The Collaborative Economy is always depicted as a revolution coming from an increasing role of communities and collaboration: in reality, growing technology enablers give individuals totally new possibilities and potential and therefore the collaborative shift should be seen from this alternative, key point of view, that of leveraging the potential of ones, multiplied by platforms and collaborative processes. In this process, modern capitalism encompasses the whole of te self in a natural evolution that was predicted by Karl Marx already. It's just cognitive capitalism and it's just starting. The big question is: will this post-industrial capitalism evolve into... post-capitalism? Context: https://medium.com/@meedabyte/that-s-cognitive-capitalism-baby-ee82d1966c72 [This presentation was originally given for a private event targeting banking and insurance providers]