How is kids wear industry performing in India. What are the options available based on the trends of various Indian States.

1. Kids Wear Market in India
A
report
by
www.oxolloxo.com

2. Overview
• In
this
presenta6on
one
would
be
able
to
know
the
emerging
trends
in
Ecommerce
Industry
and
the
growth
of
sale
in
Kids
wear
sec6on
in
Online
Domain.
• What
are
the
trends
in
Kids
Wear
in
Online
Domain
• We
would
also
analyze
the
compe66ons
(based
on
internal
research)
• How
does
oxolloxo
fits
the
bill
for
kids
wear
• Conclusion

3. The
E-­‐Commerce
sector
has
seen
unprecedented
growth
in
2015
&
would
con6nue
to
witness
the
same.
The
growth
was
driven
by
rapid
technology
adop6on
led
by
the
increasing
use
of
devices
such
as
smartphones
and
tablets,
and
access
to
the
internet
through
broadband,
3G
and
other
such
services
which
led
to
an
increased
online
consumer
base.
The
growth
was
also
witnessed
due
to
heavy
investments
by
Ecommerce
Companies
across
the
Media
to
increase
the
awareness
and
market
share.
Furthermore,
favoured
demographics
and
a
growing
internet
user
base
helped
aid
this
growth.
In
terms
of
highlights,
the
growth
shown
by
home-­‐grown
players
and
the
huge
investor
interest
around
these
companies
displayed
the
immense
poten6al
of
the
market.
E-commerce industry in India

4. Kids wear market in India
Children's
apparel
includes
clothing
for
kids
between
1
and
14
years
of
age.
The
market
for
kids'
apparel
in
India
exceeds
Rs.
13000
crore,
of
which
around
Rs.
3000
crore
is
cons6tuted
by
branded
kids'
wear.
The
kids'
wear
market
is
growing
at
the
rate
of
10%
per
annum,
which
makes
it
one
of
the
fastest
growing
markets.
Armed
with
this
knowledge,
popular
apparel
brands
are
coming
up
with
new
collec6ons
that
will
appeal
to
kids.

5. Trends in Kids Wear
(India)

6. Clothing:
Q2 2015 AucBon Metrics Update
Source:
Google
internal
search
data,
based
on
pre-­‐categorised
queries
for
the
Clothing.
Note:
In-­‐quarter
metrics
for
Query
Volume
and
Ad
Depth
are
only
available.
1
2
3
4
5
6
7
8
9
10
11
12
Months
2012
2013
2014
2015
Queries
(Q2
2015
Y/Y:
58.09%)
1
2
3
4
5
6
7
8
9
10
11
12
Months
2012
2013
2014
2015
1
2
3
4
5
6
7
8
9
10
11
12
Months
2012
2013
2014
2015
$0.00
$0.05
$0.10
$0.15
$0.20
$0.25
$0.30
1
2
3
4
5
6
7
8
9
10
11
12
Months
2012
2013
2014
2015
Impressions
(Q2
2015
Y/Y:
45.26%)
Clicks
(Q2
2015
Y/Y:
59.45%)
Actual
CPC
(Q2
2015
Y/Y:
0.08%,
Avg:$0.12)

7. About Oxolloxo
• Oxolloxo
is
a
premium
exclusive
online
Fashion
Retailer
brand
from
the
house
of
KPA
Apparels
Pvt.
Ltd.
• It
is
a
global
lifestyle
brand
that
provides
quality
fashion
apparel
to
our
customers
worldwide.
• The
name
“Oxolloxo”
itself
is
unique.
Pronounced
as
‘Oksa
Lock
So’,
it
is
a
first
Fashion
Palindrome.
• Oxolloxo
also
offers
products
varying
from
kids
wear,
maternity
wear,
plus
size
clothing
which
differen6ates
it
from
others.

8. 4 P’s of Oxolloxo (How does oxolloxo fits the bill
of demand of Kids Wear in India)

9. Product
• Deals
in
Apparels
for
Women,
men
&
Kids.
Not
only
this,
they
also
have
exclusive
collec6on
of
plus
size
clothing.
• All
clothes
&
apparels
are
made
from
finest
quality
materials
and
are
known
for
their
look,
natural
colour
combina6on,
and
latest
fashion
trends.

10. Price
• Oxolloxo
prices
its
products
at
a
very
compe66ve
price
pertaining
to
the
exis6ng
compe66on.
• The
current
pricing
strategy
contributes
a
good
sum
to
the
turnover
of
the
organiza6on.
• One
would
be
amazed
at
the
prices
they
are
offering
kids
wear,
you
can
get
a
cute
dress
at
INR
500
only.

11. Place
• Products
offered
by
Oxolloxo
reach
to
its
strong
consumer
base
that
is
spread
over
all
the
four
corners
of
the
na6on.
• Oxolloxo
enjoys
a
good
distribu6on
network
due
to
which
it
delivers
its
services
Pan
India.
• Oxolloxo
has
6es
with
one
of
the
topmost
courier
agency
to
ensure
6mely
delivery
&
maintain
the
intactness
of
the
product.

12. Promotion
• Currently
Oxolloxo
is
offering
70%
of
on
their
exclusive
kids
wear
collec6on.
Such
as
dresses
for
kids,
shirts
for
kids
and
lots
more.
• Social
media
plakorms
like
Facebook,
YouTube.
• Offers,
contests,
discounts.
• Other
offline
plakorms
like
Radio,
Live
Media
etc.

13. Competition in Kids Range in the Market
• hnp://www.firstcry.com/
• hnp://linlemuffet.com/
• hnp://www.hopscotch.in/
• www.oxolloxo.com

14. Competitive Analysis (based on 100 Respondents)
Company:
Hopscotch
First
Cry
LiNle
Muffet
Oxolloxo
Features(Product)
Quality
Good
Good
Average
Very
Good
Delivery
Average
Good
Not
Good
Average
Durability
Not
Good
Average
Not
Good
Good
Value
for
Money
Average
Not
Good
Good
Very
Good

15. Conclusion
There
are
two
important
factors
to
be
considered
for
making
a
kids'
apparel
brand
a
success
-­‐
variety
and
price.
A
children's
apparel
collec6on
should
have
variety
that
will
appeal
to
kids.
Moreover,
kids
outgrow
their
clothes
very
rapidly.
Hence
it
is
necessary
that
a
kids'
apparel
range
be
reasonably
priced.
Children's
apparel
is
a
growing
market
in
India
that
has
huge
untapped
poten6al.
Apparel
makers
all
over
India
are
making
forays
into
this
huge
market,
in
an
anempt
to
make
favourable
use
of
the
prevailing
trends.
They
are
also
coming
up
with
collec6ons
that
would
create
new
trends.