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BUSINESS ENVIRONMENT
DEMOGRAPHICENVIRONMENT
Submittedby:
GauravTIWARI
Demography
• Demography is the ”scientific study
of human population in which
includes study of changes in
population size ,composition and its
distribution”
..
• “Demo” means “the people” and
“graphy” means “measurement”.
• (Demos = population, Graphy =
picture
Importance of Demographic data
 Health status of a community depends
upon the dynamic relationship between
number of people, their composition&
distribution
 Planning of health services can be guided
by demographic variables, for example:
How many health units do we need? How
to distribute them in the community in
order to be accessible to the target
population? What type of manpower is
needed?
Demographic Environment
It is a set of demographic factors such as
gender ,family size, education etc…companies
use DE to identifies target markets for specific
products or services. DE differ from country to
country and from place to place within the same
country or region.
The elements of demography
Size : increase or decrease
Composition : sex and age group
Distribution : territory
Source of demography
•POPULATION CENSUSES
•NATIONAL SAMPLE
•SURVEY
METHODS OF DATA COLLECTION
• Primary data collection :collection is
done by the individual by using the
methods such as :
• Observation
• Interviews
• Questionnaires
..
• Secondary data collection :
• census
• National survey
• Demographic studies
• Records
Significance of growing middle class
family
• The middle class is a class of people in the
middle of a societal hierarchy between the
upper and lower class.
• This constitutes the largest segment of
consumers for the manufactured goods in the
country. The MC is now emerging as the
‘’consumption community’’ of the country.
Middle class
MIDDLE
UPPER
LOWER
Main segments within the MC
• The Middle class Male
• The Middle class women
• The Middle class Teenagers
Demographicenvironment by gaurav tiwari

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Demographicenvironment by gaurav tiwari

  • 2. Demography • Demography is the ”scientific study of human population in which includes study of changes in population size ,composition and its distribution”
  • 3. .. • “Demo” means “the people” and “graphy” means “measurement”. • (Demos = population, Graphy = picture
  • 4. Importance of Demographic data  Health status of a community depends upon the dynamic relationship between number of people, their composition& distribution  Planning of health services can be guided by demographic variables, for example: How many health units do we need? How to distribute them in the community in order to be accessible to the target population? What type of manpower is needed?
  • 5. Demographic Environment It is a set of demographic factors such as gender ,family size, education etc…companies use DE to identifies target markets for specific products or services. DE differ from country to country and from place to place within the same country or region.
  • 6. The elements of demography Size : increase or decrease Composition : sex and age group Distribution : territory
  • 7. Source of demography •POPULATION CENSUSES •NATIONAL SAMPLE •SURVEY
  • 8. METHODS OF DATA COLLECTION • Primary data collection :collection is done by the individual by using the methods such as : • Observation • Interviews • Questionnaires
  • 9. .. • Secondary data collection : • census • National survey • Demographic studies • Records
  • 10. Significance of growing middle class family • The middle class is a class of people in the middle of a societal hierarchy between the upper and lower class. • This constitutes the largest segment of consumers for the manufactured goods in the country. The MC is now emerging as the ‘’consumption community’’ of the country.
  • 12. Main segments within the MC • The Middle class Male • The Middle class women • The Middle class Teenagers