2. DELL’S BUSINESS MODEL
 Direct sales to customers
 Price for performance
 Customization
 Short delivery time
 Latest technology
 Online service and support

3. SALES PROCESS AT DELL
Sales
Supplier
SLC Dell Customer
Supplier I I
No system ever built without customer order
System are custom built in app. 8 hours and shipped
Material pulled and delivered from SLC to factory every 2
hours
SCM coordinates infnormatio, material and logistics to
customer support
Supply constraints continuously comm. To sales and
managed at POS

4. INDIAN MARKET SHARE
HP
15.6
HCL
9.8
52.9 Other
manufacturers, Assembled
Systems
9.7 DELL
ACER
7.3
LENOVO
4.7

5. COMPETITORS
Major Competitors are
 Lenovo
 IBM
 Acer
 Compaq

6. LENOVO
 Lenovo Group Limited is a multinational computer
technology corporation.Lenovo is the fourth largest
seller of personal computers in the world. This
company was started in 1984. liu chuanzhiis the chair
man of the company. In indian market they have only
4.7% share .

7. ACER
 Acer is the second largest worldwide personal
computers seller behind HP and ahead of Dell
 Acer was founded by Stan Shih his wife Carolyn Yeh
 J.T. Wang (Chairman & CEO of Acer Group)
 ACER have 7.3% share in indian market

8. COMPAQ
 Compaq Computer Corporation was an
American personal computer company founded in
1982. Once the largest supplier of personal computing
systems in the world[1]
 Compaq was founded in February 1982 by Rod
Canion, Jim Harris and Bill Murto

9. IBM
 International Business
Machines, abbreviated IBM, is a
multinational computer, technology and IT
consulting corporation
 IBM was founded in 1896 as the Tabulating
Machine Company by Herman Hollerith, in Broome
County, New York

10. BOARD OF DIRECTORS OF
• Relevant-education.com

11. Home Page of Dell

12. Product’s
 Computer(PC)
 Laptop
 Mobile
 Projector

20. Many More Products
 HdTv
 Printer Ink
 Projector