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Chap 3-1Copyright ©2012 Pearson Education, Inc. publishing as Prentice Hall Chap 3-1
Chapter 3
Numerical Descriptive Measures
Basic Business Statistics
12th Edition
Chap 3-2Copyright ©2012 Pearson Education, Inc. publishing as Prentice Hall Chap 3-2
In this chapter, you learn:
 To describe the properties of central tendency,
variation, and shape in numerical data
 To construct and interpret a boxplot
 To compute descriptive summary measures for a
population
 To compute the covariance and the coefficient of
correlation
Learning Objectives
Chap 3-3Copyright ©2012 Pearson Education, Inc. publishing as Prentice Hall Chap 3-3
Summary Definitions
 The central tendency is the extent to which all the
data values group around a typical or central value.
 The variation is the amount of dispersion or
scattering of values
 The shape is the pattern of the distribution of values
from the lowest value to the highest value.
DCOVA
Chap 3-4Copyright ©2012 Pearson Education, Inc. publishing as Prentice Hall Chap 3-4
Measures of Central Tendency:
The Mean
 The arithmetic mean (often just called the “mean”)
is the most common measure of central tendency
 For a sample of size n:
Sample size
n
XXX
n
X
X n21
n
1i
i


 
Observed values
The ith value
Pronounced x-bar
DCOVA
Chap 3-5Copyright ©2012 Pearson Education, Inc. publishing as Prentice Hall Chap 3-5
Measures of Central Tendency:
The Mean
 The most common measure of central tendency
 Mean = sum of values divided by the number of values
 Affected by extreme values (outliers)
(continued)
11 12 13 14 15 16 17 18 19 20
Mean = 13
11 12 13 14 15 16 17 18 19 20
Mean = 14
31
5
65
5
5141312111

 41
5
70
5
2041312111


DCOVA
Chap 3-6Copyright ©2012 Pearson Education, Inc. publishing as Prentice Hall Chap 3-6
Measures of Central Tendency:
The Median
 In an ordered array, the median is the “middle”
number (50% above, 50% below)
 Not affected by extreme values
Median = 13 Median = 13
11 12 13 14 15 16 17 18 19 20 11 12 13 14 15 16 17 18 19 20
DCOVA
Chap 3-7Copyright ©2012 Pearson Education, Inc. publishing as Prentice Hall Chap 3-7
Measures of Central Tendency:
Locating the Median
 The location of the median when the values are in numerical order
(smallest to largest):
 If the number of values is odd, the median is the middle number
 If the number of values is even, the median is the average of the
two middle numbers
Note that is not the value of the median, only the position of
the median in the ranked data
dataorderedtheinposition
2
1n
positionMedian


2
1n 
DCOVA
Chap 3-8Copyright ©2012 Pearson Education, Inc. publishing as Prentice Hall Chap 3-8
Measures of Central Tendency:
The Mode
 Value that occurs most often
 Not affected by extreme values
 Used for either numerical or categorical (nominal)
data
 There may be no mode
 There may be several modes
0 1 2 3 4 5 6 7 8 9 10 11 12 13 14
Mode = 9
0 1 2 3 4 5 6
No Mode
DCOVA
Chap 3-9Copyright ©2012 Pearson Education, Inc. publishing as Prentice Hall Chap 3-9
Measures of Central Tendency:
Review Example
House Prices:
$2,000,000
$ 500,000
$ 300,000
$ 100,000
$ 100,000
Sum $ 3,000,000
 Mean: ($3,000,000/5)
= $600,000
 Median: middle value of ranked
data
= $300,000
 Mode: most frequent value
= $100,000
DCOVA
Chap 3-10Copyright ©2012 Pearson Education, Inc. publishing as Prentice Hall Chap 3-10
Measures of Central Tendency:
Which Measure to Choose?
 The mean is generally used, unless extreme values
(outliers) exist.
 The median is often used, since the median is not
sensitive to extreme values. For example, median
home prices may be reported for a region; it is less
sensitive to outliers.
 In some situations it makes sense to report both the
mean and the median.
DCOVA
Chap 3-11Copyright ©2012 Pearson Education, Inc. publishing as Prentice Hall Chap 3-11
Measure of Central Tendency For The Rate Of Change
Of A Variable Over Time:
The Geometric Mean & The Geometric Rate of Return
 Geometric mean
 Used to measure the rate of change of a variable over time
 Geometric mean rate of return
 Measures the status of an investment over time
 Where Ri is the rate of return in time period i
n/1
n21G )XXX(X  
1)]R1()R1()R1[(R n/1
n21G  
DCOVA
Chap 3-12Copyright ©2012 Pearson Education, Inc. publishing as Prentice Hall Chap 3-12
The Geometric Mean Rate of
Return: Example
An investment of $100,000 declined to $50,000 at the end of
year one and rebounded to $100,000 at end of year two:
The overall two-year per year return is zero, since it started
and ended at the same level.
000,100$X000,50$X000,100$X 321 
50% decrease 100% increase
DCOVA
Chap 3-13Copyright ©2012 Pearson Education, Inc. publishing as Prentice Hall Chap 3-13
The Geometric Mean Rate of
Return: Example
Use the 1-year returns to compute the arithmetic mean
and the geometric mean:
%2525.
2
)1()5.(


X
Arithmetic
mean rate
of return:
Geometric
mean rate of
return:
%012/1112/1)]2()50[(.
12/1))]1(1())5.(1[(
1/1)]1()21()11[(


 n
nRRRGR 
Misleading result
More
representative
result
(continued)
DCOVA
Chap 3-14Copyright ©2012 Pearson Education, Inc. publishing as Prentice Hall Chap 3-14
Measures of Central Tendency:
Summary
Central Tendency
Arithmetic
Mean
Median Mode Geometric Mean
n
X
X
n
i
i
 1
n/1
n21G )XXX(X  
Middle value
in the ordered
array
Most
frequently
observed
value
Rate of
change of
a variable
over time
DCOVA
Chap 3-15Copyright ©2012 Pearson Education, Inc. publishing as Prentice Hall Chap 3-15
Same center,
different variation
Measures of Variation
 Measures of variation give
information on the spread
or variability or
dispersion of the data
values.
Variation
Standard
Deviation
Coefficient
of Variation
Range Variance
DCOVA
Chap 3-16Copyright ©2012 Pearson Education, Inc. publishing as Prentice Hall Chap 3-16
Measures of Variation:
The Range
 Simplest measure of variation
 Difference between the largest and the smallest values:
Range = Xlargest – Xsmallest
0 1 2 3 4 5 6 7 8 9 10 11 12 13 14
Range = 13 - 1 = 12
Example:
DCOVA
Chap 3-17Copyright ©2012 Pearson Education, Inc. publishing as Prentice Hall Chap 3-17
Measures of Variation:
Why The Range Can Be Misleading
 Ignores the way in which data are distributed
 Sensitive to outliers
7 8 9 10 11 12
Range = 12 - 7 = 5
7 8 9 10 11 12
Range = 12 - 7 = 5
1,1,1,1,1,1,1,1,1,1,1,2,2,2,2,2,2,2,2,3,3,3,3,4,5
1,1,1,1,1,1,1,1,1,1,1,2,2,2,2,2,2,2,2,3,3,3,3,4,120
Range = 5 - 1 = 4
Range = 120 - 1 = 119
DCOVA
Chap 3-18Copyright ©2012 Pearson Education, Inc. publishing as Prentice Hall Chap 3-18
 Average (approximately) of squared deviations
of values from the mean
 Sample variance:
Measures of Variation:
The Sample Variance
1-n
)X(X
S
n
1i
2
i
2



Where = arithmetic mean
n = sample size
Xi = ith value of the variable X
X
DCOVA
Chap 3-19Copyright ©2012 Pearson Education, Inc. publishing as Prentice Hall Chap 3-19
Measures of Variation:
The Sample Standard Deviation
 Most commonly used measure of variation
 Shows variation about the mean
 Is the square root of the variance
 Has the same units as the original data
 Sample standard deviation:
1-n
)X(X
S
n
1i
2
i


DCOVA
Chap 3-20Copyright ©2012 Pearson Education, Inc. publishing as Prentice Hall Chap 3-20
Measures of Variation:
The Standard Deviation
Steps for Computing Standard Deviation
1. Compute the difference between each value and the
mean.
2. Square each difference.
3. Add the squared differences.
4. Divide this total by n-1 to get the sample variance.
5. Take the square root of the sample variance to get
the sample standard deviation.
DCOVA
Chap 3-21Copyright ©2012 Pearson Education, Inc. publishing as Prentice Hall Chap 3-21
Measures of Variation:
Sample Standard Deviation
Calculation Example
Sample
Data (Xi) : 10 12 14 15 17 18 18 24
n = 8 Mean = X = 16
4.3095
7
130
18
16)(2416)(1416)(1216)(10
1n
)X(24)X(14)X(12)X(10
S
2222
2222









A measure of the “average”
scatter around the mean
DCOVA
Chap 3-22Copyright ©2012 Pearson Education, Inc. publishing as Prentice Hall Chap 3-22
Measures of Variation:
Comparing Standard Deviations
Mean = 15.5
S = 3.33811 12 13 14 15 16 17 18 19 20 21
11 12 13 14 15 16 17 18 19 20
21
Data B
Data A
Mean = 15.5
S = 0.926
11 12 13 14 15 16 17 18 19 20 21
Mean = 15.5
S = 4.570
Data C
DCOVA
Chap 3-23Copyright ©2012 Pearson Education, Inc. publishing as Prentice Hall Chap 3-23
Measures of Variation:
Comparing Standard Deviations
Smaller standard deviation
Larger standard deviation
DCOVA
Chap 3-24Copyright ©2012 Pearson Education, Inc. publishing as Prentice Hall Chap 3-24
Measures of Variation:
Summary Characteristics
 The more the data are spread out, the greater the
range, variance, and standard deviation.
 The more the data are concentrated, the smaller the
range, variance, and standard deviation.
 If the values are all the same (no variation), all these
measures will be zero.
 None of these measures are ever negative.
DCOVA
Chap 3-25Copyright ©2012 Pearson Education, Inc. publishing as Prentice Hall Chap 3-25
Measures of Variation:
The Coefficient of Variation
 Measures relative variation
 Always in percentage (%)
 Shows variation relative to mean
 Can be used to compare the variability of two or
more sets of data measured in different units
100%
X
S
CV 








DCOVA
Chap 3-26Copyright ©2012 Pearson Education, Inc. publishing as Prentice Hall Chap 3-26
Measures of Variation:
Comparing Coefficients of Variation
 Stock A:
 Average price last year = $50
 Standard deviation = $5
 Stock B:
 Average price last year = $100
 Standard deviation = $5
Both stocks
have the same
standard
deviation, but
stock B is less
variable relative
to its price
10%100%
$50
$5
100%
X
S
CVA 








5%100%
$100
$5
100%
X
S
CVB 








DCOVA
Chap 3-27Copyright ©2012 Pearson Education, Inc. publishing as Prentice Hall Chap 3-27
Measures of Variation:
Comparing Coefficients of Variation
 Stock A:
 Average price last year = $50
 Standard deviation = $5
 Stock C:
 Average price last year = $8
 Standard deviation = $2
Stock C has a
much smaller
standard
deviation but a
much higher
coefficient of
variation
10%100%
$50
$5
100%
X
S
CVA 








25%100%
$8
$2
100%
X
S
CVC 








DCOVA
(continued)
Chap 3-28Copyright ©2012 Pearson Education, Inc. publishing as Prentice Hall Chap 3-28
Locating Extreme Outliers:
Z-Score
 To compute the Z-score of a data value, subtract the
mean and divide by the standard deviation.
 The Z-score is the number of standard deviations a
data value is from the mean.
 A data value is considered an extreme outlier if its Z-
score is less than -3.0 or greater than +3.0.
 The larger the absolute value of the Z-score, the
farther the data value is from the mean.
DCOVA
Chap 3-29Copyright ©2012 Pearson Education, Inc. publishing as Prentice Hall Chap 3-29
Locating Extreme Outliers:
Z-Score
where X represents the data value
X is the sample mean
S is the sample standard deviation
S
XX
Z


DCOVA
Chap 3-30Copyright ©2012 Pearson Education, Inc. publishing as Prentice Hall Chap 3-30
Locating Extreme Outliers:
Z-Score
 Suppose the mean math SAT score is 490, with a
standard deviation of 100.
 Compute the Z-score for a test score of 620.
3.1
100
130
100
490620





S
XX
Z
A score of 620 is 1.3 standard deviations above the
mean and would not be considered an outlier.
DCOVA
Chap 3-31Copyright ©2012 Pearson Education, Inc. publishing as Prentice Hall Chap 3-31
Shape of a Distribution
 Describes how data are distributed
 Two useful shape related statistics are:
 Skewness
 Measures the amount of asymmetry in a
distribution
 Kurtosis
 Measures the relative concentration of values in
the center of a distribution as compared with the
tails
DCOVA
Chap 3-32Copyright ©2012 Pearson Education, Inc. publishing as Prentice Hall Chap 3-32
Shape of a Distribution
(Skewness)
 Describes the amount of asymmetry in distribution
 Symmetric or skewed
Mean = MedianMean < Median Mean > Median
Right-SkewedLeft-Skewed Symmetric
DCOVA
Skewness
Statistic < 0 0 >0
Chap 3-33Copyright ©2012 Pearson Education, Inc. publishing as Prentice Hall Chap 3-33
Shape of a Distribution
(Kurtosis)
 Describes relative concentration of values in the
center as compared to the tails
Sharper Peak
Than Bell-Shaped
Flatter Than
Bell-Shaped
Bell-Shaped
DCOVA
Kurtosis
Statistic < 0 0 >0
Chap 3-34Copyright ©2012 Pearson Education, Inc. publishing as Prentice Hall Chap 3-34
General Descriptive Stats Using
Microsoft Excel Functions DCOVA
Chap 3-35Copyright ©2012 Pearson Education, Inc. publishing as Prentice Hall Chap 3-35
General Descriptive Stats Using
Microsoft Excel Data Analysis Tool
1. Select Data.
2. Select Data Analysis.
3. Select Descriptive
Statistics and click OK.
DCOVA
Chap 3-36Copyright ©2012 Pearson Education, Inc. publishing as Prentice Hall Chap 3-36
General Descriptive Stats Using
Microsoft Excel
4. Enter the cell
range.
5. Check the
Summary
Statistics box.
6. Click OK
DCOVA
Chap 3-37Copyright ©2012 Pearson Education, Inc. publishing as Prentice Hall
Excel output
Microsoft Excel
descriptive statistics output,
using the house price data:
House Prices:
$2,000,000
500,000
300,000
100,000
100,000
DCOVA
Chap 3-37
Chap 3-38Copyright ©2012 Pearson Education, Inc. publishing as Prentice Hall
Minitab Output
Chap 3-38
Descriptive Statistics: House Price
Total
Variable Count Mean SE Mean StDev Variance Sum Minimum
House Price 5 600000 357771 800000 6.40000E+11 3000000 100000
N for
Variable Median Maximum Range Mode Skewness Kurtosis
House Price 300000 2000000 1900000 100000 2.01 4.13
Chap 3-39Copyright ©2012 Pearson Education, Inc. publishing as Prentice Hall Chap 3-39
Quartile Measures
 Quartiles split the ranked data into 4 segments with
an equal number of values per segment
25%
 The first quartile, Q1, is the value for which 25% of the
observations are smaller and 75% are larger
 Q2 is the same as the median (50% of the observations
are smaller and 50% are larger)
 Only 25% of the observations are greater than the third
quartile
Q1 Q2 Q3
25% 25% 25%
DCOVA
Chap 3-40Copyright ©2012 Pearson Education, Inc. publishing as Prentice Hall Chap 3-40
Quartile Measures:
Locating Quartiles
Find a quartile by determining the value in the
appropriate position in the ranked data, where
First quartile position: Q1 = (n+1)/4 ranked value
Second quartile position: Q2 = (n+1)/2 ranked value
Third quartile position: Q3 = 3(n+1)/4 ranked value
where n is the number of observed values
DCOVA
Chap 3-41Copyright ©2012 Pearson Education, Inc. publishing as Prentice Hall Chap 3-41
Quartile Measures:
Calculation Rules
 When calculating the ranked position use the
following rules
 If the result is a whole number then it is the ranked
position to use
 If the result is a fractional half (e.g. 2.5, 7.5, 8.5, etc.)
then average the two corresponding data values.
 If the result is not a whole number or a fractional half
then round the result to the nearest integer to find the
ranked position.
DCOVA
Chap 3-42Copyright ©2012 Pearson Education, Inc. publishing as Prentice Hall Chap 3-42
(n = 9)
Q1 is in the (9+1)/4 = 2.5 position of the ranked data
so use the value half way between the 2nd and 3rd values,
so Q1 = 12.5
Quartile Measures:
Locating Quartiles
Sample Data in Ordered Array: 11 12 13 16 16 17 18 21 22
Q1 and Q3 are measures of non-central location
Q2 = median, is a measure of central tendency
DCOVA
Chap 3-43Copyright ©2012 Pearson Education, Inc. publishing as Prentice Hall Chap 3-43
(n = 9)
Q1 is in the (9+1)/4 = 2.5 position of the ranked data,
so Q1 = (12+13)/2 = 12.5
Q2 is in the (9+1)/2 = 5th position of the ranked data,
so Q2 = median = 16
Q3 is in the 3(9+1)/4 = 7.5 position of the ranked data,
so Q3 = (18+21)/2 = 19.5
Quartile Measures
Calculating The Quartiles: Example
Sample Data in Ordered Array: 11 12 13 16 16 17 18 21 22
Q1 and Q3 are measures of non-central location
Q2 = median, is a measure of central tendency
DCOVA
Chap 3-44Copyright ©2012 Pearson Education, Inc. publishing as Prentice Hall Chap 3-44
Quartile Measures:
The Interquartile Range (IQR)
 The IQR is Q3 – Q1 and measures the spread in the
middle 50% of the data
 The IQR is also called the midspread because it covers
the middle 50% of the data
 The IQR is a measure of variability that is not
influenced by outliers or extreme values
 Measures like Q1, Q3, and IQR that are not influenced
by outliers are called resistant measures
DCOVA
Chap 3-45Copyright ©2012 Pearson Education, Inc. publishing as Prentice Hall Chap 3-45
Calculating The Interquartile
Range
Median
(Q2)
X
maximumX
minimum Q1 Q3
Example box plot for:
25% 25% 25% 25%
12 30 45 57 70
Interquartile range
= 57 – 30 = 27
DCOVA
Chap 3-46Copyright ©2012 Pearson Education, Inc. publishing as Prentice Hall Chap 3-46
The Five-Number Summary
The five numbers that help describe the center, spread
and shape of data are:
 Xsmallest
 First Quartile (Q1)
 Median (Q2)
 Third Quartile (Q3)
 Xlargest
DCOVA
Chap 3-47Copyright ©2012 Pearson Education, Inc. publishing as Prentice Hall Chap 3-47
Relationships among the five-number
summary and distribution shape
Left-Skewed Symmetric Right-Skewed
Median – Xsmallest
>
Xlargest – Median
Median – Xsmallest
≈
Xlargest – Median
Median – Xsmallest
<
Xlargest – Median
Q1 – Xsmallest
>
Xlargest – Q3
Q1 – Xsmallest
≈
Xlargest – Q3
Q1 – Xsmallest
<
Xlargest – Q3
Median – Q1
>
Q3 – Median
Median – Q1
≈
Q3 – Median
Median – Q1
<
Q3 – Median
DCOVA
Chap 3-48Copyright ©2012 Pearson Education, Inc. publishing as Prentice Hall
Five-Number Summary and
The Boxplot
 The Boxplot: A Graphical display of the data
based on the five-number summary:
Chap 3-48
Example:
Xsmallest -- Q1 -- Median -- Q3 -- Xlargest
25% of data 25% 25% 25% of data
of data of data
Xsmallest Q1 Median Q3 Xlargest
DCOVA
Chap 3-49Copyright ©2012 Pearson Education, Inc. publishing as Prentice Hall Chap 3-49
Five-Number Summary:
Shape of Boxplots
 If data are symmetric around the median then the box
and central line are centered between the endpoints
 A Boxplot can be shown in either a vertical or horizontal
orientation
Xsmallest Q1 Median Q3 Xlargest
DCOVA
Chap 3-50Copyright ©2012 Pearson Education, Inc. publishing as Prentice Hall Chap 3-50
Distribution Shape and
The Boxplot
Right-SkewedLeft-Skewed Symmetric
Q1 Q2 Q3 Q1 Q2 Q3
Q1 Q2 Q3
DCOVA
Chap 3-51Copyright ©2012 Pearson Education, Inc. publishing as Prentice Hall Chap 3-51
Boxplot Example
 Below is a Boxplot for the following data:
0 2 2 2 3 3 4 5 5 9 27
 The data are right skewed, as the plot depicts
0 2 3 5 270 2 3 5 27
Xsmallest Q1 Q2 Q3 Xlargest
DCOVA
Chap 3-52Copyright ©2012 Pearson Education, Inc. publishing as Prentice Hall Chap 3-52
Numerical Descriptive
Measures for a Population
 Descriptive statistics discussed previously described
a sample, not the population.
 Summary measures describing a population, called
parameters, are denoted with Greek letters.
 Important population parameters are the population
mean, variance, and standard deviation.
DCOVA
Chap 3-53Copyright ©2012 Pearson Education, Inc. publishing as Prentice Hall Chap 3-53
Numerical Descriptive Measures
for a Population: The mean µ
 The population mean is the sum of the values in
the population divided by the population size, N
N
XXX
N
X
N21
N
1i
i


 
μ = population mean
N = population size
Xi = ith value of the variable X
Where
DCOVA
Chap 3-54Copyright ©2012 Pearson Education, Inc. publishing as Prentice Hall Chap 3-54
 Average of squared deviations of values from
the mean
 Population variance:
Numerical Descriptive Measures
For A Population: The Variance σ2
N
μ)(X
σ
N
1i
2
i
2



Where μ = population mean
N = population size
Xi = ith value of the variable X
DCOVA
Chap 3-55Copyright ©2012 Pearson Education, Inc. publishing as Prentice Hall Chap 3-55
Numerical Descriptive Measures For A
Population: The Standard Deviation σ
 Most commonly used measure of variation
 Shows variation about the mean
 Is the square root of the population variance
 Has the same units as the original data
 Population standard deviation:
N
μ)(X
σ
N
1i
2
i


DCOVA
Chap 3-56Copyright ©2012 Pearson Education, Inc. publishing as Prentice Hall Chap 3-56
Sample statistics versus
population parameters
Measure Population
Parameter
Sample
Statistic
Mean
Variance
Standard
Deviation
X
2
S
S

2


DCOVA
Chap 3-57Copyright ©2012 Pearson Education, Inc. publishing as Prentice Hall Chap 3-57
 The empirical rule approximates the variation of
data in a bell-shaped distribution
 Approximately 68% of the data in a bell shaped
distribution is within ± one standard deviation of
the mean or
The Empirical Rule
1σμ 
μ
68%
1σμ
DCOVA
Chap 3-58Copyright ©2012 Pearson Education, Inc. publishing as Prentice Hall Chap 3-58
 Approximately 95% of the data in a bell-shaped
distribution lies within ± two standard deviations of the
mean, or µ ± 2σ
 Approximately 99.7% of the data in a bell-shaped
distribution lies within ± three standard deviations of the
mean, or µ ± 3σ
The Empirical Rule
3σμ
99.7%95%
2σμ
DCOVA
Chap 3-59Copyright ©2012 Pearson Education, Inc. publishing as Prentice Hall Chap 3-59
Using the Empirical Rule
 Suppose that the variable Math SAT scores is bell-
shaped with a mean of 500 and a standard deviation
of 90. Then,
 68% of all test takers scored between 410 and 590
(500 ± 90).
 95% of all test takers scored between 320 and 680
(500 ± 180).
 99.7% of all test takers scored between 230 and 770
(500 ± 270).
DCOVA
Chap 3-60Copyright ©2012 Pearson Education, Inc. publishing as Prentice Hall Chap 3-60
 Regardless of how the data are distributed,
at least (1 - 1/k2) x 100% of the values will
fall within k standard deviations of the mean
(for k > 1)
 Examples:
(1 - 1/22) x 100% = 75% …........ k=2 (μ ± 2σ)
(1 - 1/32) x 100% = 89% ………. k=3 (μ ± 3σ)
Chebyshev Rule
withinAt least
DCOVA
Chap 3-61Copyright ©2012 Pearson Education, Inc. publishing as Prentice Hall Chap 3-61
The Covariance
 The covariance measures the strength of the linear
relationship between two numerical variables (X & Y)
 The sample covariance:
 Only concerned with the strength of the relationship
 No causal effect is implied
1n
)YY)(XX(
)Y,X(cov
n
1i
ii




DCOVA
Chap 3-62Copyright ©2012 Pearson Education, Inc. publishing as Prentice Hall Chap 3-62
 Covariance between two variables:
cov(X,Y) > 0 X and Y tend to move in the same direction
cov(X,Y) < 0 X and Y tend to move in opposite directions
cov(X,Y) = 0 X and Y are independent
 The covariance has a major flaw:
 It is not possible to determine the relative strength of the
relationship from the size of the covariance
Interpreting Covariance
DCOVA
Chap 3-63Copyright ©2012 Pearson Education, Inc. publishing as Prentice Hall Chap 3-63
Coefficient of Correlation
 Measures the relative strength of the linear
relationship between two numerical variables
 Sample coefficient of correlation:
where
YX SS
Y),(Xcov
r 
1n
)X(X
S
n
1i
2
i
X




1n
)Y)(YX(X
Y),(Xcov
n
1i
ii




1n
)Y(Y
S
n
1i
2
i
Y




DCOVA
Chap 3-64Copyright ©2012 Pearson Education, Inc. publishing as Prentice Hall Chap 3-64
Features of the
Coefficient of Correlation
 The population coefficient of correlation is referred as ρ.
 The sample coefficient of correlation is referred to as r.
 Either ρ or r have the following features:
 Unit free
 Ranges between –1 and 1
 The closer to –1, the stronger the negative linear relationship
 The closer to 1, the stronger the positive linear relationship
 The closer to 0, the weaker the linear relationship
DCOVA
Chap 3-65Copyright ©2012 Pearson Education, Inc. publishing as Prentice Hall Chap 3-65
Scatter Plots of Sample Data with
Various Coefficients of Correlation
Y
X
Y
X
Y
X
Y
X
r = -1 r = -.6
r = +.3r = +1
Y
X
r = 0
DCOVA
Chap 3-66Copyright ©2012 Pearson Education, Inc. publishing as Prentice Hall Chap 3-66
The Coefficient of Correlation Using
Microsoft Excel Function
DCOVA
Chap 3-67Copyright ©2012 Pearson Education, Inc. publishing as Prentice Hall Chap 3-67
The Coefficient of Correlation Using
Microsoft Excel Data Analysis Tool
1. Select Data
2. Choose Data Analysis
3. Choose Correlation &
Click OK
DCOVA
Chap 3-68Copyright ©2012 Pearson Education, Inc. publishing as Prentice Hall Chap 3-68
The Coefficient of Correlation
Using Microsoft Excel
4. Input data range and select
appropriate options
5. Click OK to get output
DCOVA
Chap 3-69Copyright ©2012 Pearson Education, Inc. publishing as Prentice Hall Chap 3-69
Interpreting the Coefficient of Correlation
Using Microsoft Excel
 r = .733
 There is a relatively
strong positive linear
relationship between test
score #1 and test score
#2.
 Students who scored high
on the first test tended to
score high on second test.
Scatter Plot of Test Scores
70
75
80
85
90
95
100
70 75 80 85 90 95 100
Test #1 Score
Test#2Score
DCOVA
Chap 3-70Copyright ©2012 Pearson Education, Inc. publishing as Prentice Hall Chap 3-70
Pitfalls in Numerical
Descriptive Measures
 Data analysis is objective
 Should report the summary measures that best
describe and communicate the important aspects of
the data set
 Data interpretation is subjective
 Should be done in fair, neutral and clear manner
DCOVA
Chap 3-71Copyright ©2012 Pearson Education, Inc. publishing as Prentice Hall Chap 3-71
Ethical Considerations
Numerical descriptive measures:
 Should document both good and bad results
 Should be presented in a fair, objective and
neutral manner
 Should not use inappropriate summary
measures to distort facts
DCOVA
Chap 3-72Copyright ©2012 Pearson Education, Inc. publishing as Prentice Hall Chap 3-72
Chapter Summary
 Described measures of central tendency
 Mean, median, mode, geometric mean
 Described measures of variation
 Range, interquartile range, variance and standard
deviation, coefficient of variation, Z-scores
 Illustrated shape of distribution
 Skewness & Kurtosis
 Described data using the 5-number summary
 Boxplots
Chap 3-73Copyright ©2012 Pearson Education, Inc. publishing as Prentice Hall Chap 3-73
Chapter Summary
 Discussed covariance and correlation
coefficient
 Addressed pitfalls in numerical descriptive
measures and ethical considerations
(continued)

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Desccriptive statistics

  • 1. Chap 3-1Copyright ©2012 Pearson Education, Inc. publishing as Prentice Hall Chap 3-1 Chapter 3 Numerical Descriptive Measures Basic Business Statistics 12th Edition
  • 2. Chap 3-2Copyright ©2012 Pearson Education, Inc. publishing as Prentice Hall Chap 3-2 In this chapter, you learn:  To describe the properties of central tendency, variation, and shape in numerical data  To construct and interpret a boxplot  To compute descriptive summary measures for a population  To compute the covariance and the coefficient of correlation Learning Objectives
  • 3. Chap 3-3Copyright ©2012 Pearson Education, Inc. publishing as Prentice Hall Chap 3-3 Summary Definitions  The central tendency is the extent to which all the data values group around a typical or central value.  The variation is the amount of dispersion or scattering of values  The shape is the pattern of the distribution of values from the lowest value to the highest value. DCOVA
  • 4. Chap 3-4Copyright ©2012 Pearson Education, Inc. publishing as Prentice Hall Chap 3-4 Measures of Central Tendency: The Mean  The arithmetic mean (often just called the “mean”) is the most common measure of central tendency  For a sample of size n: Sample size n XXX n X X n21 n 1i i     Observed values The ith value Pronounced x-bar DCOVA
  • 5. Chap 3-5Copyright ©2012 Pearson Education, Inc. publishing as Prentice Hall Chap 3-5 Measures of Central Tendency: The Mean  The most common measure of central tendency  Mean = sum of values divided by the number of values  Affected by extreme values (outliers) (continued) 11 12 13 14 15 16 17 18 19 20 Mean = 13 11 12 13 14 15 16 17 18 19 20 Mean = 14 31 5 65 5 5141312111   41 5 70 5 2041312111   DCOVA
  • 6. Chap 3-6Copyright ©2012 Pearson Education, Inc. publishing as Prentice Hall Chap 3-6 Measures of Central Tendency: The Median  In an ordered array, the median is the “middle” number (50% above, 50% below)  Not affected by extreme values Median = 13 Median = 13 11 12 13 14 15 16 17 18 19 20 11 12 13 14 15 16 17 18 19 20 DCOVA
  • 7. Chap 3-7Copyright ©2012 Pearson Education, Inc. publishing as Prentice Hall Chap 3-7 Measures of Central Tendency: Locating the Median  The location of the median when the values are in numerical order (smallest to largest):  If the number of values is odd, the median is the middle number  If the number of values is even, the median is the average of the two middle numbers Note that is not the value of the median, only the position of the median in the ranked data dataorderedtheinposition 2 1n positionMedian   2 1n  DCOVA
  • 8. Chap 3-8Copyright ©2012 Pearson Education, Inc. publishing as Prentice Hall Chap 3-8 Measures of Central Tendency: The Mode  Value that occurs most often  Not affected by extreme values  Used for either numerical or categorical (nominal) data  There may be no mode  There may be several modes 0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 Mode = 9 0 1 2 3 4 5 6 No Mode DCOVA
  • 9. Chap 3-9Copyright ©2012 Pearson Education, Inc. publishing as Prentice Hall Chap 3-9 Measures of Central Tendency: Review Example House Prices: $2,000,000 $ 500,000 $ 300,000 $ 100,000 $ 100,000 Sum $ 3,000,000  Mean: ($3,000,000/5) = $600,000  Median: middle value of ranked data = $300,000  Mode: most frequent value = $100,000 DCOVA
  • 10. Chap 3-10Copyright ©2012 Pearson Education, Inc. publishing as Prentice Hall Chap 3-10 Measures of Central Tendency: Which Measure to Choose?  The mean is generally used, unless extreme values (outliers) exist.  The median is often used, since the median is not sensitive to extreme values. For example, median home prices may be reported for a region; it is less sensitive to outliers.  In some situations it makes sense to report both the mean and the median. DCOVA
  • 11. Chap 3-11Copyright ©2012 Pearson Education, Inc. publishing as Prentice Hall Chap 3-11 Measure of Central Tendency For The Rate Of Change Of A Variable Over Time: The Geometric Mean & The Geometric Rate of Return  Geometric mean  Used to measure the rate of change of a variable over time  Geometric mean rate of return  Measures the status of an investment over time  Where Ri is the rate of return in time period i n/1 n21G )XXX(X   1)]R1()R1()R1[(R n/1 n21G   DCOVA
  • 12. Chap 3-12Copyright ©2012 Pearson Education, Inc. publishing as Prentice Hall Chap 3-12 The Geometric Mean Rate of Return: Example An investment of $100,000 declined to $50,000 at the end of year one and rebounded to $100,000 at end of year two: The overall two-year per year return is zero, since it started and ended at the same level. 000,100$X000,50$X000,100$X 321  50% decrease 100% increase DCOVA
  • 13. Chap 3-13Copyright ©2012 Pearson Education, Inc. publishing as Prentice Hall Chap 3-13 The Geometric Mean Rate of Return: Example Use the 1-year returns to compute the arithmetic mean and the geometric mean: %2525. 2 )1()5.(   X Arithmetic mean rate of return: Geometric mean rate of return: %012/1112/1)]2()50[(. 12/1))]1(1())5.(1[( 1/1)]1()21()11[(    n nRRRGR  Misleading result More representative result (continued) DCOVA
  • 14. Chap 3-14Copyright ©2012 Pearson Education, Inc. publishing as Prentice Hall Chap 3-14 Measures of Central Tendency: Summary Central Tendency Arithmetic Mean Median Mode Geometric Mean n X X n i i  1 n/1 n21G )XXX(X   Middle value in the ordered array Most frequently observed value Rate of change of a variable over time DCOVA
  • 15. Chap 3-15Copyright ©2012 Pearson Education, Inc. publishing as Prentice Hall Chap 3-15 Same center, different variation Measures of Variation  Measures of variation give information on the spread or variability or dispersion of the data values. Variation Standard Deviation Coefficient of Variation Range Variance DCOVA
  • 16. Chap 3-16Copyright ©2012 Pearson Education, Inc. publishing as Prentice Hall Chap 3-16 Measures of Variation: The Range  Simplest measure of variation  Difference between the largest and the smallest values: Range = Xlargest – Xsmallest 0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 Range = 13 - 1 = 12 Example: DCOVA
  • 17. Chap 3-17Copyright ©2012 Pearson Education, Inc. publishing as Prentice Hall Chap 3-17 Measures of Variation: Why The Range Can Be Misleading  Ignores the way in which data are distributed  Sensitive to outliers 7 8 9 10 11 12 Range = 12 - 7 = 5 7 8 9 10 11 12 Range = 12 - 7 = 5 1,1,1,1,1,1,1,1,1,1,1,2,2,2,2,2,2,2,2,3,3,3,3,4,5 1,1,1,1,1,1,1,1,1,1,1,2,2,2,2,2,2,2,2,3,3,3,3,4,120 Range = 5 - 1 = 4 Range = 120 - 1 = 119 DCOVA
  • 18. Chap 3-18Copyright ©2012 Pearson Education, Inc. publishing as Prentice Hall Chap 3-18  Average (approximately) of squared deviations of values from the mean  Sample variance: Measures of Variation: The Sample Variance 1-n )X(X S n 1i 2 i 2    Where = arithmetic mean n = sample size Xi = ith value of the variable X X DCOVA
  • 19. Chap 3-19Copyright ©2012 Pearson Education, Inc. publishing as Prentice Hall Chap 3-19 Measures of Variation: The Sample Standard Deviation  Most commonly used measure of variation  Shows variation about the mean  Is the square root of the variance  Has the same units as the original data  Sample standard deviation: 1-n )X(X S n 1i 2 i   DCOVA
  • 20. Chap 3-20Copyright ©2012 Pearson Education, Inc. publishing as Prentice Hall Chap 3-20 Measures of Variation: The Standard Deviation Steps for Computing Standard Deviation 1. Compute the difference between each value and the mean. 2. Square each difference. 3. Add the squared differences. 4. Divide this total by n-1 to get the sample variance. 5. Take the square root of the sample variance to get the sample standard deviation. DCOVA
  • 21. Chap 3-21Copyright ©2012 Pearson Education, Inc. publishing as Prentice Hall Chap 3-21 Measures of Variation: Sample Standard Deviation Calculation Example Sample Data (Xi) : 10 12 14 15 17 18 18 24 n = 8 Mean = X = 16 4.3095 7 130 18 16)(2416)(1416)(1216)(10 1n )X(24)X(14)X(12)X(10 S 2222 2222          A measure of the “average” scatter around the mean DCOVA
  • 22. Chap 3-22Copyright ©2012 Pearson Education, Inc. publishing as Prentice Hall Chap 3-22 Measures of Variation: Comparing Standard Deviations Mean = 15.5 S = 3.33811 12 13 14 15 16 17 18 19 20 21 11 12 13 14 15 16 17 18 19 20 21 Data B Data A Mean = 15.5 S = 0.926 11 12 13 14 15 16 17 18 19 20 21 Mean = 15.5 S = 4.570 Data C DCOVA
  • 23. Chap 3-23Copyright ©2012 Pearson Education, Inc. publishing as Prentice Hall Chap 3-23 Measures of Variation: Comparing Standard Deviations Smaller standard deviation Larger standard deviation DCOVA
  • 24. Chap 3-24Copyright ©2012 Pearson Education, Inc. publishing as Prentice Hall Chap 3-24 Measures of Variation: Summary Characteristics  The more the data are spread out, the greater the range, variance, and standard deviation.  The more the data are concentrated, the smaller the range, variance, and standard deviation.  If the values are all the same (no variation), all these measures will be zero.  None of these measures are ever negative. DCOVA
  • 25. Chap 3-25Copyright ©2012 Pearson Education, Inc. publishing as Prentice Hall Chap 3-25 Measures of Variation: The Coefficient of Variation  Measures relative variation  Always in percentage (%)  Shows variation relative to mean  Can be used to compare the variability of two or more sets of data measured in different units 100% X S CV          DCOVA
  • 26. Chap 3-26Copyright ©2012 Pearson Education, Inc. publishing as Prentice Hall Chap 3-26 Measures of Variation: Comparing Coefficients of Variation  Stock A:  Average price last year = $50  Standard deviation = $5  Stock B:  Average price last year = $100  Standard deviation = $5 Both stocks have the same standard deviation, but stock B is less variable relative to its price 10%100% $50 $5 100% X S CVA          5%100% $100 $5 100% X S CVB          DCOVA
  • 27. Chap 3-27Copyright ©2012 Pearson Education, Inc. publishing as Prentice Hall Chap 3-27 Measures of Variation: Comparing Coefficients of Variation  Stock A:  Average price last year = $50  Standard deviation = $5  Stock C:  Average price last year = $8  Standard deviation = $2 Stock C has a much smaller standard deviation but a much higher coefficient of variation 10%100% $50 $5 100% X S CVA          25%100% $8 $2 100% X S CVC          DCOVA (continued)
  • 28. Chap 3-28Copyright ©2012 Pearson Education, Inc. publishing as Prentice Hall Chap 3-28 Locating Extreme Outliers: Z-Score  To compute the Z-score of a data value, subtract the mean and divide by the standard deviation.  The Z-score is the number of standard deviations a data value is from the mean.  A data value is considered an extreme outlier if its Z- score is less than -3.0 or greater than +3.0.  The larger the absolute value of the Z-score, the farther the data value is from the mean. DCOVA
  • 29. Chap 3-29Copyright ©2012 Pearson Education, Inc. publishing as Prentice Hall Chap 3-29 Locating Extreme Outliers: Z-Score where X represents the data value X is the sample mean S is the sample standard deviation S XX Z   DCOVA
  • 30. Chap 3-30Copyright ©2012 Pearson Education, Inc. publishing as Prentice Hall Chap 3-30 Locating Extreme Outliers: Z-Score  Suppose the mean math SAT score is 490, with a standard deviation of 100.  Compute the Z-score for a test score of 620. 3.1 100 130 100 490620      S XX Z A score of 620 is 1.3 standard deviations above the mean and would not be considered an outlier. DCOVA
  • 31. Chap 3-31Copyright ©2012 Pearson Education, Inc. publishing as Prentice Hall Chap 3-31 Shape of a Distribution  Describes how data are distributed  Two useful shape related statistics are:  Skewness  Measures the amount of asymmetry in a distribution  Kurtosis  Measures the relative concentration of values in the center of a distribution as compared with the tails DCOVA
  • 32. Chap 3-32Copyright ©2012 Pearson Education, Inc. publishing as Prentice Hall Chap 3-32 Shape of a Distribution (Skewness)  Describes the amount of asymmetry in distribution  Symmetric or skewed Mean = MedianMean < Median Mean > Median Right-SkewedLeft-Skewed Symmetric DCOVA Skewness Statistic < 0 0 >0
  • 33. Chap 3-33Copyright ©2012 Pearson Education, Inc. publishing as Prentice Hall Chap 3-33 Shape of a Distribution (Kurtosis)  Describes relative concentration of values in the center as compared to the tails Sharper Peak Than Bell-Shaped Flatter Than Bell-Shaped Bell-Shaped DCOVA Kurtosis Statistic < 0 0 >0
  • 34. Chap 3-34Copyright ©2012 Pearson Education, Inc. publishing as Prentice Hall Chap 3-34 General Descriptive Stats Using Microsoft Excel Functions DCOVA
  • 35. Chap 3-35Copyright ©2012 Pearson Education, Inc. publishing as Prentice Hall Chap 3-35 General Descriptive Stats Using Microsoft Excel Data Analysis Tool 1. Select Data. 2. Select Data Analysis. 3. Select Descriptive Statistics and click OK. DCOVA
  • 36. Chap 3-36Copyright ©2012 Pearson Education, Inc. publishing as Prentice Hall Chap 3-36 General Descriptive Stats Using Microsoft Excel 4. Enter the cell range. 5. Check the Summary Statistics box. 6. Click OK DCOVA
  • 37. Chap 3-37Copyright ©2012 Pearson Education, Inc. publishing as Prentice Hall Excel output Microsoft Excel descriptive statistics output, using the house price data: House Prices: $2,000,000 500,000 300,000 100,000 100,000 DCOVA Chap 3-37
  • 38. Chap 3-38Copyright ©2012 Pearson Education, Inc. publishing as Prentice Hall Minitab Output Chap 3-38 Descriptive Statistics: House Price Total Variable Count Mean SE Mean StDev Variance Sum Minimum House Price 5 600000 357771 800000 6.40000E+11 3000000 100000 N for Variable Median Maximum Range Mode Skewness Kurtosis House Price 300000 2000000 1900000 100000 2.01 4.13
  • 39. Chap 3-39Copyright ©2012 Pearson Education, Inc. publishing as Prentice Hall Chap 3-39 Quartile Measures  Quartiles split the ranked data into 4 segments with an equal number of values per segment 25%  The first quartile, Q1, is the value for which 25% of the observations are smaller and 75% are larger  Q2 is the same as the median (50% of the observations are smaller and 50% are larger)  Only 25% of the observations are greater than the third quartile Q1 Q2 Q3 25% 25% 25% DCOVA
  • 40. Chap 3-40Copyright ©2012 Pearson Education, Inc. publishing as Prentice Hall Chap 3-40 Quartile Measures: Locating Quartiles Find a quartile by determining the value in the appropriate position in the ranked data, where First quartile position: Q1 = (n+1)/4 ranked value Second quartile position: Q2 = (n+1)/2 ranked value Third quartile position: Q3 = 3(n+1)/4 ranked value where n is the number of observed values DCOVA
  • 41. Chap 3-41Copyright ©2012 Pearson Education, Inc. publishing as Prentice Hall Chap 3-41 Quartile Measures: Calculation Rules  When calculating the ranked position use the following rules  If the result is a whole number then it is the ranked position to use  If the result is a fractional half (e.g. 2.5, 7.5, 8.5, etc.) then average the two corresponding data values.  If the result is not a whole number or a fractional half then round the result to the nearest integer to find the ranked position. DCOVA
  • 42. Chap 3-42Copyright ©2012 Pearson Education, Inc. publishing as Prentice Hall Chap 3-42 (n = 9) Q1 is in the (9+1)/4 = 2.5 position of the ranked data so use the value half way between the 2nd and 3rd values, so Q1 = 12.5 Quartile Measures: Locating Quartiles Sample Data in Ordered Array: 11 12 13 16 16 17 18 21 22 Q1 and Q3 are measures of non-central location Q2 = median, is a measure of central tendency DCOVA
  • 43. Chap 3-43Copyright ©2012 Pearson Education, Inc. publishing as Prentice Hall Chap 3-43 (n = 9) Q1 is in the (9+1)/4 = 2.5 position of the ranked data, so Q1 = (12+13)/2 = 12.5 Q2 is in the (9+1)/2 = 5th position of the ranked data, so Q2 = median = 16 Q3 is in the 3(9+1)/4 = 7.5 position of the ranked data, so Q3 = (18+21)/2 = 19.5 Quartile Measures Calculating The Quartiles: Example Sample Data in Ordered Array: 11 12 13 16 16 17 18 21 22 Q1 and Q3 are measures of non-central location Q2 = median, is a measure of central tendency DCOVA
  • 44. Chap 3-44Copyright ©2012 Pearson Education, Inc. publishing as Prentice Hall Chap 3-44 Quartile Measures: The Interquartile Range (IQR)  The IQR is Q3 – Q1 and measures the spread in the middle 50% of the data  The IQR is also called the midspread because it covers the middle 50% of the data  The IQR is a measure of variability that is not influenced by outliers or extreme values  Measures like Q1, Q3, and IQR that are not influenced by outliers are called resistant measures DCOVA
  • 45. Chap 3-45Copyright ©2012 Pearson Education, Inc. publishing as Prentice Hall Chap 3-45 Calculating The Interquartile Range Median (Q2) X maximumX minimum Q1 Q3 Example box plot for: 25% 25% 25% 25% 12 30 45 57 70 Interquartile range = 57 – 30 = 27 DCOVA
  • 46. Chap 3-46Copyright ©2012 Pearson Education, Inc. publishing as Prentice Hall Chap 3-46 The Five-Number Summary The five numbers that help describe the center, spread and shape of data are:  Xsmallest  First Quartile (Q1)  Median (Q2)  Third Quartile (Q3)  Xlargest DCOVA
  • 47. Chap 3-47Copyright ©2012 Pearson Education, Inc. publishing as Prentice Hall Chap 3-47 Relationships among the five-number summary and distribution shape Left-Skewed Symmetric Right-Skewed Median – Xsmallest > Xlargest – Median Median – Xsmallest ≈ Xlargest – Median Median – Xsmallest < Xlargest – Median Q1 – Xsmallest > Xlargest – Q3 Q1 – Xsmallest ≈ Xlargest – Q3 Q1 – Xsmallest < Xlargest – Q3 Median – Q1 > Q3 – Median Median – Q1 ≈ Q3 – Median Median – Q1 < Q3 – Median DCOVA
  • 48. Chap 3-48Copyright ©2012 Pearson Education, Inc. publishing as Prentice Hall Five-Number Summary and The Boxplot  The Boxplot: A Graphical display of the data based on the five-number summary: Chap 3-48 Example: Xsmallest -- Q1 -- Median -- Q3 -- Xlargest 25% of data 25% 25% 25% of data of data of data Xsmallest Q1 Median Q3 Xlargest DCOVA
  • 49. Chap 3-49Copyright ©2012 Pearson Education, Inc. publishing as Prentice Hall Chap 3-49 Five-Number Summary: Shape of Boxplots  If data are symmetric around the median then the box and central line are centered between the endpoints  A Boxplot can be shown in either a vertical or horizontal orientation Xsmallest Q1 Median Q3 Xlargest DCOVA
  • 50. Chap 3-50Copyright ©2012 Pearson Education, Inc. publishing as Prentice Hall Chap 3-50 Distribution Shape and The Boxplot Right-SkewedLeft-Skewed Symmetric Q1 Q2 Q3 Q1 Q2 Q3 Q1 Q2 Q3 DCOVA
  • 51. Chap 3-51Copyright ©2012 Pearson Education, Inc. publishing as Prentice Hall Chap 3-51 Boxplot Example  Below is a Boxplot for the following data: 0 2 2 2 3 3 4 5 5 9 27  The data are right skewed, as the plot depicts 0 2 3 5 270 2 3 5 27 Xsmallest Q1 Q2 Q3 Xlargest DCOVA
  • 52. Chap 3-52Copyright ©2012 Pearson Education, Inc. publishing as Prentice Hall Chap 3-52 Numerical Descriptive Measures for a Population  Descriptive statistics discussed previously described a sample, not the population.  Summary measures describing a population, called parameters, are denoted with Greek letters.  Important population parameters are the population mean, variance, and standard deviation. DCOVA
  • 53. Chap 3-53Copyright ©2012 Pearson Education, Inc. publishing as Prentice Hall Chap 3-53 Numerical Descriptive Measures for a Population: The mean µ  The population mean is the sum of the values in the population divided by the population size, N N XXX N X N21 N 1i i     μ = population mean N = population size Xi = ith value of the variable X Where DCOVA
  • 54. Chap 3-54Copyright ©2012 Pearson Education, Inc. publishing as Prentice Hall Chap 3-54  Average of squared deviations of values from the mean  Population variance: Numerical Descriptive Measures For A Population: The Variance σ2 N μ)(X σ N 1i 2 i 2    Where μ = population mean N = population size Xi = ith value of the variable X DCOVA
  • 55. Chap 3-55Copyright ©2012 Pearson Education, Inc. publishing as Prentice Hall Chap 3-55 Numerical Descriptive Measures For A Population: The Standard Deviation σ  Most commonly used measure of variation  Shows variation about the mean  Is the square root of the population variance  Has the same units as the original data  Population standard deviation: N μ)(X σ N 1i 2 i   DCOVA
  • 56. Chap 3-56Copyright ©2012 Pearson Education, Inc. publishing as Prentice Hall Chap 3-56 Sample statistics versus population parameters Measure Population Parameter Sample Statistic Mean Variance Standard Deviation X 2 S S  2   DCOVA
  • 57. Chap 3-57Copyright ©2012 Pearson Education, Inc. publishing as Prentice Hall Chap 3-57  The empirical rule approximates the variation of data in a bell-shaped distribution  Approximately 68% of the data in a bell shaped distribution is within ± one standard deviation of the mean or The Empirical Rule 1σμ  μ 68% 1σμ DCOVA
  • 58. Chap 3-58Copyright ©2012 Pearson Education, Inc. publishing as Prentice Hall Chap 3-58  Approximately 95% of the data in a bell-shaped distribution lies within ± two standard deviations of the mean, or µ ± 2σ  Approximately 99.7% of the data in a bell-shaped distribution lies within ± three standard deviations of the mean, or µ ± 3σ The Empirical Rule 3σμ 99.7%95% 2σμ DCOVA
  • 59. Chap 3-59Copyright ©2012 Pearson Education, Inc. publishing as Prentice Hall Chap 3-59 Using the Empirical Rule  Suppose that the variable Math SAT scores is bell- shaped with a mean of 500 and a standard deviation of 90. Then,  68% of all test takers scored between 410 and 590 (500 ± 90).  95% of all test takers scored between 320 and 680 (500 ± 180).  99.7% of all test takers scored between 230 and 770 (500 ± 270). DCOVA
  • 60. Chap 3-60Copyright ©2012 Pearson Education, Inc. publishing as Prentice Hall Chap 3-60  Regardless of how the data are distributed, at least (1 - 1/k2) x 100% of the values will fall within k standard deviations of the mean (for k > 1)  Examples: (1 - 1/22) x 100% = 75% …........ k=2 (μ ± 2σ) (1 - 1/32) x 100% = 89% ………. k=3 (μ ± 3σ) Chebyshev Rule withinAt least DCOVA
  • 61. Chap 3-61Copyright ©2012 Pearson Education, Inc. publishing as Prentice Hall Chap 3-61 The Covariance  The covariance measures the strength of the linear relationship between two numerical variables (X & Y)  The sample covariance:  Only concerned with the strength of the relationship  No causal effect is implied 1n )YY)(XX( )Y,X(cov n 1i ii     DCOVA
  • 62. Chap 3-62Copyright ©2012 Pearson Education, Inc. publishing as Prentice Hall Chap 3-62  Covariance between two variables: cov(X,Y) > 0 X and Y tend to move in the same direction cov(X,Y) < 0 X and Y tend to move in opposite directions cov(X,Y) = 0 X and Y are independent  The covariance has a major flaw:  It is not possible to determine the relative strength of the relationship from the size of the covariance Interpreting Covariance DCOVA
  • 63. Chap 3-63Copyright ©2012 Pearson Education, Inc. publishing as Prentice Hall Chap 3-63 Coefficient of Correlation  Measures the relative strength of the linear relationship between two numerical variables  Sample coefficient of correlation: where YX SS Y),(Xcov r  1n )X(X S n 1i 2 i X     1n )Y)(YX(X Y),(Xcov n 1i ii     1n )Y(Y S n 1i 2 i Y     DCOVA
  • 64. Chap 3-64Copyright ©2012 Pearson Education, Inc. publishing as Prentice Hall Chap 3-64 Features of the Coefficient of Correlation  The population coefficient of correlation is referred as ρ.  The sample coefficient of correlation is referred to as r.  Either ρ or r have the following features:  Unit free  Ranges between –1 and 1  The closer to –1, the stronger the negative linear relationship  The closer to 1, the stronger the positive linear relationship  The closer to 0, the weaker the linear relationship DCOVA
  • 65. Chap 3-65Copyright ©2012 Pearson Education, Inc. publishing as Prentice Hall Chap 3-65 Scatter Plots of Sample Data with Various Coefficients of Correlation Y X Y X Y X Y X r = -1 r = -.6 r = +.3r = +1 Y X r = 0 DCOVA
  • 66. Chap 3-66Copyright ©2012 Pearson Education, Inc. publishing as Prentice Hall Chap 3-66 The Coefficient of Correlation Using Microsoft Excel Function DCOVA
  • 67. Chap 3-67Copyright ©2012 Pearson Education, Inc. publishing as Prentice Hall Chap 3-67 The Coefficient of Correlation Using Microsoft Excel Data Analysis Tool 1. Select Data 2. Choose Data Analysis 3. Choose Correlation & Click OK DCOVA
  • 68. Chap 3-68Copyright ©2012 Pearson Education, Inc. publishing as Prentice Hall Chap 3-68 The Coefficient of Correlation Using Microsoft Excel 4. Input data range and select appropriate options 5. Click OK to get output DCOVA
  • 69. Chap 3-69Copyright ©2012 Pearson Education, Inc. publishing as Prentice Hall Chap 3-69 Interpreting the Coefficient of Correlation Using Microsoft Excel  r = .733  There is a relatively strong positive linear relationship between test score #1 and test score #2.  Students who scored high on the first test tended to score high on second test. Scatter Plot of Test Scores 70 75 80 85 90 95 100 70 75 80 85 90 95 100 Test #1 Score Test#2Score DCOVA
  • 70. Chap 3-70Copyright ©2012 Pearson Education, Inc. publishing as Prentice Hall Chap 3-70 Pitfalls in Numerical Descriptive Measures  Data analysis is objective  Should report the summary measures that best describe and communicate the important aspects of the data set  Data interpretation is subjective  Should be done in fair, neutral and clear manner DCOVA
  • 71. Chap 3-71Copyright ©2012 Pearson Education, Inc. publishing as Prentice Hall Chap 3-71 Ethical Considerations Numerical descriptive measures:  Should document both good and bad results  Should be presented in a fair, objective and neutral manner  Should not use inappropriate summary measures to distort facts DCOVA
  • 72. Chap 3-72Copyright ©2012 Pearson Education, Inc. publishing as Prentice Hall Chap 3-72 Chapter Summary  Described measures of central tendency  Mean, median, mode, geometric mean  Described measures of variation  Range, interquartile range, variance and standard deviation, coefficient of variation, Z-scores  Illustrated shape of distribution  Skewness & Kurtosis  Described data using the 5-number summary  Boxplots
  • 73. Chap 3-73Copyright ©2012 Pearson Education, Inc. publishing as Prentice Hall Chap 3-73 Chapter Summary  Discussed covariance and correlation coefficient  Addressed pitfalls in numerical descriptive measures and ethical considerations (continued)