Reinforcing brand identity & product superiority and facilitating ease of use of ferroalloys from Tata Steel through innovative product packaging, whose components include : a) Brand Name that enhances Product Recall b) Stylized Logotype to indicate product name integrated with a graphical representation of molten alloy to communicate product usage and generate instant buyer involvement. c) Bagging solution incorporating security, traceability and “easy to use” features d) Bright, bold & visible text ensuring availability of all needed information at place of use, e) Innovative, neat, white HDPE bag with brightly coloured “happy” markings emotionally connecting with customer in the usually drab & grey industrial environment