Denim Club compiles the latest news and updates related to denim business and industry from all across the globe and brings these to you in the form of the Denim Club Newsletter.

1. Latest Denim News & Updates from Across the Globe
Your Window To The World Of Denim
Newsletter
5 February 2014
www.denimclubindia.org
Arvind Q3 net
rises 36%
to Rs. 102 cr
Kingpins LA
Show on Hiatus
Until July
M&J Group to show
authentic face of
denim at Munich
From The Denim Directory
Prashant Group of Industries
Events
Show Report
36th Modefabriek,
Netherlands AW 2014
Featured
Aggressive Push For Its
GAS MakesGAS MakesGAS Makes
Second India SortieSecond India SortieSecond India Sortie
Denim voted as
most favourite
fabric in UK
Japanese denim
makers showcase
products in Paris

3. DENIM CLUB INDIAFebruary 2014 03
Denim Club : Your Window To The World Of Denim
Apparel - Growth
Italy is celebrated for many things and fashion is
in the top five in that list. In Italy clothes are more
than just the shirt on your back. It's accessible
art, practically. Claudio Grotto, Founder and
Chairman, Grotto Spa, owner of the high-street
denim fashion brand GAS, expresses, the
Americans may have invented jeans, but the
Italians provided the style and l'estitica.
Grotto at over 60, is still neck deep in the big
Grotto family business, his daughters, Barbara
and Sara, work closely with him, running the
company less as a global fashion enterprise
present in 56 countries and more like a family
affair fuelled by their passion.
Grotto Spa, made its first entry to India over a
decade ago. However, it has not been a smooth
ride. On realising the market is tough to navigate
without local know-how, Grotto looked for
partners and in November 2006, partnered with
Raymonds, but parted ways a few years later
over price and brand positioning issues. In fact,
in the first year of its operation, the 50:50 JV
recorded a loss of Rs 19.32 crore on a turnover
of Rs 15.6 crore in March 2008.
GASMAKES AGGRESSIVE
PUSH FOR ITS
SECOND
INDIA SORTIE

4. DENIM CLUB INDIAFebruary 2014 04
Denim Club : Your Window To The World Of Denim
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ashing
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Apparel - Growth
A disconnect in the vision for the brand was
discovered, which according to Grotto is an
"urban global lifestyle brand" but not about mass
denim. He expresses, "We produce one
collection — same design, same fabric, same
colours, same quality — for the world, from
Japan to Italy. The only difference is the range of
sizes. I have six brothers; we came from a poor
family. But my mother was very particular, about
everything from food to clothes. It was about
quality not quantity."
He knows Indians are not just looking for the
biggest discount and second-hand fashion from
first-world hangers anymore, and yes, they are
willing to pay a premium for quality brands and
exclusivity. The range extends from Rs 6,000 all
the way up to over Rs 14,000.
GAS has now partnered with Reliance Brands to
expand its presence, both on ground, online and
in the minds of "those who have a fast attitude"
and are influencers, as Claudio, Barbara, GAS'
chief marketing officer, and younger daughter,
Sara, in charge of ecommerce, put it.
Which is quite the opposite of what brands like
Diesel, Levis' and Benetton, among others, have
done. The brands have had an aggressive
strategy here over the past few years, driven by
provocative communication. The owners of
Grotto attribute this to the fact that these brands'
mass-market ambitions dictate their
communication strategy.
GAS, on the other hand, has minimal
mainstream advertising. It relies on social media
and guerrilla communication tactics globally and
its slick shopper-guide or catalogue, which
features company proprietary technology like the
Pop-Up jeans, that give your butt a boost. But
more importantly, their eye is fixed on the store,
the theatre of the brand.
In India, GAS' total tally number of stores will go
up to 16 in addition to a presence in shop-in-
shop retail formats and three multi-brand sites.
Going forward, however, their big retail push will
be in ecommerce, as the exodus of Indian
shoppers heading online continues to grow by
leaps. Nonetheless, despite an aversion to large
scale, traditional ad campaigns, in a few months
from now, the company will release an entirely
digital driven global campaign, inspired by the
current generations "fast attitude" and featuring
the face of the brand, MotoGP champion Marc
Marquez, a Spaniard.
Grotto's second business marriage has put
enough gas in the tank to allow for expansion
while retaining the integrity and exclusivity of the
brand. Just how long this one will last will depend
entirely on how many fashionable folk come
around the store or site looking for their denim fix
and J-Lo butt-effect.
Source: economictimes.indiatimes.com

5. Segment wise, textile division’s revenue, which
contributes 66 percent to total revenue, grew 24
percent on year-on-year basis to Rs 1,180.5
crore. On the other hand, retail, which accounts
for 30 percent of total revenue, rose 30.5 percent
to Rs 544 crore in the December quarter.
Commenting on the results as well as outlook for
the Company, Jayesh Shah, director and chief
financial officer, said "The revenue of textiles
segment has grown by 24 percent led by growth
of 20 per cent in denim, 21 per cent in woven
fabrics and 35 per cent in garments
manufacturing. Our brands and retail business
has registered very strong growth of 30 per
cent.”
Expressing optimism over future growth, he
added that the company expects the current
growth momentum to continue for the near
future.
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Fabric Growth
Source : thehindubusinessline.com
Website: www.arvind.com
At a time when macroeconomic environment
posed challenges for textile companies, due to
stagnant economy, high inflation and higher
interest rates, the textile major Arvind Limited
has reported better-than-expected earnings in
the third quarter ended December 31, 2013.
The company, helped by higher revenues in
textile and retail segments, has posted a net
profit of Rs. 102 crore for the quarter ending
December 2013, up by 36 per cent as against a
figure of Rs. 75 crore in the corresponding period
last year.
The company’s revenues rose to Rs. 1,774 crore
for the quarter under review showing a growth of
26 per cent from Rs. 1,405 crore in the same
period last year.
In a statement issued to the exchanges, the
company stated, "At the operating level,
consolidated EBIDTAfor the Quarter stood at Rs.
254 crore as against EBIDTA of Rs. 191 crore for
the same quarter last year, registering growth of
33 per cent."
Rs.Crores
Arvind Ltd. Oct. - Dec. Quarter Results
Arvind Ltd.Segment Wise Growth
year-on-year basis
Arvind Q3 net rises 36% to Rs. 102 cr

6. Consumer - Survey
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DENIM CLUB INDIAFebruary 2014 06
Denim Club : Your Window To The World Of Denim
Denim voted as most
favourite fabric in UKDenim has been around for centuries, and
started gaining popularity after Levi Strauss re-
introduced it in late 1870’s. Since then there has
been no going back.
A recent research by online retailer Littlewoods
finds that Denim is the most favourite fabric in UK
and is no longer considered a purely casual
option.
The result reveals that the average woman will
wear jeans 152 days of the year – equivalent to
five months – and a quarter or men for almost a
full year, 312 days.
It’s even undergone a renaissance with people
rating it above traditional luxurious fabrics such
as fur, leather and wool in the fashion stakes.
31% people are now incorporating denim into
their work wardrobe, be it in the form of smart
jeans or a denim shirt.
The 35-44 year olds are leading the denim
fashion pack in the office, embracing this new
trend for ‘dressy denim’, with 40% choosing to
dress themselves in the wardrobe staple during
the daily nine-to-five.
26% of people have admitted to wearing denim
to a fancy restaurant and nearly 50% on a first
date. Women reveal that they own a total of eight
pairs of jeans at any one time, on average, with
men coming in close behind with seven pairs in
their wardrobe. The average household owns 21
denim items in total, as the whole family
embraces denim.
Littlewoods.com’s Denim Master, Toni Craig,
who buys nearly £12m of denim a season to feed
the nation’s demand, comments: “We’re
witnessing a real denim renaissance – no longer
are jeans just something we throw on to pop to
the shops, they’re now acceptable to wear for
almost any occasion, especially those
traditionally considered to be more formal. Last
year we sold over 680,000 pairs of jeans - black
was our best selling colour, indicative of people
looking for smart denim options.
“This year already we are selling 78 pairs of
jeans every hour, and skinny is our best-selling
style, with true blue shades increasing in
popularity, which we believe has been fuelled by
the need for an outfit to transcend day and night
time.”
Jeans are also becoming something of a
collector’s item, with the average Brit holding on
to their favourite pair for eight years, with 7% of
men owning jeans for as long as 21 years or
more. Three quarters of women also hold on to
their jeans to use as an indicator of their weight,
with 81% of women stating that fitting into their
favourite pair of jeans boosts their confidence.
UK’s most loved fabric
Source : femalefirst.co.uk

7. DENIM CLUB INDIAFebruary 2014 07
Denim Club : Your Window To The World Of Denim
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Apparel - Collection
M&J Group, founded in 1965 in Dhaka
(Bangladesh) will be participating for the first
time in a European trade show namely in
Bluezone, part of the Munich Fabric Start on the
4th and the 5th of February.
The M&J Group’s SS15 collection, designed with
a strong eco-friendly approach, is a sum of the
latest trends and the most innovative materials
and technologies in the denim industry.
With Blue as the leading mood, every piece aims
at creating an emotional response, making
people desire to wear it, right here and now.
The new collection, has four concepts namely:
Eco Pro, Sport, SingleTrack and Comfort.
Eco Pro line represents the eco-friendly
philosophy to the full, by mixing the most
advanced technique with sustainable materials –
recycled fabrics, raw denim, alternative/
unconventional fibres, organic cotton and “non-
indigo natural blue”. Unexpected style, vivid
graphics, sudden colour variations, sunfaded
and camouflage characterize all the pieces,
treated with new chemicals and high-level
techniques such as laser and ozone.
The Sport line has new fits and visions, 5-pocket
and chinos, street basket shorts and much more,
all created with high-tech windproof and
extremely performing fabrics. Colours go from
light blue to dark blue or black, while the available
looks include among others grass spots, laser,
accidental happening, cuts, laser, fast and fluo.
M&J Group To Show Authentic
Face Of Denim At Munich
Going back to the pure tradition of denim, Single
Track aims at re-elaborating the original heritage
style with cut, unfinished, repaired, worn in look,
scraped off or used garments: a vintage
collection designed to be affordable but not
cheap, offering modern and sophisticated
pieces in the regular and boyfriend fit.
M&J Group comprises of 7 sister companies,
each specialized in a different phase of the
production cycle, and is a leading manufacturer
producing a wide range of top quality denim
bottoms and some non denim items. M&J Group
developed over 8 million garments, in the year
2013 and is expecting to double the number by
2015 through continuous investments in new
facilities, technologies and people.
Source : fibre2fashion.com
Website : http://www.mj-group.com

8. DENIM CLUB INDIAFebruary 2014 08
Denim Club : Your Window To The World Of Denim
Industry - Events
Kingpins the boutique
d e n i m t r a d e s h o w
editions in New York, Los
Angeles and Hong Kong
has put its Los Angeles
show on hiatus until July
while it concentrates on
launching its newest show inAmsterdam.
Kingpins founder Andrew Olah, says “We put LA
on a pause,” and added the show will return to
the Cooper Design Space in Los Angeles for its
July 29-30 run.
Kingpin is debuting theAmsterdam show on May
7–8 at the Westergasfabriek Amsterdam’s
Gashouder, a former industrial site that now
hosts cultural events.
The show is working with Dutch foundation
House of Denim, which will, at the same time,
host a four-day celebration of denim called
Denim Days.The first two days will be focused on
the business-to-business side of denim with the
Kingpins trade show. The subsequent two days
will include consumers with business-to-
consumer events such as pop-up shops, laser-
finishing workshops, a vintage market, and
parties and events for “denim lovers, addicts and
pros,” said House of Denim’s Mariette Hoitink.
“It would be my dream to have something similar
in 2015 in LA,” Olah said.
Hoitink was recently at the Kingpins New York
show, where she hosted Indigo Embassy, an
outreach program designed to highlight House
of Denim’s mission to promote denim innovation
and sustainability. House of Denim launched
Jeanschool, in 2012 a three-year educational
program in denim development. “We are super-
connected to the industry. We work with the
mills, the laundries and the students are given
training with real skills in the industry,” Hoitink
said.
The group also plans to open a research-and-
development lab in the future. “[In The
Netherlands,] the density of denim brands is the
biggest in the world,” Hoitink said. “We’re not the
biggest [brands], but we have so many
companies.”
Kingpins LA Show on Hiatus Until July
Japanese Denim Makers Showcase Products In Paris
Manufacturers from Okayama Prefecture
showed off the craftsmanship and attention to
detail that are in their denim jeans and products.
An exhibition was held in Paris on Jan. 29 by the
city of Kurashiki to showcase its renowned
denim production. The exhibition also featured a
fashion show of denim jackets and jeans
designed and modeled by students in Kurashiki.
“This is the first time to see Japanese denim,” a
60-year-old French woman said. “It is snug, and I
feel comfortable.”
Manufacturers exhibited their original textures of
stretch and deep blue fabrics, and point out the
careful sewing in the clothes.
Sailcloth manufacturers based in Kurashiki also
displayed their works at the exhibition.
“The quality of Japanese denim is so high that
Source : www.apparelnews.net
even buyers of Europe’s high-end labels visit
Japan,” said Kenzo Takada, an internationally
renowned designer. He added that Japanese
denim products have the potential for wide
acceptance even if they are pitched as
Japanese corporate brands.
Source : www.ajw.asahi.com

9. Denim Club : Your Window To The World Of Denim
Events
The 36th edition of the Modefabriek, was held at
RAI in Amsterdam from January 26 – 27, 2014.
“We are very happy how the trade show turned
out, there were a lot of people visiting and we
have had a very positive response from the
retailers so far,” stated Nieke Mulder from
Modefabriek.
The new layout was divided into four segments
and introduced for the first time at the
Modefabriek: The Pavilion, The Frame, The
Floor and The Square, which contained the new
platforms Salon and Stage.
The ‘older’platforms like Blueprint, Mint, Chapter
and Next had been refined. The Blueprint
segment was all about denim and contemporary
streetwear brands like Lee, Pepe, Japan Blue,
KOI and Kuyichi but also brands that put a strong
focus on craftsmanship like Amsterdam based
denim brand BDD or the accessories brand
Atelier de L’Armee displayed at Blueprint.
The halls were crowded on the first day itself but
the atmosphere was still relaxed. “I really like
coming to the Modefabriek, you can find all the
important brands, but the surrounding is much
more chilled-out and not so hectic like at other
trade shows and I really like how the fair is now
divided in the new brand segments,” said a
retailer fromAmsterdam.
Blueprint was assigned a space immediately
inside the entrance in Hall 1. At the front was
Katsu Manabe from Japan Blue Jeans and
Momotaru. He thought it was fantastic that
Modefabriek ‘pushed’ denim to this degree.
“Amsterdam was the first city in Europe where
our products were sold, atTenue de Nîmes.”
Some exihibitors also critizised the lack of an
Show Report :
international audience at the tradeshow: "We
can say about the Blue Print area that you can
definitely see that Amsterdam is going up in the
Denim Scene. Small brands are appearing and
it's nice to see them surviving and growing each
year. It is sad that the Blue Print area was only a
small part of the fair and it would have been
much better if there were more international
visitors. For us it's always nice to see and meet
people in the industry, that's one of the reasons
for participating. Although we feel that the next
step for us is to attend international fairs next
year. Especially because the fashion fair in
Amsterdam doesn't attract international buyers",
said Elza and Joost founders of accessories
brandAtelier de L'Armee.
In terms of fashion, two trends were dominant.
On the one hand there was a strong influence of
Scandinavian clean chic mixed with a
sportswear attitude. Clear and simple
silhouettes, slightly oversized, chunky tops,
leather mesh tops, jogging pants in cold colors
like white, grey, light-blue and black were seen in
a lot of collections like First of August, The
Haunted, Carin Wester or Franzel. The clean
and simple chic also dominated the accessories
segment. Simple leather backpacks and
shoppers without any extras were seen
everywhere.
On the other hand brands like Catwalk Junkie,
Gwynedds and Kultivate showed bold prints on
t-shirts, tops and pants. Everything that is
related to religious symbols seems to be a hot
trend. Whether it is Da Vinci’s angels, the Holy
Mary or just a print of stained glass. The animal
for F/W 2014 seems to be the bird- in all
variations.
Images & Source :
http://fashion-artexpression.com/
36th Modefabriek, Netherlands AW 2014
BDD at Modefabriek
Momotaro at Modefabriek

11. Denim Club : Your Window To The World Of Denim
From The Denim Directory
Company:
Segment: Machinery
The Prashant Group is one of
India’s esteemed groups
catering to the textile industry.
Ever since its inception 1975,
the Group has been on the
path of continuous progress.
The group is a market leader
and trendsetter in the field of
weaving preparatory.
The state-of-art manufacturing
facilities, spread across 70,000 sq.m. is based
in Ahmedabad. Prashant Group comprises of
the following companies
The group has collaborations with leading
European & American textile machine
manufacturing companies providing an edge
in updated technology and enhanced product
profile.
 Prashant West Point
 Prashant Gamatex
 Prashant Ferber
Prashant West Point (PWP), is a joint venture
of the Prashant Group with West Point
machinery, U.S.A., originator of Indigo
technology. PWP is a leading supplier of world
class quality machines for Denim, sheeting,
Shirting,Terry towel, and other applications.
PWPproduct range comprises of
 Direct Warper,
 V creel and H creel
 Sizing machine,
 Denim Preparation Equipments including
Ball Warper and Rebeamer
 Indigo slasher dyeing range
 Indigo rope dyeing plant
 Polybeamer for Flat tape
Prashant Group of Industries
Prashant Gamatex is a market leader for world
class high tech sectional warping machines.
Prashant Ferber, an Indo Italian Joint Venture
of Prashant group with world renown Ferber
s.r.l. provides complete range of warp beam
handling equipment in India.
Prashant Group has been at the number one
position in India due to continuous
improvement. They have introduced the best
products in the world and trained and
developed a very knowledgeable technical
team for design, production and service.
The group has won many awards and
accolades for extraordinary performance and
contribution to the Indian Textile Industry
including The Corp Excel National MSME
Award, Outstanding Entrepreneur award from
AMA, Excellence in weaving preparatory
award fromTAI, Rajiv Gandhi Quality award.
Sizing Machine,
Warping Machine, Creel
Ms. Amoli Shah
Director
westpoint@prashantgroup.com
+91 79 2583 0603
www.prashantgroup.com