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IN THIS ISSUE
INSIGHT
QUARTERLY INSIGHT INTO ALL THINGS ROYD
ISSUE 2
2021
Q4
2021
Q3 IN REVIEW
	
NEW Distribution Centre
	
Now a Sedex Member
	101 Uses of a Multi-tool 			
	 goes ‘On Tour’
NEW PRODUCTS
	
Blades ‘Made in Britain’
	
New Screw Case
	 Eliminating Plastic Packaging
SOCKET BOX CUTTER
	 Multi-Tool Accessory
02
We are very pleased to introduce Paul Tucker. Paul is our Warehouse Manager, with over 40 years in
warehousing, logistics and distribution (both as manager and consultant) Paul has worked for some of the
biggest names in the industry and we were very pleased to have him on board to help us set up the new
distribution centre from initial concept, right through to the installation and operating of the warehouse today.
WHAT’S BEEN HAPPENING
WE’VE UPGRADED
OUR WAREHOUSE!
We are extremely pleased and excited announce the opening
of ROYD’s new National Distribution Centre. With continuing
rapid growth and the need to service an increasing number of
the largest names in the industry, it has been necessary for us to
open our own ROYD Distribution Centre. This is to ensure we not
only massively increase the volume of stock we can hold, but also
ensure we can always hold to our ‘next day delivery guarantee’.
Plus, we can improve and guarantee the quality of service we are
able to offer all our customers. From increased tracking/visibility,
through to the handling of specific customer shipping needs,
we are confident that we will always be able to deliver on our
customer satisfaction promise.
This is a huge move for ROYD, after a very turbulent past 18
months with stock, storage, space, and transportation shortages
hitting us, we have done all we can to support our customers in
this time. Furthermore, we are now pleased and confident that
with a current stock sufficiency of 98% and service level of 96.9%,
we are now in a much stronger position to increase and maintain
our service level once again.
EMPLOYEE HIGHLIGHT
PAUL, WAREHOUSE
MANAGER
03
sales@roydtoolgroup.com | T: 01245 216540 | www.roydtoolgroup.com
ANOTHER LEVEL OF
PROTECTION
Consumer demand for the companies they buy from to be socially
and environmentally responsible has never been stronger, and
rightly so. Today, many buyers actively look for brands that share
the same ethical values by making products and supply chains,
safe, sustainable, and protective of people and the environment.
Of course, it’s equally as important to ensure that sustainable
and responsible business practises are being followed through
their entire supply chain. For this reason, we have become proud
members of Sedex.
Using Sedex tools and services has helped us ensure the entire
supply chain is upholding safe, ethical, and sustainable business
practices, helping us to protect the working conditions for people
working in our supply chain, the quality of the products that
are produced, and the environments from which materials and
products are sourced.
WHO ARE SEDEX?
Launched in 2004, Sedex is a global not-for-profit membership
organisation dedicated to driving improvements in ethical and
responsible business practices in global supply chains.
Sedex operates one of the world’s largest online platforms for
sharing and analysing ethical supply chain information, with tens of
thousands of members in over 150 countries using their services.
By using Sedex, businesses can work together to improve their
social and environmental performance and improve working
conditions throughout the supply chain. This means businesses
can safeguard the human rights of people, create safe working
conditions, and uphold business ethics.
HOW YOU BENEFIT
As a Sedex member, you can be confident that all ROYD
products have been responsibly produced from ethical
suppliers. We can ensure we live up to our own ethical
values and only work with brands who share the same high
standards. This allows our distributors peace of mind and the
ability to meet their own social and ethical sourcing goals.
To learn more about Sedex and how they’re improving ethical
trade across the world, check out their website sedex.com.
ROYD ARE NOW A
MEMBER OF SEDEX!
04
WHAT TO LOOK OUT FOR
SMART is a world class brand specialising in high quality
multi-tool blades and accessories. Designed to fit popular
brands of oscillating multi-tool, SMART has gained a
reputation around the world for developing and innovating
quality accessories that customers can afford and enjoy.
SMART provides a wide selection of award-winning,
innovative, and affordable blades. To follow suit, SMART
have developed their Starlock range to offer UK made
multi-tool blades and accessories, promising unbeatable
quality, and unrivalled versatility.
The new Starlock range includes the same great blades
from the existing range now made in the UK, plus three
Starlock compatible versions of their most popular blades
from the universal open-back fitment Trade Series. This
includes the Rapid Wood Blade available in 32mm and
63mm. These blades offer very fast and precise cuts which
has always set them apart from the standard wood and
plastic cutting blades on the market.
Also included is the 90mm Diamond segment blade, the
first SMART Starlock grout removal option. This blade is
ideal for quick and precise removal of tile grout, detailed
cuts and trimming an existing tile.
Similarly, a Starlock compatible version of the extremely
popular Sanding Kit will be included. This kit contains a
93mm Starlock backing pad and great value 30 assorted
sanding sheets available in 60, 80 and 120 grit, offering
the perfect complete solution for almost every sanding job.
Plus, a Starlock compatible version of our popular and
innovative 35mm Metal Buster blade. Ideal for stainless
steel, ferrous metals, hardened screws, nails and abrasive
metals, this blade is extra-long life and provides the
ultimate versatility for trade use.
SMART INTRODUCES UK
MADE STARLOCK BLADES
The SMART Starlock range is in stock
now with a widespread campaign
from October supporting the
release. Interested in becoming a
distributor? Simply head over to
roydtoolgroup.com to submit
our ‘Become a Distributor’
form and a member
of our friendly and
professional team
will be in contact.
Subsequent to the latest Optimaxx products, we are continuing to
expand the Optimaxx range with a brand new 450 Piece Starter
Pack. Containing a selection of the most common screw sizes,
this kit is ideal for all tradespeople and DIYer’s who are new to
Optimaxx wood screws.
Featuring a robust sliding lid for easy access to the screws.
Plus, removable, and reconfigurable compartments that can be
reused even after the screws are used up, providing an all-round
convenient solution to storing your wood screws.
The kit contains 450 Optimaxx wood screws with seven popular
sizes, including: 100 - 3.5x16 | 100 - 3.5x20 | 80 - 4.0x25
70 - 4.0x30 | 40 - 4.0x40 | 30 - 5.0x50 | 30 - 5.0x70
We are accepting pre orders with
stock becoming available
from January. Contact
us today to place
your order!
NEW 450 PIECE SCREW CASE
05
sales@roydtoolgroup.com | T: 01245 216540 | www.roydtoolgroup.com
SMART 101 SERIES RETURNS
As experts in the multi-tool industry, we wanted to share our knowledge
to ensure users get the most out of their multi-tool and accessories. As
a result, we created the SMART ‘101 Uses of a Multi-Tool’ series last year
which focuses on the many uses of SMART blades, as well as sharing
useful tips and tricks.
After a brief break, 101 Uses of a Multi-Tool returns with a brand-new
series which follows Robin Clevett on tour where he continues to
demonstrate the versatility of the multi-tool on site, accomplishing
numerous tasks that would be difficult and time consuming with 	
other tools.
From locating leaks to cutting fascia and soffit boards in situ, this series
demonstrates what makes the multi-tool such a useful addition to any
professional or DIYer’s toolbox. Plus, we share some of the many benefits
of our innovative and unique multi-tool blades and accessories, such as
the SMART Box Cutter, the award-winning Rapid Wood blade and our
premium Starlock range.
Check out the latest episodes every Wednesday on YouTube, Facebook
and Instagram!
New episodes available weekly!
	
	 @smarttoolsuk	
	
	@smarttoolgroup
	 @ SMART Tool Group UK
101 USES OF
A MULTI TOOL
ON TOUR!
SCAN HERE
AND WATCH
THE NEW 101
SERIES
06
ROYD’S ZERO100
PACKAGING DRIVE!
Plastic packaging serves important
functions in our modern day lives. From
protecting vulnerable products to allowing
products to be transported at greater
distances. While plastic can be very useful,
it is responsible for a high proportion
of waste which all too often ends up in
the wrong places. To this end, ROYD
are pleased to introduce our ambitious
ZERO100 packaging campaign.
ZERO100 stands for: Zero single-use
plastics and 100% recyclable packaging on
all products by 2023!
Our approach to plastic is changing and
we’ve set massively ambitious targets
to not only reduce but eradicate single-
use plastic from our products and supply
chain. We are currently working on some
game-changing packaging designs for our
products, to maintain a high level of POS,
whilst eradicating single-use plastic and
COMING SOON
helping build a more sustainable future.
In 2020 alone, ROYD were responsible for
introducing over 30 tonnes of plastic into the
supply chain. Laid out flat this amount of plastic
would cover 3.71 football pitches or fill 7.53 40-
foot containers.
WHAT IMPACT WILL
ZERO SINGLE-USE
PLASTIC HAVE?
In the words of our General Manager
Bruce Webberley:
“ZERO100 is a game changer for us.
Whilst it’s a radical change to how we
have viewed packaging previously, we
are putting everything into this project to
ensure we can meet these ambitious
targets, without compromising product quality
or presentation.
The amount of plastic waste we generate is set
to increase to north of 50 tonnes by 2024. By
eradicating (rather than reducing) single-use
plastic packaging from our products, we will
ECO
PACKAGING
ZERO
SINGLE-USE
PLASTICS
AND 100%
RECYCLABLE
PACKAGING
ON ALL
PRODUCTS
BY 2023!
not only be doing all we can to save our
oceans and landfill sites but will also be
significantly reducing our Carbon footprint
and saving our customers from tens of
thousands of pounds of extra tax from the
new ‘plastic tax’ that is being introduced.
Whichever way you look at it, it is an awful
lot of plastic being produced, and with
this only increasing as demand continues
to increase, we are now waging our own
war against single-use plastic packaging.
Becoming an environmentally friendly
and sustainable supplier is fundamentally
important to us and our customers, now
more than ever.”
Watch this space for more product
development updates!
0% SINGLE USE PLASTIC
100% RECYCLABILITY
07
sales@roydtoolgroup.com | T: 01245 216540 | www.roydtoolgroup.com
Written by
Robert O’Prey
Key Account Manager
BOX CUTTER
CHALLENGE
Cutting plasterboard walls to install light and socket boxes is a common job for a sparky. So, it makes sense to use a top-quality tool that
provides clean and precise cuts in no time. Luckily, SMART have designed the ultimate multi-tool accessory for this exact reason, and we
put it to the test to reveal its impressive cutting performance.
SMART have designed a 75mm Single Box Cutter that allows
electricians to quickly and cleanly cut holes necessary for the
installation of light and socket boxes. Offering the smoothest
and most efficient cutting action available, the Box Cutter
makes cutting out for socket boxes seriously light work!
Designed for single socket box in plasterboard, the cutter is just
as effective at cutting double and triple holes just as easily by
simply cutting as many holes are required next to each other.
Another advantage of this tool is its ability to easily cut precise
holes in confined spaces with very minimal effort. This can be
challenging with other hand tools such as Pad Saws which can
typically be fiddly to manoeuvre and don’t offer much control.
Similarly, the Box Cutter also provides ultimate control to
minimise potential damage to wires, pipes, insulation or other
any other potential obstruction. This is ideal for when you’re
unsure of what is behind the plasterboard wall and as a result,
you can be confident you’ll achieve the perfect cut without
any damage.
GREAT VALUE
FOR MONEY AND
IMPRESSIVE CUTTING
PERFORMANCE
“
”
HOW MANY HOLES CAN
THE BOX CUTTER CUT IN
TWO MINUTES?
We put this Box Cutter to the test to find out how many holes
it can cut in two minutes. And the result… the cutter rapidly
cut 32 clean holes through plasterboard, and the accessory
showed no sign of wear.
This clearly demonstrates the power and the quality of the
cutter and its ability to cut holes quickly and effortlessly in
comparison to a Pad Saw. Plus, you can be confident that the
Box Cutter is one of the quickest and most long-lasting Box
Cutter tools on the market.
The SMART Box Cutter is part of the Trade Range, guaranteed
to offer tradespeople great value for money and impressive
cutting performance. The range extends to offer a complete
multi-tool solution, with just about every type of blade and
accessory for the multi-tool!
Amongst the range are a number of SMART innovations and
award-winning timber blades to ensure no matter what your
trade, you can always work SMARTer not harder!
Contact us today to become a SMART stockist!
SCAN HERE
AND WATCH
Call: 01245 216 540
Email: sales@roydtoolgroup.com
Web: www.roydtoolgroup.com
Saxon House
23 Springfield Lyons Approach
Springfield
Chelmsford
CM2 5LB
Q4
2021
OCT 2021

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ROYD Insight | Q4 2021

  • 1. IN THIS ISSUE INSIGHT QUARTERLY INSIGHT INTO ALL THINGS ROYD ISSUE 2 2021 Q4 2021 Q3 IN REVIEW NEW Distribution Centre Now a Sedex Member 101 Uses of a Multi-tool goes ‘On Tour’ NEW PRODUCTS Blades ‘Made in Britain’ New Screw Case Eliminating Plastic Packaging SOCKET BOX CUTTER Multi-Tool Accessory
  • 2. 02 We are very pleased to introduce Paul Tucker. Paul is our Warehouse Manager, with over 40 years in warehousing, logistics and distribution (both as manager and consultant) Paul has worked for some of the biggest names in the industry and we were very pleased to have him on board to help us set up the new distribution centre from initial concept, right through to the installation and operating of the warehouse today. WHAT’S BEEN HAPPENING WE’VE UPGRADED OUR WAREHOUSE! We are extremely pleased and excited announce the opening of ROYD’s new National Distribution Centre. With continuing rapid growth and the need to service an increasing number of the largest names in the industry, it has been necessary for us to open our own ROYD Distribution Centre. This is to ensure we not only massively increase the volume of stock we can hold, but also ensure we can always hold to our ‘next day delivery guarantee’. Plus, we can improve and guarantee the quality of service we are able to offer all our customers. From increased tracking/visibility, through to the handling of specific customer shipping needs, we are confident that we will always be able to deliver on our customer satisfaction promise. This is a huge move for ROYD, after a very turbulent past 18 months with stock, storage, space, and transportation shortages hitting us, we have done all we can to support our customers in this time. Furthermore, we are now pleased and confident that with a current stock sufficiency of 98% and service level of 96.9%, we are now in a much stronger position to increase and maintain our service level once again. EMPLOYEE HIGHLIGHT PAUL, WAREHOUSE MANAGER
  • 3. 03 sales@roydtoolgroup.com | T: 01245 216540 | www.roydtoolgroup.com ANOTHER LEVEL OF PROTECTION Consumer demand for the companies they buy from to be socially and environmentally responsible has never been stronger, and rightly so. Today, many buyers actively look for brands that share the same ethical values by making products and supply chains, safe, sustainable, and protective of people and the environment. Of course, it’s equally as important to ensure that sustainable and responsible business practises are being followed through their entire supply chain. For this reason, we have become proud members of Sedex. Using Sedex tools and services has helped us ensure the entire supply chain is upholding safe, ethical, and sustainable business practices, helping us to protect the working conditions for people working in our supply chain, the quality of the products that are produced, and the environments from which materials and products are sourced. WHO ARE SEDEX? Launched in 2004, Sedex is a global not-for-profit membership organisation dedicated to driving improvements in ethical and responsible business practices in global supply chains. Sedex operates one of the world’s largest online platforms for sharing and analysing ethical supply chain information, with tens of thousands of members in over 150 countries using their services. By using Sedex, businesses can work together to improve their social and environmental performance and improve working conditions throughout the supply chain. This means businesses can safeguard the human rights of people, create safe working conditions, and uphold business ethics. HOW YOU BENEFIT As a Sedex member, you can be confident that all ROYD products have been responsibly produced from ethical suppliers. We can ensure we live up to our own ethical values and only work with brands who share the same high standards. This allows our distributors peace of mind and the ability to meet their own social and ethical sourcing goals. To learn more about Sedex and how they’re improving ethical trade across the world, check out their website sedex.com. ROYD ARE NOW A MEMBER OF SEDEX!
  • 4. 04 WHAT TO LOOK OUT FOR SMART is a world class brand specialising in high quality multi-tool blades and accessories. Designed to fit popular brands of oscillating multi-tool, SMART has gained a reputation around the world for developing and innovating quality accessories that customers can afford and enjoy. SMART provides a wide selection of award-winning, innovative, and affordable blades. To follow suit, SMART have developed their Starlock range to offer UK made multi-tool blades and accessories, promising unbeatable quality, and unrivalled versatility. The new Starlock range includes the same great blades from the existing range now made in the UK, plus three Starlock compatible versions of their most popular blades from the universal open-back fitment Trade Series. This includes the Rapid Wood Blade available in 32mm and 63mm. These blades offer very fast and precise cuts which has always set them apart from the standard wood and plastic cutting blades on the market. Also included is the 90mm Diamond segment blade, the first SMART Starlock grout removal option. This blade is ideal for quick and precise removal of tile grout, detailed cuts and trimming an existing tile. Similarly, a Starlock compatible version of the extremely popular Sanding Kit will be included. This kit contains a 93mm Starlock backing pad and great value 30 assorted sanding sheets available in 60, 80 and 120 grit, offering the perfect complete solution for almost every sanding job. Plus, a Starlock compatible version of our popular and innovative 35mm Metal Buster blade. Ideal for stainless steel, ferrous metals, hardened screws, nails and abrasive metals, this blade is extra-long life and provides the ultimate versatility for trade use. SMART INTRODUCES UK MADE STARLOCK BLADES The SMART Starlock range is in stock now with a widespread campaign from October supporting the release. Interested in becoming a distributor? Simply head over to roydtoolgroup.com to submit our ‘Become a Distributor’ form and a member of our friendly and professional team will be in contact. Subsequent to the latest Optimaxx products, we are continuing to expand the Optimaxx range with a brand new 450 Piece Starter Pack. Containing a selection of the most common screw sizes, this kit is ideal for all tradespeople and DIYer’s who are new to Optimaxx wood screws. Featuring a robust sliding lid for easy access to the screws. Plus, removable, and reconfigurable compartments that can be reused even after the screws are used up, providing an all-round convenient solution to storing your wood screws. The kit contains 450 Optimaxx wood screws with seven popular sizes, including: 100 - 3.5x16 | 100 - 3.5x20 | 80 - 4.0x25 70 - 4.0x30 | 40 - 4.0x40 | 30 - 5.0x50 | 30 - 5.0x70 We are accepting pre orders with stock becoming available from January. Contact us today to place your order! NEW 450 PIECE SCREW CASE
  • 5. 05 sales@roydtoolgroup.com | T: 01245 216540 | www.roydtoolgroup.com SMART 101 SERIES RETURNS As experts in the multi-tool industry, we wanted to share our knowledge to ensure users get the most out of their multi-tool and accessories. As a result, we created the SMART ‘101 Uses of a Multi-Tool’ series last year which focuses on the many uses of SMART blades, as well as sharing useful tips and tricks. After a brief break, 101 Uses of a Multi-Tool returns with a brand-new series which follows Robin Clevett on tour where he continues to demonstrate the versatility of the multi-tool on site, accomplishing numerous tasks that would be difficult and time consuming with other tools. From locating leaks to cutting fascia and soffit boards in situ, this series demonstrates what makes the multi-tool such a useful addition to any professional or DIYer’s toolbox. Plus, we share some of the many benefits of our innovative and unique multi-tool blades and accessories, such as the SMART Box Cutter, the award-winning Rapid Wood blade and our premium Starlock range. Check out the latest episodes every Wednesday on YouTube, Facebook and Instagram! New episodes available weekly! @smarttoolsuk @smarttoolgroup @ SMART Tool Group UK 101 USES OF A MULTI TOOL ON TOUR! SCAN HERE AND WATCH THE NEW 101 SERIES
  • 6. 06 ROYD’S ZERO100 PACKAGING DRIVE! Plastic packaging serves important functions in our modern day lives. From protecting vulnerable products to allowing products to be transported at greater distances. While plastic can be very useful, it is responsible for a high proportion of waste which all too often ends up in the wrong places. To this end, ROYD are pleased to introduce our ambitious ZERO100 packaging campaign. ZERO100 stands for: Zero single-use plastics and 100% recyclable packaging on all products by 2023! Our approach to plastic is changing and we’ve set massively ambitious targets to not only reduce but eradicate single- use plastic from our products and supply chain. We are currently working on some game-changing packaging designs for our products, to maintain a high level of POS, whilst eradicating single-use plastic and COMING SOON helping build a more sustainable future. In 2020 alone, ROYD were responsible for introducing over 30 tonnes of plastic into the supply chain. Laid out flat this amount of plastic would cover 3.71 football pitches or fill 7.53 40- foot containers. WHAT IMPACT WILL ZERO SINGLE-USE PLASTIC HAVE? In the words of our General Manager Bruce Webberley: “ZERO100 is a game changer for us. Whilst it’s a radical change to how we have viewed packaging previously, we are putting everything into this project to ensure we can meet these ambitious targets, without compromising product quality or presentation. The amount of plastic waste we generate is set to increase to north of 50 tonnes by 2024. By eradicating (rather than reducing) single-use plastic packaging from our products, we will ECO PACKAGING ZERO SINGLE-USE PLASTICS AND 100% RECYCLABLE PACKAGING ON ALL PRODUCTS BY 2023! not only be doing all we can to save our oceans and landfill sites but will also be significantly reducing our Carbon footprint and saving our customers from tens of thousands of pounds of extra tax from the new ‘plastic tax’ that is being introduced. Whichever way you look at it, it is an awful lot of plastic being produced, and with this only increasing as demand continues to increase, we are now waging our own war against single-use plastic packaging. Becoming an environmentally friendly and sustainable supplier is fundamentally important to us and our customers, now more than ever.” Watch this space for more product development updates! 0% SINGLE USE PLASTIC 100% RECYCLABILITY
  • 7. 07 sales@roydtoolgroup.com | T: 01245 216540 | www.roydtoolgroup.com Written by Robert O’Prey Key Account Manager BOX CUTTER CHALLENGE Cutting plasterboard walls to install light and socket boxes is a common job for a sparky. So, it makes sense to use a top-quality tool that provides clean and precise cuts in no time. Luckily, SMART have designed the ultimate multi-tool accessory for this exact reason, and we put it to the test to reveal its impressive cutting performance. SMART have designed a 75mm Single Box Cutter that allows electricians to quickly and cleanly cut holes necessary for the installation of light and socket boxes. Offering the smoothest and most efficient cutting action available, the Box Cutter makes cutting out for socket boxes seriously light work! Designed for single socket box in plasterboard, the cutter is just as effective at cutting double and triple holes just as easily by simply cutting as many holes are required next to each other. Another advantage of this tool is its ability to easily cut precise holes in confined spaces with very minimal effort. This can be challenging with other hand tools such as Pad Saws which can typically be fiddly to manoeuvre and don’t offer much control. Similarly, the Box Cutter also provides ultimate control to minimise potential damage to wires, pipes, insulation or other any other potential obstruction. This is ideal for when you’re unsure of what is behind the plasterboard wall and as a result, you can be confident you’ll achieve the perfect cut without any damage. GREAT VALUE FOR MONEY AND IMPRESSIVE CUTTING PERFORMANCE “ ” HOW MANY HOLES CAN THE BOX CUTTER CUT IN TWO MINUTES? We put this Box Cutter to the test to find out how many holes it can cut in two minutes. And the result… the cutter rapidly cut 32 clean holes through plasterboard, and the accessory showed no sign of wear. This clearly demonstrates the power and the quality of the cutter and its ability to cut holes quickly and effortlessly in comparison to a Pad Saw. Plus, you can be confident that the Box Cutter is one of the quickest and most long-lasting Box Cutter tools on the market. The SMART Box Cutter is part of the Trade Range, guaranteed to offer tradespeople great value for money and impressive cutting performance. The range extends to offer a complete multi-tool solution, with just about every type of blade and accessory for the multi-tool! Amongst the range are a number of SMART innovations and award-winning timber blades to ensure no matter what your trade, you can always work SMARTer not harder! Contact us today to become a SMART stockist! SCAN HERE AND WATCH
  • 8. Call: 01245 216 540 Email: sales@roydtoolgroup.com Web: www.roydtoolgroup.com Saxon House 23 Springfield Lyons Approach Springfield Chelmsford CM2 5LB Q4 2021 OCT 2021