The document discusses various methods for validating assumptions made during customer development, such as demand testing using landing pages, email campaigns, blogs, and ads. It recommends tools for demand testing like Unbounce, LaunchRock, and Google AdWords, as well as for prototyping like Axure, Balsamiq, and Omnigraffle. Some tips provided include that everything learned during customer development is an assumption, testing the riskiest assumptions first, building the right tool for the type of test, and asking questions.

1. SoYou’veTalkedTo Some Users
by Laura Klein
Friday, August 30, 13

2. Well Done! What’s Next?
You Could...
Have a design brainstorm
Create some wireframes
Build a prototype
Friday, August 30, 13

3. But First....
Why not validate some assumptions?
Friday, August 30, 13

4. What’s An Assumption?
An assumption is something that you’re
taking for granted.
You probably came up with a few while
doing your customer development
interviews.
Friday, August 30, 13

5. So, How DoYouValidate One?
Friday, August 30, 13

6. DemandTesting
• Landing Pages
• Email Campaigns
• Blogs
• Selling
• Ads
Friday, August 30, 13

7. A Few NiceTools For DemandTesting
• Unbounce
• LaunchRock
• Strikingly
• Google AdWords
• Blogs - Wordpress,Tumblr, etc.
• MailChimp
• HubSpot
Friday, August 30, 13

8. Test ForThe Right Stuff
It’s not always demand you’re testing for.
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9. Other Sorts Of Testing
• Concierge
• Wizard of Oz
• Consulting
• Five SecondTests
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10. But What About Prototypes???
Prototypes will only help you determine the how usable and
understandable your product is.
Which, to be fair, is really quite important.
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11. A Few NiceTools For Making Prototypes
• Axure
• Balsamiq
• HTML/JavaScript/CSS
• Omnigraffle
• Like a million others...seriously, Google “PrototypeTools”
Friday, August 30, 13

12. A Few NiceTools ForTesting Prototypes
• UserTesting.com
• Join.me
• GoToMeeting
• WebEx
• Five SecondTest (just for messaging)
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13. How About A FewTips?
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14. Tip #1
Everything you learned in Customer Development is an
assumption.
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15. Tip #2
Make sure you’re testing the riskiest assumption.
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16. Tip #3
Build the right tool for the type of test you’re doing.
Landing pages test Demand
Concierge tests Process
Wizard of Oz testsViability
Five SecondTests test Messaging
etc.
Friday, August 30, 13

17. Tip #4
Ask Questions!
@lauraklein
http://www.usersknow.com
laura@usersknow.com
UX for Lean Startups
Friday, August 30, 13