The document discusses how gifting is an important driver of e-commerce growth and customer acquisition. It explains that leveraging behavioral science and data can help companies improve their gifting strategies. Specifically, it recommends that companies implement a comprehensive gifting strategy, understand recipient psychology, view gifting as a targeted customer acquisition tool, and leverage data to inform merchandising and marketing decisions around gifting.

1. CUSTOMER ACQUISITION THROUGH GIFTING:
A POWERFUL GROWTH HACK

2. 1.Why gifting is such an important e-commerce business driver
2.How to leverage the behavioral science behind gifting
3.Why gifting is such a powerful customer acquisition tool
4.How data can inform smart e-commerce gifting strategies
5.Which opportunities exist in moving beyond gift cards
WHAT YOU WILL LEARN
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WHEN SHOPPERS BUY FOR OTHERS: A MULTI- BILLION DOLLAR
OPPORTUNITY

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"To be a really successful giver of gifts, a person usually needs to get inside the head of the intended recipient. Unfortunately, psychological studies reveal that givers and receivers have a hard time understanding each other's mind-sets, which can make for a tricky holiday experience.“
SumathiReddy, WSJ Columnist

5. LEVERAGE THEBEHAVIORALSCIENCEBEHINDGIFTING
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6. GIFTING:
A POWERFUL
CUSTOMER
ACQUISITION
OPPORTUNITY
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LEVERAGING
DATA TO INFORM SMART
E-COMMERCE
GIFTING
STRATEGIES

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OPPORTUNITIESFOR
RETAILERSIN THE GIFTINGECOSYSTEM

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Mobile wallets
Gift cards
E-gifting
Group gifting
Gift checkouts
Social gifting
E-gift cards
Gift card malls
Open/closed

10. 1.A comprehensive gifting strategy is an essential part of any e-commerce store
2.Understanding the science enables you to leverage gifting
3.Gifting is a unique, highly targeted and cost-effective customer acquisition opportunity
4.Leverage data for improved merchandizing and marketing decisions relating to your gifting business
5.E-gifting is a natural improvement on the gift card and customers will expect it by definition in all e-commerce stores
RECAP
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11. SmartGift is the missing piece in the e-commerce gifting puzzle completing the picture for brands, retailers, gift senders and recipients. Our proprietary SaaS platform provides brands and retailers with a complete e-gifting solution and a dedicated gift checkout for their e-commerce stores. We drive customer acquisition, gifting revenue and customer engagement for our partners.
SmartGift is headquartered in New York City with offices in the United Kingdom.
For more information, visit smartgiftit.comor email monika@smartgift.it
ABOUT
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12. © 2014 Smartgift, Inc. All rights reserved.
RELEASED TODAY ATMEET MAGENTO NYFREE DOWNLOAD ATsmartgiftit.com
“A crash course on gifting equipping e- commerce executives and managers with many actionable insights that spark strategic thinking and planning related to the gift transaction.”