The document discusses the importance of design craft. It defines design craft as understanding user needs, ensuring products are useful, choosing ethical methods, having strong social skills, caring deeply about problems, taking action, and believing design can change the world. Design craft is described as everything. It is important for creating an environment where people can be themselves, experiment, feel safe and respected, and collaborate through shared ownership and embracing change. Businesses with design craft are more productive, valuable, and innovative in developing new products and services. The document encourages promoting design within organizations and fighting against mediocrity.

1. Design Craft in Business
Creative Mornings Dublin, June 27th 2018
Gerry Scullion
Principal Service Designer
@gerrycircus | #CMDub

2. Appreciation of Craft
My background. @gerrycircus | #CMDub

3. Why Design Craft Matters.
Why it matters. @gerrycircus | #CMDub

4. Design Craft is the understanding and the undertaking to balance
the needs of others. Design Craft is ensuring what gets delivered
is for the person using it. Design Craft is knowing what method is
ethically appropriate. Design Craft is Ethics. Design Craft is having
strong social and interpersonal skills. Design Craft is a caring at a
very deep level about the subject and/or problem. Design Craft is
standing up to take action and owning what you do on a day to
day basis. Design Craft is facilitation. Design Craft is integrity and
unwavering belief that Design can change the world. Design Craft
is leadership.
Design Craft is everything. (To me)
Why Design Craft matters.
@gerrycircus | #CMDub

5. Environment.
Why Design Craft matters.
•A space where people can bring their true self to work (without being told)
•A supportive space that allows for and embraces diverse thinking
•A space to play and experiment
•A space to feel safe
•A space to feel welcome
•A space to grow
•A space of respect
•A space to communicate (face to face)
•A space to share your work
@gerrycircus | #CMDub

6. Prototyping.
Why Design Craft matters.
•Encouraged to build and experiment
•Encouraged to try new things
•Encouraged to remain curious
•Encouraged to grow
•Encouraged to problem solve in 3D
•Encouraged to connect thoughts to doing
@gerrycircus | #CMDub

7. Collaboration.
Why Design Craft matters.
•Shared ownership
•Inclusivity by Design
•Intended collaboration
•Everyone who contributes to the creation of products and/or services
•Embracing resistance/change
•Appreciating and trusting in the craft of design
•Less genius and more scenius (Brian Eno)
•Empowering teams to make the decisions
•Trust the team
@gerrycircus | #CMDub

8. The Future.
Why Design Craft matters.
•People with design craft are 47% more productive than those without
•People with design craft deliver almost €11.40 extra per hour in value
•Businesses with design craft embedded are able to maximise
opportunities for technological advancement
•Businesses with craft are x 7 likely to generate new products and services
To qualify this. The above relates to designers with craft in an environment
that is supported. Not just people who do design. Craft comes with design
experience AND a design craft mindset.
Source designcouncil.org.uk
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9. Let’s make everyone look to Ireland for inspiration about Design.
Your role, right here.
•Talk about where Design sits in the Organisation
•Have the difficult discussions about Design with the person who can
evoke change
•Start a conversation (forward my slides if you like) and find other
champions in other parts of the organisation
•Invite me to come and speak in your office about Design (for free!)
•Understand that it takes time to grow and evoke change
•Finally, I want you all to believe that we all deserve the best services and
we all should fight for this. Don’t accept mediocrity.
@gerrycircus | #CMDub

10. Thank you!
Creative Mornings Dublin, June 27th 2018
hello@gerryscullion.com
@gerrycircus | #CMDub