Design thinking and system thinking - do the shuffle
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The document discusses various topics related to design thinking including user experience design, systems engineering design similarities, system thinking vs design thinking, and process mining. It emphasizes that design thinking should consider the system as a whole and focus on experiences rather than just tasks. Process mining is discussed as a way to analyze processes, find root causes of issues, and enhance processes to avoid future problems.
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Design thinking and system thinking - do the shuffle
- 1. Attribution - ShareAlike 4.0 International(CC BY-SA 4.0) Licensing Daniele Pesaresi
- 2. 1. About Design 2. About Experiences 3. System Engineering and Design 4. UCD and HCD 5. Framing the problem 6. Systemic Design 7. Infographics, GigaMaps and flows 8. Computational thinking and Process Mining 9. New process design Design Thinking Agenda Attribution - ShareAlike 4.0 International(CC BY-SA 4.0) Licensing Daniele Pesaresi
- 3. About Design Naïve biases about design is still very diffused Decoration: 95% other topics: 5% DESIGN is still a BLURRED CONCEPT Attribution - ShareAlike 4.0 International(CC BY-SA 4.0) Licensing Daniele Pesaresi
- 4. About Design Attribution - ShareAlike 4.0 International(CC BY-SA 4.0) Licensing Daniele Pesaresi
- 5. Design and Experience Design is about experience Experience is subjective GIVE GET Experience Experience Time Knowledge Money Goods Goods Money Data Information Attribution - ShareAlike 4.0 International(CC BY-SA 4.0) Licensing Daniele Pesaresi
- 6. UXD (User Experience Design) User Flow UXD (User Experience Design) Is about Design process User Experience Design is the process of designing for the all-encompassing, user-focused aspects of any system. UX (User Experience) Is about the Experience of a User Attribution - ShareAlike 4.0 International(CC BY-SA 4.0) Licensing Daniele Pesaresi
- 7. UXD (User Experience Design) UXD (User Experience Design) Is about the PROCESS of designing that interaction with a p/s User Experience Design is the process of designing for the all-encompassing, user-focused aspects of any system. UX (User Experience) Is about the EMOTION of a user while interacting with a p/s Attribution - ShareAlike 4.0 International(CC BY-SA 4.0) Licensing Daniele Pesaresi
- 8. UXD (User Experience Design) The goal of UX design in business is to “improve user satisfaction and loyalty through the utility, ease of use, and pleasure provided in the interaction with a product.” In other words, to generate positive emotions through product iterations Attribution - ShareAlike 4.0 International(CC BY-SA 4.0) Licensing Daniele Pesaresi
- 9. UXD (User Experience Design) The goal of UX design in business is to “improve user satisfaction and loyalty through the utility, ease of use, and pleasure provided in the interaction with a product.” In other words, to generate positive emotions through product iterations Rationals behind a better experience may lie far away from the pain point localization and might be well hidden NOTA BENE: Changing is not Enhancing Attribution - ShareAlike 4.0 International(CC BY-SA 4.0) Licensing Daniele Pesaresi
- 10. UXD (User Experience Design) This is a anti-personnel mine. Who is the user? What’s the Experience to design? Attribution - ShareAlike 4.0 International(CC BY-SA 4.0) Licensing Daniele Pesaresi
- 11. SE and Design similarities Design and Systems Engineering combine engineering, sciences, business, communication, project management and multiple discipline in order to obtain results in a real-world team environment. In detail they share: • Needs for clear definition and clarity • Both are necessary to gather system inputs • Systemic approach, more than a systematic one Attribution - ShareAlike 4.0 International(CC BY-SA 4.0) Licensing Daniele Pesaresi
- 12. React Anticipate Design Transform System Thinking looks for the Root cause.. Attribution - ShareAlike 4.0 International(CC BY-SA 4.0) Licensing Daniele Pesaresi
- 13. If problem definition is inadequate, solutions will follow the same path Attribution - ShareAlike 4.0 International(CC BY-SA 4.0) Licensing Daniele Pesaresi
- 14. TOOLKITs Definitions Different field, same questions Service Design Attribution - ShareAlike 4.0 International(CC BY-SA 4.0) Licensing Daniele Pesaresi
- 15. System and Design Thinking SUBJECTIVE / QUALITATIVE focused on EXPERIENCES (people, Activities, Context) OBJECTIVE / QUANTITATIVE focused on TASKS (products, features) • System Centered • Problem oriented • Cyclical Cause-Effect • Abstraction driven System Thinking domain • Human Centered • Solution oriented • Linear Cause-Effect • Prototype driven Design Thinking domain Attribution - ShareAlike 4.0 International(CC BY-SA 4.0) Licensing Daniele Pesaresi
- 16. Design thinking methodologies Since its inception, design thinking methods and tools have focused on the USER or the CUSTOMER Today such a binominal differentiation risks to be insufficient Attribution - ShareAlike 4.0 International(CC BY-SA 4.0) Licensing Daniele Pesaresi
- 17. The business model canvas Attribution - ShareAlike 4.0 International(CC BY-SA 4.0) Licensing Daniele Pesaresi
- 18. DOC BLOKE ….. ….. ….. I have a subacute cervical discogenic pain localized in upper vertebrae between C2 and C3. Acetaminophen is the active ingredient for this clinical situation Given your expertise, what product will you prescribe? Brief Attribution - ShareAlike 4.0 International(CC BY-SA 4.0) Licensing Daniele Pesaresi
- 19. DOC BLOKE ? Expectations Attribution - ShareAlike 4.0 International(CC BY-SA 4.0) Licensing Daniele Pesaresi
- 20. DOC BLOKE ? ? Paths and trust Attribution - ShareAlike 4.0 International(CC BY-SA 4.0) Licensing Daniele Pesaresi
- 21. DOC BLOKE .. wrong shoes ..! Solutions Knowing personas Building trust Attribution - ShareAlike 4.0 International(CC BY-SA 4.0) Licensing Daniele Pesaresi
- 22. Who do we REALLY design for? System Thinking Design Thinking Attribution - ShareAlike 4.0 International(CC BY-SA 4.0) Licensing Daniele Pesaresi
- 23. Who do we REALLY design for? System Thinking Design Thinking Systemic Design Attribution - ShareAlike 4.0 International(CC BY-SA 4.0) Licensing Daniele Pesaresi
- 24. Who do we REALLY design for? System Thinking Design Thinking Systemic Design Systemic Design Systems Design Design System Attribution - ShareAlike 4.0 International(CC BY-SA 4.0) Licensing Daniele Pesaresi
- 25. GIGA Maps Attribution - ShareAlike 4.0 International(CC BY-SA 4.0) Licensing Daniele Pesaresi
- 26. Process Mining Attribution - ShareAlike 4.0 International(CC BY-SA 4.0) Licensing Daniele Pesaresi
- 27. Process Explorer – finding root causes Happy Flow Root cause Process adjustment Attribution - ShareAlike 4.0 International(CC BY-SA 4.0) Licensing Daniele Pesaresi
- 28. Process Mining – Dealing with complexity Attribution - ShareAlike 4.0 International(CC BY-SA 4.0) Licensing Daniele Pesaresi
- 29. Process Mining It is not just a signal of what it is just happened and why, but also (with machine learning) enhances process so to avoid same problems to appear in the future PM can update specific data or trigger notifications to proper stakeholder to take action Attribution - ShareAlike 4.0 International(CC BY-SA 4.0) Licensing Daniele Pesaresi
- 30. System Thinking Design Thinking ( UCD – HCD ) Computational Thinking Process Mining Behavioural Design Systemic Design Sweet Spot Machine Learning Behavioural Mapping Data Framing Do the shuffle Attribution - ShareAlike 4.0 International(CC BY-SA 4.0) Licensing Daniele Pesaresi
- 31. Thank you Attribution - ShareAlike 4.0 International(CC BY-SA 4.0) Licensing Daniele Pesaresi