DO YOU YOU HAVE THE RIGHT TO WIN? PRESENTED BY Daniel Newman
Intelligence Analytics Business Competitive Marketing CIVIL SERVANT STUDENT NEWSPAPER BOY INTERNATIONAL PROJECT MANAGER JOURNALIST ENTREPRENEURFARM BOY WHO IS DANIEL NEWMAN? DEVELOPER ADMINISTRATOR BUSINESS INTELLIGENCE ANALYST MEDIA AND COMMUNICATIONS STRATEGIST Strategic Coordination & Delivery Customers Developers Partners Suppliers [Users]
Presentation Outline• Content – Profiles, “There is a Zuckerberg in You”• Competitive Intelligence – The power of profiles, Tools• Strategic Alliances – The Gold Leaf Story
It is vital to your online business to have a content strategy!
Content SUBSTANCE WORKFLOW Who needs what content Content creation and and why? maintenance? CORE StrategyContent organisation; Content decisions,prioritised, accessible? who is making them? STRUCTURE GOVERNANCE Does your content have a Core strategy ? What is this strategy doing for your BUSINESS and USER ?
The Gold Leaf Story Education rescued them Tough UK marketMother tells them to do FREE work Designer partnership Continuous learning Harrods Saudi Royals Tony Pierce Morgan Terry “If you don’t ask, you don’t get” Sylvia Smith, Mother
Strategic Alliances Learning points of the Gold Leaf story - Get input for your vision - Give away valuable freebies - Offer to work at low cost - Partner sources of potential work - Let others build up your profile - Invest in research, monitor customers - Be innovate and inspiring
YES! YOU HAVE THE RIGHT TO WIN Twitter: PsicoremediaSkype: Psicoremedia Thank you Website: www.psicoremedia.com