Updated presentation from Defined Care 2004 summit on the role of rx drugs in society with implications for marketing, managed care and disease management.
This document discusses strategies for helping patients cope with change, including supportive communication and motivational interviewing. It provides examples of emotional responses patients may have to change and assessments of a patient's readiness to change. Motivational interviewing allows patients to express concerns without feeling scolded while exploring benefits of change. Supportive communication helps patients feel understood and make informed decisions by acknowledging their feelings without judgment. The appropriate response depends on the unique patient and situation.
This document discusses the importance of patient loyalty and satisfaction for healthcare practices. It notes that satisfied patients are more likely to return for repeat visits and provide positive word-of-mouth referrals. The document highlights tools and strategies for improving patient satisfaction, such as measuring patient satisfaction and turnover, treating patients with respect, listening to patients, and clearly explaining treatment plans. It emphasizes that high patient satisfaction leads to greater loyalty and is the strongest predictor of patients' intent to return and recommend the practice.
Here prof. mridul M. panditrao, shares his personal views on the most controversial and problematic issues of dealing with the pharmaceutical industry and their representatives. The clinicians are constantly exposed to lure and lucre of these issues. He wants to guide the upcoming, young and promising clinicians about the ethical/ unethical aspects and hopw to maintain your own, clinician's morality when dealing with these set of personnel. he also dwells upon the vanishing science of medical deontology
Cognitive behavioral therapy and acceptance and commitment therapy are approaches to managing chronic pain. CBT focuses on addressing maladaptive thoughts and increasing constructive behaviors. ACT emphasizes mindfulness, acceptance of painful sensations, and commitment to valued goals. Both aim to increase flexibility and functioning despite pain, though CBT disputes thoughts while ACT explores thought impact without disputation. Strategies include exploring thought distortions, building alternative cognitions, extending social support, and committing to valued actions.
This document provides an introduction to mindfulness and its role in caring for dying patients. It defines mindfulness as regulating attention to bring non-judgemental awareness to current experiences. Mindfulness can help cultivate empathy, self-awareness, and the ability to hold contradictory truths. Practicing mindfulness can help clinicians address burnout, errors, and lack of presence by learning to stay present with discomfort. Formal mindfulness practices like meditation as well as informal practices like mindful moments can promote mindfulness. Mindfulness may improve physician well-being, quality of care, and quality of caring.
This document discusses the use of motivational interviewing (MI) to treat opioid addiction. MI is a collaborative counseling approach that aims to strengthen a client's personal motivation and goals for change without confrontation. The document outlines key concepts of MI including partnership, acceptance, compassion, and evocation. Studies have found MI can be an effective treatment for opioid addiction, particularly when used in short sessions over time with follow-up support. While MI has limitations like time and lack of follow-up, its strengths-based approach empowering clients to choose change make it a promising treatment model for addiction rehabilitation counseling.
This document discusses strategies for helping patients cope with change, including supportive communication and motivational interviewing. It provides examples of emotional responses patients may have to change and assessments of a patient's readiness to change. Motivational interviewing allows patients to express concerns without feeling scolded while exploring benefits of change. Supportive communication helps patients feel understood and make informed decisions by acknowledging their feelings without judgment. The appropriate response depends on the unique patient and situation.
This document discusses the importance of patient loyalty and satisfaction for healthcare practices. It notes that satisfied patients are more likely to return for repeat visits and provide positive word-of-mouth referrals. The document highlights tools and strategies for improving patient satisfaction, such as measuring patient satisfaction and turnover, treating patients with respect, listening to patients, and clearly explaining treatment plans. It emphasizes that high patient satisfaction leads to greater loyalty and is the strongest predictor of patients' intent to return and recommend the practice.
Here prof. mridul M. panditrao, shares his personal views on the most controversial and problematic issues of dealing with the pharmaceutical industry and their representatives. The clinicians are constantly exposed to lure and lucre of these issues. He wants to guide the upcoming, young and promising clinicians about the ethical/ unethical aspects and hopw to maintain your own, clinician's morality when dealing with these set of personnel. he also dwells upon the vanishing science of medical deontology
Cognitive behavioral therapy and acceptance and commitment therapy are approaches to managing chronic pain. CBT focuses on addressing maladaptive thoughts and increasing constructive behaviors. ACT emphasizes mindfulness, acceptance of painful sensations, and commitment to valued goals. Both aim to increase flexibility and functioning despite pain, though CBT disputes thoughts while ACT explores thought impact without disputation. Strategies include exploring thought distortions, building alternative cognitions, extending social support, and committing to valued actions.
This document provides an introduction to mindfulness and its role in caring for dying patients. It defines mindfulness as regulating attention to bring non-judgemental awareness to current experiences. Mindfulness can help cultivate empathy, self-awareness, and the ability to hold contradictory truths. Practicing mindfulness can help clinicians address burnout, errors, and lack of presence by learning to stay present with discomfort. Formal mindfulness practices like meditation as well as informal practices like mindful moments can promote mindfulness. Mindfulness may improve physician well-being, quality of care, and quality of caring.
This document discusses the use of motivational interviewing (MI) to treat opioid addiction. MI is a collaborative counseling approach that aims to strengthen a client's personal motivation and goals for change without confrontation. The document outlines key concepts of MI including partnership, acceptance, compassion, and evocation. Studies have found MI can be an effective treatment for opioid addiction, particularly when used in short sessions over time with follow-up support. While MI has limitations like time and lack of follow-up, its strengths-based approach empowering clients to choose change make it a promising treatment model for addiction rehabilitation counseling.
PCA is a rapidly growing pharmacy benefit manager located in New Jersey that has added over 80 clients since launching in 2011. It aims to reduce prescription drug costs for clients while improving quality of care. PCA offers retail and mail order pharmacy services, patient savings programs, and discount cards. It prides itself on transparent cost management and client advocacy over administrator profits.
The document discusses teachings from Jesus about money, possessions, and worrying too much about material goods. It encourages people to "store up treasures in heaven" rather than on earth by focusing on God and his kingdom over material wealth, giving to others generously, and finding fulfillment through strong relationships rather than possessions alone.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise boosts blood flow and levels of neurotransmitters and endorphins which elevate and stabilize mood.
Thank you for attending today's presentation on happiness. Remember - you have control over 40% of your happiness through intentional activities. Best wishes implementing your happiness plans!
The document encourages being happy and not worrying as life is short. It also notes that true happiness comes from accomplishing goals and realizing what you have achieved. The overall message is to make the most of your time by focusing on being happy and productive.
Death tells a man it will only take 100 people from a city, but 1,000 end up dying. When the man confronts Death, Death explains that worry, not Death itself, took the lives of the additional 900 people. The document goes on to explain how worry can lead to various health issues and even death, and encourages the reader to free their mind from worries of the past and future in order to find peace.
This document discusses the author's travels through India and Nepal and observations about the cultures and people. Some key points include:
- Indians and Nepalis tend to live more in the present moment and give full attention to whoever or whatever they are engaging with. This allows them to truly connect with others.
- Relationships are highly valued in these cultures, with greetings like "Namaste" meaning "I see you" and implying making real contact with the other person.
- Living in the present is important for safety in places like busy Indian traffic. It also allows for stronger relationships which are key for happiness.
- The author observed differences between Indian and Nepali cultures, with Indians having more pride
This document discusses the importance of humility over pride. It argues that pride destroys individuals and communities, while humility builds them up. It uses several Bible verses to show that God opposes the proud but favors the humble. Jesus is presented as the ultimate example of humility, as he emptied himself to serve others. The document encourages pursuing humility rather than pride in order to find true joy and build up the church.
This presentation provides a comprehensive explanation of the Community Assistance Program (CAP) and the outreach effort behind the Rx discount card to help the un-insured and under-insured fill their medications more affordably at their local pharmacies.
To be happy, one should rest enough, do different activities each day, and see the positives in life. One should also avoid harming others, appreciate what they have, and not spend time with negative people. Additionally, choosing companions wisely and not worrying over small things can contribute to happiness.
The song "Don't Worry Be Happy" by Bobby McFerrin encourages listeners to focus on being happy rather than worrying about problems. It suggests living in the present moment and accepting what you cannot change. The lyrics tell people to forget about their troubles and just "don't worry, don't worry, be happy."
This presentation is designed to provide the information needed to understand self-funding, assist you in explaining the solution to clients and then determine whether it is right for their company by comparing and contrasting it to a fully insured solution.
This document discusses prescription drug monitoring programs (PDMPs) and issues related to prescription drug abuse in Missouri. It defines a PDMP as an electronic database that collects data on controlled substance prescriptions to help doctors identify potential "doctor shopping" or dangerous drug interactions. It notes that Missouri has a problem with doctor shopping and rising overdose rates. The bill discussed would expand Missouri's PDMP to monitor Schedule 2, 3, and 4 controlled substances. It also discusses how prescription drug abuse can lead to heroin use, populations affected, proper drug disposal, and funding sources for PDMPs.
Happiness is a choice. You can choose to be happy. There’s going to be stress in life, but it’s your choice whether you let it affect you or not.
Learn 7 rules that the happiest people follow:
http://seminarjunkiescommunity.com/7-simple-rules-to-live-a-happy-life/
Like us on Facebook to get daily inspired: https://www.facebook.com/SeminarJunkiesCommunity/
The document describes an innovative pharmacy discount program called RxCut that guarantees employees will always receive the lowest price for their medications whether through insurance copays, retail prices, or RxCut discounts. The program differentiates itself by being administered by a Pharmacy Benefit Administrator rather than a PBM, ensuring savings are passed directly to employees. Employers can provide the RxCut program to employees at no cost to help reduce pharmacy benefit costs and strengthen employee relationships.
Don't worry be happy (results from an international youth study by InSites Co...Joeri Van den Bergh
In this international youth study by InSites Consulting you'll find out everything you need to know about what Happiness means for Generation Y. The report shares detailed results for US, UK, the Netherlands, Sweden, Spain, Russia, Romania, Poland, Italy, India, Germany, France, Denmark, China, Brazil and Belgium.
OTC drugs are medicines that can be purchased without a prescription. They make up a large portion of the drug market, with over 100,000 products containing around 800 active ingredients across 80 categories. While convenient for self-treatment, they can also be misused or abused, especially by adolescents. Common OTC drugs that are misused include dextromethorphan (DXM) in cough medicines and stimulants like ephedrine. Clinicians can help prevent misuse by educating patients, reviewing all medications, and encouraging guidance from medical professionals when treating with OTC drugs.
The document provides suggestions for finding happiness, such as finding humor in other people's mistakes or failures, rude people's reactions, and bad events like Olympic ceremonies. It also suggests being happy to avoid negative consequences from others trying to force happiness or make power points. The tone is lighthearted and comedic in suggesting ways to find happiness through humor in everyday things.
learning objectives 16 16.1 Who seeks therapy and what are the goa.docxcroysierkathey
learning objectives 16 16.1 Who seeks therapy and what are the goals of therapy? 16.2 How is the success of psychotherapy measured? 16.3 What are some of the factors that must be considered to provide optimal treatment? 16.4 What psychological approaches are used to treat abnormal behavior? 16.5 What roles do social values and culture play in psychotherapy? 16.6 What biological approaches to treating abnormal behavior are available? Most of us have experienced a time or situation when we were dramatically helped by talking things over with a relative or friend. Most therapists, like all good listeners, rely on receptiveness, warmth, and empathy and take a nonjudgmental approach to the problems their clients present. But there is more to therapy than just giving someone an opportunity to talk. Therapists also introduce into the relationship psychological interventions that are designed to promote new understandings, behaviors, or both on the client’s part. The fact that these interventions are deliberately planned and systematically guided by certain theoretical preconceptions is what distinguishes professional therapy from more informal helping relationships. An Overview of Treatment The belief that people with psychological problems can change—can learn more adaptive ways of perceiving, evaluating, and behaving—is the conviction underlying all psychotherapy. Achieving these changes is by no means easy. Sometimes a person’s view of the world and her or his self-concept are distorted because of pathological early relationships that have been reinforced by years of negative life experiences. In other instances, environmental factors such as an unsatisfying job, an unhappy relationship, or financial stresses must be the focus of attention in addition to psychotherapy. Because change can be hard, people sometimes find it easier to bear their present problems than to challenge themselves to chart a different life course. Therapy also takes time. Even a highly skilled and experienced therapist cannot undo a person’s entire past history and, within a short time, prepare him or her to cope adequately with difficult life situations. Therapy offers no magical transformations. Nevertheless, it holds promise even for the most severe mental disorders. Moreover, contrary to common opinion, psychotherapy can be less expensive in the long run than alternative modes of intervention (Dobson et al., 2008; Gabbard et al., 1997). Numerous therapeutic approaches exist, ranging from psychoanalysis to Zen meditation. However, the era of managed care has prompted new and increasingly stringent demands that the efficacy of treatments be empirically demonstrated. This chapter will explore some of the most widely accepted psychological and biological treatment approaches in use today. Although we recognize that different groups of mental health professionals often have their own preferences with respect to the use of the terms client and patient, in this chapter we use ...
PCA is a rapidly growing pharmacy benefit manager located in New Jersey that has added over 80 clients since launching in 2011. It aims to reduce prescription drug costs for clients while improving quality of care. PCA offers retail and mail order pharmacy services, patient savings programs, and discount cards. It prides itself on transparent cost management and client advocacy over administrator profits.
The document discusses teachings from Jesus about money, possessions, and worrying too much about material goods. It encourages people to "store up treasures in heaven" rather than on earth by focusing on God and his kingdom over material wealth, giving to others generously, and finding fulfillment through strong relationships rather than possessions alone.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise boosts blood flow and levels of neurotransmitters and endorphins which elevate and stabilize mood.
Thank you for attending today's presentation on happiness. Remember - you have control over 40% of your happiness through intentional activities. Best wishes implementing your happiness plans!
The document encourages being happy and not worrying as life is short. It also notes that true happiness comes from accomplishing goals and realizing what you have achieved. The overall message is to make the most of your time by focusing on being happy and productive.
Death tells a man it will only take 100 people from a city, but 1,000 end up dying. When the man confronts Death, Death explains that worry, not Death itself, took the lives of the additional 900 people. The document goes on to explain how worry can lead to various health issues and even death, and encourages the reader to free their mind from worries of the past and future in order to find peace.
This document discusses the author's travels through India and Nepal and observations about the cultures and people. Some key points include:
- Indians and Nepalis tend to live more in the present moment and give full attention to whoever or whatever they are engaging with. This allows them to truly connect with others.
- Relationships are highly valued in these cultures, with greetings like "Namaste" meaning "I see you" and implying making real contact with the other person.
- Living in the present is important for safety in places like busy Indian traffic. It also allows for stronger relationships which are key for happiness.
- The author observed differences between Indian and Nepali cultures, with Indians having more pride
This document discusses the importance of humility over pride. It argues that pride destroys individuals and communities, while humility builds them up. It uses several Bible verses to show that God opposes the proud but favors the humble. Jesus is presented as the ultimate example of humility, as he emptied himself to serve others. The document encourages pursuing humility rather than pride in order to find true joy and build up the church.
This presentation provides a comprehensive explanation of the Community Assistance Program (CAP) and the outreach effort behind the Rx discount card to help the un-insured and under-insured fill their medications more affordably at their local pharmacies.
To be happy, one should rest enough, do different activities each day, and see the positives in life. One should also avoid harming others, appreciate what they have, and not spend time with negative people. Additionally, choosing companions wisely and not worrying over small things can contribute to happiness.
The song "Don't Worry Be Happy" by Bobby McFerrin encourages listeners to focus on being happy rather than worrying about problems. It suggests living in the present moment and accepting what you cannot change. The lyrics tell people to forget about their troubles and just "don't worry, don't worry, be happy."
This presentation is designed to provide the information needed to understand self-funding, assist you in explaining the solution to clients and then determine whether it is right for their company by comparing and contrasting it to a fully insured solution.
This document discusses prescription drug monitoring programs (PDMPs) and issues related to prescription drug abuse in Missouri. It defines a PDMP as an electronic database that collects data on controlled substance prescriptions to help doctors identify potential "doctor shopping" or dangerous drug interactions. It notes that Missouri has a problem with doctor shopping and rising overdose rates. The bill discussed would expand Missouri's PDMP to monitor Schedule 2, 3, and 4 controlled substances. It also discusses how prescription drug abuse can lead to heroin use, populations affected, proper drug disposal, and funding sources for PDMPs.
Happiness is a choice. You can choose to be happy. There’s going to be stress in life, but it’s your choice whether you let it affect you or not.
Learn 7 rules that the happiest people follow:
http://seminarjunkiescommunity.com/7-simple-rules-to-live-a-happy-life/
Like us on Facebook to get daily inspired: https://www.facebook.com/SeminarJunkiesCommunity/
The document describes an innovative pharmacy discount program called RxCut that guarantees employees will always receive the lowest price for their medications whether through insurance copays, retail prices, or RxCut discounts. The program differentiates itself by being administered by a Pharmacy Benefit Administrator rather than a PBM, ensuring savings are passed directly to employees. Employers can provide the RxCut program to employees at no cost to help reduce pharmacy benefit costs and strengthen employee relationships.
Don't worry be happy (results from an international youth study by InSites Co...Joeri Van den Bergh
In this international youth study by InSites Consulting you'll find out everything you need to know about what Happiness means for Generation Y. The report shares detailed results for US, UK, the Netherlands, Sweden, Spain, Russia, Romania, Poland, Italy, India, Germany, France, Denmark, China, Brazil and Belgium.
OTC drugs are medicines that can be purchased without a prescription. They make up a large portion of the drug market, with over 100,000 products containing around 800 active ingredients across 80 categories. While convenient for self-treatment, they can also be misused or abused, especially by adolescents. Common OTC drugs that are misused include dextromethorphan (DXM) in cough medicines and stimulants like ephedrine. Clinicians can help prevent misuse by educating patients, reviewing all medications, and encouraging guidance from medical professionals when treating with OTC drugs.
The document provides suggestions for finding happiness, such as finding humor in other people's mistakes or failures, rude people's reactions, and bad events like Olympic ceremonies. It also suggests being happy to avoid negative consequences from others trying to force happiness or make power points. The tone is lighthearted and comedic in suggesting ways to find happiness through humor in everyday things.
learning objectives 16 16.1 Who seeks therapy and what are the goa.docxcroysierkathey
learning objectives 16 16.1 Who seeks therapy and what are the goals of therapy? 16.2 How is the success of psychotherapy measured? 16.3 What are some of the factors that must be considered to provide optimal treatment? 16.4 What psychological approaches are used to treat abnormal behavior? 16.5 What roles do social values and culture play in psychotherapy? 16.6 What biological approaches to treating abnormal behavior are available? Most of us have experienced a time or situation when we were dramatically helped by talking things over with a relative or friend. Most therapists, like all good listeners, rely on receptiveness, warmth, and empathy and take a nonjudgmental approach to the problems their clients present. But there is more to therapy than just giving someone an opportunity to talk. Therapists also introduce into the relationship psychological interventions that are designed to promote new understandings, behaviors, or both on the client’s part. The fact that these interventions are deliberately planned and systematically guided by certain theoretical preconceptions is what distinguishes professional therapy from more informal helping relationships. An Overview of Treatment The belief that people with psychological problems can change—can learn more adaptive ways of perceiving, evaluating, and behaving—is the conviction underlying all psychotherapy. Achieving these changes is by no means easy. Sometimes a person’s view of the world and her or his self-concept are distorted because of pathological early relationships that have been reinforced by years of negative life experiences. In other instances, environmental factors such as an unsatisfying job, an unhappy relationship, or financial stresses must be the focus of attention in addition to psychotherapy. Because change can be hard, people sometimes find it easier to bear their present problems than to challenge themselves to chart a different life course. Therapy also takes time. Even a highly skilled and experienced therapist cannot undo a person’s entire past history and, within a short time, prepare him or her to cope adequately with difficult life situations. Therapy offers no magical transformations. Nevertheless, it holds promise even for the most severe mental disorders. Moreover, contrary to common opinion, psychotherapy can be less expensive in the long run than alternative modes of intervention (Dobson et al., 2008; Gabbard et al., 1997). Numerous therapeutic approaches exist, ranging from psychoanalysis to Zen meditation. However, the era of managed care has prompted new and increasingly stringent demands that the efficacy of treatments be empirically demonstrated. This chapter will explore some of the most widely accepted psychological and biological treatment approaches in use today. Although we recognize that different groups of mental health professionals often have their own preferences with respect to the use of the terms client and patient, in this chapter we use ...
Quantifying Value Drivers for Biopharmaceutical ProductsLaurie Gelb
The document discusses using heuristics rather than static profiles to better understand how physicians make drug treatment decisions. It argues that physicians consider attributes sequentially rather than simultaneously, and use mental shortcuts and reference points. The document advocates for eliciting physicians' own salient domains, measures, and threshold values to better quantify treatment preferences and forecast drug value in early-stage research. This approach provides more actionable insights than traditional conjoint analysis.
For our second edition of our brand new e-zine, we’re shining the spotlight on the intriguing topic of patient insights. We discuss the role of patient insights and what impact it has on improving patient outcomes, and highlight new ways pharma can engage with patients.
So what are you waiting for? Head over to the website now for the latest edition of Spotlight On. Again, if you like what you see, feel free to share it with others. And if the first edition passed you by, don’t worry, it’s still available to read. Enjoy!
Legal, Clinical, Risk Management and Ethical Issues in Mental HealthJohn Gavazzi
This document provides an agenda and materials for an ethics training presentation. The presentation aims to help participants differentiate between clinical, legal, and risk management issues, define common risk management strategies, and explain how competing ethical principles can create dilemmas. It includes slides on key ethical principles, codes, risk management strategies, documentation, informed consent, and working with clinical dilemmas. Case examples will also be discussed and analyzed from an ethical perspective. The goal is for participants to learn how to make ethical clinical decisions that balance patient welfare, competence, and legal/risk management concerns.
Therapy Without Force: A Treatment Model for Severe Psychiatric ProblemsAhmed YaGoub
The standards of care of the modern mental health system all but insist that a therapist use force in working with clients diagnosed with severe psychiatric problems—especially those labeled with schizophrenia or bipolar disorder. The mental health practitioner is taught to be skeptical of their judgment, their self-control, and thus their wishes.
A psychiatrist is a medical doctor who specializes in diagnosing and treating mental illnesses and substance abuse disorders. It takes many years of education and training to become a psychiatrist, including graduating from college, medical school, and completing 4 years of residency training in psychiatry. Psychiatrists are the only mental health practitioners who are fully licensed medical doctors, allowing them to prescribe medications and understand the relationship between physical and mental health. Common mood disorders like depression and bipolar disorder affect millions of Americans and can be successfully treated by psychiatrists through medication, psychotherapy, or other methods.
- Pharmaceutical companies spent over $15 billion on drug promotion in the US in 2000, with over $4.8 billion spent on drug reps who detail drugs to physicians through one-on-one meetings.
- Drug reps are trained to develop personal relationships with physicians in order to influence their prescribing habits. They gather personal details about physicians and tailor their messaging based on the individual physician's personality and preferences.
- Reps use tactics like small gifts, flattery, and invoking feelings of friendship or obligation to encourage physicians to prescribe more of the drugs they are promoting. The goal is to increase sales by having physicians see the rep as more of a friend, rather than just a vendor.
The document discusses complex patient journeys and tools to impact them. It begins by defining key dimensions and inflection points of patient journeys. Dimensions include the healthcare, disease/therapy, and human journeys. Inflection points are moments where outcomes are predicted. Behavioral science and cognitive-behavioral therapy can be used to intervene at these points by addressing cognitive, emotional, and behavioral barriers. A case study examines using these tools to help appropriate diabetes patients initiate insulin injections by addressing a patient's needle anxiety through cognitive reframing and desensitization exercises.
This document provides tips for maintaining good health and preventing illness. It emphasizes that adopting a healthy lifestyle can help avoid needing medical care. While doctors are good at treating illness, they know less about wellness. Traditional wisdom and practices like yoga and Ayurveda can help tap into the body's innate ability to heal itself. Making lifestyle changes can be difficult, but is important for health. Learning from others' experiences with illness can motivate positive changes without needing to experience health problems firsthand. The most important thing is adopting preventive health behaviors.
An overview of client management considerations for agency staff servicing biopharma, especially applicable to health outcomes and brand support. Has been used in staff training.
Advanced care planning involves having conversations about end-of-life care preferences and appointing a health care agent to make decisions if someone is unable. More than 90% of people think these discussions are important but less than 30% have had them. Having advance care planning leads to better end-of-life experiences and outcomes for both patients and families. The process involves choosing a health care agent, discussing goals of care if recovery is unlikely, and identifying beliefs that impact treatment decisions. The most crucial part is starting the conversation with loved ones and one's doctor.
Medical representatives play an important role in sharing knowledge about new diagnostic and treatment trends with doctors. However, they are often seen only as salespeople rather than knowledge brokers. The document discusses that medical representatives should see themselves as catalysts for sharing information, not just salespeople, in order to build better relationships with doctors. It provides tips for how medical representatives can position themselves as knowledgeable resources and what doctors expect from and want to get from their interactions with medical representatives.
The standards of care of the modern mental health system all but insist that a therapist use force in working with clients diagnosed with severe psychiatric problems—especially those labeled with schizophrenia or bipolar disorder. The mental health practitioner is taught to be skeptical of their judgment, their self-control, and thus their wishes.
This document discusses various topics in medical ethics including:
- The principles of medical ethics including compassion, competence, and patient autonomy.
- Oaths and codes of conduct that physicians must follow such as the Hippocratic Oath and the Declaration of Geneva.
- Approaches to ethical decision making and the role of organizations like the World Medical Association in establishing ethical guidelines.
- Issues involving patient relationships and informed consent.
- Ethical issues at the beginning and end of life such as abortion, euthanasia, and resource allocation.
- The importance of maintaining confidentiality and addressing conflicts of interest.
Empowered Use, Health Consciousness and Prescription Drugs with Special Focus On Parents And The WorkplaceNational data show prescription drug abuse is growing at rates that wellness/lifestyle practitioners can no longer ignore. Coaches and wellness coordinators can benefit from knowledge about prescription misuse in topical areas the presenter will discuss: neuroscience, motivators (pain, mood energy), at-risk populations, and policy as well as mind-body practices as antidotes to the growing epidemic. The presenter will share a presentation developed for Substance Abuse & Mental Health Services Administration (SAMHSA) and that participants can use in their own setting. This presentation has a focus on the workplace and working parents. As this is a relatively new topic not often discussed in wellness practice, participants will be asked to complete a brief follow-up survey asking about the relevance and utility of this topic to their work in the wellness profession.
Team based opioid management - talking pointsPaul Coelho, MD
The document provides guidance for healthcare providers on discussing opioid risks, safety monitoring, and treatment changes with patients. It emphasizes focusing on patient well-being and quality of life rather than just pain elimination. It suggests discussing risks of opioids while treating all patients the same to reduce stigma. It also provides sample language for introducing monitoring, unexpected findings, and treatment changes while maintaining an empathetic and supportive approach.
Ethical PrinciplesEthics are guided by the core principles to wh.docxgitagrimston
Ethical Principles
Ethics are guided by the core principles to which most of our society agree. The devil is in the details, however, as we will see in specific instances.
Autonomy
The principle of autonomy ties into patients' rights to self-determination, or the right to make their own fully informed choices about their care; treatments they may accept or reject; and the ultimate consequences of their choices. The freedom to choose our own course of action is highly cherished in our society. However, what if the choice involved taking a life, whether by suicide or homicide? What happens when one person's desires or choices bump up against another's? These gray areas are the turf on which ethical issues play out. An example of an ethical dilemma surrounding autonomy occurs when a patient denies a lifesaving medical treatment. What if the person refusing treatment is legally a child who refuses chemotherapy for a curable cancer, all because of religious beliefs? Does the child know that without treatment death is likely? Does the child understand death well enough to make the choice? What if the parents are making this choice on behalf of their child, which is often the case? Does the principle of autonomy extend to treatments that are curative and life-saving, yet conflict with deeply held religious or personal beliefs? What role should government play in order to protect its citizens, even from themselves? Autonomy can be a minefield of conflicting values, views, and actions.
Beneficence
The principle of beneficence requires that all actions taken on behalf of a patient are designed to provide good outcomes. Seem obvious? Focus on the question of what constitutes a "good outcome." A 76-year-old man has fallen on ice, struck his head, and has suffered severe brain damage from the resultant bleeding into the brain. He is still able to respond to painful stimuli, breathe on his own, and maintain blood pressure and other bodily functions. However, the cerebral cortex is permanently damaged. The family and the physician huddle to discuss what steps to take next. What is the beneficent approach? It is possible to sustain life in this patient since his brain stem is intact and he does not meet the criteria for brain death. Should he be given fluids and nutrition through tube feedings? If he develops pneumonia, should it be treated? Should he be left alone with minimal comfort measures to see what his body will do as the injury unfolds? Should all interventions be withheld? Would it do the patient more harm to continue all measures, or to stop all measures? What are the patient's wishes, as expressed by his surrogate, in a situation such as this? Beneficence can be a tricky concept, since what is helpful and indicated in one situation may be a terrible choice in another. The question of the definition of "good outcome" may be wildly different from various perspectives of the family, the physicians, the patient himself, and the hospital.
Non-malfe ...
Looking backward: how not to do survey researchLaurie Gelb
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms for those who already suffer from conditions like anxiety and depression.
Conjoint Analysis Alternatives in Questionnaire DesignLaurie Gelb
Conjoint analysis in survey research is outmoded: static, closed, attribute-based in a real-time, turn-on-a-dime, conversational world. Heuristic methods offer a cheaper, faster, more actionable framework for both qualitative and quantitative work. This deck briefly outlines the quantitative framework.
This document provides an overview of primary marketing research. It discusses what marketing and marketing research are, and the challenges of turning raw data into meaningful information. It outlines the types of data that can be collected - facts, perceptions, behaviors - and potential sources of error. Good research elicits understanding of target populations' thoughts and respects respondents' time. The document also discusses study objectives, typical marketing issues studied, limitations of data collection methods, and considerations for online research methods.
This document discusses developing and managing a social media presence for stakeholder interaction. It recommends identifying influencers, evaluating social media use against key performance indicators, refining strategy based on results, and iterating content. A four phase process is outlined: gather internal information, monitor conversations, stratify audiences based on evidence, and plan engagement tactics. Metrics should be established to measure success and inform refinement of the social media strategy. The goal is to integrate a company's social media presence with other marketing channels.
Delaware Tourism: Leveraging the Net, Mobile & Social MediaLaurie Gelb
Presentation to 2009 Delaware Governor's Conference on Tourism, providing overview of ways/reasons for tourism bureaus and attractions to leverage the Internet, particularly mobile and social media channels.
𝐔𝐧𝐯𝐞𝐢𝐥 𝐭𝐡𝐞 𝐅𝐮𝐭𝐮𝐫𝐞 𝐨𝐟 𝐄𝐧𝐞𝐫𝐠𝐲 𝐄𝐟𝐟𝐢𝐜𝐢𝐞𝐧𝐜𝐲 𝐰𝐢𝐭𝐡 𝐍𝐄𝐖𝐍𝐓𝐈𝐃𝐄’𝐬 𝐋𝐚𝐭𝐞𝐬𝐭 𝐎𝐟𝐟𝐞𝐫𝐢𝐧𝐠𝐬
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1. “ Don’t Worry, Be Happy —” Where Does DTC Go From Here? Laurie Gelb, MPH
2. The views expressed in this presentation do not represent the views of any other person, company or industry organization.
3. This deck is an update of a presentation to Defined Care 2004, sponsored by Managed Care On Line. The author is now Principal, Profit by Change
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5. “ Feeling good” or “feeling better—” when do needs differ from wants? Luxury Survival need Means to end Self-contained Massage therapy? Allergy meds? Rx/OTC/ACM is unique Higher education Employment Entertainment Leisure travel Home electronics Fashion clothing Upscale housing Housing Food Warm clothing Acute rx/tx
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7. Our goal: the “right” synergy We want the right patient to take the right drug at the right time, the right way, for the right reason, and thereby address a medical need
8. We’re lonely at the top, because the stakes are high Resentment Ignorance Poverty Denial Fear
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11. Fear & loathing in the headlines, risking suboptimal decisions
We are Puritans still “ Doc in a box” – demeaning term, never caught on because we want to feel individual care given – but now showing up in Krogers with NPs – diminished scope “ Fix in a bottle” won’t catch on, either…we take it, but we don’t feel good about it, and there’s a lot of impetus against it, e.g. DARE
Lots of barriers to taking drugs, taking drugs right We put on pedestal but also pitch as right here, right now – instant access Does it look like we are touting the access or the drug?
You can’t feel about your drugs the way you feel re the industry – you wouldn’t take them Any more than you can feel about your doc how you feel about your insurance company, or the system in general Still basic tension between wanting to believe health care/ rx is healthy, good, extends lives and… If you use these resources, you are not addressing the real problem—you’re avoiding it, back to the Puritans – sense of need for self-denial – am I worth these resources?
Some auto insurance is cutesy – some is somber.
Reimportation – we have the right to pay less and it’s absolute But scare tactics around counterfeiting, potency,
No drug is 100% effective and safe for all So why do we market as if audience is homogeneous?
Health vs. disease position Blurring line for when to seek care and when to seek drugs (OTC, supplement)
A single word can be important – what does it mean? Do more 1 x 1’s because of social bias in groups
There is always responsibility in taking a drug – you are putting something into your body that can have severe consequences – but what are the benefits? What are the risks? The fast voiceover at the end sounds like we’re buying a car
We know how much involvement with picking a pipe, house or car is optimal – the parts to “leave to the experts” are clear Not so with health care – many voices say trust doctors, others say “only trust yourself” So how active should we be? The stakes are high, so erring on one side or the other, against one’s own impulses, is common.
I want to believe that rx is tailored to me; DTC says the opposite.
We need to feel that we have control more than we need it.
Does CDH support either of these messages in regards to rx? Does CDH support the “health as money” doctrine in regards to rx? When it does, it’s a mistake. When we think that, we lose all faith in the “art” and believe in the cookbook. And safeguarding health is less precious to us as indviduals.
Public Citizen doesn’t want emotional appeals to put people’s health at risk Neither do we But this is disconnected
Realism trumps empty promises – we don’t keep buying cars that don’t run well Think of increasing sophistication of consumer – we’ve come a long way, baby – no more bacon breakfasts with a cigarette, marathon running for fun, etc.
We need to answer the spoken and unspoken questions, not wait to be asked
Some very nice patient education, and the best links you, the rx, and the outcome – all bound together That’s we need more of – not “you take drug and become something else” -- disassociation
Confusion breeds both fear and anger Anger breeds both fear and contempt Opting out…becoming a junkie…similar motivations
So if Humana thinks my disease is mine, not the drug’s to change, and I don’t… We both blame the drug co. for not providing better evidence
Now I don’t know if I did the right thing, and whether it would be worse to d/c the drug I am susceptible to the environment, because I have not yet internalized its beneifts
Fear of health care system can lead us back to the safe harbor: drugs Drugs don’t say, “how is your diet? Have you been walking? Are your parents living?” They don’t question But they require faith and hope to take
The idea that supplements are more natural is dangerous Treat all substances with respect, including food It’s your body, not ours
Again, rx is just part of your world – not a substitute for it
Most DTC doesn’t mention OTC and supplements – bashes other rx, maybe But what is least likely to help the pt who really needs rx?
Encourage realism You are not going to feel good every day, all day Nor will rx or any substance change that When we let supplements take the lead, people feel worse than they did, because the benchmark is so far out there…shiny, happy people everywhere But we don’t want to feel like we are really missing the boat or worse off than others. Run with that!
Rx not trial and error – think about it and ask your HCP to do the same GIGO
The pt wants to help herself Help her Encourage her Pt education is getting there, but then DTC deflects
Article in Star Ledger – we are hiding discount programs
All disease is not created equal, just like anything else Do you look at your leaky faucet or your leaky car first? Help formulate decision rules – distinguish between allergy sx that are and are not bothersome