugins
   300+ Resources to Become an Expert
    ◦ http://www.webdesignerdepot.com/2009/09/300-
      resources-to-help-you-become-a-wordpress-expert/
   Book: Digging Into WordPress
    ◦   http://digwp.com/book/


   Major WordPress Update (3.2) due out June 30th
    ◦   http://www.sitepoint.com/seven-things-you-should-know-
        about-wordpress-3-2/

2011 05 word-press-not-just-for-blogging-anymore

  • 1.
    Rudy Duke rduke@nextiumsolutions.com www.nextiumsolutions.com 202-258-3252
  • 2.
    Rudy Duke rduke@nextiumsolutions.com www.nextiumsolutions.com 202-258-3252
  • 3.
    Powerful tools at your disposal  Relatively easy to build  Robust Content Management System (CMS)  Open Source
  • 4.
    Static versus Dynamic Sites  Which Flavor of WordPress?  Key Components of a WordPress Site  Pages, Permalinks and Posts… Oh My!
  • 5.
    WordPress.com  WordPress.org  Hosted at  Self-hosted WordPress.com  Your Domain: blogging service “yoursite.com”  WordPress Domain:  Total control of “yoursite.wordpress. your site com”  Download / install  Less control: can’t latest version use plugins, your  Discussion forums own ads  Browse the Codex (documentation)  “Real” designers /developers  No usage restrictions at all. “Free” Professional
  • 6.
    Domain Name  Web Host  Text / Code Editor  File Transfer Protocol (FTP) Program  Image Editor  Webmasters Tools Kit [http://www.leveltendesign.com/ wtk ]
  • 7.
    Register a domain name such as rudyduke.com  www.Hostway.com or www.Godaddy.com or www.HostGator.com are good choices for registering domains. ◦ Cost is around $10 per year. ◦ At such a low price, consider purchasing the “yoursite.com”, “yoursite.org” and even “yoursite.net” versions.  Select a domain name that: ◦ Represents what your site is about; ◦ Is as short (25 letters or less) as possible, and ◦ Contains real words that are easy to spell.
  • 8.
    Owning a domain name is half of the equation. Now you need a web server to “host” your domain.  Hosting is more expensive than domain names, but for low to medium traffic sites, even basic hosting plans are adequate.  HostGator.com and GoDaddy.com start at $3 - $5 per month.  Don’t ever skimp on hosting: ◦ Pick a professional, reliable host that offers great tech support via multiple media (web/chat/phone) and can usually get all issues resolved via text chat in less than 15 minutes. ◦ You get hundreds of professional email boxes (and can loose that AOL email address) ◦ You can host a WordPress or other CMS site ◦ You can host an e-Commerce site
  • 9.
    You don’t really need a WYSIWYG editor like Dreamweaver  Use a real Code Editor  Several to choose from that are free of inexpensive (< $60)  Notepad++ (www.notepad-plus- plus.org) is a free source code editor for MS Windows  jEdit is a mature programmer's text editor for MACs
  • 10.
    You’ll need an FTP (File Transfer Protocol) software program to connect to your web server and transfer files back and forth from your computer  File transfer is all you need, but some programs offer more  Several to choose from that are free or inexpensive  FileZilla (http://filezilla-project.org/ )is a free program that is all you need whether Windows or MAC
  • 11.
    You’ll need an image editor to prepare graphics for your WordPress site  Although WordPress does a good job of optimizing and resizing graphics, you often need original graphics to be in the right proportion for sliders and such  Free/Inexpensive Image Editors: ◦ Color Schemer:  www.colorschemer.com/online.html ◦ GIMP: ◦ Photoshop Elements (<$100)  Premium ◦ Adobe CS5.5 Web Premium
  • 12.
    You MUST see what your site looks like in all the major browsers, so it’s a good idea to download them to your system ◦ Firefox (FF3.0+)  Most Popular amongst Web Designers for Developers’ add-ons  Latest version is FF4.0 ◦ Internet Explorer (IE7+) – Latest version is IE9.0 ◦ Google Chrome ◦ Safari (Mac and iDivices) ◦ Opera (prettiest)
  • 13.
    Webmasters Tools Kit ◦ [http://www.leveltendesign.com/wtk ] is a compilation of many of the aforementioned  ColorPix: ◦ http://colorschemer.com/colorpix_inf o.php ◦ ColorPix is a neat little app that will let you grab the color values and screen coordinates at any pixel on your screen.
  • 14.
    Installation in an Instant(well… 5 minutes) Setting the Right settings
  • 15.
    Business Requirements & Objectives  Picking the Perfect Theme  Picking Powerful Plugins  Categories and Tags  Permalinks: Your URL Structure  Users and Administrators
  • 16.
    Things to look for in a theme  Where to find free themes  Where to buy premium themes
  • 18.
    There are certain features that all themes should have: ◦ Navigation ◦ Theme Options ◦ Widget Ready ◦ The Functionality you need for each project ◦ Source files for customization
  • 19.
    Free themes are normally not as feature-rich as paid/premium themes; but there are many free themes that are better than some paid themes ◦ WordPress.org Theme Library - http://wordpress.org/extend/themes/ ◦ Smashing Magazine - http://www.smashingmagazine.com/tag/ wordpress/ ◦ http://coding.smashingmagazine.com/201 0/08/19/100-free-high-quality-wordpress- themes-for-2010/#more-51885 ◦ Google - http://www.google.com/search?q=wordpr ess+themes ◦ Digging Into WordPress Theme Clubhouse http://themeclubhouse.digwp.com/  A sample free theme: http://www.smashingmagazine.com/2 011/05/30/free-wordpress-3-1-theme- splendio-with-psd-sources/
  • 20.
    ThemeForest - http://themeforest.net/  WooThemes - http://www.woothemes.com/  ElegantThemes - http://www.elegantthemes.com/  WPBest - http://wpbest.com/
  • 21.
    The WordPress Plugin Repository  Installing and Activating Plugins
  • 24.
    300+ Resources to Become an Expert ◦ http://www.webdesignerdepot.com/2009/09/300- resources-to-help-you-become-a-wordpress-expert/  Book: Digging Into WordPress ◦ http://digwp.com/book/  Major WordPress Update (3.2) due out June 30th ◦ http://www.sitepoint.com/seven-things-you-should-know- about-wordpress-3-2/

Editor's Notes

  • #8 Since we are working with the self-hosted version of WordPress, we are going to need an environment to work. That’s what “self” means – bring your own environment. The first step is getting a domain name such as rudyduke.com. Hostway.com is a good choice for purchasing domains. Cost is around $8 per year. At such a low price, consider purchasing the “yoursite.com”, “yoursite.org” and even “yoursite.net” versions. Select a domain name that:Represents what your site is about; Is as short (25 letters or less) as possible, and Contains real words that are easy to spell.
  • #9 Owning a domain name is half of the equation. Now you need a web server to point that domain toward. The web server will then do its thing and serve up your website. You don’t need to buy your domain and hosting at the same place, and in fact, we advise against it. For example, a hosting company doesn’t have a whole lot of incentive to offer you support in moving your hosting to a different server, should that ever become necessary. Hosting is more expensive than domain names, but for low to medium traffic sites, even basic hosting plans are adequate. RudyDuke.com is hosted at HostGator for $5 per month. Don’t skimp on hosting; pick a professional, reliable host that offers great tech support via multiple media (web/chat/phone). We can usually get all issues resolved via text chat in less than 15 minutes.
  • #10 A Text EditorTo do things yourself, you need the tools of the trade that will facilitate getting your hands dirty.Your FrontPage / Dreamweaver days are over. WYSIWYG editors will be of no use to you while building dynamic, WordPress-powered websites. You are better than that anyway. We are going to get our hands dirty with real code, so you need to be using a real code editor. Here is a summary of some of the better code editors currently available: Mac TextMate$59 http://digwp.com/u/231 Mac TextWranglerFree http://digwp.com/u/232 PC UltraEdit$49 http://digwp.com/u/233 PC Notepad++ Free http://digwp.com/u/234 Both jEditFree http://digwp.com/u/235  FTP Program To connect to your web server and transfer files back and forth from your computer, you’ll need some FTP software. If the program transfers files, you are good to go, but some also have swell features you may be interested in. You make the call. Mac Transmit $29 http://digwp.com/u/236 Mac Fetch Free http://digwp.com/u/237 PC WS_FTP $34 http://digwp.com/u/238 PC AutoFTPFree http://digwp.com/u/239 Both FileZillaFree http://digwp.com/u/240 Both FireFTPFree http://digwp.com/u/414
  • #11 FTP Program To connect to your web server and transfer files back and forth from your computer, you’ll need some FTP software. If the program transfers files, you are good to go, but some also have swell features you may be interested in. You make the call. Mac Transmit $29 http://digwp.com/u/236 Mac Fetch Free http://digwp.com/u/237 PC WS_FTP $34 http://digwp.com/u/238 PC AutoFTP Free http://digwp.com/u/239 Both FileZilla Free http://digwp.com/u/240 Both FireFTP Free http://digwp.com/u/414
  • #12 A Text EditorTo do things yourself, you need the tools of the trade that will facilitate getting your hands dirty.Your FrontPage / Dreamweaver days are over. WYSIWYG editors will be of no use to you while building dynamic, WordPress-powered websites. You are better than that anyway. We are going to get our hands dirty with real code, so you need to be using a real code editor. Here is a summary of some of the better code editors currently available: Mac TextMate$59 http://digwp.com/u/231 Mac TextWranglerFree http://digwp.com/u/232 PC UltraEdit$49 http://digwp.com/u/233 PC Notepad++ Free http://digwp.com/u/234 Both jEditFree http://digwp.com/u/235  FTP Program To connect to your web server and transfer files back and forth from your computer, you’ll need some FTP software. If the program transfers files, you are good to go, but some also have swell features you may be interested in. You make the call. Mac Transmit $29 http://digwp.com/u/236 Mac Fetch Free http://digwp.com/u/237 PC WS_FTP $34 http://digwp.com/u/238 PC AutoFTPFree http://digwp.com/u/239 Both FileZillaFree http://digwp.com/u/240 Both FireFTPFree http://digwp.com/u/414
  • #13 A Text EditorTo do things yourself, you need the tools of the trade that will facilitate getting your hands dirty.Your FrontPage / Dreamweaver days are over. WYSIWYG editors will be of no use to you while building dynamic, WordPress-powered websites. You are better than that anyway. We are going to get our hands dirty with real code, so you need to be using a real code editor. Here is a summary of some of the better code editors currently available: Mac TextMate$59 http://digwp.com/u/231 Mac TextWranglerFree http://digwp.com/u/232 PC UltraEdit$49 http://digwp.com/u/233 PC Notepad++ Free http://digwp.com/u/234 Both jEditFree http://digwp.com/u/235  FTP Program To connect to your web server and transfer files back and forth from your computer, you’ll need some FTP software. If the program transfers files, you are good to go, but some also have swell features you may be interested in. You make the call. Mac Transmit $29 http://digwp.com/u/236 Mac Fetch Free http://digwp.com/u/237 PC WS_FTP $34 http://digwp.com/u/238 PC AutoFTPFree http://digwp.com/u/239 Both FileZillaFree http://digwp.com/u/240 Both FireFTPFree http://digwp.com/u/414