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Noel Hatch, a research and design manager at Kent County Council, discusses using technology and creative methods to uncover local needs and develop minimum lovable products that address those needs. This approach aims to involve and incentivize local people to create solutions that can scale across communities by drawing on available skills. The goal is to help people help themselves through locally designed products and services.
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Culturevist
- 1. Noel Hatch Research & Design Manager Kent County Council @noelito
- 2. Welcome to the long tail
- 3. Are we all in this (rubbish) together?
- 4. Helps understand how people want to use tech to help themselves Encourages people to put themselves in other peoples shoes Incentivises the development of solutions by local people
- 6. …to uncover local needs
- 8. …to produce design principles
- 9. …to develop minimum lovable products
- 10. That can scale across… Marketing the value proposition Developing the project Creating the business model Measuring the impact
- 11. …the long tail
- 12. …with the skills on our doorstep Business development Service design Communications Other support? Interaction design Technical support User testing Digital making
Editor's Notes
- What I want to talk about how is how we can use technology to make Kent a better place…
- …especially when we have the skills on our doorstep that can make these ideas come alive, like this group of young people who prototyped a service helping older people with their chores.
- Challenges always universal enough that everyone can relate to…but tangible enough that people can develop solutions to Help people put themselves in other people’s shoes We provide tools to help other people carry this out Mapping the user journey Describing a day in the life Communicating the evidence Framing the opportunity Visualisations provide so many opportunities for public services and civil society to better communicate policies and issues to the people they serve. But often we rely on powerpoint or leaflets because that’s all we know and we write in a way that people don’t always understand! More at http://www.wedowhatwesee.org/tag/visualcamp/
- Visualisations provide so many opportunities for public services and civil society to better communicate policies and issues to the people they serve. But often we rely on powerpoint or leaflets because that’s all we know and we write in a way that people don’t always understand! More at http://www.wedowhatwesee.org/tag/visualcamp/
- Helps customers and communities identify what skills they can share with others Understand how their customers use and want to use technology and Understand what solutions they could develop to help people do things for themselves to reduce demand on public services Also provides insights for local entrepreneurs on an understanding of our local residents and their potential local customers
- We don’t just get people to prototype the functionality, but to use the different disciplines to prototype & test the interaction and experience for the users, the processes and to simulate the future service Prototyping is like CTRL-Z, if it doesn’t work, you can undo it Gives people opportunity to work together: the people with the skills to develop the technology with those who have the needs where technology could help Helps understand how a new use of technology would work to tackle a particular need without committing significant investment Helps communities and entrepreneurs do things for themselves and each other It isn’t just turn up on the day. Before, middle, end. Every stage has an impact
- It isn’t just turn up on the day. Before, middle, end. Every stage has an impact. For example, for this programme, we’ve got students from our local universities who’ll be using their different skills to provide support to people to take forward their solutions, in group projects, accredited for their course and using their infrastructure, whether it’s a usability lab & makerspace. We’re also working with local companies like Barclays and Deeson who’ll provide business development support & profiling to help people take their solution to market.