SlideShare a Scribd company logo
Deryck 
Harlick 
@futurederyck 
“The 
Forgo7en 
Heart 
of 
Magento 
-­‐ 
Empowering 
End 
Users”
How 
I 
got 
here
What 
is 
this 
Talk 
About?
Ecommerce 
Managers 
Merchandiser 
Warehouse 
Staff 
Customer 
Services 
MarkeKng
So 
What’s 
the 
Problem?
Magento 
should 
be 
an 
aide 
not 
a 
hindrance
Problem 
1: 
Too 
Much 
Jargon
Problem 
2: 
Inconsistencies
Problem 
3: 
Poor 
Help 
DocumentaKon
Are 
these 
Really 
Problems?
How 
to 
we 
Fix 
this?
Use 
the 
Admin 
Inline 
Translate
Educate
Educate 
• InducKon 
training 
for 
all 
staff 
• Supply 
before 
the 
seUng 
up 
store 
• Ensure 
the 
staff 
feel 
valued, 
included 
and 
important
Educate 
More
EducaKon 
Programme 
• 1 
Day 
per 
quarter 
specialist 
subjects 
– PromoKons 
– Managing 
Content 
– Import 
and 
Export 
– Order 
process
Spin 
Off 
Benefits
Spin 
Off 
Benefits 
• Confident 
users 
• More 
contact 
Kme 
with 
the 
clients 
• Problem 
solving 
leads 
to 
opportuniKes
Think 
from 
the 
Bo7om 
up!
Put 
the 
End 
User 
at 
the 
Heart 
of 
Your 
SoluKon
Hit 
me 
with 
Ques,ons! 
@FutureDeryck

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