On November 12, DESIGNxRI hosted a Conversation with UK Design Council Policy Advisor Camilla Buchanan in Providence. She was joined design and community leaders and shared examples of the Design Council's work in engaging design thinking and talent to transform businesses and communities for the better. Here's her presentation - showing impact on applying design to business, public sector and social good.

1. Design Council
Camilla
Buchanan,
Policy
Advisor
DESIGNxRI,
12
November
2013

2. Championing
great design
to improve lives

3. Design as an innovation method
“I had thought of design as buildings or dresses,
done by people in the private sector. I never thought
that the principles of creating a product or building
could equally be applied to a government service –
its taught me that design is something which works
for everyone."
Lindsey Craig, London Borough of Lewisham

4. Design?
Branding
Retail
Packaging
Web
Service
Product

5. The popular conception of
design vs. all other concepts
All other concepts
v
Decoration
Eli Bevis, 2006

6. Design as an innovation method
Human centred & collaborative by researching user needs
Iterative working through prototyping and improving
Creating clear visual communications

8. Design as an innovation method
Discover
Define
Insight into the problem The area to focus upon
Develop
Deliver
Potential solutions
Solutions which work

9. Design in
Business

10. Naylor’s Industries
Design Council alumni business
Impact
– Yorkshire Flowerpots sales rose from £500,000 to £6m in three years.
– Naylor turned over £36m in 2011/12
– Innovation has rippled out through the rest of the business. Over half
Naylor’s sales come from products the business wasn’t making five years
ago.

11. Design-led business coaching - impact
For every £1 invested in design, businesses can
expect:
- over £20 in increased revenues
- over £4 in net operating profit
- over £5 in increased exports

12. Design in
Public Sector

13. Lewisham Borough Council
Design Council alumni local authority
Impact
-
-
-
-
Redesign of space and communications environment
Reduced staff absenteeism
Higher customer satisfaction
Estimated cost savings of £368,000 per year

17. Design for
Social
Challenges

18. Design to improve life

19. Ode!

21. Dementia costs
Dementia is a huge issue for the UK and globally:
- cost to the UK is £23 billion per year
- globally costs are $604 billion, 1% of GDP.

22. Creating the evidence base for
design

23. Beyond2012.org.uk

24. Design Associates

25. Thank you
@anniecamilla10
www.designcouncil.org.uk