Download to read offline
Uploaded byBhaskar Agarwal
Design Mind
Bhaskar Agarwal discusses methods for developing an observation mindset when designing products and services. He emphasizes using structured processes like brainstorming and mind mapping to channel potential tangents. Photographs can be used as a visual research tool to document people's experiences through photo journaling, interviewing, and surveying. Drawing is presented as a way to synthesize ideas through storytelling, expressing emotions, and realizing abstractions. The document also examines interactions between people, machines, and markets at different stages from concept to mass adoption.
Design Mind
- 1. Bhaskar Agarwal |bhaskar@connectedots.org | +91 8240004793 Process + Methods for kickstarting observation mindset Designing with an designer’s mind
- 2.
- 3. Nature of DesignProcess
- 4.
- 5. Design as Formulae: Gestalt
- 6. Design as Mindset:Memphis (less is bore :)
- 7. Many times workseem like 70% result of mindset. But the transition from fuzzy to connected insight is less painful when the chaos is better disciplined. The observation mindset is futher finetuned, if workflow is 70% formulae: by channelizing the potential tangents into a structured rhythm.
- 8.
- 9. Abstraction In Design: Inductive (Trends > Generalizing)
- 10. (Remove, Remove, Removewhatever not necessary) Design is about realizing the plan : Deductive
- 11. “It took mea few seconds to draw it, but it took me 34 years to learn how to draw it in a few seconds.” - Paula Scher
- 12.
- 13. Early into thepro- cess it is thinking activity, As we ap- proch nearer to the deadline it becomes a doing activity 70% into the timeline: still floating with thoughts.. At 90% you have a panic attack 5% to the deadline: Even the noise in background is now helpful in productivity When done, thought of a better solution. Got to redo.
- 14. What is theDesigner’s Way?
- 15.
- 16. People Objects Environment Messages Services User Research -POEMS What to observe as you approach the context?
- 18. Fuzzy Connected Frame Chaos: Write Clear Brief
- 19.
- 20. “... a briefshould inspire and it should actually speed the process up because a group of people have actually had meaningful discussions about how we are going to focus our efforts rather than being random” -- Matt Jarvis, Chief Strategy Officer, 72 & Sunny Ad Agency
- 21.
- 22. “The most interestingstatement in your brief is not realized, we are always on quest...”
- 23. Fine Tune YourObservation
- 24.
- 25. System, Sub-system &Interconnectedness HomeSociety Living Room Bath Room Rooms Kitchen
- 26. Kitchen As System GasStove Storage Refrigerator Utensil Cleaning Ventilation Filteration Culture
- 27.
- 28.
- 29.
- 30.
- 31.
- 32. What methods willcome handy as we approach field work? Tools for : Research • Analysis • Synthesis
- 33. Visual Research Tool: Photographs How to use Photographs to capture People’s Experience? Journaling Interviewing Surveying
- 34. Photo journaling isan approach that would be familiar to most travelers who have put together a scrapbook, slide show, or video show of a trip. Here, users take pictures or videos of their experience and create a journal that records what or who they observed, why they took a specific image, and what the image meant to them.
- 35. Photo interviewing usesphotographs as the basis of a depth-interview process. The visual images open the way for deeper reflection and discussion during the inter- view. e.g. - The respondent might be asked to pick image of most memora ble moment in the user journey. - Respondents may be asked to discuss a certain set of photos - Might be asked for what is missing but is still in their memories
- 36. Photo surveying incorporatesphotos into a survey format. Here the photos can be rated or ranked according to some criterion, such as "liked best" to "liked least."
- 37. • What elementsof a designed environment make a sig- nificant impression on consumers? • What types of meaning do User’s infer from the visual images? • How can images be related to other quantitative mea- sures such as User’s overall satisfaction with the expe- rience or intent to return? • What can we learn through photographs that would not have been revealed through other methods? Analysis with photography as technique
- 38. Analysis Method :Brainstorming How to brainstorm better as designer? Build on others’ ideas Stay visual Juxtapose unrelated areas Encourage diverse participation Involve experts & users Encourage ideas Set Time
- 39. People Objects Environment Messages Services User Research -POEMS What to observe as you approach the context?
- 41. Don’t just bethe problem finder. It’s relatively easier to spot errors. Though uncommon, but positive cherishing could also be a strong research approach.
- 43. Visual Synthesis Tool: Drawing How to use drawing as the way of thinking? Story Telling Non Verbal Emotions Realize Abstraction
- 44. all of thefollowing are drawings Manga, Data visualization, Small multiples, Timeline, Infographics, Sequential art, Cartoon, Humor, Web tree, Web cloud, Storyboard, Architectural drawing, floor plan for architectural drawing, Abstract graphics, Mathematical equations, Chemical molecules, Physical laws : visual description, Electrical circuit, Road signs, Signage, Marketing, Advertisement, Clipart, Music notation, Calligraphy, Drawing by writing a code, illustration, Portrait, Comics, Comic book, Graphic novel, Character development, Doodling, Cartoon, Illustration
- 45. Visual Synthesis Tool: Mindmapping Clear idea of focus topic Let the idea flow freely Build on it. Take breaks Structuring & organizing Switch between your - sketchbook & Digital
- 46.
- 48.
- 49. Man Machine MarketInteractions Interaction Between: Man & Machine : Product Design (Both digital or physical) (Classical Design) Man & Market : Business Design/Product Management (Design Thinking) Machine & Market : Systems Approach, Computa- tional Designer Building Eco System with for interaction (Participative, Computational, Open Source, Open API, App Store) MarketMan Machine
- 50. There is azero to one stage. There is a one to hundred stage and there is a 100 to million plus stage. The first stage is for design product managers and technical product managers. The second stage is heavy on product market fit. You will start with a little bit of growth and a lot of product marketing. Building is meek here. Heavy on customer ac- quisition. The third stage is all about business model fit. Heavy on product marketing. Heavy on maintenance. Heavy on customer acquisition and retention. Design Product Manager Technical Product Manager Heavy on Product Market Fit Little Growth Lot of Product Marketing Business Model Fit Focus on Customer Acquisition Heavy on Maintenence & Reten- tion 0 1 100 Million Stages from concept to market
- 52.
- 53.
- 60.
- 61.
- 64. bhaskar@form.care | +918376870456