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SoYou’veTalkedTo Some Users
by Laura Klein
Friday, August 30, 13
Well Done! What’s Next?
You Could...
Have a design brainstorm
Create some wireframes
Build a prototype
Friday, August 30, 13
But First....
Why not validate some assumptions?
Friday, August 30, 13
What’s An Assumption?
An assumption is something that you’re
taking for granted.
You probably came up with a few while
doing your customer development
interviews.
Friday, August 30, 13
So, How DoYouValidate One?
Friday, August 30, 13
DemandTesting
• Landing Pages
• Email Campaigns
• Blogs
• Selling
• Ads
Friday, August 30, 13
A Few NiceTools For DemandTesting
• Unbounce
• LaunchRock
• Strikingly
• Google AdWords
• Blogs - Wordpress,Tumblr, etc.
• MailChimp
• HubSpot
Friday, August 30, 13
Test ForThe Right Stuff
It’s not always demand you’re testing for.
Friday, August 30, 13
Other Sorts Of Testing
• Concierge
• Wizard of Oz
• Consulting
• Five SecondTests
Friday, August 30, 13
But What About Prototypes???
Prototypes will only help you determine the how usable and
understandable your product is.
Which, to be fair, is really quite important.
Friday, August 30, 13
A Few NiceTools For Making Prototypes
• Axure
• Balsamiq
• HTML/JavaScript/CSS
• Omnigraffle
• Like a million others...seriously, Google “PrototypeTools”
Friday, August 30, 13
A Few NiceTools ForTesting Prototypes
• UserTesting.com
• Join.me
• GoToMeeting
• WebEx
• Five SecondTest (just for messaging)
Friday, August 30, 13
How About A FewTips?
Friday, August 30, 13
Tip #1
Everything you learned in Customer Development is an
assumption.
Friday, August 30, 13
Tip #2
Make sure you’re testing the riskiest assumption.
Friday, August 30, 13
Tip #3
Build the right tool for the type of test you’re doing.
Landing pages test Demand
Concierge tests Process
Wizard of Oz testsViability
Five SecondTests test Messaging
etc.
Friday, August 30, 13
Tip #4
Ask Questions!
@lauraklein
http://www.usersknow.com
laura@usersknow.com
UX for Lean Startups
Friday, August 30, 13

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So youve talked to some users

  • 1. SoYou’veTalkedTo Some Users by Laura Klein Friday, August 30, 13
  • 2. Well Done! What’s Next? You Could... Have a design brainstorm Create some wireframes Build a prototype Friday, August 30, 13
  • 3. But First.... Why not validate some assumptions? Friday, August 30, 13
  • 4. What’s An Assumption? An assumption is something that you’re taking for granted. You probably came up with a few while doing your customer development interviews. Friday, August 30, 13
  • 5. So, How DoYouValidate One? Friday, August 30, 13
  • 6. DemandTesting • Landing Pages • Email Campaigns • Blogs • Selling • Ads Friday, August 30, 13
  • 7. A Few NiceTools For DemandTesting • Unbounce • LaunchRock • Strikingly • Google AdWords • Blogs - Wordpress,Tumblr, etc. • MailChimp • HubSpot Friday, August 30, 13
  • 8. Test ForThe Right Stuff It’s not always demand you’re testing for. Friday, August 30, 13
  • 9. Other Sorts Of Testing • Concierge • Wizard of Oz • Consulting • Five SecondTests Friday, August 30, 13
  • 10. But What About Prototypes??? Prototypes will only help you determine the how usable and understandable your product is. Which, to be fair, is really quite important. Friday, August 30, 13
  • 11. A Few NiceTools For Making Prototypes • Axure • Balsamiq • HTML/JavaScript/CSS • Omnigraffle • Like a million others...seriously, Google “PrototypeTools” Friday, August 30, 13
  • 12. A Few NiceTools ForTesting Prototypes • UserTesting.com • Join.me • GoToMeeting • WebEx • Five SecondTest (just for messaging) Friday, August 30, 13
  • 13. How About A FewTips? Friday, August 30, 13
  • 14. Tip #1 Everything you learned in Customer Development is an assumption. Friday, August 30, 13
  • 15. Tip #2 Make sure you’re testing the riskiest assumption. Friday, August 30, 13
  • 16. Tip #3 Build the right tool for the type of test you’re doing. Landing pages test Demand Concierge tests Process Wizard of Oz testsViability Five SecondTests test Messaging etc. Friday, August 30, 13