Presentation on Social Media Strategy for the Public Radio Director's conference in Denver, Sept 2010, Moderator Janet Fouts, Panelists Hawk Mendenhall from KUT Austin, Tx and Steve Yasdko from WTMD, Twoson Maryland. PPT also available at this account.
An updated version of my social media strategy recommendations for Yale Repertory Theatre in 2010. Incorporates new research, and corrects previous formatting issues.
Comprehensive research report to accompany my Social Media Strategy recommendations for Yale Repertory Theatre. May be useful to other theatres in particular, and non profits in general, in trying to understand the scope of current social media usage by institutions and their constituents.
This is from a presentation given at UC Hastings School of Law to help law school students understand more about building and monitoring their personal brand with a special focus on social media sites and reputation monitoring.
We don't need 75 slides to say what socia media is and what you need to do to build an effective strategy. Here is a slide deck you can use to tell people what it's all about without reading them the bullet points!
An updated version of my social media strategy recommendations for Yale Repertory Theatre in 2010. Incorporates new research, and corrects previous formatting issues.
Comprehensive research report to accompany my Social Media Strategy recommendations for Yale Repertory Theatre. May be useful to other theatres in particular, and non profits in general, in trying to understand the scope of current social media usage by institutions and their constituents.
This is from a presentation given at UC Hastings School of Law to help law school students understand more about building and monitoring their personal brand with a special focus on social media sites and reputation monitoring.
We don't need 75 slides to say what socia media is and what you need to do to build an effective strategy. Here is a slide deck you can use to tell people what it's all about without reading them the bullet points!
PRPD- Creating a Social Media Strategy (ppt)Janet Fouts
Slides from the panel at PRPD in Denver on creating a social media strategy for public radio.
Janet Fouts Moderator, Hawk Mendenhall from KUT- Austin, Tx. and Steve Yasko from WTMD Towson Maryland.
Building and maintaining your digital research profiletbirdcymru
Workshop shared with colleagues at School of Education Summer School, 27 June 2015. A digital research profile is what a researcher wants to share about herself and her work online, including some work which may be created online, and research which may be conducted online.
Lecture 1: Social Web Introduction (2013)Lora Aroyo
This is the first lecture in the Social Web course (2013) at the VU University Amsterdam
Visit the website for more information: http://semanticweb.cs.vu.nl/socialweb2013/
Going Social: What You Need to Know to Launch a Social Media StrategyJim Rattray
Going Social: What You Need to Know to Launch a Social Media Strategy
Delivered May 25, 2010, at New England Society for Healthcare Communications Spring Symposium at Stoweflake Mountain Resort & Spa in Stowe, Vt.
Still haven’t jumped into the social media pool? It’s never too late — but make sure you start with a solid, sustainable strategy that will serve the needs of your institution and your community. This session will provide an overview of where social media stands in 2010, how it can be harnessed for your organization and where it fits in your marketing/PR mix. The session will include tips and guidance for developing and launching a social media strategy, including thinking through issues of privacy, confidentiality and technology, finding your institution’s voice and building a sustainable workflow.
Speaker:
Jim Rattray
Vice President of Marketing & Public Affairs
Southcoast Health System
New Bedford, Mass.
Links:
htto://www.southcoast.org/
http://twitter.com/SouthcoastHosp/
http://twitter.com/SouthcoastHosp
http://facebook.com/southcoasthospitals
http://youtube.com/users/SouthcoastHospitals
http://twitter.com/jimrattray
http://facebook.com/jimrattray
Bonsai Networking: Using Social Media and F2F Networking to Cultivate a Power...Janie Coffey
A Bonsai Network is a cultivated Sphere of Influence
Bigger networks don’t always mean better. A selectively cared for and developed network can be much more powerful and last a lifetime. You need a network of like-minded, inspirational and uplifting people who will get your message, who will love your message and who will share your message.
Media entrepreneurship: the value of SNS for alternative media producersJanet Fulton
“… [the blog] doesn’t work in isolation, you’ve got your social media networks around it and the idea is that’s how you bring your readers into the blog … this is the key when you’re trying to work out what social media to be on; you need to know where your readers potentially are hanging out” (Nikki Parkinson, Styling You, i/v 11.5.14).
Nikki Parkinson from lifestyle blog Styling You has neatly described how important an audience is to alternative media producers and the value of social network sites (SNS) in engaging and interacting with that audience. This presentation will report on one part of an ongoing ethnographic study that is investigating how media producers in the digital space are employing different ways to disseminate information. Different opportunities have opened up for media producers because of new technologies and the study is examining how these producers work in the digital space.
Media producers in this space, including bloggers, online magazine producers and web publishers, have been interviewed and asked what platforms they use, how they monetise their work, and how they have adapted their skills to work in the online environment. While there have been a broad range of responses to the questions, particularly how they monetise their work, one consistent theme is how active these respondents are on SNS and how critical these sites are in their success. While respondents noted using SNS, including Twitter, Facebook, Instagram and Pinterest, is important in how they connect with an audience, it was clear from the responses that these producers would not be successful without this interaction on SNS with their audience.
This presentation will discuss the respondents’ social media use and its value including a discussion on how the use is crucial in building and maintaining an audience.
Presented on November 9, 2009 as a part of the Seminar for Historical Administration surrounding the idea of how the changing media landscape has (and will continue to) alter the mission and behaviors of museums around the world.
Presented at the Wisconsin Association of Student Financial Aid Administrators Spring 2012 Conference.
Although this presentation was crafted for financial aid administrators, the strategies are applicable to anyone wishing to use social media for professional development. Examples are specific to employees working for institution of higher education.
Presentation given for Tennessee Association of Museums 2013 Conference in Franklin, TN.
Most museums are involved in social media as a part of outreach. But, in this constantly shifting field—and in museums with a small budget—how do you sustain a social media program, and how do you know if the precious staff resources you are investing in your outreach are really working? This session will investigate how "listening" and learning from one's audience on social media, coupled with a few free tools, can provide you with the right information to implement a social media strategy. Measuring your museum’s social media successes will also be discussed through the deployment of simple, free tools, such as Google Analytics and Excel.
This presentation addresses questions from members of the Women's National Book Association (WNBA), New York City chapter. It provides an explanation of Facebook's EdgeRank algorithm and the basics of marketing. Throughout the presentation,
More Than Just Fans: Five Steps to Creating Vibrant Social Communities That C...Peterson's Interactive
Students today have grown up using social technologies. For them, social media usage is a core life skill and not just a hobby. Drawing from a blend of academic research and real-world campaigns, Jeff Berg, Peterson's Senior Social Strategist, will discuss how social media can play a key role throughout the graduate school selection and application process.
In this session, you will learn:
-Why social media is particularly effective with prospective students
-Where social media fits into the overall branding of a graduate program
-Five tactics that you can act on now to aid your social strategy
A Mindful Approach to Employee RetentionJanet Fouts
Employee relations is more than "giving someone a job" it's about creating relationships, ones that empower the employee and the company to succeed together. This is from a presentation I gave on how to create a work environment that not only encourages loyalty, but improves productivity and happiness at work for all.
A presentation for SIY teachers on building a personal brand through social media and how we can use social media for promoting our training in emotional intelligence.
PRPD- Creating a Social Media Strategy (ppt)Janet Fouts
Slides from the panel at PRPD in Denver on creating a social media strategy for public radio.
Janet Fouts Moderator, Hawk Mendenhall from KUT- Austin, Tx. and Steve Yasko from WTMD Towson Maryland.
Building and maintaining your digital research profiletbirdcymru
Workshop shared with colleagues at School of Education Summer School, 27 June 2015. A digital research profile is what a researcher wants to share about herself and her work online, including some work which may be created online, and research which may be conducted online.
Lecture 1: Social Web Introduction (2013)Lora Aroyo
This is the first lecture in the Social Web course (2013) at the VU University Amsterdam
Visit the website for more information: http://semanticweb.cs.vu.nl/socialweb2013/
Going Social: What You Need to Know to Launch a Social Media StrategyJim Rattray
Going Social: What You Need to Know to Launch a Social Media Strategy
Delivered May 25, 2010, at New England Society for Healthcare Communications Spring Symposium at Stoweflake Mountain Resort & Spa in Stowe, Vt.
Still haven’t jumped into the social media pool? It’s never too late — but make sure you start with a solid, sustainable strategy that will serve the needs of your institution and your community. This session will provide an overview of where social media stands in 2010, how it can be harnessed for your organization and where it fits in your marketing/PR mix. The session will include tips and guidance for developing and launching a social media strategy, including thinking through issues of privacy, confidentiality and technology, finding your institution’s voice and building a sustainable workflow.
Speaker:
Jim Rattray
Vice President of Marketing & Public Affairs
Southcoast Health System
New Bedford, Mass.
Links:
htto://www.southcoast.org/
http://twitter.com/SouthcoastHosp/
http://twitter.com/SouthcoastHosp
http://facebook.com/southcoasthospitals
http://youtube.com/users/SouthcoastHospitals
http://twitter.com/jimrattray
http://facebook.com/jimrattray
Bonsai Networking: Using Social Media and F2F Networking to Cultivate a Power...Janie Coffey
A Bonsai Network is a cultivated Sphere of Influence
Bigger networks don’t always mean better. A selectively cared for and developed network can be much more powerful and last a lifetime. You need a network of like-minded, inspirational and uplifting people who will get your message, who will love your message and who will share your message.
Media entrepreneurship: the value of SNS for alternative media producersJanet Fulton
“… [the blog] doesn’t work in isolation, you’ve got your social media networks around it and the idea is that’s how you bring your readers into the blog … this is the key when you’re trying to work out what social media to be on; you need to know where your readers potentially are hanging out” (Nikki Parkinson, Styling You, i/v 11.5.14).
Nikki Parkinson from lifestyle blog Styling You has neatly described how important an audience is to alternative media producers and the value of social network sites (SNS) in engaging and interacting with that audience. This presentation will report on one part of an ongoing ethnographic study that is investigating how media producers in the digital space are employing different ways to disseminate information. Different opportunities have opened up for media producers because of new technologies and the study is examining how these producers work in the digital space.
Media producers in this space, including bloggers, online magazine producers and web publishers, have been interviewed and asked what platforms they use, how they monetise their work, and how they have adapted their skills to work in the online environment. While there have been a broad range of responses to the questions, particularly how they monetise their work, one consistent theme is how active these respondents are on SNS and how critical these sites are in their success. While respondents noted using SNS, including Twitter, Facebook, Instagram and Pinterest, is important in how they connect with an audience, it was clear from the responses that these producers would not be successful without this interaction on SNS with their audience.
This presentation will discuss the respondents’ social media use and its value including a discussion on how the use is crucial in building and maintaining an audience.
Presented on November 9, 2009 as a part of the Seminar for Historical Administration surrounding the idea of how the changing media landscape has (and will continue to) alter the mission and behaviors of museums around the world.
Presented at the Wisconsin Association of Student Financial Aid Administrators Spring 2012 Conference.
Although this presentation was crafted for financial aid administrators, the strategies are applicable to anyone wishing to use social media for professional development. Examples are specific to employees working for institution of higher education.
Presentation given for Tennessee Association of Museums 2013 Conference in Franklin, TN.
Most museums are involved in social media as a part of outreach. But, in this constantly shifting field—and in museums with a small budget—how do you sustain a social media program, and how do you know if the precious staff resources you are investing in your outreach are really working? This session will investigate how "listening" and learning from one's audience on social media, coupled with a few free tools, can provide you with the right information to implement a social media strategy. Measuring your museum’s social media successes will also be discussed through the deployment of simple, free tools, such as Google Analytics and Excel.
This presentation addresses questions from members of the Women's National Book Association (WNBA), New York City chapter. It provides an explanation of Facebook's EdgeRank algorithm and the basics of marketing. Throughout the presentation,
More Than Just Fans: Five Steps to Creating Vibrant Social Communities That C...Peterson's Interactive
Students today have grown up using social technologies. For them, social media usage is a core life skill and not just a hobby. Drawing from a blend of academic research and real-world campaigns, Jeff Berg, Peterson's Senior Social Strategist, will discuss how social media can play a key role throughout the graduate school selection and application process.
In this session, you will learn:
-Why social media is particularly effective with prospective students
-Where social media fits into the overall branding of a graduate program
-Five tactics that you can act on now to aid your social strategy
Similar to PRPD 2010 Social Media Strategy (PDF) (20)
A Mindful Approach to Employee RetentionJanet Fouts
Employee relations is more than "giving someone a job" it's about creating relationships, ones that empower the employee and the company to succeed together. This is from a presentation I gave on how to create a work environment that not only encourages loyalty, but improves productivity and happiness at work for all.
A presentation for SIY teachers on building a personal brand through social media and how we can use social media for promoting our training in emotional intelligence.
Managing Bias in the Workplace - a lunch and learn workshopJanet Fouts
Understanding that unconscious bias exists and then how we can manage it is the path to a well rounded, productive and happier workplace.
In this interactive lunch and learn workshop we create an action plan to help people see each other and work together more effectively.
Bringing Mindful Awareness to Social MediaJanet Fouts
Slides from a half day deep-dive workshop on bringing a mindful approach to the way we communicate in person and through social media. Based on the book Mindful Social marketing- how authenticity and generosity are transforming marketing. Feel free to reach out with any questions
Practical empathy training in the workplace. Slides from the "Empathy at Work" workshop, including situational exercises and scripts to use with your team to enhance team dynamics, collaboration, productivity, and happiness at work.
The workshop is geared toward bringing the team together, communicating and relating to each other in a way that fosters trust, and encourages open dialog. We work through practices that can be brought into any workplace, as well as school and home, and I provide scripts for commonly encountered scenarios to practice. If we do the work we will be rewarded, no matter what role we play in life.
Joining or hosting a Twitter chat can open new doors to connections and encourages real conversation on Twitter. Here are a few best practices for engaging on Twitter chats. If you need help managing a Twitter chat give me a shout!
Figuring out what social network to use, how to measure success and how to find time for it all is a big strain on nonprofit staff. This presentation was part of a half day workshop.
Facebook has a lot to offer nonprofits as a marketing tool, for fundraising, donor and volunteer information resource and a way to connect with recipients too.
Social Media Efficiency -Business 2 Community Janet Fouts
Being efficient and effective with social media isn't really that hard. You need to be organized, have the right tools and be flexible. Learn some of the tricks I use in this presentation for Business2Community.com
How can the corporate travel manager use social media personally, professionally and for the benefit of their travelers?
A presentation give in Atlanta, Sept 12, 2012 to corporate travel executives.
Social media can be a super-effective tool to market your business or it can be a black hole that keeps you from getting any work done! Take charge of your social media outreach with these tips and tools.
Pinterest can be used in a number of ways to show off your products, give your brand some personality and attract and nurture evangelists for your business.
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challengesHolger Mueller
Holger Mueller of Constellation Research shares his key takeaways from SAP's Sapphire confernece, held in Orlando, June 3rd till 5th 2024, in the Orange Convention Center.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
Building Your Employer Brand with Social MediaLuanWise
Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
Understanding User Needs and Satisfying ThemAggregage
https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
In this webinar, we won't focus on the research methods for discovering user-needs. We will focus on synthesis of the needs we discover, communication and alignment tools, and how we operationalize addressing those needs.
Industry expert Scott Sehlhorst will:
• Introduce a taxonomy for user goals with real world examples
• Present the Onion Diagram, a tool for contextualizing task-level goals
• Illustrate how customer journey maps capture activity-level and task-level goals
• Demonstrate the best approach to selection and prioritization of user-goals to address
• Highlight the crucial benchmarks, observable changes, in ensuring fulfillment of customer needs
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
In the Adani-Hindenburg case, what is SEBI investigating.pptxAdani case
Adani SEBI investigation revealed that the latter had sought information from five foreign jurisdictions concerning the holdings of the firm’s foreign portfolio investors (FPIs) in relation to the alleged violations of the MPS Regulations. Nevertheless, the economic interest of the twelve FPIs based in tax haven jurisdictions still needs to be determined. The Adani Group firms classed these FPIs as public shareholders. According to Hindenburg, FPIs were used to get around regulatory standards.
3. Shirtless dancing guy
Devin Kellerman
Sasquatch music festival
3.6 million views
Derek Sivers – TED
The “Shirtless Dancing Guy Theory of
Leadership”
Monday, September 27, 2010
4. Goals for the campaign
Grants and fundraising
Local outreach
Brand visibility
News gathering and dissemination
Community
Discussion of your content
Monday, September 27, 2010
5. Available resources?
Funds
Content
Ability to produce
Time
Existing social presence
Monday, September 27, 2010
6. Who’s going to do it?
Interns
Volunteers
Staff
Corporate or personal
ID?
Corporate policies
Monday, September 27, 2010
7. What resources are available?
Funds
Content (video, podcasts, articles)
Time
Existing social presence
Monday, September 27, 2010
9. Measuring success
Traffic to the website
Increased audience
1 new grant
Expanded presence in searches
Increase in supporters
Commenting
Social media mentions
Monday, September 27, 2010
11. Where are they?
Don’t re-invent the wheel
Find the networks people are already using
Take the conversation to the listeners
SocialMention.com
Set up alerts
Reach out to other leaders
Monday, September 27, 2010
12. NPR on
Audience Insight
and Research
Facebook
The NPR Facebook Survey was
conducted online and deployed July
12-19, 2010.
Respondents were recruited through
messages posted on NPR’s Facebook
page.
33,304 respondents
Monday, September 27, 2010
13. NPR on
Audience Insight
and Research
Facebook
slideshare.net/nprresearch
Preferences and Habits of NPR’s Facebook
Fans
July 2010
Prepared for NPR’s Social Media Desk
Report by Noel Cody
Monday, September 27, 2010
14. Facebook Use and Online Behavior
Frequency of Facebook Use
Almost all respondents (96%)
access Facebook at least once For many of the charts in
per day. this summary, a given
question’s most popular
response will be
highlighted with a green
bar.
How Fans Access NPR:
About 3 of every 4 respondents
listen to NPR on the radio.
1 of every 5 respondents uses
the iPhone app.
Almost 3 in 10 listen to NPR
podcasts.
Fewer than 1 in 10 follow NPR on
Twitter.
Source: NPR Facebook Survey, July 2010
Monday, September 27, 2010
15. Facebook Use and Online Behavior
Facebook is a major way for me to receive news and information from NPR.
News online
About 3 of every 5 respondents
get most or all of their news
online.
News on Facebook
3 of every 4 agree that Facebook
is a major way in which they
receive news and information Facebook is a major way for me to receive news and information from news
from NPR. organizations in general.
About half agree that Facebook
is a major way for them to
receive information from news
organizations in general.
NPR stories on Facebook
84% have indicated that they
often click through to NPR
stories that are posted on
Facebook.
Source: NPR Facebook Survey, July 2010
Monday, September 27, 2010
16. NPR on
Audience Insight
and Research
Facebook
slideshare.net/nprresearch
Preferences and Habits of NPR’s Facebook
Fans
July 2010
Prepared for NPR’s Social Media Desk
Report by Noel Cody
Monday, September 27, 2010
19. How do we get everyone on board?
• Metrics
▫ Regularly track site traffic and social media’s
influence
• Start with the key influencers
• Champion experimentation
▫ Keep it authentic and in human voice. If you fail, don’t
be afraid to own up, but don’t stop experimenting
• Share intellectual surplus
Monday, September 27, 2010
20. What are we doing?
• Facebook – most audience participation, impact,
more conducive to rich content.
• Twitter – large audience base, word of mouth easier
content sharing domino effect, not as emmersive as
FB.
• Gowalla/4sq basic
• CoverItLive
Monday, September 27, 2010
23. What more are we going to do?
• Embrace comments/feedback/dialogue as part of
content
• Gaming as engagement tool (QRANK)
• Gowalla/4sq expand location -> incite action
• Focus on Apps/ipad/mobile content sharing
• Crowdsourcing
▫ National Geographic/Sartorialst photography
• Staff/DJ blogs
• Story voting
Monday, September 27, 2010
24. New projects with SM elements
• Mapping Austin
▫ Austin Historical Society project (Gowalla, SVNGR)
• Austin Helps
Volunteer tracking with Gowalla, Help Attack!
• Cactus Cafe performances
▫ QRANK TX Music Trivia
• News
▫ QRANK current events trivia
Monday, September 27, 2010
25. Our main social media principles
• Go offline
▫ Bring the digital connection to the community
• Don’t just share content
▫ Respect your readers & engage with their viewpoints/
experiences
▫ Engagement is constant, not sporadic
▫ Craft your content for the delivery method
• Be authentic
▫ No PR-vetted voice
▫ Let audience talk to content producers/journalists
Monday, September 27, 2010
26. WTMD and Social Networking
And you thought having a personal account is a time waster.
Monday, September 27, 2010
27. The General Managers
Point of View
• Return on Investment
• Branding
• Fundraising
• Staff Time
• Wasted Days and Wasted
Nights
Monday, September 27, 2010
28. Who Gets To Waste
Their Time?
• Any one who wants to
• Surprisingly, most staff see it as
an extra task, not fun thing
• Younger=Twitter
• Older=Facebook
Monday, September 27, 2010
29. Pitfalls
• Personal life exposed
• Share more with your listeners
than you want to
• Donors will comment on your
personal life
• Your Bosses Will See it too
• AND NO THAT IS NOT ME
Monday, September 27, 2010
30. How it works
• Octopus like penetration
• Relies on Chain Letter Like
pass along.
• Cut off one Tentacle close to
the head and you loose lots of
impressions
• People who don’t log on
Limited # of Friends
Non-Sharers/Likers/Retweeters
don’t spread your content
Monday, September 27, 2010
31. Do Enough People
Like You?
• Aggressive personal friending
and suggesting they like your
station’s page
• YOU MUST BE A FRIEND
WHORE
• Encourage all staff, volunteers,
donors, members, bail
bondsmen to suggest your
station page to their friends at
least every other month
Monday, September 27, 2010
32. Events
• Invite every one of your friends
• Encourage staff volunteers
• No one wants to go to a party
that no one is invited to
• Post Videos asking folks to
come
• Post Event Videos
•
Monday, September 27, 2010
33. What’s the Metric
• More is better
• Percentage of Followers/Fans to
cume
• What else you got?
• I think you have to get to 10% of
cume as Follower/Fans before you
can even think about Social Media
Benefiting Your Station
Monday, September 27, 2010
34. So Whose Got Enough to Matter
Station Cume Fans Percent
WTMD 65,000 4,646 7.1%
WYPR 164,000 1,732 1.0%
WXPN 306,800 25,531 8.3%
WHYY 427,300 4,940 1.1%
WBUR 509,700 7,170 1.4%
KDHX 84,300 8,516 10.1%
Monday, September 27, 2010
35. Some Things We’ve
Learned
• Multiple Tweets during a single
program can cause more
retweeting
• Be Random---But Specifc
• DON’T read listeners Tweets/
Postings on air
• Direct Listeners to
Conversation
• Keep it Casual
• Quick Contests Work
Monday, September 27, 2010
36. Station Branding
• Only one station Account
• Jocks/Hosts do not use
personal or vanity accounts
• But it’s ok to say “it’s Me” in
postings
• The Station’s Air Studio is
center of the social networking
universe.
• Sulu, Take the Com
Monday, September 27, 2010
38. Goals
• Getting more comments and
likes gets you more
impressions on Facebook
• Getting more Retweets Gets
you more impressions on
Twitter
• What works is what gets the
conversation moving
• Informational Posts have value
too
Monday, September 27, 2010
40. Baltimore Band
Block Party
• 10 Bands given individual
pledge pages
• We provided Social Networking
Tools
• Band with most contributors
won prize package
• Each donor got a pair of tix to
party
• WTMD netted $10,000
Monday, September 27, 2010
41. Pledge
• Video Testimonials
• WTMD Pledge Mix downloaded
by listeners
• Social Media is not going to be
a significant “direct source” of
membership
• But--It does does develop
deeper relationships that cause
gifts to happen
Monday, September 27, 2010