Design Principles for a Designer
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As designers, we are building brands for your clients and products. However, when it comes to the qualities of good designers we need to have our own design principles. Here is a set of easy to remember design principles that will help you as designers build your own brand.
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Design Principles for a Designer
- 1. Design principles for a designer Madhumita Gupta Sr. Manager, IT Design Studio, Honeywell
- 2. • “Companies are wooing designers like they’re Ohio voters in an election year” • #14 of the best jobs in America. 18% in 10-year job growth (CNNMoney, 2015) • #18 of the best jobs in America (Glassdoor, 2017) • #3 of the top 10 hottest IT jobs for 2017 (Tech Republic, 2017) Designer to Developer Ratios UX MARKET CONDITION
- 6. Key to Success • Technical skills provide you with functional capabilities • Behavioral skills helps in establishing your brand value • Technical skills can be acquired, soft skills needs to be practiced Behavioral Technical
- 7. DESIGN PRINCIPLES FOR DESIGNERS understanding communication empathy ARTICULATION creativity planning reliability BRANDING exploration viability feasibility COLLABORATION
- 8. ARTICULATION
- 9. Understanding • Understand the ask • Reframe and define the problem based on the ask • Focus on the core problem not just the superficial one
- 10. Empathy • Build the ability to understand and share the feelings of another • Identify unarticulated needs, goals and pain points • Empathize not only users. include project team members, stakeholders & influencers
- 11. Communication • Articulate your needs upfront • Ask contextual questions • Negotiate to say no • Sell your designs from the point of view of your audience • Be culturally sensitive
- 12. CASE STUDY Industrial Digitization in Manufacturing Plants • Operator • Plant Manager • Data Scientist #personalConnect #endToEndExperience
- 13. “People do not buy goods & services. They buy relations, stories & magic” Seth Godin, Best selling author BRANDING
- 14. Planning • Plan to estimate time and effort • Convey continuous progress • Handle ambiguity by being agile and lean • Be resilient in situations where ability to control is limited
- 15. Creativity Creativity • Don’t limit creativity to your design • Be creative in communication, planning and overcoming obstacles • Don’t underestimate creativity of non-design professionals • Balance creativity with integrity
- 16. Exploration – ideate, benchmark, get inspired Reliability • Build a fire & forget brand for your self • Choose your battles and pick wins that matters • Prioritize conflicting interrupts • Change gear before things are out of control
- 17. CASE STUDY Performance Evaluation of Designers #Perception #moreIsLess SITA The Planner GITA The Chatter RAM The Rock
- 18. COLLABORATION
- 19. Exploration • Don’t try to invent the wheel every time • Get inspired from others but don’t copy • Don’t rely on your first design as the final one • Diverge to converge
- 20. Viability • Measure return on investment • Find the balance between satisfaction and cost optimization • Understand the avenues of financial benefits
- 21. Feasibility • Design that can be build • Inspect what is build is what you have designed • Negotiate on features but not on quality • Learn the language of the developers • Use tools to help developers
- 22. CASE STUDY Speak to be listened #perseverance #talkAboutPeople • Volume of work • Painful problem • Security and confidence
- 23. DESIGN PRINCIPLES FOR DESIGNERS understanding communication empathy creativity planning reliability exploration viability feasibility understanding exploration communication planning creativity viability empathy reliability feasibility