The document discusses the importance of an effective design process in problem-solving, emphasizing a structured approach to ideation, implementation, and iteration. It highlights the need for understanding context and the emotional journey of users to create meaningful solutions. By employing a narrative and engaging storytelling, designers can better address complex challenges and enhance user experiences.

1. DESIGN PROCESS
principle for solving any problem

2. Voravong Chanpengpen
“Senior UX Specialist”
Mathaya Interactive

3. Voravong Chanpengpen
“Senior UX Specialist”
Mathaya Interactive
You can call me
Oath

4. Why we need the right design process?
Question

5. There are many problem in the world
Solving Casual Game Trying to use thing Negotiate Complex Discussion

6. If you can’t solve the
may it will start
the world war III

7. “ You can help
people solve those
problem and save
the world ”

8. “ the right process can help
you solve the problem
faster and more creative ”

9. Then you will get glory

10. and

11. HOW ?

12. Start with core principle

13. Project
Brief
Solution
Design
Implement
Prototype
Design Process @
Core Principle

14. Input Process Output
Design Process @
Core Principle

15. Input OutputIdeate
Define
Implement
Understand
Communicate
Iteration
Iteration
Design Process @
Core Principle : Break Down

16. Environment help us define the future
Why we create this thing ?
Who interact with this ?
When it’s published ?
Where it’s touched ?
What is this thing ?
UNDERSTANDING #1

17. Not just the problem, it’s also beyond
DEFINING #1
Context
Medium
Problem

18. The solution is the opportunity to tell story
IDEATING #1

19. Past, present then the future
IDEATING #2
People always fulfill themselves, this
process start from the situation that force
them to question with something. To find the
answer they will compare between recent
experience with their past experience. That
point is the opportunity for designer.

20. The key is to distort the reality field
IMPLEMENTATION #1

21. Depend on storytelling and melody of life
IMPLEMENTATION #2
Design to encourage Design to support
Emotional Climax
Development
Opening
Abatement
Denouement
Resolution
Closing

22. The magic and the secret
Implementation #3
Outside the box

23. The magic and the secret
IMPLEMENTATION #4
Yep, think outside of the box
Input
Output
?

24. Feel more and talk more
COMMUNICATE #1

25. Touch the Better Experience