The document discusses how new media technologies were used at different stages of creating music products. Spotify was used for music research and planning. Blogger was used to document the entire process. Final Cut Express was used for video editing. YouTube and Facebook were used for uploading finished products and gathering audience feedback. Fireworks software enabled the creation of professional-looking ancillary products like a digipak and magazine posters. Common websites like the artist's website and Facebook helped with research, planning, and understanding the target demographic.