My slides from AdDay 2018 in Stockholm Sweden in which I present Stockholm's Entrepreneurial Ecosystem

2. April 2018

3. Stockholm – a unicorn breeding ground
Unicorns: Private companies
valued at more than USD 1 bln
www.slideshare.net/eteigland

4. Stockholm’s entrepreneurial ecosystem
http://www.slideshare.net/eteigland

5. DESIGN at the heart of
Sweden’s unicorn factory?
1. Design
product first for
user’s need,
then technology
as an enabler
2.
Design
social
networks
3. Design
Sweden’s
ecosyste
m
Design =
An innovation
process

6. DESIGN at the heart of
Sweden’s unicorn factory?
1. Design
product first
for user’s
need, then
technology as
an enabler
2.
Design
social
networks
3. Design
Sweden’s
ecosyste
m
Design =
An innovation
process

7. 7
Products and services are becoming
increasingly more complex…

8. The User First, then the Technology
LinkedIn Stockholm Economic Graph 2015
Stockholm’s top industriesStockholm’s unique skills

9. Innovation is about creating novelty
in multiple dimensions and managing inherent uncertainty
Product offering
(what)
Service
Product
system
Customers
(who)
Core/internal
Processes (how)
Customer
experience
Business modelOrganization
Supply chain
Presence/channels
(where)
Networking
Brand
The Innovation Radar
(Sawhney et al., 2006)
Innovation is not just about new products

10. 10

11. “We always overestimate the change that
will occur in the next two years and
underestimate the change that will occur
in the next ten.”
- Bill Gates, The Road Ahead, 1996
Scenario
Thinking

12. DESIGN at the heart of
Sweden’s unicorn factory?
1. Design
product first for
user’s need,
then technology
as an enabler
2.
Design
social
networks
3. Design
Sweden’s
ecosyste
m
Design =
An innovation
process

13. BA
Two individuals (organizations)
with the same number of contacts…

14. …but with very different
access to signals, ideas, and resources
BA

15. Design your social networks
1. Build relationships across diverse networks
2. Ask “What if?” and challenge basic assumptions
3. Go from “Problem Solver” -> “Solution Finder”
4. Ensure access to resources, not ownership
Boundary
spanner

16. Strong informal networking culture

17. DESIGN at the heart of
Sweden’s unicorn factory?
1. Design
product first for
user’s need,
then technology
as an enabler
2.
Design
social
networks
3. Design
Sweden’s
ecosyste
m
Design =
An innovation
process

18. SWEDEN’S
Innovation Ecosystem
https://www.weforum.org/reports/entrepreneurial-ecosystems-around-globe-and-company-growth-dynamics/

19. Flat “network” structure enables
collaboration across all boundaries
Hierarchy Network

20. Extensive inter-organizational collaboration
Entrepreneurs
Academics
Public sector employees
Small firm employees
Large firm employees
Hobbyists
Teenagers
Retirees

21. Strong “pay-it-forward” culture
“Stockholm has accumulated a
high degree of entrepreneurial
experience that continues to be
fed back into the ecosystem.”
- Stockholm entrepreneur
“I really think that there is something special here in Stockholm
that I haven’t seen anywhere in the world. I came here with no
networks and less than six months later, I have an extensive
network in the Stockholm startup community.”
- Hong Kong entrepreneur

22. DESIGN at the heart of
Sweden’s unicorn factory?
1. Design
product first for
user’s need,
then technology
as an enabler
2.
Design
social
networks
3. Design
Sweden’s
ecosyste
m
Design =
An innovation
process

23. Robin Teigland
robin.teigland@hhs.se
www.slideshare.net/eteigland
www.robinteigland.com
@robin.teigland
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