Right-2-win

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Customer retention and leadership action planning

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Right-2-win

  1. 1. DO YOU YOU HAVE THE RIGHT TO WIN? PRESENTED BY Daniel Newman
  2. 2. Intelligence Analytics Business Competitive Marketing CIVIL SERVANT STUDENT NEWSPAPER BOY INTERNATIONAL PROJECT MANAGER JOURNALIST ENTREPRENEURFARM BOY WHO IS DANIEL NEWMAN? DEVELOPER ADMINISTRATOR BUSINESS INTELLIGENCE ANALYST MEDIA AND COMMUNICATIONS STRATEGIST Strategic Coordination & Delivery Customers Developers Partners Suppliers [Users]
  3. 3. Presentation Outline• Content – Profiles, “There is a Zuckerberg in You”• Competitive Intelligence – The power of profiles, Tools• Strategic Alliances – The Gold Leaf Story
  4. 4. + ENGAGEMENT = REVENUE
  5. 5. It is vital to your online business to have a content strategy!
  6. 6. Content SUBSTANCE WORKFLOW Who needs what content Content creation and and why? maintenance? CORE StrategyContent organisation; Content decisions,prioritised, accessible? who is making them? STRUCTURE GOVERNANCE Does your content have a Core strategy ? What is this strategy doing for your BUSINESS and USER ?
  7. 7. No content strategy = poor revenues
  8. 8. “There is a Zuckerberg in You” Francesco PROFILES Francesco
  9. 9. Profiles are key to online business success.
  10. 10. Competitive Intelligence “The early identification of risks and opportunities in the market before they become obvious.” THE POWER OF PROFILESMOSSAD MI6
  11. 11. Intelligence agencies areusing social media, you should be too.
  12. 12. MISSION: [Q’s TO DO LIST]DEFINE, GATHER, [Background check] http://dld.bz/b9pS7 {Whois Tools}ANALYSE and DISTRIBUTE [Analyse pages] http://dld.bz/b9pSr {Analyser Tools} [Check links] http://dld.bz/b9pRY {Bing Tools} [DO a SWOT] http://dld.bz/b9pRV {SEO Tools} COMPETITIVE INTELLIGENCE, TOOLS [Determine Growth] http://dld.bz/b9pR8 {Solo SEO Tools} [Monitor Constantly] http://dld.bz/b9pTx {Tracker Tool} [Look whos Talking] http://dld.bz/b9pUy {News Tool} [Track your market share] http://dld.bz/b9pVu {CompetitorTARGET: Analytics Tools}CUSTOMERS, COMPETITION, [Learn which customers are influential] http://dld.bz/b9pXtPRODUCTS, EMPLOYEES and OTHER {Relationship Viewing Tool}
  13. 13. Find out what your competitors and customers know.
  14. 14. Strategic AlliancesCONTENT THAT ENGAGES FANSCREATES COMMUNITIES
  15. 15. Plan, Organise, and Wow fans!
  16. 16. The Gold Leaf Story Education rescued them Tough UK marketMother tells them to do FREE work Designer partnership Continuous learning Harrods Saudi Royals Tony Pierce Morgan Terry “If you don’t ask, you don’t get” Sylvia Smith, Mother
  17. 17. Strategic Alliances Learning points of the Gold Leaf story - Get input for your vision - Give away valuable freebies - Offer to work at low cost - Partner sources of potential work - Let others build up your profile - Invest in research, monitor customers - Be innovate and inspiring
  18. 18. YES! YOU HAVE THE RIGHT TO WIN Twitter: PsicoremediaSkype: Psicoremedia Thank you Website: www.psicoremedia.com

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