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A case study on the strategic change of Arvind Mills- one of the biggest players in the Textile Industry around the globe.
Arvind Mills managed to stay afloat even during the recession of 1980s. Arvind is a tough competitor for players like Aditya Birla Grasim, Welspun, Alok Industries, S.Kumar's, Reliance Industries, and many more.
A case study on the strategic change of Arvind Mills- one of the biggest players in the Textile Industry around the globe.
Arvind Mills managed to stay afloat even during the recession of 1980s. Arvind is a tough competitor for players like Aditya Birla Grasim, Welspun, Alok Industries, S.Kumar's, Reliance Industries, and many more.
basic information on arvind mills limited.
the information which is used is collected by google.
this is education based research.
use only for education bases.
introduction,objective,Pricing Strategy, Channel Network, Distribution Chain, Market Product,STP, Marketing Communication Mix, Swot Analysis, Company Green Marketing Initiative, Questionaire
basic information on arvind mills limited.
the information which is used is collected by google.
this is education based research.
use only for education bases.
introduction,objective,Pricing Strategy, Channel Network, Distribution Chain, Market Product,STP, Marketing Communication Mix, Swot Analysis, Company Green Marketing Initiative, Questionaire
These are the denim streetwear shots by Arvind - the largest denim manufacturer in India . These are some photographs from various locations in Bangalore.
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What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
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Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
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ARVIND MILL PROJECT BY FREESAMPLESININDIA.IN
1. H.L. Centre for Professional Excellence
Pre – Management Course
Exercise
Submitted by: Anuj Goyal
2. Exercise I
1. Describe yourself in 100 - 150 words.
I am Anuj Goyal. I have done my graduation in B.COM from Lokmanya College
Of Commerce. I have completed my schooling from Seventh Day Adventist
Higher Secondary School & i want to make my carrier in Banking sector. I work
myself out to get things in and living in-between to get the work done. I like to
watch movies and also playing football.
2. What are your strength and weaknesses?
I am very helpful to my friends, and I am a very hard working person.
3. Write about your aspiration?
I want to become the most prosperous person alive.
4. Given a chance what will you like to become in future?
I want to become successful man in my life .
5. Who is your ideal? Explain one incident of your ideal which has inspired you a
lot?
Sh. Gopal Kanda Home minister of Haryana state. He is self made man n started
his real estate business with low scale n now owner of MDLR airlines, MDLR
groups of companies and many successful stories are there.
6. Looking at the education in today, higher education has become mandatory. On
the contrary we have industrialist like Mr. Karsanbhai Patel and Mr. Dhirubhai
Ambani, who are not even a graduate but are triumphant in business world. From
this give your views on the following statement: “Higher education is necessary to
become successful in life.”
Reliance was not built in a day. It took a decade of efforts with millions of rupees
and thousands of employees. It requires an individual to proceed and a team to
succeed. Higher education not only imparts academic knowledge, but provides
tons of experience, in form of case studies, of these eminent gentlemen.
Moreover, today’s competitive market demands expertise, which is only possible
through higher studies.
7. On the hand, India is recognized as one of the fastest developing countries in the
world whereas on the other hand we have lots of socio-political issues like japan
or Canada, what should be the plan of action of the government? Give your
suggestions to solve the above issues.
3. Unemployment arises from lack of literacy; illiteracy arises from lack of
awareness and finance. Pollution is caused by people and population growth is
not in the hands of government. In order to solve these so called issues, the
people should change than changing the government.
8. According to you who are the better leader? Mahatma Gandhi or Sardar
Vallabhbhai patel?why?
Both of them are different personalities we cannot compare them as their ways
were different but motive was same.
9. What are the unique features of its marketing practice
10.Why we had ‘bharat-band’on Thursday, 31 May 2012? Do you think such bandhs
justified?
The bharat bandh on may 31,was not justified it was huge amount of loss of
country. The maximum loss is faced by the common people. Bharat bandh in
itself being seen as a show-of-strenghth exercise for key National Democratic
Alliance parties – the Bjp, shiv sena and the republic party of india, primarily –
may knock the city off its feet if the bandh supporters disrupt Mumbai’s transport
system.
4. Exercise II
Identify a company which you admire and provide following information and opinion
about the company:
11. History of the organization
12. Management of the company and brief about the key person of the company
13. Product or service the company offers
14. How the product was identified
15. Existing competitors (companies offering similar products)
16. Financial Status of the company
17. Annual Sales and Net Profit of the company
18. Last three years’ financial performance of the company
19. How does the company market the product
20. What are the unique features of its marketing practice
5. Arvind Mills
HISTORY
The year 1930 waswhen theworld suffered the great depression.
Companiesacrossthe globe beganclosing down. In UK and in India, the
textileindustryin particular wasintrouble. At about thistime, Mahatma
Gandhi championed theSwadeshi Movement and at his call, people from
all acrossIndia beganboycotting fineand superfinefabrics, which had so
far been imported from England. In the midst of this depressionone family
saw opportunity. TheLalbhaisreasoned that the demand for fine and
superfinefabricsstill existed. And any Indian companythat met this
demand would surely prosper. The threebrothers, Kasturbhai,
Narottambhaiand Chimanbhai, decided toset up a mill to produce
superfinefabric. Next theylooked around for state-of-the-art machinery
that could producesuch high qualityfabric. Their search ended in England.
The best technology of that timewasacquired at a most attractiveprice.
And a companycalled Arvind Limited wasborn.
6. Management
The top line of the company grew by 14% as compared to the
corresponding quarter in previous financial year. The top line growth is
achieved on back of higher volume of denim sales and better performance
by the garment operations of the company. The company has also shown a
7% growth in turnover compared to immediately preceding quarter.
Bottom line of the companycontinues to be affected by very high raw
material and energy cost. Accordinglythe operating margin of the company
is lower by 2% compared to the corresponding quarter previous financial
year.
During the current quarter the DEPB benefits on exports were slashed by
almost 45% , this has had an impact on the current quarter earning to an
limited extent and will have negative impact on the future earnings too.
7. PRODUCTS
DENIM
WOVEN FABRICS
KINTS FABRICS
GARMENT EXPORTS
ADVANCED MATERIALS
ARVIND BRANDS
MEGA MART RETAIL
THE ARVIND STORE
ENGINEERING
TELECOM
REAL ESTATE
8. PRODUCTS IDENTIFIED
The late 1980’s saw Arvind pioneer the manufactureof denim in India.
Todaywith aninstalled capacityof over 110 million metersper annum,
Arvind is a leading producer of denim worldwide. Design, Innovations and
Sustainabilityhavebeen our core competencyand have played a key role in
our success. The use of sophisticated ultramoderntechnologyunder the
guidanceof world-renowned designershas enabled Arvind to deliver many
firstsin the internationalmarkets. All our productsaredesigned and
modeled on the basisof expert designinputscoming from our designers
based out of India, Japan, Italy and theUnited States. All Arvind Denim
productscomewith the hallmarkof distinctivenessand quality.
Some Examples:
Shuttlelooms for Selvedge denim
Nameselvedge and Stretch selvedge
Unique Fiberslike Excel, Jute, Silk, Linen
NaturalIndigoand Vegetabledyes
Unique concept productslikeIndigo voiles & Handspundenim
Organic, BCI & Sustainabledenim
The denim facilityat Arvind is accredited with ISO 9001, ISO 14001,
OEKOTEX 100, GOTS, and Organic exchangestandard. Our labs are
certified byNABL (ISO 17025 certification) and customerslikeLevi’s, Lee,
and Wrangler etc.
9. Existing competitors
There are a many large companies in the organized sector.They are far
superior in terms of productioncapacities and market share than Arvind
Mills. These include, Alok Textile, Ashima Textile, Bharat Vijay Mills, Nahar
Textile, Auro Textile (Vardhaman group), Sai Laxmi textile, Premiertextile
Mills, JCT Mills etc.
1. Arvind Mills specializes in DENIM, where they have tie up with
international brands such as Lee and Wranglers. DTM does not
produce Denim.
2. Arvind Mills has its own domestic garment brands such as Flying
Machine, Newport, Excalibur and Ruf & Tuf, while DTM does not
have any own garment brand, it supplies to garment manufacturers.
3. Alok Textile’ focus is on wide width fabric for home furnishing
applications, whereas DTM does not have facilities to process such
wide width fabric.
4. Nahar and Vardhman groups’main focus is knitted fabric, while
DTM’s forte is heavy weight fabric for bottom wear, light weight fabric
for top wear, and flannel. It does not produce knitted fabric.
11. ARVIND MILL MARKET THE PRODUCTS
Arvind is amongst a few organizations worldwide with a portfolio of brands
that are distinctive and relevant across diverse consumers.At Arvind,
brands work across multiple channels, price points and consumer
segments.
Own Brands
Mainstream
Excalibur
Flying Machine
Popular
Ruff & Tuff
New Port University
Licensed Brands
Bridge to Luxury
Gant, U.S.A. 1949
Premium
USPA
SansaBelt
Izod
Arrow
Popular
Cherokee
Joint Venture Brands
Bridge to Luxury
Tommy Hilfiger
Premium
Lee
Wrangler
Popular
Wrangler Hero
Riders
Company covers mostly 75% of the brands in the market.
12. ARVIND MILL MARKETING
The company have its own retails store as
MEGA MART RETAIL
THE ARVIND STORE