This document is about empowering end users of Magento, an e-commerce platform. It discusses some common problems with Magento, including too much jargon, inconsistencies, and poor documentation that can hinder end users. It proposes addressing these issues by using the admin inline translation tool to simplify language, providing education and training to all staff on how to use Magento, and implementing an ongoing education program with specialist topics to keep users confident and able to better support customers. The overall goal is to put the end user at the heart of the solution in order to maximize benefits like confident users and more customer support time.