This document provides 6 tips for web design and development that entrepreneurs and marketing executives should know to boost website conversion: 1. Consider size factors and ensure important information like text and images are large enough to be easily distinguished. 2. Diversify colours for contrast but avoid too many shiny colours that could frustrate readers. 3. Don't go overboard with too many moving/animated elements or unnecessary banners which can confuse visitors. 4. Keep the design simple with limited colours, fonts, and animations focused directly on converting visitors to sales. 5. Target the client perspective and ensure all visitors understand the purpose regardless of attributes like economic status. 6. Continually modify the