Denim Club Newsletter : Issue March 12, 2014

Latest Denim News & Updates from Across the Globe
Your Window To The World Of Denim
Newsletter
12 March 2014
www.denimclubindia.org
From The Denim Directory
Blue Blends (India) Limited
Featured
Coming Soon... p 07

Denim Club : Your Window To The World Of Denim
Industry - Research
DENIM CLUB INDIAMarch 2014 03
New Report :
US Denim Jeans
Market Report
2014 edition
The report broadly covers the following:
Ÿ Market Overview - including manufacturing
process, types of jeans, and apparel supply
chain
Ÿ Market Size - including global market, US
Market, US Jeans market with details on
market value and volume
Ÿ Market Dynamics - including key trends,
growth drivers, challenges, significant
developments
Ÿ Competitive Landscape - including market
share and sales growth comparison
Ÿ Company Profiles covering business and
financial overview and business strategies
Ÿ Market Outlook - including forecast
methodology, dependent and independent
variables
By combining SPSS Inc.’s data integration and
analysis capabilities with our relevant findings,
we have predicted the future growth of the
industry. We employed various significant
variables that have an impact on this industry
and created regression models with SPSS Base
to determine the future direction of the industry.
Before deploying the regression model, the
relationship between several independent or
predictor variables and the dependent variable
was analyzed using standard SPSS output,
including charts, tables and tests.
MarketReportsOnline.com has released the US
Denim Jeans Market Report: 2014 Edition.
According to the report the U.S. apparel industry
has stretched the boundaries of its creativity and
imagination to find new ways to increase selling
opportunities and achieve competitive edge
globally. The global economic downturn has had
a severe effect over the apparel industry, but the
denim market has regained its pace relatively
faster as compared to other apparel segments.
The Complete report is available at
http://www.marketreportsonline.com/317447.ht
ml.
Over the years, denim has revealed its capability
to overcome age and gender barriers. In the US,
denim is the most extensively produced and
used apparel. The growth of denim category is
further fuelled by the growth in premium denim
market. The market is projected to grow further in
years to come due to economic, social and
demographic trends.
The denim jeans market in the US is highly
consolidated as famous brands like Levi’s, Lee
and Wrangler holds a large part of total market
share. Levi’s (All Brands), Wrangler and Lee are
the topmost denim brands for men, while Levi’s
(All Brands), American Eagle Outfitters and Old
Navy are the leading denim brands for women in
the US.
This report analyzes the development of the "US
Denim Jeans Market", with a focus on its
segments including: women's and men's denim
jeans market. It also studies the import/export
pattern in the US. The major trends, drivers
facilitating growth of the US denim jeans market,
as well as the issues being faced by the industry
are being presented in this report. The four major
players in the US denim industry, VF
Corporation, Fifth & Pacific Companies, True
Religion and Levi’s Strauss are being profiled in
the report highlighting their key financials and
strategies for growth.
The report can be purchased at
http://www.marketreportsonline.com/contacts/p
urchase.php?name=317447.
Source : www.prweb.com

Lee Cooper, the British
denim brand is pushing
i t s i n t e r n a t i o n a l
expansion plans and has
announced a partnership in Colombia for
Autumn/Winter 2014. The global fashion brand
is partnering with Schontal C.I. Limitada to so
that the denim brand can build upon its presence
in the SouthAmerican market.
Schontal, has been chosen due to its extensive
experience in manufacturing denim textile
products and leisure footwear, as well as its
history trading their own branded shoes in
Colombia. Under the partnership Schontal will
be manufacturing Lee Cooper clothing and
footwear for men and women, with a view to offer
further brand extensions once the brand has
become established in this new market.
The initial business strategy will be for Schontal
to focus primarily on a wholesale model,
although retail plans including a Colombian
flagship could happen towards the end of 2014.
Alan Chiu, president of Schontal C.I. Limitada,
said: “Our long term plan for Lee Cooper in the
Colombian market is to achieve a good and firm
positioning of the brand, paired with good sales
numbers, but growing under sure-step’s
executions.”
Commenting on the partnership, Andy Dunkley,
CEO of Lee Cooper, added: “We are delighted to
be partnering with Schontal for the Colombian
market. We have been discussing this
opportunity for a long time and are glad to be
under way.
“This is another step in our expansion across the
A m e r i c a s a n d w e a n t i c i p a t e m o r e
announcements in due course. We have now
grown our global retail sales beyond 500 million
dollars and we will continue this strong growth
through 2014 and beyond.”
The brand had expanded its Russian operation
last year with the opening of prominent
standalone locations in Moscow and St
Petersburg, as well as their first franchise store
with their Russian partner, retailer LVB. The East
London-based denim label also branched out
into Estonia and Lithuania after appointing
Poldma Trading as one of its European
licensees.
Lee Cooper, founded in 1908, has been
increasing its global partners over the past few
years, and it is currently sold in more than 100
countries.
Source: www.fashionunited.co.uk
Apparel - Retail
the 1 Denim Who’s Who!#
RESOURCE
for all denim
invaluable
the first ever
Comprehensive
DIRECTORY
DENIMBUSINESSES
PROFESSIONALS&
Trims&
Accessories
W
ashing
Apparel
Machinery
Retail
Display&
Packaging
Designers | Merchandisers | Developers | Product Planners
Technicians | Converters | Buyers | QC / QA Professionals |
Agents | Finishing Specialists | Traders | Marketeers
Retailers | Agents | Consultants | and more...
Lee Cooper partners with Schontal
for South American expansion
Image Source: www.leecoper.com

Book Your Copy Now
in the Denim Business Directory
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Add your Company Advertise
visit: www.denimclubindia.org
Industry - Event
A half day Seminar entitled ‘Greener Innovations
in Denim Processing’ was organized on 21st
February, 2014 by The Society of Dyers and
C o l o u r i s t s ,
I n d i a ( S D C
E C ) . T h e
seminar was
held at Hotel
Park Plaza in
Ahmedabad,
Gujarat and was the first in this years’ series of
the seminars planned by the SDCEC to get
closer to the textile clusters.
The seminar was well attended, with over 110
delegates (Brands, Process houses, retailers
and industries from Ahmedabad, Surat,
Rajasthan,Yavatmal and Bijapur).
Dr Sanjiv Kamat, SDC’s first Indian President
inaugurated the Seminar, along with the Chief
Guest Dr P R Roy and other dignitaries. It was a
proud moment for SDC India.
The Chief Guest Dr P R Roy in his address
enlightened the audience about latest innovation
in producing the denim effects and also urged the
Denim professionals to think out of the box for
maintaining a robust demand for Indian Denims.
Mr V R Sai Ganesh (Chairman Mumbai Chapter
of SDCEC) introduced SDC and Mr Anil Ambo
(Executive Director, S F dyes Pvt Ltd) introduced
S F dyes to the audience.
The First Technical Lecture was by Mr Sanjeev
Mehra from M/s S F dyes. Mr Mehra put forward
the latest Denim effects and the saving these
effects deliver to the Denim Industry. The
audience was very much enthusiastic about
these latest Denim effect. He made every effort
to resolve queries of the audience.
This was followed by Lecture from M/s Koch
Membrane delivered by Mr Samir Chaubal. He
educated the audience about cleaning/Filtering
process of the Indigo effluent with Membrane
technology. Various aspects of Membrane
technology were discussed such as Types of
Membrane, Efficiency of Membrane and Life of
Membranes. He made the technology
uncomplicated to understand.
The lectures were followed by a Panel
discussion and the panel comprised of Industry
leaders like Dr. Agnihotri (Chief Technical
Officer-Arvind Limited, Dr. Sanjiv Kamat (SDC’s
Immediate Past President and Vice President-
KITL), Mr Nipun Arrora (CMD Aarvee Denim)
and MrAtul Singh (CEOAshima Denim).
The panellist narrated various sustainable
activities they carry out on day to day basis at
their denim colouring plants. Dr Kamat’s ‘Smart’
question make the Panel discussion very
realistic and at the same time slightly humorous.
The event ended with the vote of thanks from Mr
Yogesh Gaikwad (Business Manager- India-
ASEAN Region) and emphasis on saving
natural resources for the next generation.
Source: www.fibre2fashion.com
Seminar on ‘Greener Innovations
in Denim Processing’ by SDC

Apparel
Image Source : zappos.com
The Buckle revamps leadership team
The Buckle, Inc.
has announced
l e a d e r s h i p
changes and Michelle Hoffman has been
appointed to the position of Vice President of
Sales while Kyle L. Hanson has been appointed
to the position of Vice President, General
Counsel, and Corporate Secretary, both effective
immediately.
Michelle has been employed by Buckle since
1979 and has served in various roles of
increasing responsibility on the sales team since
that time; including salesperson, Store Manager,
District Manager, and most recently Regional
Manager since 2008. Kyle has been employed
by Buckle as General Counsel since 1998 and
has served as General Counsel and Corporate
Secretary since 2001.
The Company has additionally announced the
following changes to its leadership team:
Karen B. Rhoads has been appointed Senior
Vice President of Finance and Chief Financial
Officer from her current position as Vice
President of Finance and Chief Financial Officer,
which she has held since 1991.
Brett P. Milkie has been appointed Senior Vice
President of Leasing from his current position as
Vice President of Leasing, which he has held
since 1996.
Patricia K. Whisler has been appointed Senior
Vice President of Women’s Merchandising from
her current position as Vice President of
Women’s Merchandising, which she has held
since 2001.
Robert M. Carlberg has been appointed Senior
Vice President of Men’s Merchandising from his
current position as Vice President of Men’s
Merchandising, which he has held since 2006.
All these changes are effective immediately.
Additionally, as previously announced on
February 13, 2014, Kari G. Smith was recently
appointed Executive Vice President of Stores
from her previous position as Vice President of
Sales.
Source: www.fibre2fashion.com
Fashion’s New Hybrid - The Stocking-Jean
J Brand has introduced The stocking-jean.As the
name describes, The stocking-jean has the
appearance of denim but fits like a stocking,
forever blurring the already-abused line between
“pants” and “not pants.”
The stocking-jean combines the "ultra-softness
of hosiery with the texture of true denim
character." Made with a nylon-fill denim and
hosiery construction, they promise to be super
lightweight and to "effortlessly sculpt your legs
for a flattering fit." In other words, these babies
feel and fit like a stocking but look like a jean.
The stocking-jean seem infinitely better than the
jegging and look like a normal, substantial pair of
jeans with no see-through funny business.
Unlike the legging-jean, these denim pretenders
have real pockets and a non-elastic waistband.
The various stocking-jean styles can be checked
out at J Brand and are priced between $279 and
$315.
Source: www.ctvnews.ca Image Source: www.amica.it

Apparel - Collection
Premium Denim Jeans : Made in India
Looking for an exclusive premium class
jeans?Afew minutes of surfing will bring
up a Momotaro jeans for USD 2000 and
a 3x1 customized jeans for USD 1200.
And, there are a large number of brands
offering jeans for 200+ USD.
The discerning jeans lovers in India
have had to go in for foreign brands and
labels to satiate their desire for a
premium category jean.
It is not that international quality jeans
can not be made in India - we have the
best of fabric available, along with
dedicated jeans makers and expert
washers.
In the near future, a few indigenous
jeans designers will be coming up with
premium denim jeans under the Made in
India initiative being taken by Denim
Club.
Watch out this space for some exciting news about
Made in India Premium Denim Jeans!

Industry - Event
Bangladesh's first denim trade show
Foreign buyers are looking towards Bangladesh
as a lucrative destination for global apparel
particularly denim outsourcing as the country is
able to provide quality items with a lower cost.
Many overseas entrepreneurs are now planning
to expand their business in the South Asian
country to meet the growing demand for denim
products in the global market, the entrepreneurs
said while narrating their observations as
participants in the first denim show that
concluded in Bangladesh’s capital Dhaka on
March 2.
The two day long Denimsandjeans.com
Bangladesh show, in association with the Denim
Expert Limited, a Bangladesh-Netherlands joint
venture at the Chittagong-based Karnaphuli
Export Processing Zone (KEPZ), was organised
at Hotel Radisson in Dhaka on March 1 and 2.
Mostafiz Uddin, managing director of the Denim
Expert Limited, said they are planning to
organise such type of exhibition each year to
upgrade the country’s denim sector to an
international standard. “We want to prove that
Bangladesh can do.”
A total of 25 companies including American &
Efird (Bangladesh) Limited, Arvind Limited of
India, Sri Lankan Brandix Textiles Limited,
Pakistani Naveena Exports Limited, Candiani
denim of Italy, Brazilian Vicunha, South China
Bleaching & Dyeing Factory Limited and
Japanese YKK took part in the exhibition mainly
to showcase denim jeans, fabrics and latest
accessories.
E . B o v e n h u i s ,
managing director of
the Netherlands-
based blue X only,
while expressing his
enthusiasm about the
show said “It’s an
amazing exhibition. I
am cent percent sure
that the participating
companies will get
fresh order from
global buyers in the
near future through
the exposition.”
This was the first time, Bangladesh organised
such an exhibition to attract global buyers,
similar exhibitions take place in Paris, Sweden,
Shanghai, Hong Kong and the USAannually.
“We’re expanding our business in Bangladesh to
meet the growing demand for apparel products
in the global market,” Dileepa Gamalath,
marketing manager of the Sri Lankan Brandix
Testiles, said.
Echoing Sri Lankan’s Brandix manager,
Pakistani Naveena’s chief operating officer Syed
Hasan Mumtaz said his company is also
planning to expand business in Bangladesh. He
added that the exhibition will help to create a new
platform for bringing together the buyers and
sellers that is essential for improving such
businesses.
“It was necessary to arrange such exhibition to
build up confidence among the global buyers,”
Sabbir Ahmed Feroz, area sales manager of
American & Efird (Bangladesh) Limited,
insisted.
The exhibition will help to bring a positive impact
on the country’s apparel industry particularly in
denim sub-sector in the near future, the area
sales manager noted.
Bangladesh, the second largest producer of
denim apparel, ships around 185million pieces
of denim jeans around the world annually, and
has more than 5,600 factories concentrated
around the capital Dhaka and the port city
Chittagong.
Source : www.sportswear.net
Image Source : www.sportswear.net
Image Source : www.sportswear.net

Industry - Network
Mr. Russell Foster, Director
RG Foster Textile Machinery Ltd., Derby, U.K.
Mr. Ashish Verma, FounderTrue Kart Apparels, Bangalore, India
Mr. Nishant Giri, Sr. General Manager - Head Exports
Jindal Denim Inc., Ahmedabad, India
Mr. Stefano Dalla Libera, Denim Product Dev. Manager
Must Garments, Dhaka, Bangladesh
Mr. Atul Kapur, Director
Intrend Textiles Pvt. Ltd., Delhi, India
Mr. Jayanta Choudhury, ProprietorJ. C. Apparels, Durgapur, India
DenimBusinessNetwork
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3 Fibre & Yarn3 Dyes & Chemicals
3Fabric3Cutting & Sewing
3Trims & Accessories
3Washing & Laundry
3Display & Packaging3Machinery
3Spares & Consumables
3Testing & Certification3Brands
3Retail3IT / Technology
3Design3Buying Houses
3Consultants3Institutes
3Associations3Allied Services
and more...
presents
First-ever
Directory of Denim
Businesses & Professionals
ADVERTISE IN THE
DENIM BUSINESS
DIRECTORY
For Advertisement Booking Contact S. Gupta
) +91 958 288 3612 or * sgupta@denimclubindia.org
For more details about Denim Business Directory visit www.denimclubindia.org
Denim Club is compiling the first, and the
only, world's most comprehensive Directory
of Denim Businesses, covering all the
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From The Denim Directory
Company:
Segment: Fabric
Blue Blends (India) Limited forayed into the
manufacturing of denim fabric in 1995. Mr.
Anand Arya, Founder and Chairman-cum-
Managing Director of the Group is a first
generation industrialist and has shown
phenomenal drive as well as caliber to put Blue
Blends on the pedestal of growth.
Today Blue Blends has made a name and
place for itself along with the leading Textiles’
manufacturers of the country. The company
has a composite Denim Mill with and installed
production capacity of 18 million meters per
annum. The company has control over the
entire manufacturing process, starting from
fiber processing to finished Denim Fabrics.
Under its efficient & dynamic leadership, Blue
Blends envisages a very bright future for the
company in the WTO’s “Quota-Free” world.
The company aims at continuously working for
achievement of “economies of scale” and is
working towards transform Blue Blends into a
fully integrated (Fiber to Apparels) Fashion
Textiles’Company.
The manufacturing unit of the company is
located at Piplej, in the outskirts of
Ahmedabad, and has a state-of-the-art plant
for producing Denim fabrics based on slasher
dyeing technology and air-jet weaving
machines. Blue Blends employs latest
equipments and utilize best technology to
achieve their objective of producing
Blue Blends (India) Limited, India
internationally competitive quality in all the
areas.
The company has an experienced team of
fabric designers & development engineers
who work around the clock, in tandem with the
marketing team which provides inputs on
current trends, to develop products with
appealing designs and attractive quality. Blue
Blends, is constantly innovating to serve their
customers with the right mix of products.
The company has clients spread across India,
besides having overseas clients located in
Spain, Portugal, Greece, Italy, Turkey, Israel,
U.S.A., Bangladesh, Guatemala, Columbia,
Venezuela and other Central American
countries.
Mr. Ravi Shanker Singh
Business Head - Denim Division
rssingh@blueblends.com
+91 79 2562 2141
www.blueblends.com

Denim Club Newsletter : Issue March 12, 2014

Denim Club Newsletter : Issue March 12, 2014

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Denim Club Newsletter : Issue March 12, 2014