Investors are always on the look for the best companies to invest in. In this investors deck Franchise Holdings International shows the great investment opportunity in their growth. Franchise Holdings International is publicly traded on the OTCQB under ticker symbol FNHI. www.Franchiseholdingsinternational.com
2. Hello!
Nice to meet you
2
Franchise Holdings International (OTCQB: FNHI)
creates and invests knowledge and capital into
proven businesses. We help them become
innovative, fast-growing market disruptors.
Worksport LTD, our wholly owned subsidiary, is
the current revenue force behind FNHI. It is
positioned for massive growth.
4. Background
Worksport
Mission
Build innovative, quality
tonneau covers and
affordable, durable
accessories suited to
many consumer
lifestyles.
Vision
Re-defining pickup
trucks’ utility and
enjoyment.
Core Values
Ethical: build business
through smart growth.
Integral: delivering great
quality + value
Innovative: user-driven
improvements
Versatility: be the brand for
many lifestyles
4
Worksport manufactures tonneau covers and is poised to lead the
market through innovation. The mission is simple: design and
engineer tonneaus best suited to today’s new, dynamic and efficient
light truck models. Continually maintaining a strong emphasis on
customer service and high quality and with a global outlook,
Worksport intends to be the industry leader.
5. History Steven Rossi founded Worksport six years ago in the Great White North. His
vision was to design and produce innovative tonneau cover and bed systems
meeting and exceeding the needs of today’s light duty pickups.
Emerging from humble roots and a small warehouse, Rossi challenged the
market, producing with 180 initial trial units of the Tri Fold ,Worksport’s first
product.
In a competitive and saturated market, Worksport’s Tri Fold debuted as a highly
refined product, aggressively priced. It was received with overwhelming praise
from select local customers. And then came requests for more!
Before Worksport could deliver initial orders, clients demanded another 400
units, and then 800 more – of just one model. Now there are more than five! The
orders have yet to settle. They just can’t keep up!
The best part? A very modest number of clients produce this demand.
Regrettably, we cannot accept new clients until inventory expands significantly.
And that is the 2019 goal.
5
6. Management
6
Michael Johnston, CFO
Specializing in public company
operations, financial
statements, analysis and IFRS.
Holds both Chartered
Professional Accountant
(Canada) and Certified Public
Accountant (USA)
designations.
Paul Haber, Director
Operating in corporate finance
and capital markets for over 18
years, Paul has helped many
companies navigate the IPO/
RTO process and has
participated in numerous M&A
and financing transactions.
Lorenzo H. Rossi
Over 25 years management
experience in technology.
Founder of the first E-learning
Academy. Served as an
Executive Director with Neotel,
traded on the TSX. Managed a
budget of $300 million for York
Catholic District School Board.
For the past ten years CEO Steven Rossi has been
developing companies in the automotive industry.
Steve’s ability to create a vision, mastermind innovative
products and lead his team in strategy and execution is
what makes Worksport grow.
Steven Rossi, CEO
7. Business
Goals
7
① Global Expansion
② Mixed Revenue Model
③ Capture Growth of Overall Market
④ Accelerate Product Innovation
⑤ Build Upon Strong IP portfolio
⑥ Build Brand
8. Global
Expansion our office
8
Currently in North America,
the primary market for
pickup trucks. Due to
demand for innovative
cover needs, looking to
expand into new territories.
U.S:
50 M registered light trucks, 2.2 M from 2018 alone
$180 billion U.S. auto accessory market
9. Mixed
Revenue
Model
9
Revenues from SEM and
OEM.
$34.2 Billion (US)
After market retail channels
Auto Zone, others….
$144 Billion (US)
Original Equipment Manufacture
Truck dealer retail channels:
Toyota, Dodge Ram, GMC…..
SEM
OEM
10. Pickup Truck
Accessory
Growth
10
TONNEAU COVERS
Tonneau covers - 2,500 covers sold/day in the SEM market
Avg. $ 700 / unit = $1.75 M / DAY = $638 M / YEAR
78% of truck owners do not have a tonneau cover, YET!
22%
Market Opportunity
78%
11. Pickup Truck
Audience
11
A traditional pickup owner. However, there is serious growth in rethinking
the traditional customer.
Target Market
① Male 25-50
② Truck as work vehicle (contractor, hauling cargo, fixing services)
③ Active lifestyle (sports, hunting, fishing, adventure)
④ Female truck owners
12. Customer
Lifestyle
Trends
12
The trends: flexibility, versatility and personalization.
Trucks have crossed over from work to recreation.
Work Truck Sport Truck
Opportunity: develop a
product line supporting
flexibility and personalization
between Work and Sport.
13. Competition
13
One company (Truck Hero) monopolizes conventional products, owning the
brands below. However, the product is cumbersome and lacks innovation.
16. Product
Strategy
16
Build on pickup truck market growth, support truck owners
wide range of activities.
VERSATILITY // PERSONALIZATION // SMART DESIGN
17. Tiered Brand Strategy
17
OEM + White Label
Worksport manufactures product
branded for other select large
market players. Product sold
wholesale to OEM / SEM buyers
such as Ford, RAM, Toyota and
large SEM distributors such as
AutoZone, Amazon, LQK.
Respectable margins and huge
volume potentials.
OEM service is profitable as
customer pays upfront for premium
design, construction and
innovation.
Gross margin: 22-35%
Value Brand
Worksport manufactures
branded Worksport products.
Product seen as commodity.
Small value adds. Includes “Tri
Fold” and “Forte Hard Fold.”
Medium margin and high
volumes. As the existing
business model, large volume
sales on commodity products
while building brand recognition.
Strong inventory levels required
to facilitate high demand.
Gross margin: 30-50%
Premium Brand
Worksport brands product as
Worksport Premium. Patented,
made unique with better features
and materials.
Higher margin and initially lower
volume. As price stabilizes,
volume increases and brand
grows.
Best long term path to grow
brand and secure happy
customers for life.
Gross Margin: (est.) 40-65%
19. “
19
Current Product
TRI FOLD SMART FOLD SMART ROLL QUATTRO FORTE
1. No tool or skill required
2. Weighs 20-25 lbs
3. Tri-fold sections
4. No drilling required
5. Keeps bed clean and dry
6. Tarp: UV Protected 25Oz
vinyl coating
7. Frame: Epoxy coated 6063
aluminum
8. Improves efficiency by
10%
9. 35% lower price than
leading brand.
1. Simple installation
2. Weights 20-25 lbs
3. Folds in three sections
4. No drilling required
5. Keeps bed clean and dry
6. Tarp: UV Protected 25Oz
vinyl coating
7. Frame: Epoxy coated 6063
aluminum
8. Improves efficiency by
10%
9. Patented rear smart latch
system
10. Cable operated system to
open and close. No free
moving parts.
1. Simple installation
2. Weights 20-25 lbs
3. No drilling required
4. Keeps bed clean and dry
5. Tarp: UV Protected 25Oz
vinyl coating
6. Frame: Epoxy coated 6063
aluminum
7. Improves efficiency by
10%
8. Low profile – 100% bed
access
9. Patented rear smart latch
system
10. Cable operated system to
open and close
11. Up to 40% lower price than
leading brand
1. Simple installation
2. Weights 20-25 lbs
3. No drilling required
4. Keeps bed clean and dry
5. Tarp: UV Protected 25Oz
vinyl coating
6. Frame: Epoxy coated 6063
aluminum
7. Patented quad folding
design
8. Patented smart latch
system
9. Worlds first – true 100%
full bed access folding
cover.
1. No tool or skill required
2. Weights 50-60 lbs
3. No drilling required
4. Keeps bed clean and dry
5. Scratch resistant 6000
grade aluminum
construction
6. Supports 500Lbs of evenly
distributed weight
7. Improves efficiency by
10%
8. 25% lower price than
leading brand.
20. “
20
Future Product
Quattro:
Locking Hinge
Enhanced mechanism
keeps soft panel folded
up against back of cab.
Forte:
Enhancements
Soft bag system
upgrades.
Alpha:
System
Locking hinge, full bed
access, built in back
rack system.
Alpha
Helios
Solar panel system
embedded into Alpha
product.
Worksport Product System
Develop a longer term product strategy for the “own the bed”
product proposition.
21. “
21
Future Product: Alpha
The Alpha: A flexible product for a flexible life
VERSATILITY // PERSONALIZATION // SMART DESIGN
One-Handed Latch (Open),
One-Sided Operation
Easy close
double latch
Partly-Folded During Transport
1 - 3
panels open
Full Access to Bed
Brake light visiblePanels fold
over or under
Quick
installation Lockable
Durable
construction Leak-proof
23. “
23
Future Product: Alpha function
The Alpha: Versatile cover and Accessory rail
Deployed Flipped DownFlipped Up
24. “
24
Future Product: Alpha Helios
The Alpha Helios: Solar panels mounted into tonneau cover.
Up to 440 watts of DC power and an onboard inverter for 120v old AC power.
25. “
25
Assets: Intellectual Property
Worksport presently has ten items in its intellectual property portfolio.
One granted US patent: Monetized and enforceable
Three patent applications: Final stages of prosecution, enforceable
Three word-mark trademark applications: “Worksport” / class 12 / USA, Canada, China
Three logo-mark trademark applications: / class 12 / USA, Canada, China
The company expects up to four new patent applications within 2018 or early 2019, with one application in
drafting.
27. “
27
Strategy 1 / 2 / 5 Year Plan
1st Year Plan
1. Fund inventory
2. Initiate white label in SEM
market
3. Develop and finish premium
product
4. Further expansion into Latin
America
2nd Year Plan
1. Full focus on product and
branding in premium category
2. Establish as go-to brand for
aftermarket pickup bed
accessories
3. Accelerated OEM sales effort.
Continue to innovate and
refine product line
4. Further North American
expansion and marketing
5. Additional international
expansion
5th Year Plan
1. Fully deployed global
distribution and brand
recognition
2. Shift to regional
manufacturing to optimize
inventory and customization
strategies
3. Diversify into other truck/
automotive technology and
accessory markets
28. “
28
Sales Strategy
Worksport’s dynamic sales strategy fits with ever-changing market needs.
CURRENT : Leverage existing customers and find additional clientele for product distribution in
the SEM markets via on- and offline prospecting and strategy adjustment
Fortune 500 Company $500 million in Revenues Among largest distributor in US
FUTURE: Look into the OEM market and growing relationships with Worksport Premium brand.
29. “
29
Marketing Strategy
Priorities
Updating all online assets
Exploring B2B and B2C markets
Defining sales scripts and strategies, sizing market-specific channels
ON + OFFLINE
• Promo events
• Cold and warm calling
• Social Media & blogging
• E-mail and snail mail
• SEO, SEM (search engine marketing), GDN (Google Display Network)
• Advertising & PR
• Tradeshows
+ more
31. Current
Financials
31
Sales of all product lines since testing our market has been $3,450,000 (CAD/USD)
As of Q4/2018 the company has $190,000 USD on order with
client commitments to purchase over $2,000,000 USD annually.
Financials are available on our website;
www.franchiseholdingsinternational.com
32. Current
Financials
32
The chart below shows historical sales figures with and without inventory on hand to
meet consumer demand.
Worksport has been low on stock over 70% of the past 24 months, with demand
increasing exponentially.
PO 17 PO18
PO19
PO22
PO23PO24
PO25
PO25
PO26
PO28
PO30
PO31
PO 32
-
20,000
40,000
60,000
80,000
100,000
120,000
140,000
Sales in months
BLACK BARS = Product Arriving
33. Projections
&
Investment
33
Estimated projected 2019 revenues, without external funding: $1,800,000.
Annual growth projected to be 50% YOY through 2020, made possible
through company reinvestment and existing profits. Target revenues of
$50,000,000 to $60,000,000 within 60 months. EBITA of 15-30%.
Goal: financial injection of $1,000,000 to $2,500,000 USD
These funds will enable the firm to:
• Meet current demands for existing soft cover models
• Move up the release date(s) of highly anticipated products like the hard
cover tonneau.
• Releasing our latest technology, the Alpha and Alpha Helios, revealed at
SEMA last fall
34. Projections
34
Values shown in 1,000s
Capital Expenditures Focus
• Increase production and inventory levels for U.S. and Canada
• Aggressive marketing campaign
• Expansion into Latin American & Global market
• R&D for current and new offerings (Alpha and Alpha Helios for
2018)
• Develop private label product
• Further patent development and protection
• OEM manufacturing for brands like Toyota, Honda, General Motors.
35. ROI
Use of
Proceeds
35
Capital Expenditure Focus
• Increase production and inventory levels for U.S. and Canada
• Aggressive marketing campaign
• Expansion into Latin American & Global market
• R&D for current and new offerings (Alpha and Alpha Helios for 2019)
• Develop private label product
• Further patent development and protection
• OEM manufacturing for brands like Toyota, Honda, General Motors.
36. Acquisition
Case Study
36
Acquisition Case Study
Our competitor, BAK industries, was founded by Julian and Israel Maimin in 1988.
It entered the tonneau cover market in the early 2000s with the Bak Flip G2. Since
the, BAK developed five products: BAK FLIP G2, F1, VP, CS, HD, and ROLL-X.
They grew to $56 million estimated annual sales. BAK Industries also had a total
of three U.S, patents protecting its products.
On January 1, 2014, what is presently known as “Truck Hero” (at the time THI)
purchased BAK industries “For the six months ended June 30, 2014, cash used in
investing activities consisted of $124.4 million for the BAK Acquisition and $2.0
million of capital expenditures” (Truck Hero S1).
As U.S. firms are buying up tonneau cover manufacturers so aggressively, then
there is a larger trend on the horizon. It’s common now for single brands to
encompass a half dozen or so previously private labels. These firms show no sign
of slowing in their acquisitions either.
37. Ready to invest? Questions?
Steven Rossi, CEO
Email: investors@franchiseholdingsinternational.com
Mobile: 1- 416-684-0954
Office: 1- 888 554 8789
www.franchiseholdingsinternational.com
www.worksport.com