The client for this web design project is Crayola. The goal is to redesign Crayola's existing website to make it easier for users to navigate and find products like crayons and art supplies. The target audience is children, adults of children, and educators. The proposed redesign aims to improve the current methods of advertising through the website and word of mouth by creating a new site that provides a better user experience and grows Crayola's customer base. The designer plans to complete a prototype by June 11, 2013 and a working test site by June.

1. COURSE TITLE: Managing Web and Interactive Media COURSE NUMBER: GA322-7
APare Designs
95 Powers Street
Milford, NH 03055
603-249-5620
amandapare1@yahoo.com
Crayola
1235 South Street
Miami, Florida
506-437-9484
Joe Slone@gmail.com
The client for this web site design is Crayola. Crayola was started for children, adults and
Educators to have a place to come to search and purchase new products. Their passion was to
create a site where they could come and find coloring pages, lesson plans and interact with the
site..
The audience for this site is Children, Adults of children, and Educators to find the items that
they know and love.
We can assume that the background of the audience will be children, adults and educators
that want to find products that they can use to create cats, coloring pages, and lesson plans
that they can use at home and school to educate children and inspire creativity in young
children.
The main goal of this site is to do a redesign of the page that crayola currently has. Making the
site easy to navigate and for the consumer to be able to spend less time finding the items that
they want to purchase or print.
The major topic of this site is the products being sold:
Crayons
Art Supplies
The current method that the users get their information from is advertisement methods such as a
web site promotions and by word of mouth. My client needs a way to gain more audiences
through a site to acquire more customers to gain more business.
How can these methods/practices be improved? The result in of these methods and practices
is having a few people who are interested and they have gained more customers through word
of mouth but need more to keep the business going. These methods can be improved by setting
DESIGN BRIEF

2. up a new site that will give the client a better audience base and be able to gain the customers
that will bring in the business that is needed.
The problems that my client is having is that the consumer is spending way to much time
searching for products and not having enough time to spend with the children. They need a re
design to make the site easily accessible and for the consumer to be able to get on and find
things more easily.
As of now I am not sure where the site will be uploaded or where it will be uploaded
The site will be maintained by me who will need to be updated when the client adds more
products or the site needs to be changed and updated for the needs of the web.
Advertisement for this site will be through word of mouth and buy the client handing out flyers to
its current customers Potential people who could work with this project with me would be a
photographer to take images of the products being sold.
The software I will need for this project will be use of Adobe products such as Dreamweaver,
Flash, and Photoshop. I already have these programs so starting this project will not be a
problem to start right away.
I expect to complete a design and a prototype by June 11th 2013 with a testable working site
by June.