This document discusses case studies of employee engagement programs focused on sustainability from four companies: WeSpire, Intel, TD Bank, and CA Technologies. It describes how WeSpire's engagement platform has helped 25 companies across 45 countries complete over 2 million sustainability actions. It also provides examples of how Intel, TD Bank, and CA Technologies have measured increases in employee engagement through metrics like recycling rates, participation in challenges and pledges, and survey responses. The case studies demonstrate how tracking employee actions and measuring engagement can provide tangible environmental and financial benefits for companies.

1. Demonstrating the Value of Employee Engagement: Case
Studies
Susan Hunt Stevens, WeSpire @huntstevens
Andy Wu, CA Technologies @CAinc
Brad Peirce, TD Bank @naturalinks
Linda Qian, Intel @lindalqian

2. SB New Metrics - Sept. 26, 2014
Demonstrating the Value of Employee
Engagement: Case Studies
Susan Hunt Stevens, Founder & CEO – WeSpire
Linda Qian, CSR Communications Manager – Intel
Brad Peirce, VP TD Environment – TD Bank
Andy Wu, Principal, Office of Sustainability – CA Technologies
Inspiring people to make sustainable
choices.

3. About WeSpire
A cloud-based engagement platform that
global companies use to engage employees
in sustainability and responsibility initiatives

4. Delivering Measurable Impact
25 companies
45 different countries
2MM actions completed*
$250 saved per employee
*since July 2013
4

5. Tangible impact and savings
5
100
Tons
3M
Kwh
3.6M
Gallons
waste energy water
Since July 2013, our customers have saved
over $1M while reducing their
environmental footprint

6. Intel Confidential — Do Not Forward
“Measuring” Employee Engagement
Linda Qian, CSR Communications Manager, Corporate Responsibility Office
Reach me @lindalqian

7. 7
Employee Engagement & the Environment
“Light Greens” “Dark Greens”

8. 2013 employee bonus metric
tied to global recycling rate.
8
Recycling at Intel

9. Return on Investment
9
Cherries Pits

10. TD Environment
The Green Pledge Challenge
Sustainable Brands "New Metrics" Boston 2014
September 26, 2014

11. The Boardroom Challenge
11

12. The 4Hs of Environmental EngagementSM
–
Head. Heart. Hands. Horn.SM
12 12

13. How do we develop and measure the impact
of 26,000 Tim Littles?
© Cape Night Photography
13

14. The Green Pledge Challenge
38%
63%
65%
47%
65%
85%
43%
76%
55%
45%
42%
45%
51%
Business Unit A
Business Unit B
Business Unit C
Business Unit D
Business Unit E
Business Unit F
Business Unit G
Business Unit H
Business Unit I
Business Unit J
Business Unit K
Business Unit L
Business Unit M
Results as of September 1st
Pledges by Business Unit

15. TD Green Nation Monthly Registrations
2011-2014

16. TD Green Nation Daily Registrations
During The Green Pledge Challenges of 2013/14

17. Thank You
Together, we will make a difference!
17

18. Capturing Employee Engagement
CA Technologies
Andy Wu
Principal, Corporate Social Responsibility
SB New Metrics: September 26, 2014

19. 19 © 2014 CA. ALL RIGHTS RESERVED.
About CA Technologies
 CA Technologies provides IT management solutions that help
customers manage and secure complex IT environments to
support agile business services
 $4.4 billion in revenues for FY 2014
 Approximately 13,000 employees in more than 40 countries
 Over 100 offices worldwide

20. 20 © 2014 CA. ALL RIGHTS RESERVED.
Capturing Employee Engagement
 Challenge:
– Are the programs and initiatives focused on sustainability have a
positive impact to our employees?
 What We Did:
– Beginning 2011, launched numerous employee engagement campaigns
 Good to Green Game and video vignettes
 Green Teams pilot, expanded program in 2012
 Launched CA Sustain in 2012
– Added a question in our annual Employee Opinion Survey (EOS)
 “CA Technologies demonstrates its commitment to global sustainability of
the environment and our communities”

21. 21 © 2014 CA. ALL RIGHTS RESERVED.
Results
2011 2012 2013
# Green Teams 3 16 20
% Green Team 8% 53% 58%
CA Sustain Users 909 1,461
EOS, % Favorable* 76% 82% 84%
 Programs are demonstrating CA commitment to sustainability
of the environment and our communities
 Survey results for Green Team locations were even better
– 89% favorable vs 82% favorable for the whole company in 2012

22. 22 © 2014 CA. ALL RIGHTS RESERVED.
Q & A
22

23. 23 © 2014 CA. ALL RIGHTS RESERVED.
Thank you!
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24. www.SustainableBrands.com