SlideShare a Scribd company logo
Deploying
Fearlessly in a
Continuous World
Asa Schachar, Principal Developer Advocate
Justina Nguyen, Lead Developer Evangelist
Optimizely
5
Automated Testing
6
QA & Internal Environments
Blue Green Deployments
8
Staged Releases
9
Feature Flags
10
DEMO
Optimizely Rollouts
11
DEMO
Use Case: Flappy Bird
14
$50,000 / day
15
optimize.ly/flappy
Click above
the tooltip …
quickly!
optimize.ly/flappy
Automated Testing
Staged Releases
Blue/Green Deployments
Automated Testing
Staged Releases
Blue/Green Deployments
Feature Flags
19
DEPLOY
BUILD &
TEST
RELEASE
Develop & Iterate Quickly
● Selectively enable test suites
and making data-driven
technical evaluations
● Don’t waste time untangling
messy merge conflicts
Delight Your Customers
● Empower teams to manage
their own releases
● Incident? Minimize time to
solution
Scale Feature Delivery
● Ship faster by decoupling
deploys from releases to
shorten development cycles
● Deploy frequently and safely
SOFTWARE DEVELOPMENT
LIFE CYCLE
2020
Feature Flag Best Practices
2121
FEATURE FLAG BEST PRACTICES
Avoid technical debt by regularly
reviewing flags in case they’re
obsolete.
2222
FEATURE FLAG BEST PRACTICES
Make your organization resilient
with a code ownership strategy.
2323
FEATURE FLAG BEST PRACTICES
Ensure quality with the right
automated testing & QA
strategy.
2424
FEATURE FLAG BEST PRACTICES
Embrace feature flag-driven
development.
2525
Feature Flag Best Practices
● Avoid technical debt by regularly
reviewing flags in case they’re obsolete.
● Make your organization resilient with a
code ownership strategy.
● Ensure quality with the right automated
testing & QA strategy.
● Embrace a feature flag-driven
development mindset.
26
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