Delta Airlines implemented a gamified training program called 'Ready, Set, Jet' to enhance employee engagement and knowledge retention among front-line reservation representatives. The program, launched in October 2012, teaches participants about the company's operations while allowing them to earn badges and send souvenirs to others. Funding was partially secured through product placement with business partners, keeping development costs under $100,000.

1. DELTA AIRLINES
Gamification in Training & Development

2. Prepared By
Manu Melwin Joy
Assistant Professor
SCMS School of Technology and Management
Kerala, India.
Phone – 9744551114
Mail – manu_melwinjoy@yahoo.com
Kindly restrict the use of slides for personal purpose.
Please seek permission to reproduce the same in public forms and presentations.

3. DELTA AIRLINES
• Ryan Mizusaki, manager of
information technology at
Delta, shared the full story of
how Delta arrived at a
gamified training plan to
learn about flight culture
development adopted by
98% of its trainees.

4. DELTA AIRLINES
• Since its launch in October of
2012, Ready, Set, Jet has
experienced huge success in
training and educating at
Delta, boasting high
employee engagement rates
and information retention.

6. DELTA AIRLINES
• The main goal was to
help front-line
reservation
representatives improve
knowledge, customer
service and selling skills.

7. DELTA AIRLINES
• The game teaches
participants about
Delta’s hubs, business
partners (such as car
rental companies) and
policies.

9. DELTA AIRLINES
• Participants can earn
badges and send travel
“souvenirs” to other
players.

10. DELTA AIRLINES
• It turned a mundane task
most employees dread
into a challenging,
competitive game that
engages users while they
complete their training.

12. DELTA AIRLINES
• Delta was able to fund a
portion of the game
development cost by selling
product placement to its
partners, allowing the
company to launch the game
for less than $100,000.