Defining your niche. How tight can you go?
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Being the go-to expert in your particular field makes for smoother sales conversations, it means you can charge what you’re worth, and it makes you much easier to refer. Here's a short exercise to help you get your positioning right.
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If you are selling a service you are selling the invisible. How do you sell that? You are selling a promise of something. As the customer, we are often nervous because before we visit a new doctor, architect or use a new accountant. You are unsure if what they are going to deliver what they appear to promise. We often doesn’t know the cost before we talk with you. There is a lot of unknowns and for us, the potential customers. Even if you sell a product that has features and benefits you usually have a service component and customer experience opportunity. There are no guarantees. However we try and reduce these risks by understanding how much we can trust the service provider and what they deliver.
Service is around building relationships. It is a why of thinking like a customer to ensure you can build a great connection and meet your customers needs.
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Imagine meeting a really important person in an elevator.
What do you do?
You always wanted to tell this guy or girl about what you do, what you are or maybe just show off.
Here's the catch.
That person is really busy and maybe you won't meet him again in a situation like this when he has nothing to do in the time he is with you or worse you might never meet him at all.
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The Future of Content Marketing
This document discusses the future of content marketing. It notes that people engage with 11.4 pieces of content before making a purchase, showing the importance of content marketing. The goals of content marketing are outlined as improving operational effectiveness, managing risk and compliance, and increasing revenue. It is important for marketers to publish exceptional content, measure the business outcomes and ROI of content, and use those insights to create better content and complete the feedback loop. The challenges many marketers face are a lack of integration across marketing efforts and accurately measuring content effectiveness.
Welcome to i virtual assista
We provide online business management and marketing services such as social media startup packages, online event management, and book marketing to help busy entrepreneurs focus on their clients rather than online tasks. As a reliable executive boutique, we recognize the need to help startups take their business to the next level through specialized online marketing projects and services so they can make the most of their valuable time.
Can I do it?
If, after a year or two of having made the decision to set up in business, you’re still struggling to make ends meet, it’s not surprising that you end up questioning whether you can do it.
Marketing Consultancy
This marketing consultancy offers services to help businesses work on their marketing rather than just in their business. They analyze a company's existing marketing with a fresh perspective and provide a tailored plan with practical solutions like raising their online profile or showcasing their product or service professionally to attract more customers and grow sales. Their services are meant to have a real impact on a business by maximizing exposure and providing objective advice on marketing activities.
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Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
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Free Website + Digital Marketing Services
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With Regards
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Defining your niche. How tight can you go?
- 1. Defining your Niche How tight can you go? A short exercise to help you get your positioning right www.sharontanton.co.uk
- 2. So what do you do? You can define your business in terms of WHAT you do. Say, ‘Marketing’
- 3. And who do you do it for? You can make that clearer if you add who you do it for. ‘Marketing for business’
- 4. TWO SIDES TO THE NICHE EQUATION You can make it even clearer if you get more specific on both sides of the equation. Focus in tightly on both ‘what you do’ + ‘who you do it for’.
- 5. See how far you can tighten each side of the equation Instead of ‘Marketing for Business’ how about being more specific on who you do it for? ‘Marketing for Professional Services Firms’
- 6. CAN YOU BE EVEN MORE SPECIFIC ON WHAT YOU DO? Instead of Marketing for Professional Services Firms Could you narrow it to ... Online Marketing for Professional Services Firms?
- 7. What’s your category? (Of course, instead of Online Marketing it could be Digital Marketing, or Employee Marketing, or Event Marketing, or Influencer Marketing or whatever best fits the kind that you do. The point is to focus in more tightly.)
- 8. Can you Narrow your Sights EVEN MORE? So rather than Online Marketing for Professional Services Firms, How about Online Marketing for Accountants?
- 9. CAN YOU GO EVEN TIGHTER? Is it all of online marketing, or is there one thing that you do better than anyone else? Not Online Marketing for Accountants But Landing pages for Accountants?
- 10. ARE WE THERE YET? You’ll reach a point where one side or the other of the equation will feel narrow enough. ‘Landing pages for Accountants’
- 11. CAN YOU SPECIFY THE VALUE YOU DELIVER? So instead of Landing pages for Accountants Maybe it’s... ‘High conversion landing pages for Accountants’
- 12. BALANCE THE EQUATION You’ve tightened up what you do, now add something that will help your ideal clients find you High conversion landing pages for Healthcare Accountants High conversion landing pages for Ambitious Accountants High conversion landing pages for Small Business Accountants
- 13. You’ll know where to stop! ‘High Conversion Landing Pages for Small Business Accountants in Coventry Called Brian’ is probably too far, but you get the idea.
- 14. Your Niche Positioning statement Be specific enough to demonstrate the value you deliver to your ideal clients. Give yourself just enough wriggle room to breathe.
- 15. Thank you Sharon Tanton Strategic Storyteller and Content Marketing Coach www.sharontanton.co.uk