Denim Club compiles the latest news and updates related to denim business and industry from all across the globe and brings these to you in the form of the Denim Club Newsletter.

1. Latest Denim News & Updates from Across the Globe
Your Window To The World Of Denim
Newsletter
26 February 2014
www.denimclubindia.org
Levi Strauss testing
100% recycled water
for jeans production
ONLY S/S campaign
shows new denim range
Denim Trend :
Return of The
High-Waisted Jeans
From The Denim Directory
Jayantilal S. Gandhi and Co.
Featured
Arvind: New
Production standards
with KARL MAYER’s
Indig-O-Matic
Uniqlo introduces
selvedge for under £40
Isko Steps Out
As Premium Denim
Ingredient Brand
Premium Denim Jeans
Made in IndiaMade in IndiaMade in India
Coming Soon

3. DENIM CLUB INDIAFebruary 2014 03
Denim Club : Your Window To The World Of Denim
Apparel - Sustainable Fashion
Michael Kobori,
vice president of
sustainability, Levi
Strauss told the Gaurdian that the
company has created a process for
using 100% recycled water in parts of its
garment production.
The first of its kind initiative in the
industry, the process is the result of a
new water recycling standard – verified
by third parties – that aims to reduce the
impact of garment production on fresh
water resources.
The process is being used in one of the
brand's key Chinese factories, which
bleaches, dyes and stone washes
garments to achieve specific looks or feels.
The factory, located in southern China, and Levi
Strauss worked together to engineer a system to
pipe 100% recycled water into an industrial
laundry machine used for finishing one of its
jeans lines. Some 100,000 pairs have now been
produced using the new technology.
Accodring to Kobori the company looked at
Environmental Protection Agency (EPA)
guidelines on reuse of water, as well as World
Health Organization guidelines on managing
waste water. "We then hired engineers from the
textile industry to adapt these general guidelines
into a set of standards that can be specifically
used in our industry," he says.
The process is still in the testing phases, but the
goal is to eventually use 100% recycled water to
finish a broader range of Levi Strauss products at
factories in other parts of the world, he says.
Different definitions of 100% recycled
Gilbert O'Neal, president of the Institute of Textile
Technology was One of the third parties Levi
Strauss asked to review the standard. O'Neal
has worked with some of the largest textile and
apparel makers in the world to help them use less
water, and discharge less polluted water.
Levi Strauss testing 100% recycled
water for jeans production
He says it's not impossible to finish a garment
with recycled water, but that the term "100%
recycled" can be misleading because saying a
garment is made from 100% recycled water is
not the same as saying that 100% of the waste
water is recycled.
O'Neal says. "The garment industry is really
good at establishing standards and talking a
great game about sustainability, but the
challenge is in the implementation."
And according to him there is no economically
feasible way to recycle 100% of laundry machine
water in a closed loop system and the same
requires membrane technology which may triple
or quadruple the cost of water treatment and
most customers would not accept that cost.
O'Neal says Levi Strauss is probably using
100% recycled water, but isn't achieving "zero
liquid discharge" – or zero waste water – the
highest standard in industrial water recycling.
However, the process likely does reduce the
amount of effluent, or waste water, from the
factory, he adds.
Levi Strauss, hopes the standard will help other
apparel brands and retailers increase their use
of recycled water and reduce industry effluent.
Source: www.karlmayer.com

4. DENIM CLUB INDIAFebruary 2014 04
Denim Club : Your Window To The World Of Denim
Textiles - Sustainable Production
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ashing
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Arvind: New Production standards with
KARL MAYER s Indig-O-Matic
At the end of 2012 Arvind Ltd., India's leading
denim fabric manufacturer placed an order with
Karl Mayer, the German textile for an Indig-O-
Matic slasher/dyeing denim processing machine
for its factory in Ahmedabad. The line became
operational at Arvind in October 2013 and has
since been operating efficiently..
Susheel Kaul, Managing Director explains “This
new machine enables us to react flexibly and
quickly to the changing demands of the market. It
is also extremely productive.” Arvind has
purchased Indig-O-Matic as a double-sheet
version, enabling production to be almost
doubled for the same space requirements. The
dimensions of the dyeing zone are the
same as in the conventional version and
only the number of beam creels and
beaming machines has to be doubled.
The new Indig-O-Matic operating in
Arvind’s factory has dye baths which are
equipped for nitrogen dyeing. Susheel Kaul
explains that they can achieve dyeing results that
they have never been able to achieve before.
“There is also less environmental pollution with
the nitrogen dyeing process. This aspect is
becoming increasingly important here, too,” he
went on to say.
KARL MAYER’s dyeing machine with integrated
nitrogen technology celebrated its Indian
premiere with Indig-O-Matic being installed and
made operational at Arvind and the advantages
of nitrogen technology can now also be exploited
in India.
With use of nitrogen, the phase transition of the
dye onto the fibre from a reduced to an oxidised
state into the ambient air can be slowed down.
Since only liquid substances can be absorbed by
the yarn, the reaction time of the dye can be
extended. The dye is fixed better onto the cotton
fibre and the core of the yarn remains undyed, as
with the ring dyeing process typically used for
denim.
This results in optimum dye and rubfastness for
the same high weaving efficiency. The nitrogen
technology also enables the amount of textile
auxiliaries used in the machine to be reduced –
which makes an important contribution to the
increasingly important issues of environmental
protection and sustainability.
KARL MAYER’s new Indig-O-Matic
machine operating in Arvind’s factory is
not only the first denim machine with
nitrogen dyeing technology in India, it is
also the first indigo dyeing machine that
can process the fine yarns used to
produce cotton shirting. Here too, this innovative
warp preparation technology is supporting the
move away from using jeans fabric to produce
typical, hard-wearing workwear and towards
using it to produce more stylish denim fashions.
Arvind began producing denim at the end of the
eighties and the early made Arvind a pioneer in
the Indian denim business. The company has
had a clear strategy of combining state-of-the-
art production technology and innovative
product development. Today Arvind operates in
a variety of segments, including denim, woven
and knitted fabric production, advanced
materials, Arvind Brands, retail, and the Mega
Mart andArvind Store department stores.
Source: www.theguardian.com

5. DENIM CLUB INDIAFebruary 2014 05
Denim Club : Your Window To The World Of Denim
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Apparel - Trends
Denim Trend :
Return of The High-Waisted Jeans
After years of dominance of low-
cut skinny-jeans, a new era of
high-waisted jeans is coming
and bringing a paradigmatic
shift in denim fashion.
BuzzFeed Business reports
that the trend was explicitly
called out in recent earnings
calls. Susan Kellogg,
president of VF predicts high-
waisted jeans will be "the
biggest trend of the spring"
high rise jeans appeal to the
millennial and the older
customer "who just needs more
coverage" alike, and the CEO of
Levi Strauss & Co has also
promised more styles for the high
waisted jeans.
The noted fashion mavens at, er,
Goldman Sachs, also believe this
could be the year that women’s
pants with high waistlines go
mainstream among the discerning
youth of the US.
The pants, which shorten the torso
and "amplify the bottom," Goldman
says, are already the norm in
Europe, where trends typically run
ahead of the US. They are
becoming more prevalent in pop
culture, being worn by the likes of
Taylor Swift, Miley Cyrus and the cast
members of HBO's iconoclastic
series, Girls. Compiled from various sources
The last “macro shift” in fashion,
according to Goldman, was the
advent of skinny jeans in the
middle of the last decade. The
bank’s analysts say this led to
widely disparate performance
among retailers, depending
upon whether they were able
to capitalize upon it or not.
Such shifts are rare, and
d i f f e r e n t f r o m m i c r o
shifts—such as the advent of
colored pants, which could be
combined with clothing from
seasons past. Macro shifts, in
contrast, are further reaching,
much longer in duration, and
serve as catalysts for complete
wardrobe turnover.
In simpler words, they are huge
sales opportunities. Urban
Outfitters embraced skinny jeans
before the rest of its peers in 2005.
That initially hurt its sales and
margins, but the chain benefitted
from being seen as the “go-to”
destination for the trend, and its
sales, margins and profits
recovered dramatically in
subsequent years.
The influx of high-waisted jeans will
come in right at the fall of colored
denim, a trend that industry insiders
claim has already peaked.

6. Apparel - Campaign
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DENIM CLUB INDIAFebruary 2014 06
Denim Club : Your Window To The World Of Denim
ONLY S/S campaign shows
new denim range
Image Source :
thefashionache.blogspot.in
Image Source :
thefashionache.blogspot.in Image Source : thefashionache.blogspot.in
ONLY shows off its denim DNA through its brand new fashion
forward Spring/Summer campaign which centers on ONLYs latest
denim collection and features model Sonja Van Den Heever. Sonja
fiercely portrays the core of ONLYs denim universe through
intriguing pictures, in which she models.
ONLYs ultimate denim must-haves, include this season’s trendy
jumpsuits and the classic slim fit jean. With her fresh look and
understated intensity, Sonja is the quintessence of coolness and
consequently the perfect pick for portraying ONLYs denim world.
The campaign was shot in the streets of Bologna, and the
monochrome look of these visual surroundings functioned to further
strengthen the vitality and power that that frames collectively
radiate.
These simple settings - along with Sonja’s strong portrayal has
made the campaign successful in objectifying the very essence of
the ONLYattitude and denim feel.
Source: www.fibre2fashion.com

7. DENIM CLUB INDIAFebruary 2014 07
Denim Club : Your Window To The World Of Denim
Visit Denim Club India at www.denimclubindia.org and fill-in the online form to Join Denim Business Network.
The Individual Membership of Denim
Business Network comes to you at a
nominal payment of one time
registration fee of INR 5000 which
includes the first year subscription
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Individual Membership
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membership fee is INR 20,000/- for a
group of five individuals, inclusive of
subscription charges for one year.
This facility provides multi access
license up to 5 users.
Corporate Membership
Apparel
Uniqlo introduces selvedge for under £40
When it comes to jeans, a pair cut from selvedge
denim is the undisputed holy grail. However,
getting a pair with the trademark white edges
when you flip up your hems, often means high
price. Uniqlo, has now provided an alternative,
by introducing Japanese selvedge jeans for
under £40.
The selvedge jeans are available in washed
deep indigo denim and cut slim with a straight
leg, they're the kind of classic shape and colour
that transcends any trends. Because it's
selvedge, its going to move with you as you wear
them and mould around you.Atailoring service is
offered free-of-charge in store, in case the pair is
too long.
All this of course makes that small price tag all
the sweeter.The only thing to work out now really
is how high you're going to roll those cuffs after
you get your pair out of the shop.
Source: www.gq-magazine.co.uk
Image Source: www.gq-magazine.co.uk
Premium Denim Jeans : Made in India
Looking for an exclusive premium class
jeans? A few minutes of surfing will bring
up a Momotaro jeans for USD 2000 and
a 3x1 customized jeans for USD 1200.
And, there are a large number of brands
offering jeans for 200+ USD.
The discerning jeans lovers in India have
had to go in for foreign brands and labels
to satiate their desire for a premium
category jean.
It is not that international quality jeans
can not be made in India - we have the
best of fabric available, along with
dedicated jeans makers and expert
washers.
In the near future, a few indigenous
jeans designers will be coming up with
premium denim jeans under the Made in
India initiative being taken by Denim
Club.
Watch out this space for some exciting news about
Made in India Premium Denim Jeans!

8. DENIM CLUB INDIAFebruary 2014 08
Denim Club : Your Window To The World Of Denim
Fabric : Strategy
Isko Steps Out As Premium
Denim Ingredient Brand
For years, Isko was content to operate as a
business-to-business player, a well-known
global manufacturer of functional fabrics to which
high-end designer denim brands could turn to
make their jeans stretchier or stronger or
otherwise more appealing.
Recently, however, the Turkish company has
been taking a page from other so-called
ingredient brands that have become household
names in their own right, in a quest to garner
consumer attention and preference in-store. It’s
a timely move, given consumers’ heightened
interest in value, brand purpose and sourcing.
The move is also timely given the lagging
momentum in a once-hot market. Premium
denim has seen some fraying in recent years. As
NPD Group Chief Industry Analyst Marshal
Cohen wrote in a recent blog post, the total
denim market is a $17 billion business, up 5
percent vs. the same time period a year ago. But
the premium denim market - denim priced at $75
and above, accounting for 7 percent of all denim
sales, is down 18% compared to last year,
according to NPD. Sales are down all over,
including on the west coast. With growth rates
down and consumers feeling maxed out with
jeans purchases, opportunity lies in new, alluring
technologies, according to Cohen: “Wake up
denim makers! It’s time to give the consumers
what they want: a reason to buy and to make that
backside look even better.”
Isko, the textile division of Sanko Group, one of
the five largest conglomerates in Turkey, and
covering more than 35% of the global premium
denim market. “One jean out of three is made out
of this denim,” said Head of Worldwide Marketing
Marco Lucietti. Isko, founded in 1983, ships to 60
countries, and its “wearable technology” is in
2,500 products. Eighty-five percent of its denim
innovations are patented. Certain jeans brands,
like Diesel, with which the company has an
existing co-branding project for its JOGG jeans,
can use certain of its technologies on an
exclusive basis, for example, for two seasons.
Isko even claims creation of the jegging—a
stretchy denim legging. “We own the trademark,”
Lucietti said.
Sanko Textiles-Isko denim division hired, Fatih
Konukoglu, CEO, four years ago and he started
building the global marketing team. “We’ve
always been an innovation company; now we’re
becoming an innovation and marketing
company,” Lucietti said, as it seeks to grow the
business. The company’s ingredient-brand
strategy began in 2010, but it now is working to
build greater awareness among consumers. The
company launched an ad campaign to the denim
community and has experimented with
displaying the Isko brand with hang tags on
products at the point of sale.
Besides Diesel, the company has projects with
brands such as British brand MiH, 3×1, J. Crew
and Esprit as they seek to create higher-value
and sometimes higher-priced jeans. In fact, Isko
doesn’t want to be in all denim, but rather, “stick
to premium denim,” Lucietti said. Kutay
Saritosun, who oversees North American
marketing said that Primary U.S. target markets,
are NewYork and LosAngeles.
“We need to be consistent to build an ingredient
brand,” Lucietti acknowledges. “We are moving
our marketing and communications strategy
toward being the thought leader of our category,”
including with involvement in industry-
educational program i-Skool. “[Our goal] is not
to speak about ourselves, but to have the
industry speaking about Isko.”
Source: www.forbes.com
Image Source : www.forbes.com

9. DENIM CLUB INDIAFebruary 2014 09
Denim Club : Your Window To The World Of Denim
Industry - Network
Mr. Ponnusami Palaniappa, Director
Five P Venture India Pvt. Ltd., Erode, India
Mr. Aamir Muhammad, Marketing DirectorMarks International Ltd., Faisalabad, Pakistan
Mr. Samarth Singh, Director
Indiana Clothing, Rudrapur, India
Mr. Dushyant Thapa, Business DeveloperAlamode Retail, Gangktok, India
Mr. Udit Agarwal, Merchandiser
Aashutosh Enterprises, Kanpur, India
Mr. Vaibhav Mathankar, Sr. Marketing ExecutiveLNJ Denim, Banswara, India
Mr. Ali Sammour, Founder
Twelveounce Denim Lab, Los Angeles, USA
Join the World’s only Denim Business Network
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DenimBusinessNetwork
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11. Denim Club : Your Window To The World Of Denim
From The Denim Directory
Company:
Segment: Machinery
Jayantilal S. Gandhi & Co. (Mach. Div.) better
known as Jaytex in the textile world, is a
pioneer and a leading manufacturer of
weaving preparatory equipment in India.
Jaytex was formed in 1964 with the main aim of
manufacturing 100% indigenous machinery
for weaving preparatory department in lieu of
the costly imported machines which were
being used by mills up to that time.
Jaytex made it's beginning by developing
Reaching-In Machines by using Indigenous
technology, which received overwhelming
response. Encouraged by their success, they
started manufacturing Warp Tying Machine in
the year 1968.
Jaytex is well known for reliable and world
class machines made with 100% indigenous
material and the company has over 45 years
experience in the manufacturing of warp tying
machines.
Being 100% indigenous, cost effectiveness
and operational simplicity, Jaytex in a short
span of time made a large number of weaving
mills as their clients. Jaytex has a extensive
network with satisfied customers in India as
well as overseas.
Jaytex products have easy adaptability to
different methods of use, suitable for all types
Jayantilal S. Gandhi and Co.
of yarn, looms and departmental layouts.
Jaytex has a extensive network with satisfied
customers not only in India but also in other
countries like USA, Iran, Indonesia, Burma,
Bangladesh, Nepal, Nigeria, Taiwan, Kenya,
Tanzania, Sudan and so on.
The warp tying machine by Jaytex is a highly
complicated & sophisticated and deals with
delicate yarn at a very high speed. The
working range of this machine is practically
unlimited and can tie any material with or
without lease may it be cotton, spun, worsted,
filament, P.V., woolen, denim slub, furnishing
auto or industrial fabric from finest to coarsest
with high efficiency at low labour cost.
Jaytex also manufactures dressing frames
which are made from specially extruded alloy
sections, which are very sturdy and
lightweight and at the same time durable for
years of service. Jaytex also offers heavy duty
bar tensioning yarn dressing frame specially
developed for denim and courses warps.
Mr. Zubin Mistry
CEO
jaytexindia@hotmail.com
+91 79 2642 3312
www.jaytexindia.com
Jaytex Warp Tying Machine
HD/UB For Very Coarse Warps